Easy Bake Intense

I really respect this release. Huda was thoughtful and smart. The fragrance works for all ages. The bottle design works for all ages as well. What I get from the scent is the same vibe I might get from Dior’s original Poison, NR Musc Noir Rose, LVEB, and a little of Vanilla Rock Candy - only gentler, airier, and easier to wear than all of those (which I love as well). Perfect moderate sillage and eternal longevity. The frosted bottle does capture the feeling the scent gives of a sweet dark fruit, powdery, ambery, soft vanillic cloud with a touch of cinnamon and maybe pepper. I thought I wasn’t getting the caramel milk until I came in from the heat and a lovely cloud of it was suddenly surrounding me. The final dry down for me is a gentle shampooey musk or maybe sandalwood that keeps a hint of all the notes and was very clean (like all the way to the next day). I’m very impressed with the journey this perfume takes. It feels like a very thoughtful composition and I truly love it. Huda should be proud. Totally charming. People are saying it’s a bit nostalgic and I think it’s because it harkens to the best parts of Poison before it was ruined. But don’t let that scare you, it’s just a similar vibe, and I’m here for it! My back up bottle arrived today.

I was standing in Sephora purchasing a completely different fragrance, and while I was waiting for the beauty advisor to get my fragrances, I decided to spray this fragrance on my arm and, holy cow, was I blown away. I purchased the fragrance I went to Sephora for, but on the car ride home I could not stop smelling Easy Bake Intense on my arm. I loved it so much that I went back the same day and purchased the travel size. Now my description of what this smells like might be a little strange, but hear me out. This smells like I am a child again on Christmas morning. Someone is baking cinnamon rolls in the kitchen, while a cherry candle is burning in the other room. Perhaps the person who is baking the cinnamon rolls is wearing a white floral perfume that is lingering in the air. That's what this fragrance smells like to me. On my skin, the cinnamon, cherry, and caramel milk pull the most. The floral note is noticeable, but it's in the background. 🍒🥛🤎 I have never tried the original Easy Bake fragrance nor the powder, but I am absolutely in love with this fragrance. I do not understand the hate that this gets on social media!

I fell for all the hype too after all the hubbub about it potentially smelling gross or like fish and grabbed a travel size. It is not fishy or unpleasant to my nose at all thankfully. Not having smelled the original Easy Bake I can't speak on if the Intense version is stronger or not, it can gently make it through a full work day for me though. I do get a little hint of something similar to Angel's Share, but it's the boozy cinnamon part that I enjoy in that fragrance and it is not too dominant in EBI. I don't get much cherry but there is this pleasant creamy/powdery floral warmth to it that is very cozy and wearable. I layered it with Cherry Crush from Good Chemistry and that is a lovely combo, especially for work and if you want a little more cherry and spice. It goes really well with Noor by Riiffs too(Bianco Latte dupe) The more I wear it, I like and crave it. I will most likely be going for the full size bottle soon.

Daniel Rene owes Huda Kattan and Hamid Merati-Kashani a giant public apology. Period. The way Rene tried to poison this launch is so childish and mean-spirited, I’m so disappointed. Massive dummy spit because he wasn’t part of Huda’s campaign. Now to the review... This perfume is DELIGHTFUL. My warm-blooded Australian nose detects nothing but cherry-charged fluffy flormand vanilla yumminess. Opening is super juicy with the tart cherry, drydown is super cozy with the bourbon vanilla. The only issue is the need for me to overspray, but i’m happy to bathe in this stuff. Wore it during the day to go shopping (it’s winter here) and was complimented by strangers. I bought the 10ml and will graduate to the full bottle. Congratulations to Huda and Hamid - a beautiful, feminine, flirty/cozy scent!! UPDATE: Have you tried layering it with Vanilla 28??? Because I just did... 😍 HOLY GRAIL layering combo 10/10!!!

This is a very floral forward fragrance in first spray. I don’t get any fish smell at all! I don’t smell cherry or vanilla. I do get a sweet note, which I think is caramel. I like it...but I think it will settle more in a few weeks. I will update in a few weeks. It’s not bad at all on first spray. 3 Days Later... This is settling nicely. The florals on first spray have calmed down tremendously☺️. I smell the cherry now on dry down, and it is really nice. I hope the cherry note becomes stronger. I love cherry notes. I really like it. And I am glad that I smelled it for myself. Again absolutely nothing offensive about it. 6mo Later: I am so glad that I kept this. It has settled into the most elegant cherry floral. It is absolutely beautiful to my nose

This is sooo pretty! I’ll be honest I was nervous trying this because of all the controversy. I also know how strong the power of suggestion is when it comes to fragrance. One of my favorite niche fragrances was ruined when I noticed a couple of people said it smelled like bug spray. After that, I could not un-smell bug spray. However - Easy Bake does NOT smell like what Daniel Renee claims it smells like! I’m not even going to mention what he says it smells like because it’s so asinine. Not a hint, not a whisper, nada! This is really a lovely, feminine fragrance. I smell light, realistic cherry (not overpowering), white floral, cinnamon, caramel, and vanilla. To me, it smells like a lighter version of Angel’s Share.

