Lilac Love

Like everyone else, my expectations for this perfume were completely subverted when I actually got to experience it. Also like everyone else, I thought I was getting a spring floral—something that Amouage hasn’t really done yet, to my knowledge anyway. Because I had those preconceptions, I was completely freaked out when I smelled Lilac Love, and I wrote it off as a never-again scent, something I would pop in as an extra in a swap box or give to a friend, if I could find anyone who liked it, which seemed unlikely since it was even too weird for me, and I like weird and challenging perfumes. But like a song that gets stuck in your head that first annoys and then seduces you, Lilac Love called me back, and I had to try it again. Was it really that bad? Could I find a place or a time where I could see myself wearing it? What the hell was it, anyway? A gross gourmand? A funky, almost curdled milky floriental? Was it a misguided attempt at a girly juvenile done up with the more-is-always-more Amouage treatment? It reminded me of Brooke Shields in Pretty Baby: a little girl tarted up with too much makeup and grownup lingerie—unsettling and perverse, and not in a fun way. Like any good perfumista, I occasionally gave ir another try. And eventually this bizarre concoction of innocent florals and dirty chocolate milkshake started to grow on me. In the end, the hook that got me was its heliotrope, because I can’t resist a powdery heliotrope accord, no matter how much discordant baggage it might be carrying on its gauzy little shoulders. I got there the way I have so many times before with a perfume I can’t wrap my head around: I wore it to bed, and that’s exactly where Lilac Love’s natural habitat lies. I’m a sucker for comforting powdery scents when nighttime rolls around and I’m getting ready to settle in with my melatonin and whichever book is currently on the nightstand or queued up on my Scribed audiobook app. My usual choices are pretty predictable; I go for Teint de Neige, L’Instant Magic, or something along those lines—soft, pillowy, fairly linear scents that I would never wear outside of the house—although sometimes I reach for Shalimar if I want something a little witchier and more seductive. Lilac Love is a perverse spin on the same idea, a more complex and almost overdone take on a classic boudoir scent with a busier profile with a more pronounced gourmand element. I don’t know whose idea it was to blend a classic spring bouquet—lilac, rose, and the aforementioned heliotrope—with a languid, lactonic, powdery accord that reminds me of Carnation instant breakfast drink—or what they were smoking, but in a bizarre way, it totally make sense. Take away the slightly sharp lilac and you have a perfectly safe little number that fits in with the usual suspects—but with that lilac, the milky cocoa takes on a strange quality that reminds me of creepy old Brothers Grimm fairy tales or something Tim Burton might imagine, a lavender-tinted Victorian bassinet with a deep purple matte frame with pointy Gothic woodwork resting delicate cat’s claw feet, with a deep and puffy throw blanket in one of those lurid pastels that you can get somewhere like Z Gallerie: a clash of lurid pastels, a psychedelic pillow fight. The scent isn’t particularly mysterious, but the inspiration is. How did this come to be? What was the brief, and what were the intentions? Is this something for little girls, or Harajuku Lolitas? I have no idea, but I would love to find out. Whatever its origins, Lilac Love won me over the first night I snuggled up with it and turned the lights out. Its fresh florals had their moment at the opening, and then they settled into the scads of soothing powder and puffs of cocoa, and instead of feeling choked out, I felt just interested enough that I stopped thinking about whatever happened that day, and all the noise of the modern world disappeared into a haze of old fashioned nursery scents and retro violet cosmetics. Even its previously disturbing chocolate patchouli seemed to swirl into something that, if not exactly harmonious, was evocative of childhood pleasures, and it sunk into my silk comforter and down pillows, and gave way to a plush, drowsy, ridiculously luxurious blend that carried me off to sleep. Thinking about the strange perfume quieted my usually busy mind, and in that context, it worked like a goodnight kiss from a trippy but benevolent fairy godmother. I felt spoiled and overindulged and a little silly, but also serene and relaxed. So now I think of Lilac Love as a perfect bedtime companion. My decant is disappearing at an alarming rate, and I’m trying to justify its outrageous price tag so I don’t have to worry about running out. (It was easy to splurge on my other Amouage, because I wear them during the day when I need a shot of confidence or something to polish off a maximalist outfit that calls for something grand and outrè, but somehow spending 300 dollars on something that I’m only wearing with my pajamas seems kind of ludicrous. On the other hand, I’m a notoriously difficult sleeper—I’m writing this review at 3:30 in the morning—and anything that helps me unwind and keep a relatively normal diurnal cycle is worth taking seriously). It hasn’t displaced my other favorite bedtime perfumes, but it’s something that I don’t want to be without if I can help it. It’s a ridiculous indulgence, but isn’t that what perfume is really about? I’m almost sorry I’ve come to love Lilac Love, not only because it’s expensive but also because a perfume like this one doesn’t really fit with my self-image as a sophisticated, grown up woman with advanced degrees and several languages under my belt. It seems like something that Ariana Grande would bathe in gallons of before flouncing around in her Tiffany diamonds, maribou slippers, and crystal-encrusted kitty ears—a little vulgar, a little juvenile, and maybe a little embarrassing. But then again, self-care is more important than ever in these trying times (as I write this, there’s a terrifying pandemic raging through the world, and everyone is pretty much stuck in their homes, hoping that we can escape its ravages soon and resume life as we used to know it). So maybe it’s a good time to at least buy a bigger decant, because maintaining a secure little cocoon to take shelter in is the only way to stay sane right now. Besides, a kind of crazy perfume seems like a healthy response to a crazy world, and I don’t think things are going to get less crazy anytime soon. And a feeling of safety and shelter from the storm, however illusory, is precious enough to be worth the expense.

