#Hashtag

90 degree day, inner city. The air is closed around your being like a smothering fist. You walk past a church and a parishioner exits, wafting old AC filter and frankincense into the street. Down the block, a violet sags. This is an instant classic "I didn't know the medium could do this" perfume for me. It's as though each note exists in the vicinity of an imperceptible whole which reaches out to gently graze aldehydes, violet, olibanum, and musk. It distinguishes itself while remaining totally unobtrusive. The sense of place is strong but there is no there there; given the reference to our digitized world, I'm sure that's the point.

Airy and almost "metallic". Hashtag is like walking in an urban center,in the digital age. A futuristic impact scent, with a moderate sillage but with a remarkable persistence. The olibanum is very evident and the aldehydes are like a breath of cold air... it is innovative without being taken for granted, i must say that by trying it I liked it even if not immediately. Thumb up anyway! a nice scent. Sillage: 7.5/10 Longevity: 8.5/10 Scent: 8./10 Overall: 8./10

i love how people are criticizing about the story and the name, unknowingly they're the one the scent itself is representing instead of an homage to the instagram culture, it's more of a cold observation, almost a critique of people being quick to judge, exuding ignorance through a cold metallic phonecase it's so ironic how these "critical thinking" people exposed themselves, made me love the scent even more

had to check several times that there really isn't a pepper note in there. somehow all the notes combine into a ghost note that reminds me a lot of white pepper specifically. love when scents do this. also very summery to me, i am a big fan of a spicy summer scent. really nice, but not nice enough to excuse the price for me.

the opening and tested on paper it's a gorgeous futuristic androgynous gen x soft club type of incense, eldo's rien twink twin. the drydown leans very rubbery (i love). not particularly strong in projection or longevity but nonetheless beautiful ++++