Perfumista Avenue

LOVE THIS! Seriously, a beautiful, perfect, full rose scent, just magnificent. Now I'll grant you, not everyone likes true rose notes, but this is wonderful. PA contains attar of rose (rose oil) and rose water, and as a result, displays the full range of the rose, from the deep, dark, pungent, velvety attar to the bright, light, sharp scent of the water. Plum supports the dark end of the spectrum, while nutmeg highlights the brighter end, lending a contrast. Bitter herbal artemisia opens the scent, but the bitterness in the heart is saffron, and much like in cooking, that bitter note highlights the sweeter aspects of the rose, which otherwise is achingly dark and dense at times. This is not a "red" rose- this is the true rose scent of original roses, the deep pink, naturally occurring scent rose that grew across Europe before people started breeding roses for specific characteristics, and the scent was lost in the hybrids. It is not a girly scent, or even a feminine scent. This is a true rose, deep, strong, dark, lush, heady, epic in it's intensity and longevity, it'll sink it's hooks into you, and everyone who smells you. It's not the tidy floral "pink" rose either, PA is very much a grungy dark rose, dirty, full of attitude, trending towards joy, irrepressible and irreverent. You wear this one with tats and denim, not taffeta and lace, and definitely not with a suit! If you've never smelled a true rose, test this. BUT---if you are shy about other people noticing your scent, if you do not like to stand out, I recommend that you not wear this. It will attract attention! It will make you want to misbehave, flip people off, and laugh with abandon, loudly, often, not caring who notices. Completely intoxicating and wonderful.

FOR ROSE LOVERS AND PERFUMISTAS I'm crossing my fingers my perfumista friend remembered that in August for my birthday party I said oh I wish I could have Perfumista Avenue Bond perfume and Brooklyn. If she remembered I should be getting those fragrances for Christmas and I will be reviewing them in January after I've had enough time to wear them. I spray tested sampled Perfumista Avenue and loved it for an entire day. That whole day all I could smell was roses. These are old fashioned old timey but realistic roses and devoid of the harsh chemicals of TEA ROSE by Perfumer's Worskshop which I now use as room spray. I love soft but real roses. My current favorite soft realistic rose is HISTORIAE'S ROSE DE FRANCE which is an absolute rose dream. This is heady and sweet and has additional notes I like like plum, saffron, jasmine, peony and patchouli. I know for a fact as a nose and perfumer that the pairing of peony and rose is a winning combination. It makes it heady but not cloying, sweet, fragrant and very nice. It's absolute rose that you want though and not a synthetic imitation rose (like you'd find in the current formula in Bal a Versailles which continues to sell for God knows what reason and at a ridiculous high price tht isn't worth it). I do love the absolute rose in this fragrance. It's too beautiful and sexy for me to spray it in the house so I'll wear it myself as an alternate fragrance to Historiae's Rose de France. I love the concept of this fragrance as it's all New York City landmarks/locations I'm a New Yorker and would love to explore this fragrance line. Please Santa I want Brooklyn and Perfumista Avenue for Christmas!

Oh boy here we go... I will start off by saying this is undoubtedly my favorite Bond No. 9 perfume. Ever. I have 25 bottles of Bond at the moment and nothing comes close to this upper class rose based perfume. Upon first spray and look straight at the spot you sprayed Perfumista Ave on you can notice it's extremely highly concentrated. This stuff sprays on very oily. It's pure perfume and its price reflects that. This stuff is extremely potent. So potent in fact....on my skin it exceeds 24 hours. Projection is radioactive and the sillage is crazy. People will know you were there....this stuff lingers in the air for quite sometime. Top notes I get this combination of a plummy rose mixed with saffron. The dry down is where this perfume really shines. It gets even more intense as the noticable patchouli and musk intertwine with the rose. The dry down to me is just pure artistry. Women and surprisingly men compliment me and ask me what I have on. Never had I have someone (my coworker) sniff me throughout the day and tell me the noticeable evolution Perfumista Ave is going through on my skin. The dry down is really where you will garner all the attention. This is not for the meek or unsociable. This is Bond at its top form. If you can afford Bond's asking price....the reaction from people and random people on the street will tell you the power of this beautiful perfume. I cannot recommend this one enough.

