First Response – Boston

smoke and rubber... yeah, that is exactly what people want to be reminded of. As a Firefighter I am happy to see a fragrance company doing something great like this, but I think other notes could have been selected. Trust me firefighters do not like to re-live tragedies. We save who and what we can, seeing too much. Firefighter have a high suicide rate due to PTSD of an incident/s in most cases. In my opinion if you wanted to do a fragrance to honor First Responders, maybe notes like Water (water good), Clean/Citrus/Fruit (substitute with Clean, Coffee and Donuts notes for our brothers and sisters in PD haha) and maybe Metal/Steel/Iron because Engines are made of that and because we have to remain strong... not sure if their is a note of sunshine but if so throw that bad boy in their too. Just my humble opinion. PS: Firemen don't wear Dior Fahrenheit because we smell like it all the time anyway... JOKING!... not really. Love Dior Fahrenheit though lol

This Demeter smells like humanity flying by the seat of its pants as we somersault through the absurd human experience through time and space and into obscurity.

This is in the very poorest of taste. Adding white smoke and the scent of rubber pains me. Frankly it should be pulled from their line up.

I agree it is a great idea but in light of recent events it seems the word 'white smoke' was an odd choice-just my opinion of course....

Smoke and rubber? Whose bright idea was that? I agree with the other reviewers that commented that this is in poor taste.