Almost Always

This was available for preview on the 3rd, and I picked it up right away. After two full days of wear, I have to say — this is easily one of, if not my favorite, floral releases of the year. Let’s start with the bottle: absolutely stunning in its lighter lavender-purple tone. I already loved the design of the original XO KHLOÉ (even though the scent wasn’t for me), but this one takes it up a notch — and as a purple lover, I’m obsessed. Now, the scent. This fragrance speaks directly to me as a floral lover. It features magnolia, jasmine, orange blossom, musk, solar, and skin notes, and a touch of woodiness. It’s an effortlessly wearable floral that feels bold yet soft, fresh, and slightly sweet in the opening — possibly from the lavender. The dry-down is smooth, clean, and elegant, with impressive longevity. I wore it to bed, and it lasted over 10 hours on my clothes and sheets, with a faint trace still on my skin by morning. For my personal taste and scent “DNA,” this is a 10/10. If you’re not into heavy or even slightly sweet florals, this one might not be for you. But for floral lovers, this is a must-try. It also gives off high-end, expensive vibes despite the accessible price point — the composition feels thoughtfully crafted and balanced. I’m in a colder climate right now, and it performs beautifully. I can easily see this being worn in any season, day, or night. I’m curious to see how it holds up in summer — it might project less in the heat, but it could surprise me. So far, I can’t compare it directly to anything else in my (very large!) collection of over 500+ fragrances. While it has familiar floral nuances, it still feels unique enough to stand out — I am very glad I got this in the larger bottle rather than opting for the travel spray like I do a lot with blind buying, but again these notes and the bottle spoke to me! Lol If you get the chance, test it in-store. Let it sit on your skin for a bit before deciding — it truly blossoms over time.

Almost Always opens with freshly dewy lavendar, beautifully blended with creamy magnolia and sweet orange blossom. I always thought that I never used to like the scent of lavendar, but now I have a few repurchase worthy fragrances with lavender in, so I guess do have a soft spot for it.... As the floral heart to Almost Always develops the freshly dewy vibe fades away, so that everything becomes more warm than the opening would initially suggest that you would be getting; the creaminess of the magnolia and the sweetness of the jasmine lay over the now powdered lavender & orange blossom wonderfully. I'm also separating rose and what I think is lily too. I can't put the solar notes into words as such, but something warm and vanilla-wrapped makes me think 'sunny & sparkling'. Gradually the sunny notes turn muskier and more like 'clean baby', which must be the skin accord. As the other florals soften, the vanilla, musk, Palo Santo, and some rose give me the same wave of warm Turkish Delight, that one of my all-time favourite fragrance does = major bonus points awarded. The Palo Santo goes on to produce whispers of burning wood as the drydown continues, but not as heated compared to my other fragrances that contain the note because sandalwood rides alongside it to keep it more on the more downlow side. The longevity and projection are both better than they are for XO Khloè; Almost Always is an all day fragrance, that applys on the softer side of moderate and gradually softens though not as close to the skin compared to XO Khloè. Impressive performance. I enjoy XO Khloè, but I really enjoy Almost Always and if I could only pick one between the two, it'd be Almost Always for me. It's such an amazing all rounder; it is an ageless fragrance imo, it doesn't lean towards any specific season, and i reach for it pretty much equally day & night - casually, conservative environments, and special occasions.

This perfume is genuinely addictive to me. I love the scent—the soft, subtle hints of magnolia and lavender are beautifully balanced. This is my first time buying anything Kardashian. Once I heard that she suffers from migraines and prefers softer florals, I knew this would be the one for me—and it did not disappoint. I didn’t care for her first fragrance, XO Khloé, but this one is different. Honestly, I would repurchase it without hesitation once I run out, which says a lot considering how many fragrances I own. I never thought I’d pre-purchase a scent after finishing it, yet here we are. This has become my comfort scent. I spray it on right after a shower—one spritz behind each ear—and it lasts throughout the day. This fragrance feels personal. I don’t need it to project or turn heads. It’s just for me, if you know what I mean. If Khloe Kardashian or her team is reading this; please, oh please make this kind of perfume with hints of Plumeria.