For once, I ordered a sample before buying a big bottle. I usually can tell from notes whether it is going to work for me (notes and the reviews). This is stunning! When I first sprayed it, there was some uncomfortable note mixing with the yummy deep dark rose that I actually could not stand. BUUUTTT after 5 minutes, I could not stop smelling my wrist! I am in love with this one now. I must have it. Next week I will be buying a 1.7 oz. bottle. I found a great deal, just hope it is still there on Thursday (payday). This is def full bottle worthy. I disagree completely with other reviewer saying it smells cheap. There is nothing cheap about this perfume. I will have to just get used to the unknown note that I dislike in the top notes. It kind of smells like licorice or along those lines. Since I don't know how to identify most notes, guess I will never know which note to stay away from moving forward. Lastly, the longevity is AMAZING. I have a few dark rose scents very similar but none of those project like this and none of the others have the extraordinary longevity! This is one time I wish I had just ordered fb the first time.

One of the many Bonds I own. I love this fragrance. It is very strong rose musk with peony in the lingering part of the dry down. Plus the plum and jasmine twist is quite unique. Not to much on the patchouli or leather side. I have read the reviews of this smelling like urine and where some people have purchased this fragrance. All I can say is I do not know of any Bond No 9 sold at a Tj Maxx?? lol...and I do not smell like urine wearing this at all. Bond is a very expensive line that I would not buy from anywhere but SAX, Nordstrom (licensed department store) or direct from Bond. I think you should watch where you buy fragrance from seeing how there is A LOT of fakes out there that most often smell like urine or any other rancid smell you can write down in a review. So what I am saying is this, before you leave a review that is less than favorable make sure you have bought an authentic product before dragging its name through the mud! Longevity on this is out of this world!Projection fills any room you are in! Beautiful bottle and presentation. 10/10 from me...a collector for over 20 years!

To each his own BUT I undoubtedly loved this fragranced at first sniff. The scent of spice and saffron...absolutely unique and enticing to my senses ! That day that I was shopping for the nth time for the firsts Bond 9 fragrance at Bloomingdales... I tried most of the spicy fragrances, as I really cannot be paying almost $400 for another floral fragrance. The NY Oud was going to be it....or the Signature Fragrance. Then something on the display caught my eye. The BIG flashing pink bottle. I just had to try it on. The lady at the counter was slightly afraid I might not like it, I think. She sprayed it on my arm and asked me to walk around for a little bit and come back. I was fascinated ! That night I asked my sister who loves Indian food if she would like to smell like saffron. She said saffron does not have any smell, I told her but they use saffron in Indian food to make it smell good. Like cumin and cardamom. I give this perfume 10 starts. It lasts long on the skin and just a couple of spritzed works wonders !

I LOVE Perfumista Avenue! On me it feels like a combination of Lady Vengeance and Cabaret de Gris, but it haunts with hints of Voleur de Roses. This fragrance seems especially beautiful to me, but anyone who reads my reviews here knows I adore rose fragrances. Perfumista Avenue smells like a classic Chrysler Imperial Rose (launched the same year as the car, but clearly proved the more popular of the two). Perfumista Avenue is green, and sweetly plummy, with hints of peony. I don't think this smells much at all like any recent Bond releases. If you enjoyed the severely underrated Cabaret de Gris you must try Perfumista Avenue. I am thrilled with Perfumista Avenue, however, and I think the name is adorable. This perfume is classic, elegant, rich, and sensuous. Fantastic lasting power as well.

I must not be particularly sensitive to this ammonia smell everyone is commenting on. To me this is a sexy and bold feminine fragrance. For a fashionable and sophisticated woman in her 30s maybe. The rose and patchouli with saffron and musk is a heavenly combination. Usually rose scents make me think of toilet sprays or very mature scents, but this is a rose dominant fragrance done right. I know oud is not listed here, but for some reason I detect it as a note. I also sprayed this side by side with Delina and let me tell you they are very similar. Too bad for those who don’t like it.

A rose lover's paradise! This has an industrial strength level of deep pink rose, starts off fresh but ends up very earthy and musky. Very similar to Roses Musk by Montale. The plum makes it a bit jammy and the saffron gives it that heavenly effect. Rose, saffron, plum, patchouli and musk....how can you go wrong? I'm baffled by the dislike. It has to be coming from people who don't care too much for rose. Or at least not rose dominance. And this is packed full of rose. Which is exactly why I love it! This is a real wow for me!

