Just Moi

Smelled this in Ulta 2 days ago. My first impression was that it def has the typical Juicy DNA; reminded me of Viva La Juicy, which I wore many sample vials of back in 2011-2012 when I was 17/18. I still think that one smells good, but I ultimately never purchased it because the sweetness is a bit excessive for me at times. Maybe because it also reminds me of being in high school which I don't miss at all, or the time recovering from my wisdom teeth removal, lol. This has sweetness reminiscent of Viva La Juicy, but the other notes make it better well-rounded. More sophisticated and bit more grown up. I sprayed it on my coat sleeve and thought it was pleasant, but checked out a few other perfumes, and thought that while this smells good, I don't think it's one I'll purchase. Well, by the next morning, I kept getting a whiff of this from my coat, and I really truly enjoy it. I am heavily debating buying the travel size of this now. It's a nice soft, sweet, yet somewhat floral scent. I think the base notes help this too; I don't necessarily smell cocoa - maybe a touch in the dry down - but I feel like it gives this maybe more of a gourmand-y smell. But not too much. (I also like cocoa butter scents, but I'm not a huge gourmand perfume lover / don't like smelling like edible baked goods. Just don't feel like they mesh with my chemistry as well as fresh fruity citrus florals do.) Maybe this is nothing that totally stands out from the crowd or anything, so if you're someone who needs unique scents, this probably isn't what you're looking for. If you just enjoy scents for what they are and their notes, and like pretty yet sweet fragrances, you will probably enjoy this. I didn't expect to like this so much, but the dry down and lingering scent of it is so cozy & pretty to me. It's soft, sweet, powdery, & a bit cocoa buttery. ♥︎ the scent transferred from my coat sleeve to my satin&lace robe and it just makes me feel so ✨️elegant✨️ 😂

I’ve been testing this one out because I noticed this flanker was formulated by the nose behind Vanilla 28 Kayali which is one of my fav perfumes that help me feel more put together. I gave this a try and I’m so happy to say this one is all the good things we love about Juicy Couture fragrances and has nothing of the parts that one might dislike (For me it’s the other flankers smelling too juvenile and screechy) This one feels a little bit more elevated and polished to me. It smells strong and is long lasting but there’s something in the whole concoction that feels velvety. It’s a fruity juicy plum scent and the cocoa liqueur , cocoa notes gives it that touch of sophistication. It just smells like a really well to do woman in her best years enjoying life and she just had an amazing everything bath, shower, spa day you name it and is now strutting on her way to spend $1k on a well deserved shopping spree. Jk another image that pops up in my mind is this smells like someone who is really sweet and kind- she listens to her instinct and is overall magnetic and self-assuring at all times. At first it smells so familiar and overly played out but just wait for the mid and drydown to see how you feel. It actually smells super clean as well like high end luxury skin care body care products that blend harmoniously together. Sure yeah it smells pleasantly like Victoria secret perfume or other Jc flankers but this one is the one you would want over the others as it’s one of the best ones in its category it definitely seems to elevate my mood and confidence when I have it on. Walk in the room like God sent me type of confidence. Test it out and see. Have fun it’s just fragrance :)

I am not normally into sweet girly girl perfumes. My favourite perfumes have oud, vetiver, or labdanum in them. However, I'm also able to appreciate something in its context and can enjoy it for what it's suppose to be. I received a sample of Just Moi in a perfume sampler at Christmas, and I kept coming back to it and eventually bought myself a Just Moi gift set! For me, Just Moi is as a light, fresh, bright, sweet vanilla fragrance that's perfect for everyday wear, like a little pick me up. It's not a statement perfume. It's not a sophisticated perfume, nor is it meant to be. It's also not cloying (to me), which I typically associate with sweet vanilla perfumes. When I first spray it, I get a bright pear, which must be the "nectar" and "plum" notes, which brightens up the vanilla. The magnolia floral note is extremely subtle, and the cocoa only shows up later on, very subtly close to the skin. The more I wear it, the more I love it. I never expected to love a Juicy Couture perfume, but I suppose there's a first for everything!

