S. Premium

S. Premium perfume was launched in 2018 and focused on nocturnal use, reinforcing aspects such as femininity and daring. And all of this because of an accord that was called Black Night. But to understand the universe of the S Line, it is necessary to go back to 2011, when the brand reached the Brazilian market and launched, in August of that year, a hot site to promote the launching of its line of sensual products. "Clima S", as the interactive action was called, allowed the user to assemble a playlist and choose products such as blindfolds, body massage candles, etc. The Brazilian consumer could follow a brand of O Boticário Group entering the market of erotic appeal. Hence the name S: sensual, sexy! The fragrance line grew and Prélude S. and its flanker Prélude S. Blanche, S. Eau de Toilette, S. Privée and S. Excès Homme and Femme were launched. Those latter represented a turning point in Eudora's perfumery in 2012. S. Premium is classified as a chypre-floral and has a bergamot opening, a body of Damascus rose, jasmine, and floral accord (Black Night), and a base of ambroxan, patchouli, and the brand's exclusive accord, known as Eudora’s Secret. Although the sales force works with the fragrance of Si (Giorgio Armani) as a reference for the olfactory path, I think that Miss Dior EDP 2017 (Dior) manages to better convey the style of this fragrance, especially regarding the modern chypre aspect. Even so, they are very different fragrances! On the skin, S. Premium arrives in a breathtaking way, with plenty of bergamot and jasmine. In the body, the smell of the rose takes time to appear and is not dominant. Then, the ambroxan joins the patchouli and together they form a woody, sensual, and slightly salty foundation. With drying, the fragrance becomes more delicate and sensual, showing quality, trail, and great durability. S. Premium came to reinforce the public opinion – in relation to the brand's positioning – as being a “luxury division” within the Group. And I agree that, for the most part, Eudora fragrances have excellent value for money relations. But I could not end this analysis without commenting on the bottle. Its design was created by Future Brand (in France), with the intention of fitting in with the perfume of the opposite genre. However, the communication was not well worked and, for this reason, some see a slug, others see an earthworm, etc. I think the intention, especially because of the concept of the line, was to look like a tongue. It didn't work very well and, to make matters worse, it requires a plastic base to stand. But it has a positive side: great ergonomics to spray the fragrance. I don't particularly like the name, nor the bottle. But the fragrance pays off.

The notes look nice but the bottle looks like an, uhm, 'marital aid'.