Love this latest fragrance from Bond No. 9! For those of you who have read my previous reviews, I'm definitely a spicy and fruity fragrance woman. On me, personally, the rose isn't overpowering; just enough to work with my body chemistry. One of the great sales associates from Saks suggested some combinations with this delicious scent. I currently wear it with the Bond No. 9 Manhattan body cream, and believe me, it is simply DIVINE! Whenever I wear this combo, I get numerous compliments!

Forget all the Bond haters because this stuff is GREAT! Every time I wear this I get tons of compliments and women cannot stop themselves from smelling me. Straight BEAST mode on projection and sillage. Again, let the Bond haters hate, but as a true wearer I say buy it now. When I layer with Signature and New York Oud it's even more incredible.

All I can say is that first spray from a tester I was in LOVE. I got the oud vibe first and foremost which I love. It's settling so perfectly.... I don't care if it's too loud for some people. I will wear it when I go out and feel amazing! MAJOR splurge but I couldn't stop myself!

I agree with Jasminalia, Bond No 9 has gone crazy with their prices. I just smell Perfumista and even when my wife and I LOVE it, I think 350dlls plus tax is just too much for any perfume, this house makes Creed look like a bargain!!

Simply delicious. I was given samples from a Bond No. 9 representative at Saks. I want this fragrance and the body cream! She also told me what other Bond fragrances I could mix this with. I'm going to love experimenting!

I just purchased 3.3 oz of this at TJ Maxx for 130$, and I really like it (or I’ve just committed to it already). Perfumista Avenue opens up deeply rosey, medicinal like an alcohol prep-pad, oud-y with a strange note that could be plastic or could also be interpreted as velvety and concentrated leather + something like a hard raspberry candy. This is not precisely a realistic rose, more of a technicolor interpretation. As it mellows on dry down I get more patchouli and an unexpected amount of musk. My overall impression is this is a lipsticky rose. Edit: been wearing this all week and should qualify that it becomes a skin scent approximately 3hours in.I can’t smell it on myself during the day.. have I become anosmic to it? Edit2: 2 years later. I've discovered that spraying this in the air above my head gives a much more pleasing effect. This is intensely strong and long lasting. If you do a spray and walk through it creates a really nice mild rose/saffron and I think the heavy woodiness & slight sourness comes from nutmeg and artemisia (wormwood).

I got this in a sample set from a Bond online order. Initially I didn't like it. It had a weird metallic tang that smelled really sour. It made me recoil and think about showering it off. In the end I decided I would give it the day to figure out if I was going to gift it or not. In the end I like it. It's lots and lots of rose with a very slight spicy scent. Possibly the patchouli. It turns very powdery at the very end. I have a Bulgarian rose perfume that is literally just roses and nothing else and this reminds me of that but much longer lasting. I sprayed a bit much and will need to tone it down for the next time I wear it. This lasted solidly on me for 6-8 hours. This feels like a scent you wear to a family event. Like a wedding or a bar mitzvah or a Quinceañera. Nothing offensive but nothing to make it completely memorable. I don't think I'll splurge on a full bottle but I'll wear my sample happily... after that initial 5 minutes of sour.

Love the line and love the rose. Love the bottle. I got as present this full bottle and I was so happy, but after a few years is still there almost full because is nausea-triggering, too cloying, plus I can smell animalic odour (like stale urine?) in the drydown (a sort of barnyard oud). And it is weird because I don't see oud in the ingredients list..unfortunately is the similar reaction I have with Oud Ispanah. Not a safe blind buy. 2.5/5

Lots of rose, with some kind of plastic that reminds me of Barbie doll plastic. (odd, but I kind of like it). Then it has a medicinal note that alludes to Mexsana powder (maybe the artemisia and mate herb?) Quickly the rose returns but this time with amber, and it also brings along with her some bitter undertones I can not identify. The dry-down becomes more powdery. I do like the scent. Not at all worth the price. Certainly plastic.

The rose scent overwhelmed me at first, but once it sits on the skin for a bit, it levels out and leaves a beautiful & classy lingering effect. It’s not my favourite scent - but still very nice.

YES - it definitely smells like roses musk! I kept thinking it reminds me of something. It's nice and floral.

