Azzaro Now Men

★★★★★ In 2007 Azzaro released Azzaro Now for Men. At that time I was 17 years old, and the only perfumes I've ever had were Versace Blue Jeans, Ralph Lauren Polo Sport & Dior Higher Energy (all of them were gifts). I wanted to find a fragrance on my own, I had the urge to choose the way I would smell, so I went to the largest shopping mall in central Athens to browse the fragrance court. There must have been adverts of Azzaro Now everywhere since it was released at that time, I have no recollection to be honest how I ended up with a bottle, but that strange looking bottle is hard to forget so I remember that it was the fragrance I chose. Last week, I saw this in a vintage perfume store. I smiled because it was the first scent I chose for myself, but my memory of how it smelled or the appeal it had to me back then had completely vanished. My only memory was the "raindrop" bottle. I asked for a tester of this and sprayed it on my hand. One spray: a time capsule. -------VROOOOOOOOMMMMMMM----------- Just from the first sniff, I was embraced by a blanket of nostalgia, caressed by vivid memories and felt young and pure... It was a smell I have completely forgotten that I have experienced before but by the time my nose and this Azzaro Now were reunited this fragrance revived in me that whole experience from the past. Such a rare feeling to be reminded of beauty that was once forgotten... When you spray Azzaro Now, you get a cloud of cold and damp greenery, almost like a strong wind current blowing all the rain drops from green leaves towards you. The first freshness lasts a couple of minutes, and right after, the heart of the fragrance envelops, which is a metallic unique aroma: some facets of plastic nature, others watery (but not in a calone manner). It's the tea note paired with the violet that make the heart of this fragrance smell both refreshing, futuristic and unique. A contemporary masterpiece without being challenging or pretentious! The heart notes last for a while (6 hours on my skin) and then you are left with the base, which is a very soft and realistic white hued suede leather note... a marvelous finish. Delicate and seductive. Bare in mind, the rose, the amber and the lichen are ghost notes in this one. If I was to describe it as an overall scent I would say that you get mostly green notes, a refreshing tea note and soft leather in the end. Well, what else is there for me to say? Nothing smells like it, the creativity and vision is of a niche fragrance, even if it doesn't smell natural. Smelling synthetic and artificial is also a concept, and if it's done right then you have the absolute success of futuristic beauty. Truly underrated, I am happy that Luca Turin agrees with me and gave it 4 stars in The A-Z Guide. Easy to wear in every occasion, unique with a capital U, great longevity for the style (7+hours) and soft but noticeable sillage. (you need to spray this on clothes for maximum results) I'll stock up before all the remaining bottles disappear... I'll finish this long review with the four words written on the box of Azzaro Now: Magnetic. Fresh. Woody. Green.

Such a GREAT smell, but so weak. I have the underarm stick of this fragrance, and it's strong, lasts all day and smells fantastic! (It's my favorite stick).... so, I bought this EDT thinking it would have the same projection/strentgh. It doesn't. The bottle is just ridiculous to me. It looks like a shaver, and it's impractical to store amongst your other fragrances. I'm all for fargrances being different, but this is just austentatious. In terms of the physical design, simplicity and practicality is what impresses me. This is odd. Only the 'smell' itself is exceptional in this fragrance. It's such a subtle/weak scent as an EDT, but it smells really, really beautiful... I can't deny. The underarm stick I'd rate a 10/10 because you notice the smell all day long and it projects well. The EDT i'd rate... --------------------------------------------- SILLAGE: poor LONGEVITY: moderate SCENT: Tea/Rose/Litchi (so good) BOTTLE: strange/impractical PRICE: expensive (for what it is) OVERALL: 7/10 --------------------------------------------- UPDATE: I've just discovered that the missing strength and projection of AZZARO NOW can be found in the dry-down of CERRUTI 1881. It's not exactly the same smell, but it's the same 'feel'.... also, don't be afraid of CERRUTI's opening. After an hour you'll smell the smoothness.

I always like the scent of litchi. It is like my own catnip, and it is actually rare to find it in men fragrances. Azzaro Now for Men has the litchi note and it works wonderfully here. Without a doubt, this Azzaro is refreshing and uplifting. Litchi gives it a fruity floral aroma but it doesn't appear feminine here, but yes, it is green and light. It's not trying to make a bold statement but a soft clean impression. I can actually detct litchi throughout the scent but more obvious at the end. I ain't gonna say that I recommend this for everybody. It's a pleasing fragrance but part of me want to keep this scent very low profile because I wanna be the only few people who wear it and it's also a way to keep the price from jacking up! FYI, there is a similarity between this and Lacoste Essential. Only that Azzaro Now is more fruity and less green: comparing to the Lacoste.

Here is the correct note pyramid (in English) as another member brought to our attention a few comments back: Head Note: Cardamom, Rose Oxide, Frosted Metal Heart Note: Violet Flower, Driftwood, Green Notes, Tea Base Note: Amber Note, White Leather, Woody Notes, Lichen I actually really do enjoy this fragrance in hot tropical weather as it shines wonderfully in such weather; whereas a lot of my other summer fragrances don't withstand the humidity & heat of the tropics. This is one of my go to frags while in the tropics.

I like it very much, long lasting, fresh without being your typical citrusy scent, ideal for extreme hot summer days, has good sillage and can be used by both sexes, not too sweet.And original, there is no other scent quite like it.Perhaps because of its different features never got the wider audience that it richly deserves (in my own opinion and on my skin) . Although most people complain about the sameness of scents, when faced with a slightly different product people balk at the relative newness.