Not Usual

“Bold, mysterious, and undeniably different” Not Usual lives up to its name from the very first spray. It opens with a striking hit of saffron and raspberry—sweet yet spicy, juicy yet dry. It instantly pulls you in, but not in a way you’ve smelled before. As it develops, the heart reveals a lush bouquet of rose and magnolia, wrapped in a soft cloud of olibanum that gives the scent a spiritual, almost meditative core. There’s elegance here, but also a whisper of something darker. The drydown is where Not Usual shows its true character: a seductive blend of oudh, leather, vanilla, and amber. It’s rich, smooth, and slightly smoky—perfectly unisex, and made for those who wear confidence like a second skin. Projection and longevity are strong, but never overbearing. This scent doesn’t beg for attention—it commands it. If you’re tired of the ordinary, this is your answer. Not Usual is anything but predictable.

not usual is my first fragrance from the house, and it has me in a chokehold. it's super captivating and versatile. from the packaging to the projection, it's clear a lot of thought went to developing this fragrance. sweet but spicy. the kind of perfume that makes people remember you.

The name of the scent said it all, Not Usual! Because of this scent I started exploring the house and guess what, I have them all now! Beautiful take on the leather and amber with a mild touch of oud and rose and fruity notes at the end. I highly recommend this fragrance for the winter, projection and performance is on another level!

Definetly not usual! Perfectly blended raspberry and saffron! It's good to wear in autumn - winter period. It will warm you like a cozy wool scarf. Longevity is amazing! Up to 6 hours on skin, eternal on clothes.