This perfume is a man magnet. I say that whole heartedly. Everytime I where this, I get compliments from men. It never fails! Literally, today. I saw my dad & he said I smell good. This man has NEVER told me I smell good && I'm always smelling good, trust me. Lol he's just not 1 to compliment. When he told me this, I was in shock. I was like you've never complimented me before!! Thank you! This is the best day ever! He looks over his shoulder at me, shrugs & chuckles. Smh he couldn't care less 😑🤣🤣 but I love this perfume! It's literally, VS tease, OG VLJ, Ari.....the "reminds me of"...section is very accurate. For sure the 1st 3 & I have all of them, but THIS ONE continuously gets me compliments. Idk what it is....maybe the cocoa... Idk. I love it!

This is so good! This fragrance reminds me of Tease Cocoa Soirée, which is one of my all-time favorites. I was expecting this to be much heavier than it is, but it's actually quite airy, which I really enjoy. The vanilla, cocoa, and floral notes blend beautifully together. I never feel like one note over powers the others. While this fragrance is definitely youthful, I wouldn't call it immature. It strikes a nice balance, and I could easily see both teens and adults wearing this. My only complaint is that the longevity leaves just a little to be desired, and the dry-down becomes somewhat generic and nondescript toward the end. I think this is a safe pick for anyone who enjoys a girly gourmand fragrance. 🎀

From the moment I saw this get announced. I wanted it so bad but then I saw the price tag. That juicy perfumes are not worth almost $200. Even though I love them with that. Being said, this perfume is perfect. It just smells good sexy, and I can feel like it's all year round. It reminds me of private show by Britney Spears that I love, and it's one of my favorite signs, and this, once I get the big bottle. It's over. I love the bottle design. It reminds me of the vintage Dior bottles, and I love how classy clean and long-lasting it is. It is just perfection. I recommend it to anybody from a young girl to an older woman. A man can wear this i Find it very unisex

From a guys perspective, this smells extremely good. You get that nectar / peach / mango sweetness at the start, a little floral, and the slightest cacao note. This is a very tropical, sweet, juicy scent in my opinion. The main note is definitely the nectar. It smells super sweet, very juicy, but it’s still fresh and bright. This truly does smell incredible and has become one of my favorite feminine DNA scents. I’d say this is better for the warmer, hotter days, but can be worn throughout the year.

Sampled it. Bought it. The chocolate cream really helps it grow up. It is sweet which may deter people. Really good longevity and has the Juicy Sucre vibes with chocolate BUT it lasts longer! This could easily be a daily wear signature scent worthy fragrance. Easy to wear all year. It is expensive. I bought a gift set and sold the little travel bottles for a good deal on eBay to make the price more reasonable. Fragrance karma passed on to fragheads.

The only other JC I've bought was Petals Please and it smelled like pickles on my so I've only advised the others, but when I tried this one the other day, I immediately brought a purse size and decided this morning just to order the bottle. It smells THAT good.

ohhhh i’m in love with this. it does smell very victoria’s secret-y, but with added longevity and less hookerish (respectfully) when i smell this i think of cotton candy and fresh fruit and everything girly

This is so good, it reminds me a lot of Sucre but with more power to it, sweeter, more icing and candied florals, more plush. I get the cocoa in the dry down. Smells amazing, also lasts like crazy

Juicy, sultry, flirty, playful. This is date night, or whimsical afternoon in a bottle. For me it’s a love child between Tezza’s tea party and Viva la Juicy

Gorgeous!!! Got a travel spray...but may purchase the expensive bottle! :)

