New Look 2024

New Look 2024 might be the greatest showcase of how subjective fragrance truly is. A murder scene?! The most disgusting fragrance ever?! HOW? 😂 For me, it's entirely the opposite. The only thing I dislike about New Look is something a bit stale/musty/chemical-smelling in the opening. This only lasts about 30 minutes (maybe some reviewers below are reviewing from the first few minutes of spraying?). Once that dissipates, you get a high-quality "churchy" incense/frankincense/olibanum with bright, clean aldehydes resting on top that make the fragrance pop off the skin. There's no citrus listed, but I think of the yellow coloration of Les Liquides Sancti's citruses when I smell New Look as well. The amber backbone adds a tiny bit of sweetness, separating it from fragrances like CDG's Avignon. I get wafts of the fragrance throughout the wearing, and the longevity is insane. 12+ hours easily, and by the very end of its lifespan, it's still easily detectable. Despite being an incense fragrance, New Look actually is a pleasant and happy scent rather than a serious and austere one. It's unisex and all-seasonal. Can definitely make you feel clean when it's hot outside, or cozy when it's cold out. New Look 2024 is definitely not a beginner's scent, nor is it a run-of-the-mill designer freshie. I don't think any aldehydic incense fragrance could fit into those categories. Although, I do think that anyone who truly enjoys incense fragrances will find this one not only very easy to like, but very easy to wear. I actually give Mr. Kurkdjian much respect for going in this direction rather than anything else. Give it a try!

Smells like a mix of most common aliphatic aldehydes (C9, C10, C11, C12 MNA and Lauric ) hence industrial, zesty, citrus, soda-sparks, soapy. Beneath, there's nondescript watery floral hues, might be a mix of lily of the valley ingredients, Ambrox and Calone-like ones. I think it really is the odd-one of this collection. Doesn't smell bad at all, I do like the scent, but I guess this is not the alluring fragrance people have been expecting from the hyped perfumer. €265 for 125ml is outrageous to say the least. The drydown at 36 hours mark on the paper strip is still going strong with the aliphatic aldehydes, but also I can now smell Cashmeran, the woody-velvety-musky base ingredient (reference: Escentric Molecules - Molecule 05 if you want to smell pure thing diluted in alcohol). I'd very much suggest Comme des Garçons - Rouge, Comme des Garçons - Series 6 Synthetic: Soda, 27 87 - #Hashtag and Serge Lutens - Laine de Verre too for this type of abstract aldehydic blends especially CdG - Rouge having a bit more flair and complexity with much better value.

I came here to see if anyone got incense and tangerine rind? No? Just me then 😂. This does not wear as I expected with the amber being present from the off but with lots of light, freshness and a side of spice. It’s not Christmas cake but it wears as a citrus with a side of incense n spice. It’s bright bright bright but sweeter than say MFK 724. Later it softened to a soapy vibe. I know the amber is there but in a masculine soapy way. Overall I was really really amazed how I loved this. I tested it alongside YSL Jumpsuit and CDG Odeur Du Theatre Du Chatelet and this lasted longest but did fade to a lovely fresh soap scent. I was gagging to be bored by this for the sake of my bank balance but it’s going to be a very spendy but lovely daywear. Try before buy as I think it is a little more than the sum of its parts. Going to read the reviews properly now because I’m sure someone will articulate stuff I have not even thought of.

Absolute masterpiece. Such a perfect,clean smell which creates an angelic aura around you. Sparkles like bubbles of the most expensive champagne.It’s really like nothing I smelled before.There’s something very satisfying about it too, like drinking a cold glass of water after being out in the heat all day.People who hate this must perceive the scent differently or are just in denial of its greatness and uniqueness and just wanna hate on it because it’s made by Francis Kurkdijan and not Francois Demachy. It’s very light and airy but at the same time it projects and lasts a very long time (with only 2 sprays).Straight on unisex, could work for all seasons but I think it’s slightly better for warmer weather.I suggest everyone to give this at least 2-3 proper wears (2 sprays on the neck) with an open mind and then come to write a review. The 2.89 rating is a joke.

After getting surprised with all the negative reviews, I therefore conclude that New Look is a classic case of either you like it or you hate it, no in-betweens. To me though, it was love at first sniff. I'm not sure if it's just the chemistry with my skin, but this projects as straight out of the shower and putting on clothes fresh from the laundry type of clean scent. As someone who lives in a tropical country, that's the type I usually go for as it keeps me smelling and feeling fresh. The frankincense and amber notes add depth to an otherwise boring soap scent. New Look projects well and lasts longer than some of the scents from this Dior line -- a perfect summer day scent.