The rose scent overwhelmed me at first, but once it sits on the skin for a bit, it levels out and leaves a beautiful & classy lingering effect. It’s not my favourite scent - but still very nice.

another trip down bond no 9s perfume line i can say I’m a fan of this house even tho they aren’t always a hit but when they are you know your smelling like a million bucks i was given a sample of perfumista avenue when i purchased a few of their candles and to my surprise it was listed as a women scent but me being a daring/confident guy i thought why not give it a go since its not a typical smelling women’s scent the initial opening of this dirty/dark rose scent was fresh and modern yet still felt like a throw back to yesteryear i think it initially appealed to me since it kind of reminds me of tom ford - noir d noir but without the heavy side of that scent its distinctive musky/patchouli accord that you get throughout the middle and part of the dry down is what this scent is all about and to my opinion thats where this one truly shines i found longevity to be moderate and projection to be above average even tho i only applied very little one can only imagine how this would last and project if i did my usual 3 sprays so go light on the trigger or else this may get very heady to conclude i found this scent to be sexy and id love to smell it on a women but for me its not exactly a hit id rather stick to my noir d noir when looking for a dark/dirty rose scent but if your a male and still want to try it out i suggest going with a light spray on to the next

I requested a sample of this with one of my recent orders. It's definitely not for me! Firstly, it takes FOREVER to develop on my skin; for an hour, all I smell is alcohol. As it starts to settle, I can catch small nuances of rose and saffron but all the other notes seem to be competing with one another. Sadly though, by the time it settles, I can barely smell it! Whaaaaa!! Bond is hit or miss with me; some of their creations I absolutely love and don't mind the price, but others not so much. Perfumista Avenue is a bit of a disappointment for me, but if you love a more subdued aroma, then try it. Honestly though, there are better rose scents out there for a lesser price, so my advice would be to try before you buy. Sorry Bond, Perfumista Avenue is a total miss with me.

To my nose, this perfume does not smell anything like its listed notes. On first spray, my first thought was "chemicals," and not the scented kind... More like bleach, maybe with some herbs thrown into it. I know I make this sound like a bad thing... And I have to admit, I don't think I really loved the effect... But I could actually see this potentially working as a masculine. Really, I'm kind of surprised that this isn't listed as such and marketed in a less feminine bottle. Four hours later, Perfumista Avenue is starting to smell much better, and I am finally glimpsing the rose, plum, and saffron. It would've been nice if these notes had made their appearance earlier! Alas, I probably will not be trying this scent again to find out if they ever will on my skin.

I've tried this a few times. The first time was a complete no-go. I've waited a few years to try it again, but sadly, it's still a no from me. The top notes are great as I get lots of rose and patchouli, but when the middle notes hit, that's where Perfumista goes awry on me. The middle notes smell like hairspray or perm smell on me, and it stays that way until the lovely rose/patch dry down comes around again. If it weren't for the middle notes going haywire, I'd buy it because it lasts a super long time and sillage is pretty good. Sadly, I can't justify it. Bond No.9 is hit or miss with me, and Perfumista Ave is a miss due to the middle notes. Definitely try before you buy as it seems to develop differently for everyone.

Initial blast reminded me of intense cafe and I said wow what a good quality rose. but this one is Montale Rose Musk gone wrong. Really wrong. The drydown smells exactly like when you take a piss at a cheap club toilet. Suffocating urine smell. It's not a challenging scent. It's just really bad and ugly drydown. The drydown smells like you are taking heavy meds and piss at a hospital and you accidentally touched your piss and it dried down. That's what it smells like it smells like dried medicinal piss. Come on Bond no 9. I'd rather smell MFK Oud Velvet mood than this. Good thing I test perfumes on my skin.

So Nordstrom sent my sister a sample of the new fragrances for Bond No. 9. This one was in the pack. After I sprayed this, I realized that it is definitely not for me. My sister agrees that this isn't on her list either. At first it reminded me of nature, like ultra super fresh to the point where your nose is so open nature, aka not the flattering kind (A weird description I know, but that is what came to mind). Then my sis brought up the fact that it reminded her of a doctors office. I can definitely see that. I thought to let it sit longer to give it a chance, and it unfortunately did not better.