Well this is surprising... I randomly got a tester for Just Moi with a perfume purchase. Since I didn’t grow up in the US I only know Juicy Couture as a clothing brand, same with Victora Secret. It would never even occur to me to look for a fragrance from either. So I have no history or reference points with Juicy that most reviewers do. But what I do have is a recently developed, undeserved perfume snobbery. In my defense- I haven't fallen in love with any "designer" perfumes I tested in the last half a year of my sudden onset of a perfume obsession... which is what lead me to explore more of the niche houses...where my interest lies at the moment. And in this context Just Moi sample automatically went into the rejected “not for me” corner. But today I finally saw it again and gave it a spray - and why do I kind of like it? The initial spray is pretty rough, esp when smelled from the skin on my wrist...and it stays somewhat unpleasant for a while for me... but in the air - today the scent bubble is not without its charm... It is a rather hot Spring day in Cali, and the whiffs I get off my skin are cute and playful... No cacao, sadly. But what it weirdly reminds me of - if I just zoom out of dissecting the declared notes - is a yummy hard candy variety pack thats been left in a heated car for a day...I never know if I want to still eat them - or perhaps throw them away. It's a toss up. So now that I think of it - I am left with the conclusion that Just Moi's only redeeming quality is a very specific weird personal scent memory. Oh well.

I agree with those who say this is similar to VS Tease Sugar Fleur....Tease SF has a sharper, fruitier presence leading with a strong apple note. There is def a similarity though. I think that combined they would pair very nicely. There wouldn't really be too much of a complexity difference though since they both have similar DNA. My only gripe is that Just Moi turned into a skin scent within an hour or 2 of wearing it. That could be though that it just needs time to macerate. Usually with main stream brands they push their fragrances out before giving it enough time to age. I did have a bee follow me for awhile, which I have had happen before when I wore potent fruity/floral scents outside. So the fragrance on my shirt was apparently stronger than I was aware of. On my hand, my nose is very close to my skin to smell it. Overall though, this is a nice scent indeed. It's uplifting, day time/warmer weather vibes. The cocoa and whip cream are present, but in the background giving it a complexity that VS Tease SF does not have. There is a coziness to this scent that I appreciate. I think paired with a sweet vanilla, woody vanilla, or chocolate scent would boost that level of cozy complexity making it nice for the cooler months. I'm def on the fence of buying this. The price is a little steep for a Juicy Couture, but that seems to be the new norm with all products these days.

I’m sorry but this smells so painfully generic and boring.. and i’m not one that feels like that almost ever. I wanted to love this so bad. There are zero cocoa notes. This literally smells like 20 of my generic fruity perfumes all mixed together. It reminds me of AG Ari, thank You next 2.0, sweet like candy, Kayali juicy apple, EB Apple love, VS tease sugar Fleur, OG viva la juicy, etc, etc... it’s just a generic young fruity scent I barely even get any distinguishable vanilla. Pls don’t blind buy this like me expecting any whipped cream, vanilla or cocoa... this is NOT a vanilla fragrance in the slightest like the accords claim lol. I’m shocked at some of these reviews especially ones saying this is juicy couture “all grown up” lol 🤷♀️ 🥱🥱🥱

I was lucky my first bottle leaked & macerated inside the box from bad manufacturing. I get a salty citrus at the start from the Magnolia note; afterwards it does get better creamy much later the gourmand notes mostly plum with a fruitier fresh feel. The Vanilla-Ambrox is present for the whole ride. It also smells good on clothing the next day but there are no cocoa notes present or sandalwood that I can pick up on for now. I'm looking @ the poster of the beach in the background. Then this may work best in heat. It's not made in France.I could have waited. I have my replacement bottle deciding whether to keep it or send it back 🏝🏜🏖

Familiar - yes - however, it's nice! Great longevity when I sniffed it. It did become a BIT forgettable, so I think I will start with a travel spray, and if I LOVE it then I'll move to a full bottle, and by then it will likely be cheaper. I will say the bottle is cuter in person and has a nice look - it's unique!

Kind of absolutely loving this one - except the ambroxan finish and dry down really come out of nowhere and ruin an otherwise beautiful composition. The ambroxan really doesn't belong here, it side swipes the fragrance in its entirety and leaves me feeling disappointed.

