Coach for Men Pure Platinum

This opens with a very bright lavender, mandarin and apple combo with the lavender being the main star of the show throughout the life of the fragrance. Not fruity from the mandarin and apple, more so just adding a bit of freshness and sweet touch. Off my skin I get just a slight kiss from the rum, a touch of earthiness from the moss and a nice white floral aspect from the orange blossom giving the fragrance some lift in the mid. Once this hits the drydown you get a beautiful leathery, amber undertone from the labdanum and a hint of woods from the cedar. The labdanum adds a nice bit of depth and helps round out the fragrance and brings a welcomed masculinity to it that's rather intoxicating. There is ambroxan but just to give this thing some push which helps with the sillage, longevity and overall performance. Now in terms of performance, off my skin, I get a solid hour or so of projection before it starts come a little closer into a nice scent bubble that lasts for about 6 hours before becoming more of a skin scent. I did lose the scent for a while before it started to come back and I could pick it up again around 8 hours so anosmia from the ambroxan can give the perception of weakness but trust me it's there. Sprayed it on at 6:30am, went to the gym at 7pm and when I started sweating the fragrance came back to life and could pick it up again. So take that at face value but that's a good 12+ hours. All in all I'd say this is a great anytime wear, very versatile, office safe, can be dressed up or down. Maybe geared more towards spring, summer and early fall, but wear what you want whenever you want. I think it takes a slight edge over the original Coach for men as the best in the line. Definitely recommend. 8.5/10.

I need to preference by saying Coach Platinum EDP is Coach's best fragrance to my nose, so I was subconsciously judging Pure Platinum Parfum based on that standard. This one opens with apple and heavy lavender with a little bit of orange citrus before moving into a creamy rum absolute note with a bit of soapy orange blossom. The base is heavy on ambroxan and cedarwood. I do get a bit of a metallic vibe in the finish, but this just isn't as interesting as the original Platinum because this feels more like it leans more into YSL MYSLF L'Absolu dna than Coach Platinum dna (which was more unique blue scent); I am also reminded of Polo 67 EDP during the dry down. I rate both L'Absolu and 67 EDP as loves, so I do love this, but man it could have been something special. It's still a very enjoyable fragrance and in time I believe I'll love it for what it is rather than what I wish it were, but Platinum EDP is superior and should never have been discontinued.

this Frag maybe a great 1of1, i cannot seem to catch anything in mind that this may smell like, its sweet, boozy, with a tad bit of lavender. i love it and it may had stopped my colonge shopping for a min, i do want dior extrait but that will come in due time because my collection has expanded dramatically from just having 5 a few months ago. but out of all i will treat this with a little more care than the other coach frags i have. chefs kiss IMO

This is unironically one of the best fragrances I’ve ever smelled. I went to the coach store at the outlet mall and was surprised to see this. I tested it on skin and I instantly bought a bottle. Boozy, masculine, sweet. New signature for the colder months. Note: Layer with cocoa butter Vaseline. 9.7-10

I like this one. Smells mature and elegant. Nice blending opens up with the lavender fruitiness and smooths out a bit, some spiciness from the moss/rum combo and it's just pleasant.