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Jimmy Choo

Urban Hero

2019Amadeirado especiadoMasculinodemanda alta em decants
3,63 · 626 avaliações da comunidade internacional
Frasco de Urban Hero, de Jimmy Choo

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Acordes dominantes

  1. âmbar
  2. couro
  3. animálico
  4. amadeirado
  5. especiado fresco
  6. cítrico

Pirâmide olfativa

Saída

O primeiro impacto, nos primeiros 15 minutos.

Coração

A personalidade do perfume, por algumas horas.

Fundo

O rastro que fica na pele até o fim do dia.

Como ele se comporta

Fixação, projeção e ocasião — votos da comunidade internacional somados aos daqui.

Fixação

38 votos

  • muito fraca1
  • fraca8
  • moderada20
  • duradoura9
  • eterna0

Entre para votar.

Projeção

38 votos

  • íntima8
  • moderada24
  • forte3
  • enorme3

Entre para votar.

Gênero

31 votos

FemininoMasculino

Quando usar

  • Inverno: 13 votos
  • Primavera: 20 votos
  • Verão: 22 votos
  • Outono: 23 votos
  • Dia: 20 votos
  • Noite: 21 votos

Onde encontrar

Nenhum decant à venda nem vaquinha aberta agora. Marque Quero ali em cima — é o interesse da comunidade que puxa a próxima vaquinha.

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Quem gosta deste também gosta

Perfumes próximos no gosto de quem curte este — bons candidatos para o próximo decant.

Impressões da comunidade internacional

Traduções chegam aos poucos — textos em inglês por enquanto.

  • em inglês

    Whoooa! What's with all the hate for this one?! I blind bought a bottle of this to decant, without even knowing anything about it, and my expectations were NOT very high (it's a Jimmy Choo scent, so I expected it to smell good, but be weak). To my surprise, this smells AMAZING and STRONG! Much stronger than Jimmy Choo Man. I find this scent similar to Coach Platinum, John Varvatos JV x NJ Blue, Versace Dylan Blue, and maybe even Invictus Intense. I thought to myself "Wow, they've got a hit on their hands with this one!" and couldn't wait to come read the reviews of others being pleasantly surprised by this one. I honestly don't know how or why there would be much, if any, dislike for this scent. It's fruity, woody, cool, long lasting... I think they hit a home run here, personally, in this category. PLUS the drydown smells like Invictus Aqua had a baby with Versace Pour Homme! How could you ever hate this?! Although, I will say, the notes listed don't really match the scent... but who cares? This is not a niche. It smells good though, period. I'm willing to bet women will love this on their man, and men will smell this at the mall and buy it, full price. I dig it! If fresh, fruity, and woody scents are your getup, then this should definitely be on your list to check out. Oh, and the bottle is super nice! Very heavy constructed metal over the shoulders, with a nicely patterned heavy metal cap.

  • em inglês

    Purchased a sample vial from FragranceNet. Holy moly! From the couple of Jimmy Choo fragrances I’ve tried, they haven’t missed yet! This is a fantastic fragrance, it’s rich, leathery, peppery, ambery, woody and a little sweet. It’s exactly the type of scent I love. I think after I run through my Polo Red Intense, this one’s gonna be my go-to. It doesn’t smell the same but it has a similar scent profile, and it’s far more affordable. Maybe not quite as good smelling but definitely a better bang for your buck. The only downside I can really give this (like Jimmy Choo Man Intense) is that the longevity is not the greatest, it starts to fade after 4 hours and it’s down to your skin at 5. This isn’t a projector like Polo Red Intense either, sillage is moderate at best. Overall, great scent, great value. Amazing. *Edit: After writing this review I realized I don't have a good rich smelling shower gel, so I decided to purchase the shower gel which is actually really affordable! It would compliment my Polo Red Intense/Extreme perfectly. Hopefully it smells as good as the EDP. 9.5/10

  • em inglês

    Jimmy Choo Urban Hero, to me this is a cross between Invictus and Starwalker Extreme, it starts out similar to Invictus but a little motor spicy as it goes through the mids it is a little sweeter. As it dries down you get more wood/leather. I’m sure the ambergris is probably ambroxin but that gives it some stay power. It’s not a beast, but for an edp it is respectable. I like it and it would work in most weather conditions and is inoffensive and could work in small or large groups. It also would work on a date. Blind buy? Yes if you would like a woodier version of Invictus. Or you like starwalker extreme. I really don’t see any hate here it is a decent release. The bottle and packaging is awesome and as usual the Jimmy Choo atomizer is one of the best in the industry.