A powdery floral unlike any other The fragrances in Amouage's Secret Garden collection are generally considered the easiest and most approachable in the house's portfolio. Lilac Love has a simple structure, but as a scent it is extremely unusual and by no means crowd-pleasing. There is nothing inherently challenging about it for other people, but it may very well test its wearer. I didn't like the fragrance at first at all. I bought it primarily because I enjoy powdery scents and, secondly, because I was intrigued by the lilac note. True lilac essence can only be obtained through the extremely expensive and time-consuming enfleurage method, but in modern perfumery lilac is almost always recreated as an accord - a blend of synthetic aroma molecules and extracts from other flowers. Lilac Love is one of the few fragrances that I simply could not imagine in my mind as a whole. I first tried to grow into it during the winter because its texture is incredibly thick and creamy. However, there was always something unpleasant about it, and I eventually put the bottle aside. As with all fragrances, I never give up without wearing them in different weather conditions and finding the moment when they bloom at their best. I reached for the bottle again on a hot summer day and sprayed it on. I immediately experienced a wow moment: could this really be the same fragrance that had previously felt unpleasantly synthetic, dirty, dusty, and even a little cloying? Lilac Love opens as a rather chaotic jumble that settles almost immediately during the first few minutes, as though every ingredient, every molecule, is rushing to find its proper place. The fragrance unfolds as a heady, completely unique combination of notes, where flower petals are dusted with soft, finely ground dark cocoa powder. Little by little, the flowers begin to crumble and become powdery themselves, while a creamy vanilla paste blends into the composition, smoothed by sandalwood. The powdery mixture of cocoa and flowers never completely disappears; instead, the fragrance consistently maintains both its powdery and creamy qualities. It is not particularly sweet to my nose, nor is it distinctly gourmand. Despite the cocoa and vanilla, it does not remind me of anything edible because the flowers remain such a dominant part of the composition. The floral notes blend seamlessly together, but at times I notice more lilac and at other times more heliotrope, while the iris remains quietly in the background throughout, contributing more to the fragrance's texture than asserting itself as a distinct note. The heliotrope develops into a delicate, hazy almond-like nuance, but I detect nothing cherry-like from it at all. The gardenia is never prominent enough for me to stand out clearly, and I cannot distinguish the peony at all. Lilac Love is a fragrance that simply has to be experienced firsthand; its uniqueness is difficult to capture in words. Some may find it old-fashioned, but I personally love that dense blend of cocoa and floral dust, which feels both sophisticated and captivating, elegant yet intriguing. In its own unique way, the fragrance is also deeply comforting. Its creaminess, together with the gentle vanilla and sandalwood, creates the feeling of a warm, embracing hug. Lilac Love taught me once again that some fragrances simply demand patience. It is not a scent that reveals its beauty immediately or in every season, but when the conditions are right, its unusual combination of powdery florals, cocoa, and creamy woods becomes remarkably harmonious and memorable. It remains one of Amouage's most distinctive creations - not because it is technically complex, but because it presents familiar notes in a way that feels unlike anything else. For those willing to give it time, Lilac Love offers a quietly rewarding and deeply individual fragrance experience. Thank you for reading, I hope my review was helpful. I would appreciate if you follow me on my IG and/or YouTube (English subtitles available): @ninamariahperfumes It gives me a lot of motivation to write more.

