New Look 1947

This is one of a few of my go-to, feminine leaning fragrances I reach for when I don’t want my usual masculine heavies or my spicy, amber-forward or woody beasts. In these current times & being indoors for such long periods, sometimes all you want is something you know is there and isn’t going to challenge you; something that isn’t simply citrus heavy, floats around you and doesn’t give you nose burnout & olfactory fatigue. New Look 1947 is just such a fragrance that exudes class, elegance and style, whilst also being somewhat understated. Despite its original release only around 10 years ago, it harks back to the 1950’s for me; an era where even a ‘casual’ look meant still being stylish and the scent you wore paralleled that ethos. As has been mentioned, it doesn’t have monstrous longevity or projection but I think it would spoil its effect if it did. I personally get around 5-6 hours before it becomes a skin scent and projection is moderate for an hour or so but what makes it perfect for me is it’s sillage; it’s incredibly impressive given the overall subdued nature of the fragrance, which I suspect is down to it’s aldehydic & floral nature. With that in mind though, every time I wear this, it’s occurred to me that this reminds me more of a Chanel fragrance than a Dior offering. It just has that aura around it and at the end of the day, beautiful perfumery is beautiful perfumery: end of conversation. This is though, a fragrance for grown-up’s that appreciate traditional perfumery and without a doubt, feminine leaning but that doesn’t matter to me one bit. I’ve tried getting my wife to take a departure from her Dior Gris Montaigne to this on occasion but she’s resisted thus far. More for me then! Actually..... forget all of the above because I can make my point more succinctly; it soothes my soul ...... that’s exactly what it does.

I'm sad to hear this is being discontinued! I honestly don't like the new direction that Dior is going in with their new fragrances by Francis Kukdijan. The new version of this doesn't sound nice at all or even like it's going to be a similar scent. Might as well be called something else! This particular version does indeed have some similarities to the 2017 version of J'adore L'or, which I'm sad to see is also discontinued. They both share that cacophany of yellow and white floral notes like the ylang ylang, jasmine and tuberose and a very similar vanilla dry-down, except for New Look 1947 having the warmness of benzoin as well and J'adore L'or 2017 having the tonka bean. I can smell some of the spiciness from the pink pepper at the top and hints of the gardenia and the rose in the heart notes, but they aren't at all prominent to me. Everything is masterfully blended in this perfume and it is a good example of why I admire François Demachy and his work so much. I got 8 and a half hours of wear from New Look 1947 and a moderate sillage/projection from my skin. I could see myself wearing this both night and day in all seasons, whether I want to be dressed up or dressed down. I'd also definitely call this a feminine perfume, which is my preference. I could imagine Charlize Theron wearing this along with J'adore. It gives me golden goddess vibes. Altogether, I'd give this fragrance a 9/10. It is absolutely stunning!

Okay so I have both formulation, 1st and reformulated in 2018. There is slight difference, overall you can’t go wrong with either one, the fragrance is gorgeous. But the main difference is the longevity, I think older version is a little stronger and Ylang is more dominant in the begging, while new version benzoin in more dominant to my nose. As it dries down, the new version speeds up to powdery feminine goodness faster than the older version and fades away faster too. I blind bought half a bottle(older version)I loved the fragrance so much that I purchased full bottle and it appeared to be new reformulated version, I didn’t know until I checked the batch codes. So the conclusion is I wish I had a full bottle of older version for its longevity. I think Dior is slacking on the quality lately. It’s upsetting. I am keeping the full bottle. I don’t need 2 bottles so the half full one(older version) is up on eBay if anyone interested.

I am so happy to fall for this one! After I found a tuberose fragrance in MFKs Le Beau that I loved, I was able to appreciate tuberose. I think it combines this with the ylang-ylang in both scents that I like. They are a lovely mix, and it stops the tuberose from overpowering and getting too sweet or granny! I was devastated that Le Beau was discontinued, but at least this has some of that lovely sunny, happy vibe that it brought to be. 1947 has a vintage loveliness that may be associated with a slightly more mature woman, say 30+. While both are sophisticated, I feel the vintage vibe elevates it to a more experienced depth and has a less whimsical impression than Le Beau. Still, anyone can try it and fall in love.

This smells a bit vintagy, aldehydic in the begging, may be it’s the Ylang Ylang? But then it dries down the most gorgeous vanilla benzoin jasmine aroma, is so soft powdery like a cloud and cozy, so feminine. It reminds me of Dior addict a little bit the spicy note is tamed down and more soft here. I’m in love with this fragrance. One concern like the other mentioned longevity is not the greatest, but I do love the fragrance that it doesn’t bother me. This review is for the 1st formulation, I didn’t know that until recently I checked the batch code on my bottle.