I’ve loved the Easy Bake powder for years, so when Huda made a perfume inspired by it I was honestly so excited. I also really liked the old Easy Bake fragrance she released a few years ago when it was limited edition, so this felt really nostalgic for me. The scent is soft, sweet and cozy without being too much, and it just makes me feel good whenever I wear it. Since I started using it, I’ve been wearing it almost every day, no matter the time (I layer it with my perfumes sometimes and sometimes alone). Definitely worth trying if you enjoy soft, sweet, powdery and cozy fragrances. Such a creative and beautiful release from Huda Beauty. 😍🥰 Will definitely buy again.

There are moments when I’m out and about and suddenly think, I really wish I was wearing Easy Bake Intense right now, It’s hard to describe but I feel some comfort when I smell it. I own nearly 300 fragrances, yet not a single one has made me crave it the way Huda Beauty Easy Bake Intense does. Unfortunately, I never managed to get my hands on the original release, but wow... this one has completely captured me. To my nose, it genuinely smells like the Easy Bake Setting Powder in the best possible way, soft, sweet, airy, and addictive. I honestly just want to bathe in it. I’m really hoping this becomes a permanent addition because I never want to be without it.

i think this smells wonderful. imagine the coziness of angels share complimented by some beautiful white florals and a bright, slightly syrupy cherry. for me, the florals are pretty heady which gives the fragrance a bit of complexity but doesn't make it feel like Meemaw's perfume. once you get to the dry down the cinnamon and caramel milk come through, softening the fragrance as a whole. this might be a bit too much for south florida heat but i imagine this would perform beautifully in the fall and winter. price isn't bad at all either. packaging is simple and refined. love love love frosted glass. hats off to huda for this one.

So... I’m not getting either the “fish” nor the “feet”. It’s a really beautiful scent. The cherry is well done, and blooms into a beautiful grapey jasmine, Ylang Ylang and tuberose combo that is delightfully reminiscent of Madonna’s Truth or Dare. It eventually settles into a cosmetic/makeup bag scent reminiscent of Maja powder (iykyk) and I’m not mad about it. My only complaint is that I wish this projected better and lasted longer... hopefully some maturation will help. I’m otherwise happy with this purchase. Edit: it actually reminds me of BDK Rouge Smoking too... a gentler take on that.

It smells so luxurious — creamy caramel and vanilla but not in a cheap, candy way. It’s warm, soft, and has this subtle floral thing going on that makes it feel really grown and elegant. When you first spray it, it hits strong but then it settles into your skin and becomes this gorgeous second-skin scent. That’s honestly my favourite thing about it. And the compliments?? I got THREE in one day. Strangers asking what I was wearing. That never happens to me. I was shook. It’s not too sweet, not too heavy — just perfectly balanced. If you’re on the fence, just get it. You won’t regret it. 🤍

To the reviewer below- its crazy how different our experience has been! I get so much cherry, lactonic, vanillic goodness- with a medium dose of tuberose. I also get a subtle dryer sheet/ fabric softener scent and a heavy hit of that vanilla, boozy bourbon. Maybe try wearing it a few times and see if the other notes appear for you. They are definitely there! The bourbon and lactonic note make this fragrance smell very luxurious and expensive for me. I layer this with Milk Personal from Commodity and have been getting complimented nonstop. Exciting! I feel like this is signature worthy.

This right here surprised me! Cinnamon is one of my least favorite notes. I usually steer clear of it when I see it listed. But upon first sniff, I couldn’t even tell it was in here. I get a slight hint with the dry down, but still mostly all I get is cherry, vanilla, fruity & slight floral deliciousness. It was an immediate yes. Me and the associate at Sephora were pleasantly surprised! *Update: The projection sucks is going back to the store! I had to reapply twice in a span of three hours, just to smell it in this Texas heat. I’m so sad because it smells so good!

