Pure DKNY

This fragrance is absolutely lovely; simple and clean yet never boring or dull. Pure reminds me of country linen and white floral bouquets, it’s beautiful and understated. The sandalwood tones are my favorite, so light and airy- makes me feel meditative and peaceful when I catch whiffs of it throughout the day. Pure is minimalistic (sillage is very light and personal), and the bottle accurately reflects this wholesome nature. I get moments of clarity when wearing this; soft vanilla undertones feel so graceful and serene! Lotus notes are beautifully formulated along with a very creamy jasmine; this opens up to a powdery floral with soft amber that invokes feelings of warmth- like sunshine on white petals. My favorite part is the advent of sandalwood to this gorgeous dry down, it is so smooth and so tempered that I can totally imagine myself in a Buddhist temple with doors and windows wide open, allowing the tepid breeze and hints of incense to overcome me. Just when I thought it couldn’t get any better, the freesia sneaks in and elevates this fragrance into white floral heaven. Pure feels absolutely ageless- because life after all is about the journey, and this perfume has the capacity to bring patience and appreciation to my otherwise hectic existence. This is a wonderful example of simplicity without compromise, and is as close to my definition of aromatherapy as one can get. Pure is easily coveted among my top ten favorite vanillas and an extremely safe blind buy. Vienna.Pink

I actually bought this perfume based on the more negative reviews - particularly the ones that described it as non-lasting, inoffensive, boring but a nice perfume etc. I wanted a "barely there/SAFE" style of perfume, simply because I don't have any...and I'm afraid that's just not what I got at all. I sprayed this on me last night, probably just after 7pm. It's almost 8 'o clock the next morning and I'm still easily smelling it on my wrist, and I usually have BIG problems with longevity! Also, this is in no way boring. Pure starts out with your typical blast of florals...but then it quickly dries down to a delicate balance of florals (pink florals in my opinion, not white) and what I'd call 'tame', un-overpowering Amber, and the gorgeous Sandalwood makes an appearance soon after that and what I'm left with is truly a feminine, fresh, delicate but there, comforting, BEAUTIFUL scent. Safe scent? I'd say for the most part yes. But if you're like me and are looking for a totally safe, will fade fast and bland/boring style of perfume...stay away from this, because it isn't one. Pleasantly surprised, I love it :) but my search continues for a more bland/safe scent. Update: 30/6/13 - there is a lovely sort of vanilla smell to this, it's not a creamy vanilla but almost like fresh, wet vanilla bean. Lots of compliments when I wear this too.

I got a sample of this a few days ago & I`ve tried it twice since. Not at all what I was expecting from the ad campaign or the notes description & no, I don`t like it at all! I was expecting a soft white floral with a vanilla drydown, but what I got was a sharp, screaming high note - cannot tell you what it was - which fades slightly to a rather masculine woodyish? base, way too masculine. In the ads they mention `the drop of vanilla`, well I have no sense of any vanilla or sweetness whatsoever. The initial spray reminds me of Elizabeth Arden Sunflowers from back in the early nineties - a very loud, headache inducing note. There is nothing soft or pure about this scent :( Was out at the weekend & kept noticing someones perfume, felt familiar but seemed quite nice. It turned out to be Issey Miyake l`eau D`Issey - very similar to Pure but maybe slightly easier on the nose without that sharp high note. It smelled nice on this person, but I was getting fed up of it by the end of the evening - not for me, but maybe a softer alternative to Pure?

This is really nice. A calming, warm, cozy fragrance. Appropriately named. And yes, it most definitely resembles Gap Close which is now discontinued sadly. Where that one has a strong almond / vanilla combo going on, this one has a white floral / sandalwood combo but it's very interesting how the result is 90% the same. Anyway...it's safe to say that if you like Gap Close that you'll like this one as well. Performance isn't bad and isn't beast mode either. It'll give you about 4-5 hours. Projects at perfect moderation (about 2 feet) making it perfect for cuddle nights, date nights, even work / office appropriate as it won't offend anyone. Overall Score - 8.5/10 In my opinion, this one is much more interesting than the fragrance DKNY is best known for...Be Delicious. If you like warm, clean, cozy type fragrances...give this one a try. It's really pretty and in my opinion...a man can easily pull this off. Thumbs up DKNY. I voted above with a "love."