  • em inglês

    Ill be honest, Jimmy Choo man is the WORST fragrance I have ever owned. I blind bought, used it a few times and hated every moment. The house was absolutely sullied and I wrote them off. I didnt even want to try another from Jimmy Choo. I wound up trying Ice and it was straight trash to me. So there I was at a fragrance counter and the clerk just sprayed Urban Hero for me and Ill be honest, I think its fantastic. Its a gorgeous slight leather skin scent. the opening is a bit harsh but I really love the scent on me. I see that the entire community seems to hate this lol, but idk I really love this one.

  • em inglês

    This is very good. This smells very classy, it’s really in the same league as John Varvatos Crimson . . 10/10 this colonge is sneaky not loud but there in the background.I get 6 to 7hrs of longevity before it becomes a skin scent with moderate projection.I feel JC Ice is for outside summer party frag, JC man & intense is for playing after 5pm, but this Urban Hero Man is when you’re trying to close a deal in the afternoon,smells high quality very office appropriate. For some reason Women loves this colonge for some reason. This Jimmy Choo is for Real Men not boys.

  • em inglês

    Agree with @Berubed, the first few tries I was turned off by the smokiness. After wearing for a few months in different weather, I can confidently say this is a YES from me! Very interesting take on a normal freshie with a leather and slight citrus burst. 4-5 Sprays lasts an entire work day for me. You will definitely smell unique with this one.

  • em inglês

    Urban Hero is smells nothing like Aventus...so get that out of your head. Urban Hero will smell familiar to many people, and can be best described as smelling like a dialed down (in sweetness, herbaceous, intensity, and projection) Invictus (OG) and Rasasi Hawas with a scent character/style that has been intended for men 30+ years of age. Urban Hero is definitely a nice release, but certainly isn’t groundbreaking, due to already common scent character (sweet/spicy/musky/fresh) that have flooded the designer market as of late. Urban Hero has as a somewhat cheap peppery scent when you smell your skin, but the scent that projects is pleasant, mildly sweet, with a fresh, aquatic, metallic-like character as the fragrance develops on your skin. Making Urban Hero smells sort of like an avant-garde, and refined version of Invictus/Hawas, and/or many other sweet/spicy/fresh colognes currently on the market. However, the scent quality and formulation of the notes seems somewhat lower quality (not as rich/dense/potent) than it should be, being that it’s an EDP formulation. Although, performance and longevity are certainly better than average, and will yield 6-10 hours on most people's skin and can be smelled at an elbow’s length distance for 80% of it’s life cycle. I would say, Urban Hero is ideal for summer or spring wear, office/business setting or a date/night out situations; and is a safe grab for any situation where you need to smell nice (mass appealing), without having any worry of offending anyone around you. Whereas, you want to feel confident that those around you will think you smell nice, and masculine. Definitely, sample on your skin before you buy if you're a frag-head/snob with a 50+ collection. The good news is, mainstream, periodic fragrance buyers, that enjoy sweet/spicy/musky/fresh smelling, masculine colognes, can blind buy Urban Hero with confidence! Overall: B+