OMG! I was so excited to try this out finally. First of all: I DO NOT GET ANY FISH from it, even if I wanted to, it smells NOTHING LIKE FISH. It smells like a nice, sweet, powdered, airy cherry fragrance to me with a hint of white flowers. It smells like a cherry flavoured bubblegum. After a few hours it settled into a yummy vanilla slightly cherry smell, but mostly vanilla. I do not get any cinnamon or fish or whatsoever. I love it, I think that this is an amazing scent! I am so happy that this is my experience with it, LOL.

I love this! It smells like a much more feminine version of Angel’s Share by Killian. I get cashmere coziness from this. It’s definitely not juvenile or cheap smelling so if you’re looking for a dupe for Vanilla Bean Noel, Elish or Bianco Latte - this is not it. This is grown, boss, beautiful woman kinds of vibes. To my nose- one dimensional fragrances like Eilish, VBN & Bianco latte smell ultra cheap. I really appreciate complex, grown and beautiful fragrances like this one. Great job to Huda and her team!

Easy Bake is honestly the best-smelling perfume i‘ve ever owned. I recommend it to everyone because the scent is absolutely unforgettable. Ever since i started wearing it, i‘ve gotten nonstop compliments, and people literally stop me to ask what fragrance i‘m wearing because they love it so much. It truly turns heads everywhere i go. On top of that, it lasts all day, which makes me love it even more. Definitely one of the best perfumes i‘ve ever tried!🩷Will re-buy it again 100%.

I almost didn't give this a chance because of that fish review but I watched another video by Veronica Says and she raved about it so I tried it when picking up an order at Sephora. This is so pretty and feminine. It smells just like the Easybake powder. Summer high heat might not be the best friend of this fragrance but it is lovely. I know fragrance smells are subjective but how one gets fish or feet smell from this I have no idea. And I did buy a bottle.

This smells amazing you get the cherry in the opening and then the white flowers but the cherry scent still lingers around after a while. The more it sits on the skin the more it becomes sweet and soft scent. I was not going to buy it because I hate the smell of cherry in fragrances but this smells like sweet dark cherry candy, love this after it sits for a while it starts to smell like the easy bake powder which I loveeee.

This is so beautiful! I’m happy I didn’t listen to the reviews and tried it for myself. The cherry note to me smells like when you first bite into a cherry. It’s juicy and fresh . Then I get some of the sweetness from the caramel that reads more like sugar, and then the white florals come in brightening it up. The cherry note sits in the background as it wears. It’s a beautiful scent and appears intentionally done.

Boy, oh boy! Absolutely in love with this fragrance. It’s a beautiful gourmand scent that lasts at least 8/10 hours on my skin and 12+ hours on my clothes. I’ve been wearing it non stop since I got it and people keep asking me what fragrance I’m wearing. I’m not a huge fan of cherry notes, so I love that the cherry is only noticeable for the first few seconds before melting into the most delicious dry down.

Bought a travel size of this on a whim on a recent trip to Sephora and have never smelled the original... This is so removed from everything I normally reach for, but it is absolutely gorgeous! A beautiful warm bourbon scent with a hint of cherry to sweeten it. This will definitely shine in cold weather and at night time, but can be worn anytime. I will most likely be purchasing a full size of this.

These are the notes as I experience them (not what is listed) : Top Cherry, Strawberry, Champagne Middle Cinnamon, Almond, Tuberose, Warm Spices, Rose, Ylang, Clean Cotton Musk Base Coconut, Lactonic accord, Vanilla Bourbon, TINY touch pf Patchouli

It has similarities to the OG easy bake fragrance, especially in the first 10 mins. After a few hours I catch more of the gourmand facets of it when it wafts through the air around me. I love the original and I love the intense!

I couldn't be more obsessed with this perfume! The notes are so addicting and it lasts all day. I have already finished one bottle within a week, so I’ll definitely be stocking up 😍

Best Fragrance ever HudaBeauty Easy bake intense is so lush 🫶i love ittttttt so much. honestly obsessed. 🤍You’re just one spray away to fall in love with this fragrance.

Guys, don’t listen to the reviews saying this smells like fish. It’s an utter lie. To those who are intentionally trying to sabotage this launch, shame on you. Stop it.

This does not smell like fish at all. The notes aren’t new to me but the combination is. It smells very nice, I just wish the cinnamon note stayed for longer

It's a typical cherry scent but smells delicious. Longevity? (for me) is amazing ! will re-purchase for sure!

Ooh this is nice; it's like a seasoned Lovefest Burning Cherry if you will!