My mother had a lilac bush in the yard of the house I grew up in. It was a gift from her father, a man who died too early in my life for me to have formed any tactile memories of, but a man I am told was consistently brimming with love and pride for his family - and for his young grandson in particular. At my mother’s direction, my grandfather planted this rather gangly shrub smack in the middle of the yard, spanning almost the entire width - from the neighbor’s fence to the side of our garage with just a small pass through on either side. I say it was a gangly shrub because that’s the way it it looked three out of the four seasons through my adolescent eyes - utterly unremarkable. And while my adult sensibilities understand the conventions of having attractive Spring blooming foliage to delineate a separation of spaces between the play area and the garden, my childhood self just yearned for an uninterrupted sports turf, so accordingly the lilac bush often ended up being used (and abused) as a soccer goal. We moved away from that house as I entered high school, and I would bet that the bush was dug up soon after the new homeowners moved in. If Google Streetview is any indication, the lilacs were replaced with some sort of untamed evergreen monstrosity, a landscape revamp clearly prioritizing privacy over aesthetics. Still, I remember the lilac blossoms. The seamless gradations from purple to white and back contrasted against the darker green leaves and wood-like stems, the wafts of their floral essence leaving latent impressions on my young mind like a muse in waiting. And as rings true in countless other hazy examples, these obstacles of latchkey childhoods in time become the sweet nourishing fruits of our memories - the influences that determine the soft edges of where our personalities end and who we otherwise may have become. These are indeed the elements of youth we come to be the most nostalgic for. It is an understatement to say that Lilac Love only brings me back to late Spring twilights catching fireflies, racing time before the streetlights came on. Or shooting soda cans off the neighbor’s fence with cork guns in the high sun July heat, the lilacs having passed their prime and withering to more muted browns. In actuality, it evokes the entire era and the pleasures that came along with it - most of all, from my current perspective, the inherent absence of adult anxieties. It is in this spirit that smelling Lilac Love, and to a slightly lesser extent it’s Secret Garden Collection sister fragrance Blossom Love, reminded me of a poem that I hadn’t thought about for several years - XIV. Juegas Todos Los Dias (Everyday You Play) by Pablo Neruda. In one of Neruda’s most celebrated works, he lavishes his lover with praise and declarations of unbreakable desire, all the while expressing deep gratitude that, despite his many faults, he is loved and wanted in return. It is an unflinchingly honest and confident profession of the complex array of emotions, traditions, and qualifiers that make up the philosophy of romantic love. A plunge into the depths of vulnerability, one resulting in the realization that - given that this love is true - there is no reason to come up for air. To me, Lilac Love is the sensory embodiment of this poem. And beneath the nostalgia and romantic notions, it possesses a subtle, yet certainly noticeable, ever-enduring undercurrent of lust. On some level, I could fall for anyone I encounter wearing this. After all, we all want to be with someone who makes us forget we ever had any worries in this world. In short, look no further for a wearable swoon-worthy statement on desire and it’s relation to trust, as well as all of the early life influences that build up to it. This is the one. Or at least it is for me. “Quiero hacer contigo lo que la primavera hace con los cerezos. / I want to do with you what Spring does with the cherry trees.” XIV. Juegas Todos Los Dias Pablo Neruda