  • em inglês

    Very good dumb reach freshie with a twist that differentiates it from the typical shower gel smell. I sense it's the leather that makes it smell the way it does. Overall great value for the price. Good longevity as well, probably like 4-6h of projection and then a skin scent. I'm sad I discovered this so late, but I just got a 50ml bottle for a great price and I couldn't be happier to welcome it into my gym rotation. This scent is practically impossible not to like because it's a very easy going mass appealing clean smell so definitely give it a sniff, you won't regret it. Is it mind blowing? No. But is it good? Absolutely. All things considered, 8.5/10. #BlindBuyCertified -Update. So... the smell is definitely unique in a Jimmy Choo kind of way and I still like it very much. However, I think because I over sprayed it the first day I got it and also a lot of those hit my clothes, I over estimated the longevity by A LOT. Sadly, this becomes a skin scent in about 2.5h-3h. All and all, for the price, I'm not mad, but the weakness of the scent is definitely a let down. But hey... again... you get what you pay for. Do with that what you will, the smell is still great. (The cool thing about it though is the cap is nice and heavy and the bottle feels good in your hand, like above it's price point. Also, the spray is very strong as well, very satisfying.)

  • em inglês

    Urban Hero... translation, basic workhorse. The pepper citrus leather combo we all know and love done one more time. It's great though, pleasing and sweet while being light and fresh. The lack of tonka and amber is refreshing. Not an animalic feel for me but rather a dry woodiness sweetened by leather. It's really nice. I don't wear my invictus by PR because it chokes me out by hour 4, and I need to change clothes even though I like the scent. This is similar in the opening but takes an interesting turn after about twenty with the peppery notes and I think the vetiver is what keeps this light and sharp as it dries. This one lasts in warm weather and is pretty noticeable in the cold. Projection is low while lasting power is decent given the edp concentration. On clothes, it'll stick around for a bit. Good stuff, fun and friendly. A little surprised they didn't put a cape on the bottle to face off against the trophy and revolver.

  • em inglês

    First Impression: the first whiff is a peppery, spicy leather-esque Old Spice scent. It is a little bit of a whoa, but when you know it is coming after the first spray it’s not as intense. • •After a couple minutes I get a consistent leather, woody and amber smell. I enjoy it and I think it is one people would have in their rotation. • • Gender? Masculine for sure• • Occasion? I think date nights, church services, or office settings where you are dressing up business casual. You only need 2-3 sprays. • • Sillage? Within arms reach or intimate. • Longevity? Whiffs around an hour. On the skin? 6 hours. On clothing? Rest of the day • •Overall Rating: 7/10 I dont think I’ll buy a full bottle, but It is good to get a decant of 1-5ml and I think the 15-45 sprays are a good range to keep for the occasion. If someone got this for me I would be pleased though.

  • em inglês

    I found a 1.7oz of Urban Hero for only $20 so I figured why not give it a shot. I have never been too keen on Jimmy Choo fragrances and typically avoid them. The good price point is what finally roped me in to buying a bottle. I will say the opening is quite nice, a very deep masculine fresh. As it slowly drys down the Animalic and Amber properties start to shine through and give the scent a nice sexy edge. This cologne has that effect and smell in the beginning dry down that the cologne has been worn and worked its way deep into your skin for a lot longer than it truly has if that makes any sense. I will say for the $20 I paid for the 1.7oz it was a nice purchase and addition to my growing collection. It’s sort of a unique appealing scent, very masculine but not in really a spicy way. I’d say give it a shot if you find it for a nice price.

  • em inglês

    Never have I disagreed so much with a page on fragrantica than this one. Don't get me wrong this isn't the most original scent, but it certainly isn't a bad one. The beginning definitely reminds me of the beginning of spice bomb, spicy incense thats slightly sweet and it settles down to a still slightly sweet, ambroxan(amber) and peppery scent. However I do not get this leather that people are saying, although I do wish it had b/c it would have made this fragrance a go-to for the fall or winter. The longevity is impressive about 8 hours on my skin and this scent can be overwhelming so less is more with this cologne. Overall, this is a invictus type clone with good performance. This deserves a 5/10 for being surprisingly good, but it is far from original.