I finally got my hands on this fragrance as it’s out now in uk at the perfume shop and Boots. I absolutely love this fragrance I have tested it and it was really nice so I bought it on the weekend and on Monday I wore it and it last all day long. To me it smells very sweet musky and fresh not too floral as I’m not a floral fan but this one is a nice light floral perfect for spring in my opinion

Got it in the mail today and OH MY GOD KHLOE! I am obsessed and I am not surprised Mr Morillas is behind it! This feels like Khloe herself made it if you watched KUWTK you would understand, it is airy sweet bubbly sexy musky clean! PERFECT! I need THE LOTION! AND SHOWER GEL! Love I never liked kardashian/jenner scents except for the lips looking bottle but this one? YUM.

I love this scent! I typically don’t enjoy lavender or orange blossom in fragrances but it’s balanced so beautifully in here! I almost get a berry scent from this perfume too! I was genuinely very pleasantly surprised by how wearable it is! It’s also pretty strong and stays on your skin for a while! 8/10!!

I don't know much about the Kardashians but I tried this in Ulta for fun and I really loved it. It is a perfect balance of sweet and warm and cozy. Delicious! It's soft but not as soft as the XO. Pretty bottle too!

This is a pretty scent. This scent can be worn on a daily basis as a signature scent. This scent is not offensive and can be worn in the office setting. The price point for this 3.4 is simply amazing!!!

Well-blended white florals with vanilla and musk. It has nice longevity and sillage. It's a bit overpriced for a celebrity perfume, but overall, it was a pleasant surprise.

I bought this and didn't open it for over a week. I wasn't sure I loved how it dried down on me after I left Ulta. Today, I decided I'd finally open it, and if I didn't love it, I'd just sell it or gift it to my daughter or daughter in law. Well, I opened it, sprayed the back of my hand, and I now know why it was an immediate "yes" when I spritzed it at Ulta. I'd already smelled the Ulta testers, made a mental list of what ones I'd eventually get. This had a display near the exit, so I sniffed it on my way out of the store. I immediately grabbed it and got in line, it was that good. I tend to dislike lavender, but after the initial first spray the lavender disappears or at least takes a far back seat. I only smell lavender when the perfume is still wet, as soon as it dries, I get vanilla and some florals. It's lovely, and I'm glad I opened it today and decided to keep it. I also liked her first one, XO, my daughter gifted me that one. Ironically, this bottle is the same, but the XO looked a lot classier, I don't feel this lavender color suits this bottle, it makes it look like a perfume from the $5 store, or one of those perfumes out on the shelves at TJ Maxx (not knocking those cheapies, I own several of them). I don't think this smells like anything else I've smelled. It's mostly a vanilla floral on me, and some slight musk? This might become a signature scent for me, time will tell.

almost always by khloe kardashian is nice! its nice. it's likeable, but there's not a whole lot to write about, because it seems to be a generically pleasant perfume. an upside for some may be that it isn't very eccentric (which is a shame for me, but for those who seek to display a modicum of normalcy in this freak ass world: i'd push you towards this one). i'd almost classify this as an "office friendly" perfume if the longevity and projection wasn't CRAZY. i kept catching whiffs of it throughout the entire day!!! the orange blossom lingered around the most, to me, like, orange blossom... dry-humping my nostrils. hm. not the best image i'm conjuring, but the most accurate. To Me. tldr: the orange blossom sticks around. if you like musky florals, you might like this! the solar musk notes and orange blossom (as strong as it may be) *are* quite comforting on the skin :} i'm obviously not the target audience for this, but i'm sure someone out there is! overall rating: 6.5/10 — almost always jakin ittttttttttttttttttttttt 💯💯💯

I absolutely love and adore Khloe Kardashian XO and I will wear it forever. I was excited for Almost Always with high expectations. I do LIKE it!!!! I don't have the same "love at first sight" as I did with XO. It has a strong opening. I am not too familiar with Magnolia so I can't speak to that. For me the opening is very sweet and sugary...reminds me of a cheaper type perfume like a Hollister perfume. The dry down saves this perfume for me...the woodiness and some spice comes through and some vanilla and I do not reach for vanilla scents ever but this will be a nice scent to go to when I want to mix things up. Thankfully I just got the small purse spray .33 fluid oz. so I am happy with the price and the smaller bottle. I will not be buying the larger bottle of this. However, I will go and buy a huge bottle of XO Khloe.