In New England, one of the biggest joys is the fleeting weeks in spring when the lilacs bloom. It's a core memory that feels like it's part of who I am. Lilac is not a trendy floral and it's not as well known to the world, but it’s criminally underrated. This is one of the few fragrances I've encountered that doesn't just render a pure realistic lilac-forward profile, but really tries to put some imagination into the use of lilac and sees the potential in it. The lilac in this fragrance mixes seamlessly with the other floral notes. I find every note to be coated in a powdery feel. The cacao is definitely prominent for at least 3 hours of the wear for me. It's a dry raw cacao. This is another one of those fragrances where you shouldn't apply the usual measures for how we rate fragrances these days i.e beast mode vs skin scent, silage, loud vs. soft, comparability to other scents...To me this fragrance doesn't really play by those rules. To be clear, the lasting power is 12+ hours. However, I don't feel like this is a fragrance that will grab attention or be noticeable in a head-on conscious sense. This fragrance adds a soft misty aura around everything as you go about your day. The presence is so very gentle, but highly effective. It's one of those feelings that's hard to sell or explain, but it must be experienced iykyk. Practically speaking, I think anyone of any age could wear it. It's not a clubbing fragrance, but a daily-driver. It's wonderful for people with more sensitive noses and office friendly. It's an elevated casual scent. It would be wonderful for parents and teachers as well. Because of my personal memories of Lilac, I see this as a springtime scent. However I've seen others who are new to lilacs see this fitting into more seasons. Even though this is a versatile daily scent, the rarity of lilacs also makes this very unique. I think most people experience lilacs in expensive soaps, so this gives a spa-like feel too, but we can't forget the cacao twist. Despite this, it's not high-concept or too challenging. But past the surface, there's so much more to get into and appreciate! My first few wears lasted almost all day, with some top-ups just to re-live the opening. What sends me about this fragrance though is the deep dry-down/end stages. I fell asleep wearing this all over, and as I woke and was just coming to my senses I was met with the gentlest scent that made everything glow. It was the perfect potency to barely catch your attention, but not assault your senses and not faint enough you have to actively search for it. Most of the notes stuck around for the deep dry down but evolved to something lovely. I caught the sandalwood, vanilla, orris, tonka and lilac still all those hours later. It was so smoothly blended, nothing really overtook the other. This is when I really realized how every stage and characteristic of this fragrance is intentional and well-crafted. Even in the ending stages, it didn't feel like the fragrance was simply fading, but had a sort of structure to it. There was an exit plan. It serves as a reminder of what sophistication, artistry and luxury can be. Talented craftsmanship, and luxurious materials at their disposal makes magic. Sometimes the best fragrances and most impactful impressions aren't the ones that punch you in the face from a mile away, it's the ones that purposely float just at the edges of your consciousness, that grab you and make you think "Wait- what is this? Where is this coming from? I can barely grasp it, but I need to!". These types can also simply slip into your world and gently elevate your day. My impressions are based off an old formulation bottle and a sample from unknown formulation.

Chocolilaclicious!! Lilac Love is soooo yummy! Perfect for fall and winter, powdery coco mingles with lovely lilac, fluffy heliotrope, a splash of vanilla, and grounding patchouli to concoct a truly enchanting scent. Sadly, longevity is moderate at best and projection is intimate... rather ironic as my interest in Amouage was initially piqued by their legendary performance. But Lilac Love cast her whispering spell on me, and now she is mine. I have to refresh throughout the day, but fortunately I found an older silver-capped bottle at a discounted price. So I spritz with reckless and decadent abandon! Note: I have also sampled the current maroon bottle at Neimans, and the two smell identical to my nose. Longevity/silage is the same with both. I think the old bottle is much prettier, so I was very happy to find it through a reputable source. This is definitely a fall/winter fragrance for me, it is so warm and cozy. And I would not at all call it a gourmand. The cacao note is like lightly sweetened coco powder, mixed with powdery heliotrope, giving it a bit of that “cosmeticy” powder vibe I love so much. In addition to lilac, floral notes include rose, peony, jasmine, and gardenia. Typically I loathe patchouli, but in Lilac Love it serves as subtle, grounding base. Envision an elegant woman on a wintry morning, sitting at her dressing table leisurely putting on her makeup and sipping hot cocoa while preparing for the day. She is wearing a lilac satin robe with marabou trim and pearls. Next to her is a beautiful lilac floral arrangement in a sterling silver vase. If only Lilac Love possessed that legendary Amouage silage, I would be in heaven! Lilac Love is a delicious floral confectionery delight, and unlike anything else in my collection. Enamored with Amouage, I subsequently purchased Tuberose Love and Love Delight, both of which have excellent performance and are also from The Secret Garden Collection. All three are such unique and captivating scents, I highly recommend them all!