  • em inglês

    This is a nice fragrance! If you want something more on the simple side and something you can wear day to day then this is a good one to try. Don't be fooled by the lower ratings by people because this is a good fragrance. The opening is citrusy and a good type of citrus and moments later you get more of the animalic notes and together it makes this fragrance very fresh, pleasant and masculine. I'm a little surprised at how masculine this fragrance smells when you wear it. The performance I would say is pretty moderate though. All of the Jimmy Choo men's fragrances rock and smell very good in my opionion! I enjoy each one of them! I give this an 86/100.

  • em inglês

    I think it’s a decent fragrance. Especially when you can get it for cheap at a rack store. Nothing special, but I personally like it. Reminds me of Defy CK edp. Except the leather isn’t as strong as Defy which is ok with me. I do believe you’ll get compliments wearing it. I have only worn it a handful of times so can’t say for sure, but I believe you will. Definitely different enough from more recent releases that smell very similar. So if you want something more abstract at a cheaper price I’d say try it out. 1.7oz 35$ at Marshall’s. Blind buy worthy.

  • em inglês

    It is a nice Woody Aromatic fragrance, Elegant, Classy and Spicy , It has a unique note : Finger Lime or Caviar Lime that smells so good in the opening , with spicy notes in the background then dry down is Woody Leathery. It reminds me a bit of Reveal Men, but The dry down is not the same. This is perfect for the spring, summer and fall, l like Jimmy Choo Urban Hero EDP. Longevity is average. Thumbs Up. Rating : 8 / 10

  • em inglês

    I spend +3 years going through bottles of this and ADG edt. I've gotten so many compliments with it. I have so many juices now that are arguably better but this is so easy to wear, yes it is not complex at all but it is inviting and women love it. I'm glad it's not that popular. Excellent for hot weather, very bright sweet and masculine opening, skin scent after 2 hours on me so it's worth reapplying.

  • em inglês

    Great fragrance with a gorgeous drydown, definitely going to be my go-to freshie until I find the next best thing. A bit of a shame about it's poor sillage and longevity. Projection is okay. Not a big deal for it's price point. Apply liberally. Great bang for buck

  • em inglês

    This is the underdog of leather colognes. super cheap and it smells like it costs atleast $100. i like the leather accord alot it really adds that luxury feel to it. along with the spicyness i can tell this is going to be a compliment getter fosho.

  • em inglês

    It smells better than most of the blue fragrances out there (like Dior Sauvage). I very much enjoy wearing this fragrance. Performance could be a bit better (it's moderate), but that's about it.

  • em inglês

    I like this. Fresh/Woody, modern twist!! Sillage : 6.5/10 Longevity : 7/10 Scent : 7/10 Overall : 7/10

  • em inglês

    This one grows on you. Give it a few tries. Really like it.

  • em inglês

    elegant. spicy. long lasting. better than most jimmy choo's

  • em inglês

    Firstly, aesthetics wise the bottle is beautiful which was what attracted me in the first place, shiny metal and glass, trademark of a modern world. The shape is like a hip flask where you would carry some potent scotch for a sip or pour into your coffee. The detailing on the cap gives it that minimalist refined touch. It speaks, I'm tough, I'm fragile, what you see is what you get but I hide surprises if you look careful. The bottle is crafted beautifully. Fragrance wise, I can't say I can smell the lemon caviar but the top note is definitely pepper and to me something very green and fresh which fades off into the vetiver heart note. I can't say I smell the rosewood which was a bit disappointing as that combination I think was to give that mysterious vibe akin to an Oriental antique medicinal shop. Base note is faintly tobacco and mild leather which fades into skin scents. As a EDP, longevity I guess is a bit lacking but I did get about 6 hour though the last 2 hours the fragrance is very faint (I sprayed it on at 6am after showering, by 12pm, the base notes are very faint.) It doesn't projects very well, staying near the skin, so its a very safe fragrance. As a scent for tropical climate or hot weather, I think this is great or as a fragrance you wear to the office. Just decant it into a travel spray and reapply as desire when the fragrance fades. The fragrance might have gone differently if they gave the top note more spice like, galangal, ginger and anise, bitter heart notes and base notes of maybe tobacco and scotch. Good for office and first dates.

