Modern Minimalist

This has become my everyday scent to work and I love it so much that I bought one for home and one for work so I can top up as and when I want. Sometimes, you don't want to smell gourmand, flowery or sweet. All you want to smell is clean and you just had a shower and feel good. The first 10 seconds of spray has a strong alcohol smell but the dry down is beautiful. Mild projection but people will get a sniff of you when they pass by or stand next to you. Its really a fresh laundry scent but better. But lasting power is not there. But it is a small bottle thus easy to carry in your bag and top up so no complaints. I have not smelled a similar fragrance except H&M T-Shirt. Was so sad when it got discontinued but this smells very similar that I don't miss T-Shirt anymore.

When I first sniffed this in store it smelled like incense to me, I didn't quite like it. After that, I never smelled incense again, and I am so happy I bought it anyway. It might not have been love at first sniff, but I am absolutely loving it now. It's fresh and clean, maybe a little soapy even. I love spraying this perfume right after a shower. It doesn't smell like laundry detergent to me, as I've seen mentioned in many reviews, but it's hard to say what it does smell like. It's a whole new experience, I've never smelled anything quite like it before. I'm kind of anxious it will be discontinued, so the least I can do is buy a few back up bottles. Totally worth the money, since each and every sniff is so enjoyable.

My eldest son, (36), calls me a "Kinderegg"; brown outside, and very blond inside... -And, so this beautiful perfume came home with me yesterday, 1flox/30ml, it was on sale at H&M, 90nokKR/9$, and l am as happy as can be, and also a bottle of Social Butterfly came along, jepp! Well, l have that 10ml of both, and Chic Socialite, must also think of a backup-bottle of that one too, but, it was the "old" T-shirt that really got my attension, it smells so marvellious, this Moderne Minimalistisk is close to T-shirt, and now l'm happy to have them both! Mi, (63), is a happy mama, smelling so very good today!

Definitely the best from the new line. It smells more or less exactly the same as T-shirt. Completely agree with Nekomimikan's review below me. Performs beautifully for an edT. It's not quite similar to Blanche, but it's in the same genre. This is a softer, less screechy version of Blanche, and it doesn't have that sharp laundry detergent smell that Lazy sunday morning from Maison Margiela have. Just very fresh, soft and crisp. Like laundry that dried on a sunny, breezy spring day. Incredibly priceworthy! 30 ml for around 10€. I hope they don't discontinue it.

Ooh, H&M understood the assignment. Not sure who the nose is, but finally, this one fits the bill of being creamy and clean (not powdery musk). Initially smells like rosey soap (not a fan of this) and then calms down, warms up and smells just clean :) A bit similar feel to my Nivea roll-on deo (but not Nivea smell, don't take it the wrooooong way). Probably the best performer of the musk-dominant frags that I tried or own. For the price, should be a no-brainer.