Profusion

Profusion was launched in 2018 and is what we can call an example of "case of success". This is because the creator of the company has carried out a very aggressive marketing strategy, making use of the weight that the term Niche has been arousing in the Brazilian public through various YouTubers / influencers who comment on fragrances. In addition to making no effort in this regard, Profusion also has several details that demonstrate the high investment made. And this is perceived through the graphic quality of the box, the printing of the brochures (which counts on a technique called UV on both sides), the weight of the carton that protects the bottle, etc. There are those small, cost-saving details that show the difference, however tenuous, between the brands that produce industrially - working with Fragrance Houses and perfumers - and indie brands, which work in a more traditional way, although this also brings a special charm. The bottle is a separate chapter: it has weight, offers ergonomics and the finishing is good, being transmitted through a leaked lid and a beautiful rainbow painting, which translates the concept quite clearly. It's the kind of bottle that catches the attention within any collection. Also, both the product name and the company name were printed with a metallic tincture, which also increases the cost of production (unlike the famous labels and/or plates). For many, this goes unnoticed. For those who have a graphic experience, like me, it jumps to the eyes. The creative concept speaks of Spectrolite, an unusual variety of rock of the Labradorite type. It has even more vibrant colors, ranging from blue to green, passing through the gray and bringing tones of purple color. Its profusion of colors and its brilliance inspired the creator of the brand and everything else was conceived on this theme, including the fragrance, which has notes of grapefruit, Artemisia, black pepper and cardamom (head), followed by notes of geranium , heliotrope and cinnamon (body), which rest on notes of sandalwood, coumarin, musk, elemi, vanilla and labdanum (base). On the skin, Profusion has a provocative output. It could have gone very wrong, but it is deliciously bitter thanks to the citrus union of grapefruit with the Artemisia. This bitterness gains green (and more masculine) nuances, due to the cardamom. Over time, a sweeter aspect begins to emerge but is still controlled, thanks to the geranium, which brings a menthol effect. And then, the fragrance that began in a manly and provocative way, becomes soft and creamy, bringing the vanilla facets that only a mix of elemi, vanilla and tonka beans could confer. But this comes with a cost: it has become too synthetic, exactly in the part that lasts more on the skin. To make matters worse, Profusion gives me a sensation of abrupt ending, looking like one of those "Lord of the Rings" movies that last for hours, show beautiful landscapes, a story full of characters and places with names that are impossible to remember, and when the plot begins to look good, the movie ends without explanation. I think there was an effort to unite the two genders - masculine and feminine - in order to make a unisex fragrance, but they collide, instead of evolving more fluidly. I particularly would prefer if it had ended in the body phase, but I understand that the female audience will probably prefer the smell that comes from this stage onwards. Taking aside my point of view, Profusion brought me some compliments every time I wore it. It really is a fragrance with some innovation and a mysterious air. Undoubtedly, it matches more with the night but does not demand colder weather. In addition, the output explodes on warmer nights, leaving a very good trace, but that is lost as the fragrance evolves on the skin. I think I was one of the last influencers (if not the latter) to get the product to test and analyze. And now I see that it was good to have happened this way because I noticed a significant hype surrounding the release of this perfume and, truth be told, you can understand the reasons. Profusion is differentiated and opens the minds of those who have never had access to the various niche fragrances of the international market (and that represents the majority of the audience that follows Brazilian YouTubers). However, I can not be frivolous: anyone who knows the most active brand products of this segment, which is Niche Perfumery (and which represents a significant part of my readers), may be disappointed. And this possible deception is what gives rise to much criticism of the opinions and positions of influencers when, in fact, many of them are unaware of the concepts and styles that exist between perfumes made for the mass market and for the free-creation market. To finish, I think that Dotti Perfumes deserves recognition and is heading in the right direction. If it continues in this rhythm, I believe the next fragrance will be even more impressive.