Pure is my new favourite and signature perfume. After reducing my smoking a lot, I noticed I started to smell things differently, more intense I mean, so some perfumes (sniff sniff) are impossible to wear because I feel like vomit. So...as I was unable to wear my entire collection I went to the perfume shop to find something I could wear and taram! Pure! My nose is completly open wide or I dont get the "light" in here :/ I dont find it light at all, Pure is fresh, calming, soft and transparent jasmin, fresia and vanilla with an amazing sandalwood drydown that gives it dept and sexyness. Perfect for all day around, starting calming and fresh in the morning and by night is sandalwood sexy heaven. The scent stays forever and surprise surprise my hubby loves it grrrr :) I think is so much better than perfumes of this type like 212, CL Beauty etc etc, give it a try! Good one DKNY!

This is a very nice, clean, light scent - a little vanilla, a touch of honey, a breath of white florals - it's a little too light for me. It's almost like something you might wear if you didn't really like wearing perfume but wanted to smell nice. I do like the smell, but I would want it to be stronger if I were to wear it. Edit: I've been wearing this a couple of hours now, and must say I'm really enjoying the dry down - the main notes now seem to be rose and vanilla - really quite delicious! Edit2: I've now been wearing this scent all day, and I've come to love it - it IS delicate, but actually it lasts quite well, I've only had one extra spritz in 12 hours. The scent is starting to seem like an old friend whose company you can really trust and enjoy - calm, loving, fresh and somehow reassuring. I've changed my mind about Pure, it's well named, and I would buy and wear it.

A clean, pretty scent. It reminds me of straightening my hair, putting on really pretty make up and nice earrings, and going out with friends. the lotus and powder get a slight depth from the woods and the amber makes it sparkle a bit. It's just as the name, pure. It smells expensive and it's not an obvious, in your face perfume. It's more effortlessly chic and I hope I come across it again one day bc I bought it for a good deal at a beauty discount store and it lasted me forever (I only needed 3 sprays and I would add a musk or gourmand body spray) literally the bottle held me down forever and it lasted forever on me for my nights out. Very classy and airy. I love it. Got compliments for this one. It's youthful but ladylike. Reminds me of a great period of time in life, and I would totally re purchase. I really recommend this hidden gem.

This is the second review I have written for this scent - after having a pleasant little squirt on the way back from hols, I purchased a 5ml dab tester bottle from Ebay which my previous post reviewed. I now realise that this bottle was either spoiled or not the real thing. I had another spritz recently whilst doing my usual sniffathon when out shopping & decided to give it another try - & guess what? I love it!!! So much so that I now own a 30ml bottle (which came boxed/sealed) & am really enjoying it. Its an airy, slightly sweet & woody (faint ambery sandalwood) floral to me - quite simple, almost a clean warm skin scent. Similar to TBS Madagascan Vanilla Flower but rounder more refined & YR Vanille Noir - that is maybe a little richer/boozier. An everyday easy to wear staple I say.....

When I first saw this perfume, the name and bottle made me think of Donna Karan Cashmere Mist. Boy was I wrong ! this perfume is not a dry fresh scent like the name and bottle suggest. Its rather sweet and alluring. Iv gata say I really like it. Then I thought how perfect the name is "DKNY Pure" wow they really nailed it. Here is why: This scent is pure and simple and none offensive but in a DKNY delicious sweet way. So this is as pure and dry a DKNY perfume can get :D defiantly made for the DKNY fans. The bottle and name might catch the eye of a dry, fresh, aromatic person. But they will not expect the floral honeysuckly sweetness they are about to sniff. DKNY Pure is like a white dessert wine as Cashmere Mist is a dry crisp white wine. Both excellent in there own way.

For me, this is Pure Deliciousness. I've been coveting this scent for months, ever since a paper tester insert dropped out of my Kohl's catalog. Since discovering this website, my perfume collection has grown from a meager 3 scents to almost 20 (a lot for me). So I denied myself this one until I found a mini at TJ Maxx for $13.00. Clearly, I will soon need a full-sized bottle. This one's a keeper. This is a lovely clean, fresh, floral vanilla. It's sunny and warm. I can see me reaching for this all year long. The floral makes it breezy and fresh, like clothing hung out to dry in the sunshine. The vanilla and sandalwood makes it cozy and comforting like a favorite soft sweater and jeans. Just yummy.