The dry down is Zara Wonder Rose. It IS wonder rose. the bottle is tacky. It's not at all worth the price. To speak to if this smells like Wonderstruck, it smells as much like Wonderstruck as Wonder Rose does. Which is, kind of. There is something magical in wonderstruck that no one has ever been able to duplicate. If you want Almost Always, just get Wonder Rose instead. Don't spend your money on this. Wonder rose is $20 , less scratchy and lasts longer. And the bottles don't look like something you'd buy at Claire's.

Almost Always is pretty and smells almost purple, much like the bottle. That being said, it is quite light compared to XO. Honestly, it is not a pretty discernible scent, just a fairly magnolia-leaning floral with sharp, fruity undertones. Somewhat VS yet Valaya-esque but most strangely, it is also fairlu similar to Cosmic 2.0 like nearly identical, just softer?

This is not the same as Tommy Hilfiger’s Dreaming, but it is reminiscent of it. It’s a variety of pleasant florals with a touch of wood and sweetness to it. It has a Y2K/early 2000s feel to it. I didn’t seek it out but my daughter handed me the tester because she said “it’s so pretty and smells so good”. Well, I agree with her!

As a certified rose and woods hater, I definitely prefer this to XO. The skin note is very warm and comforting and none of the sweet notes overpower the rest or make it sickly. It may smell a bit generic. "Magazine perfume sample" vibes. But that's not necessarily a bad thing, to me. Very inoffensive scent.

It’s a pretty feminine girly scent great for daily wear non offensive just a really pretty subtle floral vanilla scent ✨

This is a nice elevated skin like musk scent. This very floral leaning but pleasant and pretty girl scent.

Smoky lavender. A garden on fire, but make it sexy.

this smells so similar to hundred silent ways.

Ksjena just reviewed this and I usually love everything she likes BUT her and I differ on performance of perfumes often... I’m sorry but I don’t want to give kardahsians or Arianna $75-80 anymore! When they’re usually soft performers plus the Kardashians are as evil as Bezos (and if you don’t care who you buy from? Shame on you)! BUT I admit I’m super super curious about the base notes! It sounds lovely! But I think fragrantica should have an option called: I’m going to wait to buy this until it hits Burlington or TJ Maxx!! This I shall wait for until it hits the bargain stores because I’m also annoyed at how much travel sizes are pls f that! Reviewers can go on and on about things they have tons of money to buy whatever I don’t... am I bitter and annoyed? Yes!!! I think the whole industry has lost its mind!! Ahh rant over

I sprayed this on my arm at Ulta at about 6:30PM last night. It is now 7AM, I just got out of the shower and I can STILL smell it on my arm!!

It’s sweet and feminine but not my kind of perfume

Ah.... thankfully Superdrug had the full tester available for me to dose myself in it and spend the next hour in my car trying to unfathom what Khloe and her team were trying to copy. I am guessing Khloe or someone near her is a big fan of Lanvin "Eclat L'Arpege", Zaidag & Voltaire "This is REALLY her!" and Estee Lauder "Pleasures" and the old "Paradise...... unfortunately, mixing up all.of these has ended up wirh a nasty screeching mess of nothing - what you are left with are very defined separate notes of synthetics, laid out on a white table in a row, it's that benal. I beg you... if you value your money and nose, don't buy this. If you are aiming for the opening of this perfume you'd love Estee Lauder Pleasures more, it gives you that spring like prettiness that this perfume really tried to reach. The perfume market is saturated and dull at the moment, it's exceptionally hard to find decent fragrances that don't cost the earth as well. The old ones have been reformulated into the most watered down sorry states its hardly worth checking them out. I am hoping one day the perfume industry gets back to it's roots and is allowed to produce long lasting, meaningful and magical perfumes once more.