Lilac Love - my misunderstood fragrance. I wore this 2 years ago when it still had the old glossy pastel bottle and I 100% disliked it. Maybe I’d been burned and negatively influenced by the recent release of Guidance and the ultra-sweet aroma-chemical change of style from Amouage. But I remember that I found Lilac Love “dry and bitter, minimalist but uninspiring” and I described the dry-down as “hot almond milk heliotrope in a sweet bubble tea with a sprinkling of lilacs.” Fast forward 2 years and I’m now wearing this again with the dark matte purple bottle, it’s instant love. Although I still see where my original comments have come from, this time it’s the best kind of powdery-dry, as it’s savoury from the cacao and dusty from the tonka, orris and heliotrope. There is just enough grown-up florals for it to be feminine but not girly, and mature enough to remind me of rich aspirational women, rather than a grey senior. I now recognise a theme to the fragrances which I love; powdery bone-dry clean florals which are no sweeter than bitter dark chocolate. Wearing it, I feel like my usual self as it doesn’t bother me nor dominate my character but I feel cleaner with my dusting of powdery lilacs. It also lasts much longer than before, I get the first 4 hours where it performs beautifully then it fades down for another few hours more. If I overspray, then it reminds me of a long discontinued beauty; Gucci Accenti, as there’s a vintage honeyed-amber, spicy-soapy, powdery peach syrup quality - but still dry as a powdery bone. So can someone go from ‘dislike’ to ‘love’ or has it been reformulated? I could never tolerate vanilla and I remember that I hated how sweet it was before, but now it’s not sweet just beautifully dry. Maybe I just wasn’t ready for Lilac Love until now, as scent is subjective and your tastes change and evolve through life. But I still can’t stop thinking if it’s been reformulated.

Just sniffed this beauty in the world's most exclusive department store in Knightsbridge. It is a very well balanced and lovely feminine composition. Not a siren but a cosy cashmere type of confident aura that will no doubt envelop you in a 24 hr soft skin scent men will fall in love with. It is slightly gourmand due to the cocoa (I also do get a bit of coconut) and Vanilla but it is never cloying or overly sweet. Perhaps, in order to be more 'literal lilac' it would have required a more green and fresh opening, but I do not think it was intended to ever be just a literal botanic lilac. For the lovers of the latter, I would recommend Aerin Lauder's "Lilac Path". Another scent I highly rate to cross-reference and compare it with is the outstanding and slightly more sweet and wetter Ex Nihilo "Sweet Morphine", which is more of a bombastic triangle of lilac, mimosa and iris. This one here is all about Heliotrope meets peonies paired with vanilla-milk (lactones) gardenia on a creamy cashmere bed of sandalwood, orris and tonka. All these creations are gorgeous and masterpieces in their own right, it just depends what you feel more appealing to wear. And that is your own decision. Very good release, again for Amouage, who I think has now finally proved that they can do more than just outstanding frankincense themes. Verdict: 8.5/10

I want to mention this now before I forget. For those of you really enjoy a fragrance that has a cocoa quality, hot chocolate essence but also don't want to smell like a teenager shopping at Bath and Body Works, this is perfect for you. It is incredibly difficult to find a specific smell nowadays. There are so many fragrances out there and there are numerous interpretations when smelling the same one. I would have never have guessed lilac love to be a gourmand and a chocolate gourmand on top of that. The name and the bottle reference otherwise. At the same time, the soft floral elements are still there. It is a beautiful balance, hence the reason why I say it is an adult version of a young fragrance. I do recommend but only for the people who are gourmand enthusiasts. If you are looking for something more on the fresh side or perhaps a sweet floral, this isn't for you. Extremely feminine. I typically think any fragrance can be worn by any gender but I am not so sure about this one. Try before you buy. The quality is outstanding as usual. It's really beautiful for what it is. This entire house is exceptional. Edit. The outside breeze hit me in the face and now I smell the florals. Even better than I originally mentioned. I'm about to go broke because of this fragrance house. Absolutely stunning.

Suuuuper feminine, not unisex whatsoever. When I first sprayed it I was immediately reminded of Shalimar which I wore in high school. It is lighter than Shalimar but my initial memory went back to that scent. Must be the vintage quality it has. Super well blended, a true scent experience. I’m more of a gourmand girl but this has that sweetness and creamy texture that is absolutely stunning. Might project for an hour or so, but sits close to skin after that. So pretty!! 😍 It’s classy, confident but sexy too which I don’t normally associate with florals. I sprayed my sample of this on today right before I got in the car with my husband and he said “WOW, you smell so good, what is that?” And again later, he asked to be reminded of the name of the perfume so I KNOW he loved it. (He wasn’t excited when he found out how expensive it was though!😂) I think it’s that coco scent that’s making it feel super sexy. Very versatile. Day, night...pretty much any occasion except maybe clubbing. Amazing-truly love it. I’m obviously not insane, and would never spend $400 on a fragrance, so I’ll be getting the dupe of it from a clone house instead cause...duh! It’s incredible so I wanna smell like this all the time. I also have a 10ml vile if the real stuff for special occasions.

