44 Gerrard Street

I just received this yesterday and I must admit this is an absolute instant love. This was my third blind buy of an Atkinson’s of London fragrance and I have to say I’m quite impressed with the house. If I were to list my collection by genre / category of fragrances, Pirate’s Grand Reserve, His Majesty the Oud, and now 44 Gerrard Street would all be near the top of their respective genre / categories. They are not loud, beastly performers in terms of sillage and projection, at least not that I can tell. They’re subdued / subtle, but for their lack of being “loud”, they are imho remarkably blended. They were not what I’d expected considering they were blind buys, but like the 2 before it, 44 Gerrard Street does not disappoint me. While it wasn’t what I’d been anticipating, like the others, it turned out that I liked it more than I thought I would. The top notes are just majestic. It’s a freshie no doubt, with a citrus opening made effervescent by the eucalyptus and ginger. The note pyramid shows lime, but Atkinson’s lists “ginger lemon” as well as ginger. I’m not sure what that is, an aroma chemical, or otherwise. I Google searched this, but the top hits were ginger lemon teas, but I didn’t look far. The opening is just so sparkly. Absolute love. The dry down is amazing too. Again, it’s not something that I’d imagine would overtake those around me and draw in compliments, but I only wore it at home while working, so it may project more than I’m giving it credit for. Irrespective, the dry down is absolutely lovely. The floral mid notes just don’t hit my nose like many florals. To be honest they don’t strike me as distinctly floral, but rather to my nose, they bring about a more intense juicy sweetness to the citrus. Sure if I really concentrate my sniffer I can pick up the floral nuances, but It doesn’t quite hit like most floral notes I’ve encountered that do reveal themselves as distinctly floral. To me, it’s florals at a masquerade ball, their true identity hidden by a veil / mask of supporting / enhancing sweetness. The base notes of cashmere wood, musk, and amber are also done perfectly. Just the right blend to not become an overtly woody, musky, or amber dominant scent, they again support the juicy, bubbly, effervescent citrus helping those top notes stick around. This is an Eau de Cologne but performance in terms of longevity is quite good with the scent remaining prevalent just as long as many EdPs in my collection. I got a good 8 hours where I could detect the scent without “trying” to smell it. Really well done, sophisticated take on a freshie. Definitely immediately one of my absolute favorite freshies and favorite niche freshies. No regrets for blind buying whatsoever, and one I’d highly recommend!

Floral, creamy, sharp, fruity, medicinal, fresh, dense. Elements of traditional fragrance femininity and masculinity. You can smell individual notes quite clearly, yet there is a calming unity about it. I’ve never smelled anything quite like this. It resists categorization and that is precisely what makes it desirable: A summer fragrance that has a unique character yet remains pleasant enough for all settings. I read complaints below that 44 Gerrard is a linear fragrance. I think that's actually a strength with this one- it doesn’t lose any of its original character and maintains its structure for hours on the skin. Pretty impressive for a warm-weather fragrance! For those looking for something different and durable in the summer, give this a try!

This is an incredible fresh scent. Soapy but in a bright way. Amazing opening AND dry Down. It makes me feel clean and fresh. Very pleasant aroma that is totally inoffensive. Shines in heat. Very good performance for being an edc (it performs more like an edt at least). I first smelled it at Nieman Marcus. I went and Googled it. Not many are talking about it. I was shocked. This is a certified hidden gem. Get a sample and try on your skin.

Shut up and listen to me. This is Creed Aventus in an alternate universe. Think “Orange Mojito”. This thing is loud, especially for an eau de cologne. Opens up with an orange barbershop type smell. Super clean and masculine a bit more on the mature/sophisticated side. This is signature scent worthy- buy a decant if you must but seriously you can just blind buy it. Worth every penny.

I can feel it all day long. Which is fantastic considering the fact that it's hard for me to detect some other well known power-house fragrances i have in my collection. It's a beautiful fougere rose fragrance for men, barbershop type. Maximum respect for this eau de cologne which beats edt's and edp's.