Grapefruit

Grapefruit is the perfect "morning" scent. It is dressed to the nines, briefcase in hand, checking the time and out the door to work. Look out, world... It's Grapefruit!!! Um...okay. This is one of the most masculine-leaning grapefruits I have experienced so far. That said, it is still totally unisex to me. The dry spice and transparent earthiness make it feel like a light, refreshing face tonic. I could see Grapefruit layering beautifully or working as a light everyday office scent (provided that you enjoy grapefruit of course). It does not project very far, so that's also good for the office depending on where you work, and it's longevity is great for a JM. Grapefruit stands out to me because unlike other masculine/unisex citrus oriented scents on the market today, JM shows us a natural-smelling rendition of notes and their relationships. It's not overly-simplistic but it also doesn't smell abstract or synthetic. The ingredients and their relationship are signature Jo Malone. I can immediately detect the way in which Grapefruit is a cousin to Lime Basil & Mandarin, as well as Amber & Lavender. This ability to create distinct scents while maintaining a signature feeling throughout is to me, a sign of a strong identity and consistent quality. The person who wears this by itself is not interested in a scent that evolves and transforms dramatically over time. This is just a pretty compliment to the skin. True to life citrus, a hint of pepper and some aromatic herbs. If you feel "out of it" this will wake you right up, and lift your spirits. Good morning! Now get out there and make us all proud.

Grapefruit (as how the brand tells the story of the fragrance) takes you to coastal Spain where Grapefruit is abundant recreating not just the Grapefruit as a citrus fruit but the entire feeling of those grapefruit groves dwindling under the summer sun. The scent so outspoken that could work seamlessly journeying from your early morning run, after workout at the gym; to your business lunch and on to those evening cocktails. Grapefruit is that scent that made me fell in love (head over heels and over and over again mind you) with the brand years ago and have converted a wide bunch of colleagues and friends. While my taste level evolved since, this scent was always a keeper making me come back for it often; even frequently unhealthy at times. Combining Grapefruit with Earl Grey & Cucumber has been a signature of mine for that crisp citrus brilliance for enlivening encounters. I pair it with Wild Bluebell for a soft contrast of delicate bluebells imprinted with sunny citrus toned down with that dewy persimmon giving that infectiously bright luminosity for a more laid-back feel. For the night, I layer Grapefruit with Dark Amber & Ginger Lily for a clash of appealingly sensual yet bright citrus and background of lush moss and smoky woods. Try something on you, if you happen to drop by any Jo Malone London stores near you look for something so unique for you and then start building towards that signature scent the "bespoke" way, it might just be what you’re looking for. You might just be blow away. -Bertrand II

How funny! The reviewer below compared Grapefruit to Hermes's Jardin Sur Le Nil, both of which I'm wearing right now so I thought I'll throw in my two cents. miracleborgtech is spot-on on the weird vetiver quality of Jo Malone Grapefruit. I'm surprised that most people commented on how "citrusy" and "fresh" this fragrance is, because on me it truly isn't. I love and wear grapefruit scents like Jour d'Hermes and am quite familiar with the note, but 5 minutes in JM Grapefruit smells like herbal soapy vetiver that's not sparkly nor dewy. All the citrus notes gone in a flash. The smell matches up with Jardin Sur Le Nil, I think, from the latter's grapefruit and lotus note (lotus also has a herbal, soapy dry smell to me). That being said, Jardin is far more interesting with those extra veggie notes. It also keeps the sparkling facet of grapefruit much better. Really weird how Jo Malone is famous for their one-dimension, linear scents because I find them all soapy and (probably deliberately) not representing the true plants. Same thing goes with Lavender, Basil, etc etc...

I feel like this a very underrated Jo Malone fragrance. I love it. A friend of mine wore this in college and she always smelled amazing - clean, soapy fresh, but in the most luxurious, citrus way possible. When I say soapy, I don't mean dish soap, body wash, anything like that. This smell takes me back to the boujee soap bars that you'd give as housewarming or hostess gifts -- you know the ones, pink poodles and pigs, ones shaped like pears, you know THAT smell? Jo Malone Grapefruit is THAT in a perfume. I bought it as a gift for my mom who doesn't understand my obsession with fragrances (they nauseate her but this is because she somehow always only ever smells strong florals and doesn't understand there are other fragrances out there). I knew this would be the perfect scent for her. WHO I PICTURE THIS ON: -a refined, accomplished executive who wants to smell clean, on top of her shit, but also approachable (will say though, to me this is truly unisex, and as much as I love it for my 60-something mom, my friend smelled amazing in it as a 22 year old).

Honestly speaking, I really enjoy Jo Malone Grapefruit and Byredo Sunday Cologne notably more than Terre D'Hermes EDT/EDP/ETF, the Jardin collection, the blue Tom Ford private blends, and all of the citrus/fresh fragrances at my local Macy's. I suppose it would have been too perfect if they both lasted longer...to the credit of Grapefruit (and most of the Jo Malone lineup), at least the retail price is well below $2/ml. This is my type of earthy-citrus fresh! The grapefruit smell itself is a very invigorating one for me, and a more satisfying citrus note than virtually anything else I've smelled in my limited experience. Though unisex, I find that the oakmoss, vetiver, rosemary, and paprika all give it a classy masculine edge. I typically resist buying moderate performance fragrances, but the scent alone of this one is so good I bet I'll make an exception in the future lol