Lilac is my favourite flower and so rarely found in fragrances these days. I have a few of them but this Amouage creation is outstanding! Lilac Love is a very unique fragrance on the market. So delicate and beautiful. I wish the lilac smell would last more in this amazing creation. While there is a plethora of cocoa/chocolate scents that smells really delicious and gourmand, Lilac Love adds to the mix white flowers, purple flowers, peony and roses! A big bouquet of spring flowers in full bloom mixed with gourmand notes without the usual sweetness of the latter. The floral top notes give the scent a touch of powdery freshness that transforms after about half of hour in the most delightful, powdered cocoa, orris, tonka scent. Vanilla and a very creamy sandalwood come in really strong on me in the dry down. It’s a very intriguing blend and it’s also long lasting! If sprayed on clothing lasts for days, until you wash the clothes. In my opinion, Lilac love is the perfect blend of floral and gourmand notes. One of a kind and an alluring one!

this is such a strangely beautiful fragrance. definitely not for everyone (sample first!) and for me, not an everyday type of perfume. it also feels like something i would wear just for me, on days when im home alone or on a walk in nature. would not pick this for work, or anything social. i don't think it would offend anyone or anything, it just feels special and intimate. something i want to wear in a flowing nightgown while i frolic in the grass or take a long bath the smell, to my nose, is pure dry cacao powder and lilac. as if the lilac is dried and powdered and mixed with the cacao powder. not very sweet, but not bitter either. i see the other notes but don't really pick them up tbh. it's pretty straightforward lilac and cacao to me, and it stays the same throughout the wear. smooth, whimsical, cozy, strange, melancholic an experience, more than a perfume. i so appreciate a creative blend like this, i've never smelled anything like it love! ( full review on my youtube channel @scentessence )

Lilac accord was used because lilac cannot be extracted naturally in a fragrance. I didn't know that until I researched it this morning. That's the quality of Amouage. Lilac Love is my second favorite from the Secret Garden collection, sometimes my number one depending on the day. Tuberose is my favorite but it honestly depends on what mood I’m in. Lilac is a great alternative for people who say they don’t like sweet fragrances. This has great balance between fresh air with floral notes and natural sweet elements. It's not juvenile and does not smell like a dessert. It's perfect for someone who wants to be soft and feminine without giving up elegance and intrigue. It will still prompt attention which is another unsaid concern we subconsciously think about. We pay $400 for a fragrance so we stand out, to attract attention and stir memories that evoke feelings. There aren't any memories that this fragrance brings back, but it smells great and is unique enough to warrant a purchase.

I attended an event featuring Amouage's Secret Garden perfumes and they had the older iteration (in the glossy, beautiful lilac-coloured bottole) and the newer version (in the matte, burgundy bottle) placed next to each other, so I had a chance to test them both side by side and on skin. Both are incredibly long-lasting and smell roughly the same if you don't think too much about it, but I definitely preferred the packaging of the older bottle and decided to get a full bottle of it. The fragrance is a beautiful bouquet of spring flowers, dominated by almondy heliotropes and sprinkled with a smattering of cocoa powder. There's also the unmistakeable whiff of Amouage's smokiness which gives it an interesting edge over other purple flower perfumes which tend toward a more candied profile. Cheerful without being boisterous, elegant without arrogance, this perfume is an classy wear for day events and a cosy wear for night events.

Velvety smooth unsweetened cocoa powder. This is an absolute hidden gem. I like how they utilize the chocolate note alongside the powdered floral heart. Absolutely heavenly. I ignored this perfume for so long as it was feminine targeted and I assumed from the note breakdown that it would be something realy overpowering and super sweet. I was absolutely wrong. This is 10/10 perfume. It has the wow factor. It is sexy without being vulgar. I love the floral heart made of lialac and heliotropes which are the most dominant flowers. The rose and jasmine are there but they play like backing vocalists. The tonka smells properly almondy and bitter like a real tonka should smell. The longevity and sillage are very good as expected from Amouage. Absolutely happy that I tried this. I overlooked it after trying the rest if the garden collection that did not impress me much.