I had a feeling I wasn't going to like Almost Always.... I own and really enjoy XO. It's a new take in the clean girl aesthetic. Almost Always starts off a magnolia bomb, with such a pretty purple 🟣 bottle where is the lavender?! Magnolia is a note I'm not fond of, it is screechy in overdose and in the beginning of this fragrance it is an overdose! As it dries down it becomes a faint skin musk with synthetic citrus like tones of palo santo woods and vanilla laced sugar. Almost Always isn't on the same wave length as XO. Sorry Khloe but a swing and a big miss with Almost Always. Boring and bad longevity as well unlike XO.

As an XO fan, I looked forward to smelling this, but unfortunately found it disappointing. My nose picks up overwhelming powdery and fresh spicy (unlisted) accords, underpinned by a non-descript sweetness. It isn't as much cloying as it is irritating to my sense of smell. I'm normally sensitive to white florals, but don't get it here nor do I get the other notes. I think the powderyness chokes out other aspects of the fragrance. Almost Always is, sadly, aggressively boring and smells cheap.

I ordered this the day it came out-I was a big fan of XO KHLOE so I gave this one a try. The purple bottle is stunning. When I first sprayed it, I loved it. It was a really nice floral sweet smell. When I caught whiffs of it a while later, there is this almost sort of rubbing alcohol note that I could not get past. I wanted to love it, but sadly, it will have to be a return from me :(

this perfume is really nauseating to me. the lavender along with the citrus note completely overpowers any hint of vanilla that i only picked up on 1 or2 times. the powdery note just doesn’t doesn’t suit this combination at all. it reminds me of parma violet sweets ( if you’re in the UK you know). not necessarily unpleasant but definitely not the scent for me as it too sickly .

XO Khloe is definitely a favorite of mine so seeing a new flanker from the line got me so excited. Got it for Christmas without smelling it beforehand and I will say it is lovely. I will say it's not a complete opposite of XO, but it's definitely not the same. XO has a yummy praline sweetness to it while almost smelling very clean, like you just got out of the shower and there is steam on the mirror and it's fogging up and there is a faint smell of body wash lingering in the bathroom. It dries down beautifully. Almost Always has a lot of white florals in it so if that's not your thing then I would skip out on this, but it has sweetness to it and I feel like it really balances out the white florals. In a way it reminds me of cosmic by Kylie Jenner but not as sugary & generic/juvenile vibes. This smells like it could be the grown-up version since it does have the white florals in it so it does give a little bit of classic grandma but subtle. Overall I love this fragrance! I hope she releases more like this especially since they are so budget friendly!

I Almost Always feel let down by celebrity perfumes and this was no exception. While there was an element to it I really loved at first, after wearing it all day it felt cheap and irritating. I’ll give it points for great longevity and sillage. Edit: weeks later I’m still catching whiffs from my jacket and it’s nice when it’s more subtle this way

It smells very good. Fresh and clean, but why does it also remind me of like super cheap kids fragrances from 2005? I swear I was gifted a scent just like this at my 7th grade birthday bash where we danced to Snap Yo Fingers

Xo Khloe is my favorite perfume so I blind bought this thinking I’d love it but I’m actually really disappointed. It barely smells like anything besides alcohol and musk , it doesn’t project or last longer than 2-3 hours

I really like this, I think it's strong. If you have Skinpotion Yummiee, I believe this is a perfect dupe. I also think it gives a little Nearly Noon. Not my fav but worth keeping it in the collection. Beautiful bottle!

Opens up smelling like lavender baby wipes . I like it though. It smell like another perfume that I can’t pin point just yet . Maybe drop of i’dssey ? Idk Going to test it out more .

this is really nice, it’s not harsh on your nose which i think is an upcoming trend to be as harsh to smell as possible lol. this smells almost creamy and florals. :)

Has anyone tried this yet? I am not a fan of the family just a fan of all things fragrance. I am curious if this any good, the notes are not up my alley.

Just got this today finally in the UK, it's so dreamy her best one yet it settles into a really nice woody cosy scent, good work Khloe xo

Something about this reminds me of the old Taylor Swift Wonderstruck perfume. I like it but it’s a bit juvenile for me.

This smells nice very soft and sweet, whomever suggested this smells like lady Gaga fame OBVIOUSLY NEVER smelled fame.

This is absolutely beautiful. I don't detect any sharp lavender note, instead all beautiful notes.

Exact same as Cosmic 2.0. Did they mix up the sisters formulas in the lab or what?