Give this one a chance. Very floral on the initial spray and continues to be that way until about an hour in when it dries down to a superb chocolatey brownie scent. I love this....what an awesome evolving fragrance.

I love the chocolatey note in this! It’s sweet and floral and delicious. I have VS Tease Sugar Fleur and it does smell very similar but this is stronger and lasts twice as long on me.

close to the skin and the nectar is the star in this one, so it smells pretty. as a mega fan of sucre i don't feel the need to have both.

It's like a peachy vanilla with some bourbon. Super sweet, but I can see an older woman also wearing it. Cheerful and positive smell.

Just Moi is pleasant. Smells very young to my nose, sweet and creamy, not much else going on.

Very pretty! And nice sillage, too. It's not very me, but it's wonderful.

Trying to get through my plethora of samples and this is another sweet, fruity, floral that I'm not a fan of. That's not to say this is bad by any means. I'm just not a floral person and very few really interest me. This was a pretty linear fragrance on me. Again, not a bad thing unless you want or are looking for a fragrance that evolves. I don't pick up on any of the notes individually, they just all blend together to create a generic albeit mass appealing fragrance. If you're a fan of designer flormands, this is right up your alley and worth a try. It has decent projection but isn't going to fill a room and choke people out. This is pretty office safe as most will find this pleasant. This also lasted the entire work day on me which I did appreciate.

I honestly dont know what to say about this. It's... fine? It smells like a Juicy Couture fragrance. I cannot place any of the notes it just kind of smells Generic Perfume. Good starter perfume for teenagers i guess, wore it to work in a school cafeteria. Not bad or offensive whatsoever. Just bland. Airy vanilla with a lot of florals, distinctly a teenager smell

I was really excited about the vanilla-ambrox infusion note, but in reality this isn’t anything unique or special. It’s sweet & definitely safe but overall generic.

I should like this by all the notes and similar perfumes listed, but I just wasn't feeling it. Something in there is salty, and aggressively sweet. It reminds me of a loud version of victoria secret dream angel. I really want to like this though, and I am definitely going to give it more time and try it again later.

Imagine it’s gym class in 1999 and all the girls just rubbed some highly scented lotion all over their legs and then doused themselves with body spray. That is what this is. Highly floral and I get peachy vibes. No cacao whatsoever. I gave my sample to my 11 year old.

Headache inducing even from just a sample from a magazine

I really like the cocoa basenote, and in fact, its exactly like the cocoa basenote in Petit Fracas. I recently layered the two frags and i love the combo. ................... Once in awhile, i blind buy a perfume on a whim, without much prior research. Dont get me wrong, i often blind buy (though less frequently than i used to) but almost always its after building an obsession due to reading reviews and researching it to death. I let thoughts of the perfume torture me until i cant stand it, and then i cave and buy. But Just Moi was one of those “i dont care, i just feel like blind buying this” impulse buys. It was that certain mood that says “it would be so fun to have a new surprise perfume!” All i needed to know for this blind buy was that its long lasting, projects well, and gets a ton of compliments. Done and done. To be fair to myself, those are always good barometers for me, Ive found, after buying perfumes for decades, now. They tell me that some of the big factors i value are to be found in the perfume. i also love and wear challenging scents (Shalimar, Angel Muse, and many vintage perfumes) I digress... I am not well acquainted with any of the juicy perfumes (i smelled one briefly 14 years ago in my nieces stash, and I wasn't impressed). My bottle will arrive today. I will update. UPDATE: Its delightful. Nothing wrong here. Not altogether “sophisticated” and not surprising, but totally pretty, and yes, i do remember that whiff of juicy perfume i smelled 14 years ago, and this has some of that, for sure. Better, though. Easy, fun reach, and a crowd pleasing work-horse. Lasts and projects. I am not blown away but neither am i disappointed. I do pick up the chocolate. It’s very inviting. Someone said it dries down to a soft chocolate brownie skin scent and i definitely get that here. I like it. Really enjoying the sweet, and yes, juicy, nectarish, smell in my hair, especially. Delicious. These are just the first few sprays into two hours of wear. So far, no regrets, unlike several others i bought this year, such as LVEB IRIS, and Miss Dior 2021. (Big disappointments) Small complaint: the bottle is heavy glass, but the design and shape are childish looking. Looks like a Dr. Suess drawing of a perfume bottle.