  • em inglês

    I found Urban Hero very strange and temperamental. Sometimes in the opening or in lingering air I get the most gorgeous fresh aroma, other times it quickly gets right down to the dirty, gritty tones made up of incense, light smokiness and a heavy herbal baseline to my nose. In an unclimactic conclusion it always ends with a basic ambery fresh skin scent that’s not too noticeable. Overall it is a somewhat enjoyable and inoffensive cologne, which is still a safe grab if spraying in moderate amounts. (Please don’t even think about over-spraying, trust me) The downfall is the variety of shades and nuances this fragrance peculiarly will morph and evolve into in a short period of time that becomes too awkward for me.... maybe I'm crazy. I feel that the elements don’t add up to a cohesive identity and I think the culprit here in general is it is not a well-blended fragrance, unless this was the intention? I definitely pick up a variety of interesting dimensions that will appeal to many in this otherwise enjoyable scent profile, I just don’t fully appreciate this style and rendition. I will give this the honor of being avant garde in my books based on the sheer weirdness and unpredictability while still remaining everyday practical. I just don’t have the time, taste or patience for it.

  • em inglês

    Rating : 6 / 10 Price : affordable Sweet fragrance, ambroxan, ambergris type of smell I don't neccessarily hate ambroxan based sweetness but I can never be a fond of it, simply because it makes all other ambroxan based fragrance "identical" It is an equalizer of literally every smell, very easy way to ruin a product and lose the uniqueness. Any fragrances with ambergris, ambroxan just all end up the same product. It would rather be economical to just release a fragrance named "Ambergris" with one or two notes and it would still smell the same.. This is why I don't prefer sweet frags. It just overwrites every single effort and thoughts of a perfumer's work and breaks it down into nothingness. No matter what u use, how hard a perfumers planned and staged, it will always gonna be ambergris prominent. This is no different in the way Not bad, but nothing special too reminds me of dylan blue, paco rabanne 1mil, benz man grey... just anything that used ambergris...

  • em inglês

    More like Urban Boredom... I got a sample of this the last time I was at the local drugstore. Not bad per se, but oozing that modern ubiquitous synthetic sweet amberwood thing like in Invictus Aqua or YSL Y that I'm simply too old to enjoy. I guess this would be designed for youngsters clubbing or dating, but performance seems to be pretty average which could rule out clubbing. In an attempt to decipher why some people would enjoy this scent, I tried to separate the different notes - but unfortunately I'm not able to. So, finger lime eh ? I still have no clue how that smells. Urban Hero is a bit spicy, a bit peppery, a bit fresh and overly sweet. Good news is there's probably a low risk of offending anyone wearing this, to me it's just plain old boring and too sweet - but then again, I'm not part of the target audience.

  • em inglês

    Not bad, but not great. It's unoriginal but it's a crowd pleaser. People will think you smell good when you wear this frag. If you are far into your fragrance journey/collection, this one is a pass. But if you are just starting out with a small collection this would be a good addition as long as you pick it up from a discounter. The leather in this is very mellow so if you are not a fan of loud leather scents but wanna give leather a chance, this would be good for that as well. Performance and longevity are lacking. I got average performance but put on 10 sprays to get about 6 hours and ok projection for the first hour or two.

  • em inglês

    This was my first actual fragrance. It truly blew me away the first time I smelled it, but that was definitely because I didn't understand anything about fragrances at the time (I probably still don't lol), but it looks like many people on here feel the same. Definitely a nice smelling, safe and masculine fragrance. It's a veeery small spin on a basic masculine scent, with a not so typical finger lime note, as mentioned by the person below. Anyways - ig it's worth it if you are trying to smell stealthy-clean at the office, but performance is lacking and I will not be getting another bottle of this anytime soon.

  • em inglês

    This was my first official EDP cologne. Good memories, and I remember liking the fragrance. However was shocked to see a lot of YouTubers trashing this fragrance. However after trying many new fragrances, I can see why they trashed Urban Hero. It’s not a bad fragrance, it’s just very average and there’s nothing about this cologne that stands out. That being said, it wasn’t a bad cologne and for the price: very reasonable. A guy very new to colognes would still enjoy this scent. Masculine, long lasting, just uninspired and boring. Little too chemical smelling as well. 3/5 for ok.