This livens right up on my skin with a beautifully sweet floral aquatic warmth. I don't know how aquatic and warmth manage to coexist, but for me, with Pure they do. It is interesting that jasmine and freesia have been marked as the most detectable notes, because I can't smell a bit of either - and they are both notes I have trouble enjoying. I get wonderful watery lotus, a bit of vanillary orchid, magnolia, and a hint of sweet rose held down nicely by a warm smooth sandalwood base. I really really like this. It lasts a very long time on my skin and projects really nicely. Smells fabulous on fabric. It reminds me of a rare balmy spring day that teems with warm dewy gusts scented by sweet blooms.

DKNY Pure is probably my most favorite clean fragrance ever! It is warm, fresh, slightly sweet, dewy but what makes me love it is the fact that it is extremely versatile and wearable. More so, I love the fact that it smells clean without being soapy or powdery or aquatic like a lot of fragrances nowadays. The vanilla in it very clean, almost cold. Florals add a fresh transparency to it and I get this very, very faint salty note which reminds me of sun dried linen, sea shore breeze and warm skin. There is also a sneaky masculinity to it which makes it lean towards being a unisex fragrance. It smells innocent, angelic and true to its name, pure. This is one fragrance I'll never be without.

This is one of those skin scents that makes you feel so feminine, and irresistable. It is an uncomplicated floral fragrance that brings a warmth with it that just makes you feel so good. It opens with the slightly sweet scent of vanilla mingled with the warmth of jasmine and freesia, and then you start to notice the sweet scent of orchids, and finally you will catch the slightly spicy aroma of the sandlewood. This is a very light fragrance, with none of the notes overpowering any of the others. A very pure pretty fragrance that I think could be worn in all seasons.

I love this perfume! It's such a clean comforting smell. I think Jasmine sometimes tends to be way too cloying and heavy but not at all in this case! The jasmine is very well blended with the vanilla and woody notes. It's not too sweet at all and definitely not food-y. Soooo beautiful and comforting and clean. Pure is the absolute perfect name for it. This perfume is perfect for teachers, nurses, mothers, etc, anyone who works closely with people in jobs involving comforting others. It's a very huggy perfume...makes you think of hugs and happiness

For me at first smells like 'generic flowery perfume'. Then after about 10 minutes starts to change, that generic flower smell is gone. Gets lighter and fresher. 30 min. mark get some musk and a little vanilla, very nice. At 1 hour, so fresh and nice! Absolutely love it! Is very long lasting for me, I can smell it 10+ hours later easily. It pretty much smells like just came out of the shower all day. Will always have this perfume in my collection! It's surprising that such a nice light, fresh smelling perfume lasts this long, love it!

This is a fresh, light, and very clean perfume. May I just say " it's like an everyday perfume and easy to wear". Simply but beautiful like a sunny day in spring and summer while I'm wearing a white cotton shirt with my favorite jeans walking in a garden on a lazy day. It's not a perfume that make you scream but sometimes back to basics is a must . All I can say is florals, florals and florals blending with sandalwood on my skin. When I don't know what I'm gonna wearing today my hand will move to this bottle. Just love it !!!

Joja5, I think there's a mistake and the description actually belongs to the 'Drop of vanilla' version, this original one is long off the shelves, you can't even get it off ebay anymore (I tried since I loved loved loved this perfume in 2010 when it first came out). Any recent reviews probably are describing the vanilla one, which is not that similar to this original one. I will forever be disappointed for this having been discontinued. IF anybody know any outlet where I can buy this old version, pleeeaaase drop a message!

This is such a pretty, fresh, watery floral, but it's also got depth from the vanilla. You really can't pick out the vanilla (amber) by scent, but you can feel that it's there, working magic. I really adore Pure. Longevity is 8 hours on me, projection is soft-to-moderate. Update: This is absolutely gorgeous in cold weather. The amber and sandalwood really shine in cooler weather. I don't smell that thickness/creaminess much in warm weather. Total shocker! Stunning. It also seems to last longer.

I just got this little number in a swap thank you to my lovely swap partner. I am so pleased. This perfume is right up my alley with lightness, gentle aroma, sexy and clean. It's not too overpowering so you can go a little crazy spraying it without fear of taking out those around you. I can see myself wearing this pretty little number in the summer and if your looking for something safe, gentle, attractive and not a gigantic silage monster this is worth a try and it's priced well too.

Hm, I can not smell the similarities between "Pure" and "Un air de First" at all. Though I absolutley love both of the fragrances, "Pure" is definitly softer and rounder, not as "aldehylicly acrid" as "Un air de First". "Pure" is like a blanket that has been in the sun all day; soft, warming, clean and comfortable. You need to dig your face in it to imbibe all of its beauty. Super wearable and comforting. Just like a second skin.