Magnificent Fragrance 🙏🏻 It have been told so much about it ... but not quite a lot about new version. Yes, light and dark bottles and their scents are different. The old one is much more louder, and powdery , a bit more bittersweet, oily , where the new version is more modern, delicate, intimate and powdery in a gentle and sophisticated way. I do prefer the new one more. And I adore the idea of having the same beloved fragrance but updated for today’s fashion , trends , mood and “vibes”. As for the bottle - it is gorgeous 😍 I’m an Eastern European so I grew up surrounded by lilacs - all colors and kinds. And I must say that there are 50 shades of lilacs . New bottle has the exact purple shade of the most rich smelling lilac type .. my applause to creators 👏🏼 Good luck and be inspired 💋

Love at first sniff. I was originally going to order Amouage Guidance, but I kept hearing from people around me that I smelled too strong and that it could be quite migraine - inducing. That made me sad because I truly love that fragrance. I ordered several samples from Amouage and completely fell in love with this scent. To me, it smells like chocolate and lilac, just as many people describe it. It’s incredibly comforting, but it also reminds me of the nostalgic scent of lipstick and cosmetics that my mother used to wear- scents I remember from my childhood. It’s soft and non-offensive, yet it lasts for a very long time on the skin. My 100 ml bottle is already on its way to me! A truly beautiful fragrance. It’s definitely worth giving it time to develop on your skin. 💜

I blind bought this. Why? Because I’m insane. But I’m SOOOO glad that I did. This is INCREDIBLE. I love powdery scents, purple florals, cozy vanillas. This is all of that wrapped up into one comforting, cozy, delicious fragrance. Not extremely gourmand, it’s definitely floral so don’t ride on the vanilla note if you’re on the fence about this. But this is so good. It has the same type of powdery vibe that my JPG classique EDP has... they dont smell the same, but they definitely have a similar profile. That fragrance is one of my all time favorites, and I could see this one becoming one as well. Unfortunately, I have bought this during the winter so I’ll need to wait for the weather to defrost JUSSTTTT a little... but I cannot wait to wear it. Absolutely stunning.

Absolutely enormous! for me. I get a big hit of mildly sweet chocolate (powdered) offset with the florals that add a spicy edge. Ambered notes deepen and into the fade it becomes more soapy but still with a certain amount of sweetness. Huge projection and staying powder. This one is unisex. Colours are all shades of purple from aubergine to soft lilac. Experience is powdery. So you must enjoy a dense powder feel to the nose. Great for cool weather. This one gets better to my senses each year and is quite unique. Nothing else I’ve encountered smells like this. Get the older formulation (light lilac bottle) as it’s thicker, deeper and longer lasting. I have both. The newer version feels thin and doesn’t last as long. I’ll retry my new bottle next year and recheck.

"Bewitching cool lilac, chocolate milk , 50 shades of lilacs, shape-shifter..; You're drinking a cup of warm chocolate milk. Lactonic. Creamy. The chocolate aroma has filled the room. Your window is open, and a branch from a lilac tree is resting on it. The cool breeze brings the aroma from the tree in to your room...." These types of reviews are dangerous for people like me 😄 Because: I don't just buy a scent I buy: 🟣an image 🟣a mood 🟣an emotion 🟣an aesthetic And Lilac Love apparently has an infinite supply of poetic imagery 😂💜 After everything I've read: Lilac Love now sounds less like a perfume and more like: 💜 a collective romantic hallucination of people obsessed with lilacs😂 And I'm exactly looking for olfactory art objects 😍💟🔮♀️♾️

When I first tried Lilac Love, I was immediately captivated by its floral elegance. The top notes bloom softly with fresh lilac and a hint of citrus, creating a bright and uplifting introduction. As it settles, the heart reveals a bouquet of iris and jasmine, perfectly balanced without ever feeling overwhelming. The dry-down brings a subtle warmth with soft musks and a touch of woods, giving it a refined, lasting presence. When I wore it, my husband couldn’t stop commenting on the scent trail—it lingered beautifully and left a captivating impression wherever I went. Overall, Lilac Love is a sophisticated, romantic fragrance that turns everyday moments into something memorable.