  • em inglês

    The finger lime note is very interesting and apparent which gives it like an edge over other boring office fragrances, but like when you consider the projection issues, and overall composition of the fragrance its just like kind of whatever. Not something you go out of your way to buy, but it aint bad? I like smelling it whenever I see it in store because it reminds of my dad. To me the leather isn't very in your face which I like, it kind of hides in the amber in the drydown. solid 5-6/10. Gets a smile and chuckle out of me but I will forget it.

  • em inglês

    Peppery , citrusy , ambery. Starts off with a blast of warm amber which mellows out to let a fresh and spicy citrus/pepper combo come out. This fragrance has a “blue” feel despite its ambery base. Then finally I get a super light hint of leather. Smells designer but I don’t think it’s a bad scent at all but Performance is low though. May be a good addition for a quick reach type of fragrance if you can get it super cheap.

  • em inglês

    Got a clearance bottle at TJ Maxx. Opens with Invictus then swiftly dries down into a nice clean leather fragrance. I like the smell a fair bit but unfortunately this one is completely undetectable on me within an hour and a half, even with several sprays on my shirt. Would not be a happy camper if I'd paid the $100 retail price.

  • em inglês

    Generic masculine fragrance. Perfectly pleasant, nothing interesting. At least it's not obnoxiously cloying, so points for that.

  • em inglês

    First Pass - Sweet. Floral. A little feminine. A little powdery. Maybe some woods Looking at the pyramid, my nose must have missed the mark. Where is the black pepper or the lime? I get zero spice and zero citrus. Rosewood and vetiver make sense for the floral and woods I picked up. Not sure where the sweetness is coming from? Maybe it's warmth from the rosewood... 1 Hour Later - Now it's definitely powdery. Still sweet and still floral. Woods are stronger. A little bit of musk is starting to come through 2 Hours Later - Now I get the lime. The citrus helps cut through some of the powder Pyramid has leather and ambergris as base additions. Ambergris would account for the musk. Sometimes leather accords come off as powdery to me. Maybe it's a mixture from the floral note in the rosewood, but that's certainly the case here Overall - This cologne improves with time, but I can't shake off the decidedly feminine opening. I actually think it would smell nice on a woman. Not on me ***Scents, like tastes, are subjective. Wear what you like***

  • em inglês

    A nice, clean fragrance, Woody leather, with a very faint trace of Vetiver. I liked it, but thought performance, as with all other Jimmy Choo fragrances was woeful. An hour after spraying it, and all trace had gone, there is no point to a fragrance with such awful performance. Recent Avon purchases perform much better. It's nice, but it's a no.

  • em inglês

    I didnt enjoy this strange creamy vibe I got from this, its ok for a teenager maybe but the quality wasnt right and especially it smells weird in warmer weather, its ok but I wouldnt recommend, I just gave it away, try intense man instead .

  • em inglês

    I was shopping at Burlington and saw this for 25$ so I was like why not got home smelled it yeah nah.. very cheap smelling. It is a nice dumb reach, but nah the quality is bad cheap leather and pepper

  • em inglês

    I had it and gave it away. This was very ambery to my nose and I cannot bear amber heavy fragrances. Fresh for first 10 minutes and then tends towards being ambery and woody. Not of my taste.

  • em inglês

    Another ridiculously boring release. Had high hopes, but NOPE. Smells just as generic as everything else coming out recently. Smh.

  • em inglês

    I'll be concise and say what others did in several paragraphs...ZZZ...dated blue-snooze.

  • em inglês

    I tried this at the mall. There’s nothing special about this one. It’s very generic...

  • em inglês

    The most regrettable fragrance I've bought! First time smelling urban hero I was getting a tom ford vibe we all know that tom ford is one of the greatest perfume compositions out there. It has a strong leather woody somewhat citrus smell. But when I wore it the smell was so loud (2 sprays on the neck) that leather smell was annoying and noxious!