I bought the travel size version of this as I totally fell for the hype and on the whole really enjoy Huda Beauty’s products. Despite the rumours, I don’t get any smells of fish or the like from it at all, so I’m not sure where that has come from, but everyone’s nose is different! I like it, but I don’t love it. I personally don’t think this was the right time of year to release this fragrance as it’s quite cozy and sweet, I think it will smell great in the cooler months. I’m not massively keen on cherry notes in perfumes, they tend to smell quite screechy on me, but I like this. The cherry keeps it quite sweet and tart without smelling like cough syrup. I wasn’t a fan of the opening, it reminded me a bit of a cheap room spray but thankfully that wears off quick! This scent is very powdery, and the caramel makes it very well rounded. I’m not a big fan of milk in fragrances (why did I buy this you ask, if you hate two of the main notes?! Well, yeh sorry, I’m very weak when it comes to ignoring the hype around new launches, what can I say 😂). But the milk in this isn’t sickly to me like it is in something like This Is Her by Zadig and Voltaire. I don’t get florals from it, or any cinnamon, I mainly get the caramel and vanilla and cherry. Longevity and sillage are average. On my first sprays out of the bottle it did wear off within about an hour and I felt a bit ripped off, but I’ve reapplied this today on moisturised skin in a cooler day (between 12-17 degrees) and I would say it’s lasted about four hours before I’ve needed to top up. Would happily wear this for day to day, it’s easy to wear. Happy with my travel size, I don’t think it’s full bottle worthy for me, but will try it again in fall and winter when I think it will really shine.

This smells like a powdered maraschino cherry that very quickly settles into soft white florals with a dusting of cinnamon sugar. I really don’t pick up on anything laconic and while I do enjoy this, I don’t think it’s intense or long lasting. Hopefully it just needs some time to sit...? 🫤 Like the original, it holds a sense of nostalgia to those who use the powder. But while the original is giving summer, this is giving autumn or evening and the original is stronger and longer lasting. I disagree that it’s lacking in originality when it’s so clearly a spinoff of the Easy Bake profile. Regardless of its downsides, I like it, I’ll keep testing it and I’m happy I grabbed it

This smells really good. It smells lux and chic . I imagine a boss, elegant woman from the 80s wearing this . The cinnamon comes across more like ginger, which I prefer because it doesn’t smell too spicy . Also, there’s a powdery quality to this fragrance not surprisingly since this was inspired by the easy bake powder . The white flowers also give it a creamy quality . I do get a hint of cherry but it’s very soft and not super sweet . My only complaint is that this fragrance doesn’t project too much and it seems like it’s not going to last long . Also, anyone that says this smells like fish needs to get their nose checked ASAP.

It’s a soft floral-gourmand - opens with a delicious cherry note (that’s not too sweet and not too tart) spiced up with a dash of cinnamon. As it settles a bit, the white florals come through, beautifully anchored by caramelly vanilla. Thankfully it isn’t too sweet - on my skin I get more of the lovely cherry-cinnamon and florals. Unfortunately , it barely lasts a few minutes on me. After about half an hour, i find myself sniffing hard at my wrist trying to pick up the scent. Guess I’ll try letting it macerate and see if the performance improves.

For being intense, this was lighter and brighter than I expected. It's a very airy, powdery white floral. The cherry does lean a LITTLE bit medicinal on me but it's relatively well blended (so I wouldn't immediately think "cherry" if I smelled this without knowing what it was). If you enjoy vintage florals but find them to be too much for every day wear, this might be a good bet. And for all the gossip floating around the internet about this smelling like fish, it does not (at least not to me).

It's crazy how every nose interpretation is so polarising. On me this is a beautiful lactonic, creamy cherry with a hint of spice . The cherry is well balanced, not artifical or dominating . I definitely don't get the "fish" reference lol. On initial spray you get the cherry but that quickly settles to cream white florals with the cherry just lingering in the background. The spice cuts through the pungence of the florals beautifully. They settles into a powdery muted floral on dry down

Okay so to me this starts off synthetic cherry bathroom air freshener from the 80s. You get cherry, white florals, and that spicy cinnamon. But the dry down gets SO MUCH better. As it sits on you skin it transforms into a beautiful black cherry white floral powdery makeup scent. I'm glad I didn't scrub it off cuz I truly love the dry down. But the beginning is a lot to get through. Def not a crowd pleaser, get your nose on this before you buy it! It's NOT a safe blind buy.

The initial opening in the air, (first few seconds) throws me a little off but on skin it’s better. Warm milk bath with white flowers & cherry petals with a few cinnamon sticks and soft caramel drizzle. The longer it sits, the nicer it gets on MY skin. ULTRA feminine and soft. It’s not a beast mode scent, but more of a close encounter but sensual scent. Perfect for spring/summer evening. Definitely NOT a gourmand. I like it!