Seductive, succulent plum-rose, velvet-finale The fragrance IS different, it's a nice cross between NY Amber's dry-down and crackle/ with the soft rose oil that doesn't go funeral home. I'm in love with it's conclusion, it's actually not feminine on me! I love the mood of Declaration D' un Soir, but this fragrance has that energy of a true Bond No.9. I would guarantee compliments with this one, and highly recommend it for fall and winter, and a summer evening wear. Try it on and let it choose you, because if it warms up on you- boom, you're going to smell hot.

I tested this perfume with a friend last week..first snif was fabulous... After 5 minutes all was left over was a cheap middle eastern brr scent. Just too Cheap! And for this price!!! (350 dollar) All Bonds, Montale, and sometimes Mancera's have the same "cheap ingredient dry down" Syntetic Ambre or something. Greasy and flat! This is really THE example of 'clothing from the Emperor"; you buy a super-expensive bottle and you smell like a supermarket fragrance from the Middle East. Outrageous how the customer is being fooled...

Weird, sour tea-rose & plastic type smell + alcohol, (as in booze). Nothing against those of you that love this one, i have trouble with many fragrances containing patchouli, (though i can't really even detect the patchouli here) - so maybe plum is something else to add to the list of "doesn't work on my skin" also this was the 1st ever Bond No. 9 that i tried & it was from a sample wrapped in the pink cellophane. Kind of a shock. (I also tried "West Side" and like it, but they are completely different)

Just tried it -- it'll be available in September, pricing will mimic their full perfumes (approx $330 US for 100ml). I wish I could say I felt it was significantly different than other Bond offerings, but the initial impression is that it's not. Meaning: If you like New York Musk or Bond No 9 Perfume, you might tolerate Perfumista Avenue because they feel remarkably similar in notes and composition regardless of what's listed. Someone's bound to be wild about this, but I wasn't overwhelmed by it.

It took me right back to the hospital clinic where I used to be taken for vaccinations when I was a child. That horrible memory persisted through the dry down and lasted almost an hour when it finally mutated into something pleasant and wearable, more or less. But I don't care if it turned into the sweet odor of heaven itself. It started out like a frightening memory of childhood. I wore the perfume, Mommy, can I please get ice cream now?

Reminded me of Noir de Noir (Tom Ford) on contact, but more piercing/cloying vs round, rose not as full-bodied or dark vs TF. Still nice, but sharper around the edges, esp on the top, but mid was also more pungent than I care for. Dropped down to base on me within 15 mins, leaving me with a muddle. Honestly, not even close to TF for roughly the same money.

Whew I am glad I sampled through this one before buying the bottle. I love rose dominated scents and don’t mind them on the stronger side however this is a rose PUNCH. I’m knocked out. Too musky, synthetic. I thought I could pull off one spray underneath my sports bra before the gym to get through it as I had a 10 ML bottle however even that was a beast.

In the first few moments, my first thought was that it reminds me of The Body Shop’s Moroccan Rose that I wore when I was 17 or so. Perfumista Avenue has a big dose of rose with big projection. Up close, there’s something a little more synthetic and bandage-like in the base. Reading the notes, it could be the leather. I really didn’t enjoy this at all.

I love rose and have tried so long to make this one work but it's just not for me. This smells like a 50 year old woman, but I'm not saying that to mean it's old and powdery. It smells MATURE and I'm sure this would work for someone older. It may be the plum saffron patchouli mix in here that's making it harder to wear.

The opening was such a beautiful rose explosion. Five minutes into the dry down, it started smelling like plastic, alcohol, and ammonium that i can only associate with the smell of dried up piss. Unfortunately, this was the one big disappointment for me in this house.

Una colata di rose marce macerate in acqua calda, pesantissima, soffocante...Una rosa priva di brio, di freschezza, di spezie, di patchouli. Priva di gioia. Una rosa deprimente, vecchiotta. E poi ad un prezzo stratosferico. Mi dispiace ma proprio NO.

Bond sent me a sample. I don't like it. It reminds me of an old fashioned rose with something spicy. I think if you like rose perfumes, you should try it. Unfortunately, I don't.

The scent is too strong and old. As a fan of Roses, I can't like this perfume, it's really not an easy-to-smell Rose for everyone.

Strong and synthetic rose and pink floral fragrance. Surprisingly decent projection.

Much too expensive! This brand is going nuts with the price of their scents.

