Se7en

Happyland Se7en is my favorite release from this Ohio-based indie house that launched last year with a robust and growing catalogue of primarily original creations by perfumer/owner E.J. Wells, who described the concept behind Se7en as a mix between a fougere and amber. First off, I love the name, an homage to the 1995 Fincher film starring Morgan Freeman and Brad Pitt—one of my favorites. Regarding the fragrance itself, I positively love the execution on this vision, as it does smell like a classic late 20th century male-targeted fougere with more modern resinous touches. It was a “love at first sniff” but my numerous wearings of it since have confirmed its utility and quality. It’s rich and dense without ever feeling like too much. It has lasting projection and overall superb longevity (easily 12+ hours), a testament to the extrait concentration that is common to all Happyland releases to date. It’s both highly versatile yet rather interesting every time I wear it. For more detail, its note breakdown consists of citrus notes, mandarin rind, neroli, jasmine, rose, pink pepper, amber, musk, and benzoin. So it has fresh touches of citruses and neroli, with spices, resins, and the versatile floral jasmine. The result is something mixed, fougere-like but without the characteristic lavender or oakmoss, though with the jasmine and pink pepper, I frankly get a lavender-like vibe from it, something fresh and sharp but not overdone. It’s fresh, spicy, slightly creamy, and very well-balanced, overall. Se7en’s pricing is $50 for 50ml, $35 for 30ml, often with discounts, and my opinion is that this is superb deal, particular in today’s market, where niche and independent perfumes are rarely in the vicinity of $1/ml price range. Overall, it’s nearly perfect, a brilliant balance of different elements that yields a fragrance that’s rich and classy yet fun and very useful. And it performs very well and is unusually reasonably priced. I’d highly recommend trying out Se7en if you’ve not tried it out already. I regard it as masculine-leaning by traditional standards but, like all perfumes, unisex to the point that anyone can enjoy it. 9 out of 10

SE7EN is as unique as the name and probably will take you on 7 different journeys. It always has a citrus, floral, and amber feel but depending on the opening, mid, and drydown stages you get a different animal. Always being fresh and uplifting, and depending on body heat as well. Sometimes more citrusy, sometimes a tad more floral, sometimes more amber and other times some woods come forth. Unisex but leans masculine a very small touch. This doesn't smell like anything else and was my favorite of the first 6 bottles, but Plum Loco has taken the lead. SE7EN to me is perfectly imperfect if that makes sense. It's not trying to be better than the rest, but effortlessly it is better and on it's own terms. No matter who wears this Juice, they will feel uplifted with a sense of class and sophistication. But don't let that fool you, this can totally be a casual cat too! SE7EN is a mystery that keeps the wearer enjoying every hour of new developments as time progresses. One minute bright, the next soft, and then a tad woody and dark and so on. Not the most Beastly performance from the house, but no slouch either. 8 hours of enjoyment easy! A 10/10 Hands Down Banger! Be Different!

Spicy floral amber; a powdery sweet benzoin tinged with rose and creamy white florals. The warm amber base is lightly counterbalanced by the fresh citrus and heavy pink pepper, which lend a gentle effervescent pop to the scent profile. While the rose is the heart of this fragrance, it's a rather modest and airy one. Nuclear projection for the first couple hours fading over 5-6hr, longevity 10-12hr. Beautiful, gorgeous, cozy spiced rose. The heavy pink pepper and resins give off an almost clove or carnation-like presence, somewhat akin to a rosy version of Xerjoff 1888?

My first blind buy and it didn’t disappoint. I live in the UK so it cost me a little extra for postage. If you live stateside you have to buy this. This is a niche sweet and spicy quality fragrance for not a niche price. It’s good for all seasons except summer I think. You can wear it for any occasion too. Go buy it and you can thank me later.

This is a near perfect fragrance. A little sweet, ambery, spicy, floral, citrusy. This also has a soft cola vibe in the opeining. I think it is ambers mixed with orange type citrus. I have 2 bottles. One older 30 ml I bought on release day and a backup 50 ml as soon as I realized I was definitely going to need it!.