Hello my friends 🧡. Surprisingly good at start, a real good mix of sweet cherry and cinnamon vanilla scent with a fresh flowery vibe . Good projection and longevity and as the time was passing the white flowers took place till the end, which made it a little bit dated but overall it's a good conception

I actually really like it. I can smell cherry mamba candy and later caramel milk as it dries down. It’s not super strong to me, but other people were saying they could smell a nice sweet perfume so maybe I’m just nose blind. Longevity is not great but overall it’s not a bad fragrance.

If you’re smelling fish, I have bad news for you, because it is not the perfume. The cherry comes first but it blends into the background and smells like the easy bake powder. It’s as simple as that. Not groundbreaking, but DEFINITELY not fish.

Boozy sexy cherry cinnamon Drydown that feels beautiful and mature this would be good in the winter it reminds me of a winter night time fragrance would be gorgeous around Christmas time it’s not my cup of tea but it’s gorgeous

First spray horrific white florals grandma but the dry down is gorgeous creamy feminine musky would be nice in winter and fall not summer . Very elegant. Reminds of Bianco latte a but in the dry down has a honey feel

it smells like an old school beauty product, powdery sweet makeup scent.

This is nice! It smells similar to the Easy Bake powder.

Ok honestly, this fragrance is so underwhelming, nothing special at all about this. Yes the cherry scent is the prominent note which mixes well with the vanilla and spices notes also. There is no hype with this fragrance, most cherry fragrances smell alike, I bought the smaller sample size and thank goodness I did, buying the normal size isn’t worth it to me as I have cherry scented fragrances that smell a lot better like Q by D&G. This fragrance can be worn during the day but because of the intensity, it works better for evening, because of the cherry I would assume it’s best suited for fall rather than a summer release but to each its own. You wouldn’t need a lot of layers of this fragrance as it is quite intense. I wouldn’t blind buy this either, definitely go into stores try it on your skin and see how you feel.

This is nice enough - I grabbed it because I was curious how the cherry would work with the caramel and white flowers. The cherry is warm and in the opening, mainly. The caramel is stuffy and warm. The florals are strong and overpowering overall. This is a fall/winter scent, if anything. It doesn't last at all on my skin. Smells nice...really does. But has awful longevity. For the price, a travel spray is fine - but I'm returning my full-size bottle after a few days of wear and just not getting anything from it. It also reminds me of a lot of things, and none of what it reminds me of lives up to or stands out. Again, not bad, has a nice warm vibe, but it's not "WOW", and I never smelled the original Easy Bake...so I guess I missed that bus. This is a solid 7/10, but I'm not keeping this.

Got a decant and tested this on skin. I've never smelled the OG easy bake powder by huda but when you smell this you'll immediate think... Huh... This DOES smell like what a loose make up powder ought to smell like. It's not dusty, but it has that vintage-y white flower smell reminiscent of the foundation cakes that you wet with a sponge. Also, if you told me this had cherry as a top note I'd be surprised because the cinnamon is so strong to my nose, on the dry down it basically takes over and makes it so spicy (I saw someone mention cardamom and yes it smells like that) After a few hours the spiciness disappears and it becomes to creamy and sweet, I wish it was like that from the start.

Luckily, it's available at a local perfume chain store that offers samples to customers. I was about to blind-buy this one because the notes sounded promising. The opening smells like syrupy cherries mixed with strong alcohol. After 5-15 minutes the cherry note fades away, leaving a very generic cosmetic scent. I've never tried Easy Bake powder, but this fragrance reminds me of the kind of scent you'd find in a face powder or lipstick. On my skin it lasts around 3-4 hours and performs better indoors, as I can barely detect it outside. Interestingly, when I sprayed it on my armband, the scent was still noticeable 24 hours later.

Overall, this is a solid release. Had they left out the white florals, it would've been an easy yes for me. The cherry is blended beautifully sweet, warm, and not medicinal at all. I get a touch of caramel, and the cinnamon is very subtle to my nose. That said, they could've kept the gardenia. It's just a bit too much for me. But then again, the OG was gardenia heavy too, and I didn't care for that one either... so honestly, this one serves me right for thinking things would be different. 😂

If you’ve smelled the original, this literally just smells like you mixed equal parts Easy Bake and Angel’s Share dupe. I’m not a fan, I never liked the cinnamon cherry trend and I’m really tired of it at this point. I was hoping for something closer to the original. Re-release it!