Women—listen to what men like. Men love this on a woman. I know I do. I’ve had plenty of time to wear this one, test it, and yeah... it’s been fun. It’s easily one of my favorite feminine scents of the year, and I still don’t get how it flew under the radar. Probably people stuck thinking of that old, cheap Juicy Couture vibe—this ain’t that. Not even close. What it does in the air is what matters. It blooms, moves, and wraps around her in a way a test strip never could. On skin, it’s nice—but in the air? That’s where it comes alive. Performance is smooth and confident— not loud, not overly sweet, not trying too hard. Just a soft, flowing presence that follows her around. Opening comes in warm and slightly sweet—like golden nectar with a soft fruit touch. Nothing sharp, nothing artificial. Just smooth and inviting. Then it settles into something deeper—creamy, floral, a little warm... the kind of scent you naturally lean in closer to without thinking about it. And the dry down? That’s where it sticks. Soft vanilla, a little warmth, a little skin scent... comfortable, close, and real. This isn’t some loud club fragrance. This is the kind of scent that makes you notice her... and keep noticing her. Playful, but grown. Sweet, but not childish. Simple, but done right.

"Coming in at a WHOPPING $143 for a 3.4 oz! Introducing the newest Viva La Juicy flanker, disguised in a different bottle! Ahh, they'll never know! 💋 No in all seriousness, when I saw this sitting out at Macy's I got SO excited because who doesn't love a juicy couture release! A new pretty bottle with a shape I've never seen before. I sprayed this on the paper and inhaled with excitement but was left very, very confused. Hm..this smells exactly like viva la juicy with a HINT of something woody..and THEN I saw online how much it is! Girl, there is no cacao...please don't blind buy. It is NOT worth any more than the original. Even recent viva la juicy flankers smell more different from the original than this does. It DOES smell like Tease. Which smells like viva la juicy. This is unfortunately the future of fragrance. Jacking up the prices in a manipulative way. The bottle is vintage looking. I personally love it because I love anything vintage, but younger girls who wear this scent profile will not be drawn to it, and older women will think this scent is juvenile.

All juicy perfumes seem to have one specific underlying floral note, unsure what it is specifically, but this perfume definitely has it. I've tried several juicy perfumes at this point, and this one is rather nice, but its kinda just a nothing burger of a scent. Idk maybe i'm noseblind but its just vaguely sweet. Something about my skin chemistry makes it smell almost like dust, but in a good way?? It smells like giving a prim old lady a hug in a church, and your nose is right by her neck, and her generic Macy's perfume is mixing with the dusty smell from her clothes and the church carpet. Bonus points because the bottle is also really pretty, and a nice break from the regular square bottle all other juicy perfumes have. Love! But wouldn't purchase a full size bottle.

I disagree that this smells like Sucre. Sucre is much sweeter and lactonic and quite different from JC's signature DNA. This perfume is very much in keeping with the Juicy Couture lineup. Has sweet elements, but it's overall very masculine to my nose. There's definitely a sweetness to it, but it's over the top of a more cologney base. Sweet scents are typically what I love... But this to me did not live up to the notes. It also might be that my body chemistry just amplified that musky woody JC base and drown out all the yummy notes that others mentioned. Only a safe blind buy if you are a fan of the OG Juicy fragrances. The bottle is so gorgeous that it really makes me so sad to return it. Give me Sucre in this bottle!