  • em inglês

    Synthetic and cheap smelling. Don't buy.

  • em inglês

    How about Choo? (God, how tacky and inappropriate. Is that cultural appropriation or fun? . It could have been worse, 'Choo on This', 'What the hell is wrong with Choo?!!') I am fascinated by Jimmy Choo. Jimmy Choo Urban Hero. Eau D Parfum. Launch:2019. Top Notes: Black Pepper, Finger Lime Middle Notes: Palisander Rosewood, Vetiver Base: Leather, Ambergris. Strangely, Dunhill Valensole shares some similarities. I never do this 'smells like' game so I could be wrong. Dunhill Valensole Notes: Top: Lemon, Saffron, Nutmeg Middle: Lavender, Sage, Cardamom Base: Vetiver, Amber Wood, Guiac Wood. The 'wood' is created in Dunhill probably from Sage, Amber, and Guiac. The wood in 'Urban Hero, is from Palisander rosewood--maybe some Vetiver. Both share Vetiver and Vetivers can really differ. I am a former Vetiver hater that now loves it. Lavender is not the same as Finger Lime but they do have a certain brightness. Dunhill Valensole Lavender is a fleeting Lavender open. After it is gone, the similarities to Jimmy Choo 'Urban Hero' begin. Jimmy Choo may have created the accidental, ultimate Lavender Accord by its use of Finger Lime and Rosewood/ Vetiver !!! Bring in the lab, please. Jimmy Choo 'Urban Hero': Side Rant: Words like 'nothing new' are throughout the fragrance community. One reviewer commented, 'the market is so crowded that there are no new fragrances.' Pretty darned profound! 'Nothing new' for me is a turn on. I can't even name how many silly, esoteric, exclusively priced and just plain ridiculous fragrances are out there. Blah!!!!!! This is partly why I am deeply into the animalics--some that really are for just around the house, if you know what I mean. Animalics really can play with your senses and may even be slightly offensive so get rid of literal 'stinkers'. Sorry. . I am not sorry. A good idea or formulation is just plain fun. If it is affordably priced, for me it becomes carefree. You see. . . I am finding out that my tastes are simple. I really like Juicy Couture on women. I really like Dunhill on men. I like 'With Love' from Paris Hilton on women, and sometimes on me. I just bought two bottles of Lolita Lempika pour Homme because that is how much I love this anise-laced, fun, carefree and even flirty scent. Hugh Parsons is a great British parfumer and its Hyde Park is a triple level Fig Trip with some incense. Oh yeah. . it lasts and is somehow really different than other Figs. I have Imaginary Authors 'Fig', Molinard 'Fig' and Diptyque 'Fig'. Fig Experts: please comment. The higher end I have: Bortnikoff, Roja Dove, Francesca Bianchi, Strangelove, Dior prive, and just alot of Animalics for winter. Lets be unnatural: Synthetics can do things that others cannot. We all know musk, patchouli, leather--these are a few projection/longevity classics. Once you enter the world of synthetics like--in my perception, Mancera and Montale-- you really can be so playful. In my opinion Mancera and Montale are pure genius. Nobody does Vanilla like Mancera/Montale. I want to program part of my nose for the 'fun, synthetic, cheap, brash and generally stirring.' Side Rant Over/ To The point: Jimmy Choo is not overly 'notey'. 'Urban Hero' is a no B---s---. fragrance. It is uncluttered and seems to have a slight classic British fragrance approach with the Black Pepper and Finger Lime (The British often use Grapefruit in place of Finger Lime. Lots of times, British parfum has Black Pepper.) This fragrance projects nicely off the skin about eight inches after one hour. The ultimate drydown goes into a delightfully masculine base with a civilized leather and no-nonsense Ambegris. I like Ambergris alot. Maybe Jimmy Choo Urban Hero is 'nothing new' but I think a good idea/formulation never is victim to 'nothing new'. It is just good. This scent is maybe styled from earlier times, but it is classy, no doubt fun. It smells just fantastic and lasts really pretty good. There may be some Givenchy Gentleman in the Black and White label out there with a slight similarity. The open is short but delightful. At about six hours it is still there and detectible without nose to arm hairs! Simple and simply gorgeous. I may get a bottle. It will not be too terribly expensive. Carry a travel, cozy up in winter with a few dollars left in the bank. That is winter cozy.,

