Wow!

This juice has finally reached the states, it has been a European exclusive for almost 2 years now. Not sure what Joop's reasoning was behind such a delayed release, because in today's day and age we know and hear about anything and everything that gets released anywhere around the globe instantly. But for some reason unless you were in the EU, this fragrance was absent from store shelves and online retailers only until recently (at least in the US, not sure about anywhere else). With that said I've only had a small amount of time to acquaint myself with this fragrance prior to this review, but oddly enough I am finding it to be something quite special. It is a familiar scent that I have smelled in other fragrances (D&G The One EdP, Parfumes de Marly Layton, Dior Fahrenheit, Penguin Premium Blend, etc etc etc...), but it is still weirdly unique on it's own. Depending on the mood of my nose it can be overpowering and strong, then other times it is ethereal and fleeting. Sometimes it is sweet, sometimes it is a soft-spicey-woody smell, and sometimes I even get a slight green herb-like vegetable smell from it. From what I have read about Joop Wow, it seems Cashmeran is the main player in this fragrance, and possibly the only player in this fragrance. Which puts it in line with other single-accord/molecule fragrances out there. Fragrances such as Molecule 01 and the like. So you know what that means? Yup, where this fragrance shines is in layering. Once you start layering this fragrance with other fragrances, you probably will think "Wow!". This stuff adds a whole new dimension to nearly anything else out there. It's pretty decent on it's own, just like M01 is (if your nose can detect it), but may come across as being a little light and one-dimensional. But once you mix and layer it, you will realize its full potential to completely transform and reinforce your favorite fragrances. If you want Joop Wow to really Wow you, layer it. But if you just want to smell great without letting the entire world know that you are wearing a fragrance, then wear it by itself. This stuff is clearly designed to meld and blend to any type of application. So if you are the type of person who doesn't want to be "that cologne guy", using Wow on it's own will accomplish that goal. As it will blend with your own skin chemistry to make you smell like you, only better. Due to the release date of this fragrance and the restrictions of its market for the last year and a half, it is already forgotten and discarded by our community. No popular reviewers are mentioning it, Youtube or otherwise, and people just don't care since it is now so "old" by today's standards. They see 2017 and think "I haven't heard about it, therefore it's not worth my time since it is not hyped". IMO this is one of those best-kept-secret fragrances that you should try if you can. As it has a good chance of being discontinued and erased from history due to Joops poor marketing and global disbursement timing. But don't let the release date or lack of hype dissuade you from giving it a serious try.

Well, let's start like this: This thing SUPER! Even tough from a lot "experts" or whatever they call themselves, it is called: "oh nothing new, i smelled this before". Believe me, i did not smelled this before. Nothing from gucci to prada to D&G to whatever now in the stores is (and i am a maniac), nothing smells this way. Over 100 men perfumes do NOT smell like this... they smell like copies of themselves or whatever inbetween, but this? This stands way out.... well in my opinion. So if they smeled it "before" must be some kind of hidden gem, cause this? This is GREAT. If you like boozy incense (even tough has no incense) a bit sweet, woody but some how other, this can't dissapoint. This is nothing a woman would wear but... this is so warm and great no woman can stay away, no woman can say it ain't good. Indiferent maybe, but not good? Almost Imposible! This is a signature scent class for Winter... As for the "experts". Well i blind-bought a lot of "experts" stuff. A LOT! (I live in a small town, pretty much everything i owe is blind bought) and sadly what was promised failed heavy for me. Let's say i gave almost all of them "great" stuff away: too linear,, annoying, head-ache inducing, alergie inducing, too boring, simply BAD, amount the reasons... If you are in my boat, try this and tell me if this fails for you!

★★★ (3 / 5 stars) Don't expect the screeching bleachy syrupy sweetness of original joop. This is indeed powdery and unisex. Work safe. The marketing doesn't fit the scent so pay close attention to this review. (whiskey bottle but no boosy notes? Panther but no aggressive animalic notes?) Imagine a mix of the top notes and feminine vibe of Ysl Ultime, the dry down of Ysl L'Homme, the smooth classy blending of Gucci II, and the cypress and aromatic vibe of last year's hit Loewe 001 (amazing overlooked frag) - all wrapped with light vanilla and anchored with a Vetiver base. Great combination right? (I'm making it sound more epic than it is with those comparisons but joop wow is well above average) Performance upon first few wearings seemed great. Will update soon.

This is good value for money, for the price you cant complain too much. Now I said can't complain too much, and the one complaint I have, is that of its performance on skin. 2 to 3 hours is pretty weak. On clothes, its okay, around 5 hours. With that out of the way, the actual scent is quite nice, and warm/boozy ish vibe. Im not sure on CH men, but there are moments when it leans to a similar sort of smell. Its sweet and ambery, and for me personally, it is one that shouldnt be overlooked despite its longevity. Its cheap and good, add it to your range, and wear it around the house.

Maravilhoso demais! Eu andava com pés atrás com a Joop porque fiquei com pavor do Joop! Homme até que, em uma loja, a vendedora me sugeriu o Eros Flame de Versace ou esse para presente pro meu pai, que adora aromáticos e mesmo florais! Wow! Na hora me veio o cardamomo, nota que adoro. Deixei na pele para ver como seria o drydown, e foi evoluindo pro gerânio, e ficando a fava tonka com a baunilha. Muito boa fixação. Eu estava numas de usar perfumes mais femininos, florais e verdes, mas esse é um forte candidato para ser minha assinatura. E a do meu pai também 😁💕