Sorry for being rude,but this smells like an unclean female vagina

Perfumista Avenue is by far one of the prettiest bottles from the Bond No. 9 range. Its shiny purpley-pink bottle stood out from a mile away and drew me to it instantly. I must admit that while I enjoy the scent as equally as I do the bottle, it's nothing particularly outstanding. If anything Perfumista Avenue smells like many other rose-patchouli fragrances, mainly those on the niche market. I find it quite similar in fact to Lubin's Black Jade, a scent I already own and love. The red rose note is the most dominant accord in Perfumista Avenue. It's a hard-hitter from top to base. Patchouli brings up the rear adding that potent green and masculine kick. There's something a little Agent Provocateur about this fragrance as well. Rose, patchouli, saffron and plum appear to be the only notes that emerge on my skin. To my nose Perfumista Avenue smells very sexy and bold, however the complexity seems to be lacking. You do tend to tire of the countless rose-patchouli scents currently flooding the market after a while, and I'm probably suffering from rose-patchouli fatigue as I write this. When I want a rich, sensual rose I must admit that I'd choose either West Side or Harrods Rose to satisfy my cravings over and above this scent. As glad as I am to have tried it, I can easily live without it.

Ah, their 10th Anniversary only. - So this newest one must mean it's probably about their 1000th release so far. :D - I mean from the mass amount of 'fumes they've released already one might easily presume they'd been around for rather a good century or so at least. ... Basically, I'd suggest they really should leave some of their trial frags back in the lab unreleased, rather than bottling every single blend they come up with (& all the variations between too). As is, too many of their frags already smell like only slight variations of already previously released ones. So, even as much as I might luv one of their 'fumes, I'm just NOT going to allow myself to be one adding to this woman's (I bet already more than well swollen) coffers - sorry ! I'd just much rather reserve my pennies for those smaller, authentic artisan (i.e. true niche) labels, which IMO are just substantially more deserving !

I owned this and then gave it away. I gave it away because it is a Rose flowerbomb not literally like the flowerbomb perfume - I mean this is a rose BOMB that just bombards the nose with a giant floral punch. Now I wear all sorts of fragrances that others consider too strong such as fracas, futur, Chanel no 5, etc.... so sillage monsters are not a problem for me. So this has a long and powerful sillage, but it is headache inducing for me. It's too bad because I might have liked it if there wasn't something so nauseating about it. I own several other Bond frags that I wear often, so I usually like bond but this is an exception. It does last so I think you get your money's worth - it's just too much for me. And since I enjoy fracas I think that says it all.

This is a beautiful blend of Roses and Spice notes without being suffocating. It is heavier on the Roses and more "fresh" smelling" and the heavy patchouli and woodsy notes gives it depth without becoming to heavy and spicy. I gave it to a friend and on her its amazing, the roses are clean and smooth. The patchouli, oud and spice notes stay low key and its quite nice. However, this is a scent that will only work for SOME People, it did not smell the same on me. It was too heavy on me with less prominent floral notes. Test it out to make sure it works with your body chemistry.

Absolutely beautiful scent. I am not a fan of Bond's perfumes, but this is special. It's not simple scent and it's playing on your skin with a specter of colors and shades. It's bright and never stops to open new scent notes on your skin. Playful, bright, deep feminine. This scent is for beautiful woman with extraordinary thinking. This scent is a true art. It brings you to a different level of thinking. This scent not for everybody, but for creative people, who see the world not a black and white, but in rainbow colors only.

I am not fortunate enough to have tried that many Bond 9 fragrances due to finances. A kind swapper sent me her deluxe sample of this and I sprayed some on this afternoon just to try something different-expecting more of the same rose type fragrance. I was blown away! It's a wonderful fragrance for rose lovers-even for people who just enjoy a good rose fragrance on occasion. I would dearly love to own more of this! It was something I would love to own, but it will be a long time before I can save enough to own a FB of this!

A day l’ve been sniffing this, l figured out why this fragrance was so familiar! There is an Asian soap, BEE AND FLOWER ROSE SOAP wrapped in colorful patterned paper, with a white/yellow paper label and gold sticker seal. You can purchase the soap at Asian food markets or sprouts or other healthfood stores. It’s a heavy pungent rose ... and this is exactly what it smells like. If you love this fragrance go get the soap! It’s under $2 a bar. If you are in a store and see this soap- give it a sniff and tell me this isn’t it!