I Love Juicy Couture, so I was beyond thrilled when I learned about this new release. Needless to say I ordered it right away when I saw it online! Just Moi definitely retains a lot of the floral gourmand elements of their other releases. I was first reminded of Carolina Herrera's good girl when I first sprayed it.....but after being on my arm for about three hours, I also picked up similarities to Viva la Juicy Sucre. On my skin, Jasmine is the most prominent floral - and I find it quite airy blended with the chocolate notes. Happy to report that this also has pretty good longevity as well! With two sprays, I got about 5 hours on my arm. Can't wait to give this a full wear!

Awww yes the haters are at it again. Ignore them. This is beautiful. I’m proud of juicy couture for venturing outside its typical juvenile framework to give us something a bit more grown but still youthful. It smells nothing like a typical JC fragrance nor do I have anything like it in my collection of 200+ perfumes. I quite enjoy it and there’s no reason whatsoever to hate on it unless you are just a miserable brokey who can’t afford to buy anything other than the small travel size. Kudos to you, juicy couture!

girly juvenile perfumes are my nemesis but the bottle is so cute I might just get it and use it once a year, because it’s truly just girly and flat. I wish the juice was more unique to fit the bottle 😭 it’s your usual designer fruity citrusy fresh perfume with an airy vanilla undertone for teenagers. Would be a wonderful gift for a 15 year old but I don’t know if they were aiming for this to be sold to 15 year olds.. 🤣 I can’t imagine anyone over 25 wearing this and I’m 25.

Got this at Ulta for $30 for the 3.4 ounce for whatever reason it is on 75% off clearance. This smells very fresh. I’m shocked at the notes, Cocoa, where?! This smells very white button down or maybe sky blue button down it does not smell like a pretty girl. It smells like an office worker. Someone that works in an office that has very cool lighting almost like the beginning phases of a horror movie. This perfume islike something you throw on for the hell of it.

My wife just came home wearing this. Talkin about guess what this is. Hell how can anyone know just yet? Smelled like a sexy fresh baked some kind of birthday cake. Ready to eat. I started bighting on her before she could put the bags down. Don’t know how the top notes are but that dry down is fabulous. Sexy, playful, and impossible to ignore. To make it to the house smellin like that says a lot about “Just Moi” already.

this is slowly becoming one of my go-to juicy scents. very floral and fruity- these notes are very much noticable in this perfume with a hint of sweetness. however, i don't pick up the vanilla notes that much; its giving underwhelming... maybe it's just me but other than that, it's a very nice scent to wear during the spring/summer!!

wow this stuff is STRONG. i can walk around with this on and have people i tell me i smell good from a distance. a pleasantly dry musky and sugary floral scent that has crazy projection, albeit a little bit predictable. i get fruit and flowers coated in a creamy coco glaze

I was very excited to get this perfume. It smells very sweet and fruity.I bought it as a blind buy after reading the description. Iam not dissatisfied ,however it definitely reminds me of another perfume I own and like It is an exact dupe od Victoria's Secret tease.

I smelled this today at Ulta, and instantly I knew I smelled it before. Does anyone else think this smells so similar to Tease Sugar Fleur by Victoria’s Secret? I am not a fan of that one, and I did not like this one either, but I will say, it’s very strong.

Actually smells incredible. It’s a mix of original viva la juicy + good girl by Carolina Herrera . Sweet yet has a musk soapy/woodsy sexy type of dry down almost all celebrity perfumes/ cheaper fragrances like VS have. I love it !

Love this perfume. Just wish it were a bit louder and lasted longer. It does remind me a bit of VS Bombshell Glamour, but more floral. Definitely has the Juicy Couture DNA. If you need a light summer scent, this is it.

Couldn’t finish 2025 without a really bad blind buy 😩. This is just basic, it smells like every designer + celebrity mash from like 2010 and it also smells like Cosmic from kylie jenner

This reminds me of a stronger version of Victoria's secret scandalous! Also sometimes reminds me of tease cocoa soiree. It's pretty and girly , but very familiar!

Not a huge gourmand fan but I really liked this one. Good balance of sweet, floral, and fruity. The plum is really prominent and reminds me of Mod Vanilla