  • em inglês

    I reached for this fragrance today I bought it a long time ago, along with urban gold. Urban gold is sweet, this one is more masculine. I haven't read all the reviews, but someone there mentioned Invictus, that it's a fresh perfume, etc. HAHA, folks I have a clogged nose today and will test these pefumes some other time, but I would never, never compare it to Invictus. I also don't know why the colour of the juice is blue. For me it's a frag for the evening, where the bottle should be dark. I don't know how anyone can write that it's a blue perfume. you can clearly smell the leather here, sweet, pleasant pyramid of perfumes does not look attractive and I would not buy them if I were only guided by this. but the perfume accords are already stated correctly: amber leather animalic woody fresh spicy citrus balsamic warm spicy aromatic smoky I would say it's good and definitely worth checking if you like these notes. The price is not high either, and the performance is ok

  • em inglês

    I don't like reviews that simply state a fragrance is generic but on this occasion this would be the most accurate way to describe this release from Jimmy Choo. Sickly Sweet, Slightly Spicy, Generic Fresh - it brings absolutely nothing new to the table and just adds to the hundreds of similar recent designer fragrances that follow that path. If you are expecting any depth from the supposed green or woody notes then you are going to be extremely disappointed as they are barely detectable (to my nose anyway). Pretty forgettable release in all honesty and I imagine this will hit discounters super quick. Performance is nothing to write home about either - projecting strongly for about 60 minutes before dying down to become a skin scent for another couple of hours. 5/10 and that is probably being kind.

  • em inglês

    Pretty disappointing for an EDP! I like it a lot it’s A nice powered scent but honestly after a few more wears and it doesn’t last long on me. I don’t have anything else like this in my collection so it doesn’t really remind me of any other perfumes out there. But this is probably because I take the time to make sure I smell the cologne that I am going to purchase before I purchase. Too bad there’s no longevity scale when purchasing the frags so now I just check on here for the scale before I try it. Or spray it on my bad and let it sit overnight and see how long it last. #ImJustSayin lol

  • em inglês

    What’s with everybody looking for so-called “Groundbreaking” scents? Newsflash: There are only so many fragrance combinations that can be made. No such thing as “Groundbreaking”. I’m pretty sure the fragrance world has run out combinations so quit acting like somebody is gonna come out with sone fragrance you’ve never smelled before. Everybody tries too hard to act sophisticated and it’s pathetic. As a matter of fact, every time I look at the notes of a fragrance I might like, I go and get that fragrance and I’m NEVER dissapointed. These reviews just make me chuckle.

  • em inglês

    What’s with everybody looking for so-called “Groundbreaking” scents? Newsflash: There are only so many fragrance combinations that can be made. No such thing as “Groundbreaking”. I’m pretty sure the fragrance world has run out combinations so quit acting like somebody is gonna come out with sone fragrance you’ve never smelled before. Everybody tries too hard to act sophisticated and it’s pathetic. As a matter of fact, every time I look at the notes of a fragrance I might like, I go and get that fragrance and I’m NEVER dissapointed. These reviews just make me chuckle.

  • em inglês

    What’s with everybody looking for so-called “Groundbreaking” scents? Newsflash: There are only so many fragrance combinations that can be made. No such thing as “Groundbreaking”. I’m pretty sure the fragrance world has run out combinations so quit acting like somebody is gonna come out with sone fragrance you’ve never smelled before. Everybody tries too hard to act sophisticated and it’s pathetic. As a matter of fact, every time I look at the notes of a fragrance I might like, I go and get that fragrance and I’m NEVER dissapointed. These reviews just make me chuckle.

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