BAE

This.is.heavenly. I now have all 3 of the original KKW Hearts and I absolutely love all of them. They are all super sweet & very girly AND totally me. I can honestly make out every single note listed but the vanilla & coconut take center stage with the sandalwood & musk in the background. Hints of kiwi & citrus upon first spray before the jasmine & gardenia start to mingle in. Everything blends together perfectly for a gorgeous creamy scent. I noticed that the first release of the original 3 Hearts were very sweet & fruity and the newer 3 were more floral. After falling in love with BFF, then Ride Or Die, and now BAE I'm almost willing to purchase her 3 newest Hearts. Just because I now feel like I might be missing out if I pass on those. I have Kim's Kimoji Cherry as well that I love. Out of the 4 KKW frags that I have I have no complaints on projection or lasting power. I've been super impressed by her fragrances and I'm glad I decided to look past whose name is on the bottles. Kim really does make some great scents! EDIT- I absolutely can not stand it when people put ages on fragrances. Age has nothing to do with what you think smells good OR your personality & style. Fragrance is ageless. Stop with it already.

This is a real treat. I love this perfume. It smells just a bit plastic-y, but its not overbearing in my opinion. It’s oddly addicting for some reason, and I spray it on myself 24/7. When i bought this perfume, I also bought KKW Khloe Sapphire. They smell very similar, but I would say that KKW Sapphire is like the more mature, aquatic version of bae.

i love this perfume, it makes me feel so nostalgic. i used to wear this when i first met my husband and when life felt so fun (pre covid lmao). i think that’s why i love it so much. coconut, vanilla, and very musky, great for any weather. can be headache inducing so spray sparingly

i JUST LOVE THE WAY THiS SMELLS! I love the notes on my skin... the citrus, kiwi, vanilla, coconut. Yummy! It's not unique, I feel like I've smelled something similar before. At Bath & Body Works or something. It smells so delicious. I love fruity perfumes

Loving the heart shaped bottle and texture.Smells lovely,very fruity,with a slight maculine undertone.Longevity and sillage are both good.Delightful

for me this is the most yummy scent in my collection. my mouth literally waters when i smell this

A sweet vanilla coconut scent, perfect for summer days. I bought this because I thought the packaging was so cute and I love vanilla. This smells like Vanilla and Coconut sugar, cut slightly with florals and citrus fruit in the background. This is definitely a gourmand fragrance. I could see how it could be way too sweet for some. I think that is because it is a youthful fragrance. It reminds me of the Ariana Grande or Britney Spears line, it is for someone really young, teenage years. I loved it when it came out but I do not reach for it anymore so I am clearing it out.

When people say this reminds them of an Ariana Grande perfume the are right on! This is sweet but I wouldn’t say sickeningly sweet. Definitely wearable and delicious. I loveee the whipped vanilla sandal wood dry down too!

Smells delicious! The vanilla & coconut is super creamy and comforting. Nothing crazily unique but I would say it is a safe vanilla fragrance

This is definitely a fragrance that could make someone sick that is sensitive to cloying fragrances, it is a sour, musky, powdery fragrance - it for sure fits the theme of a tart sweethearts candy. It is also a strong scent that lasts.

only spray once! I got this in the kkw sale since it was literally 8 dollars. however, i sprayed like three sprays trying it out and literally got nauseous because it is so sickly sweet.

This is..... garbage. Synthetic, sickeningly sweet, no nuance or notes, and noooothing like the notes in it's description. No kiwi. No florals. No musk. Not even vanilla...just smells like.. artificial sugar. Smells like what I'd find at the dollar tree. Actually, you know what? This smells eeeeeeeexactly like the cotton candy Mary Kate & Ashley body spray I'd wear to school in the 90s.

The vanilla was the only note I got, and of course, it's extremely off-putting. Sickly sweet and very, very synthetic smelling. Made me nauseated and gave me a migraine.

Cheap coconut with no lasting power or projection.

BAE, to my nose, opens with a burst of light kiwi, vanilla, coconut, plastic doll's head, fluffy marshmallow meringue. The fragrance seems to dissipate quickly, but then overtime it surrounds you and wafts around you like a light fluffy cloud of vanilla, plastic, coconut, whipped marshmallow meringue and a delicate sandalwood to gently anchor the notes to the skin. This scent is very light, but creates a soft cozy heavenly gentle cloud puff around you. It reminds me very much of Aeropostale scent CLOUD KISS for anyone looking for a dupe. CLOUD KISS is a bit stronger and has more vanilla - and is basically a vanilla, plastic doll head, sandalwood scent... similar to BAE. I absolutely adore the KKW Kimoji Hearts line... the adorable valentine hearts are absolutely sensational and a delightful collectors item. And the scents are really whimsical, complex, dreamy, playful and nostalgic of childhood - especially BAE and BFF which both carry a plastic dolls head note. BAE is more coconut, vanilla, whipped marshmallow/meringue and plastic - whereas BFF is more strawberry, whipped marshmallow/meringue and plastic... like a combination of BBW Pink Chiffon and Cosmopolitan Pure Sugar. Love, love, love. BAE and BFF are among my most cherished bottles in my collection.

This is the first kkw fragrance that I absolutely hate. To my nose, there’s this awful plastic note that literally makes my stomach turn. If I smell it enough, I actually get the urge to throw up. I had my boyfriend smell it and he said he didn’t smell anything off or plastic and actually really liked it . I know people had said ride or die smelled strongly of plastic so I didn’t buy it, but I was totally shocked when bae smelt like plastic. Absolutely terrible. That’s the thing with the kardashians.. they make great stuff most of the time but then there’s these issues that arise that would never arise if I purchased a fragrance or product from a mainstream brand. On a more positive note- bff is awesome and I’ll continue to wear it. I have all the hearts except ride or die. I love them all EXCEPT bae. There’s something seriously wrong with the batch I got because all I smell is dirty plastic with a hint of vanilla. Of all the hearts, baddie and BFF are my favorites,. Baddie is lovely and perfect for the office / totally non offensive and clean. BFF is cuddly and warm and sweet. Don’t buy bae!!

Unfortunately Bae from the KKW Kimoji Hearts collection smells very similar to Bff, especially in the sense where it has a generic/artificial vanilla scent that is very prominent from first spritz and through the drydown. Although vanilla is the star of the show in this fragrance, I can definitely smell the sandalwood and musk as well. Although both have an artificial vanilla scent, I personally prefer Bae over Bff soley because Bae smells slightly more mature due to the musk and sandalwood whereas Bff has very generic notes altogether. I still would not consider this a “mature” scent, and would recommend it for someone in their teens or early 20s since it is a very sweet/flirty scent and probably too generic for someone 25+. Bae has moderate longevity, with a moderately high sillage. If you want to get a better idea of this scent before purchasing, smell Boardwalk Marshmallow Clouds by Bath and Body works! The whipped vanilla and sandalwood notes are practically identical to Bae.

This really blew me away. Im not here to hate Kim Kardashian or her brand but I wasn't sure what to expect from this line. I missed out on the perfume launch which I'm still kicking myself but I did get this at a bargain price from some where else. This is so gorgeous. The opening smells so amazing. I really hate tropical scents, even more so coconut when its added into the mix because it can make it smell so nutty and over powers the fragrance. But this, the coconut makes it creamy, like a fluffy meringue. All the notes come together and it smells so feminine, summery, juicy and perfect for any girl who wants a tropical scent.

im kicking my own ass because I didn't buy this from the official website when it was launched. Now that these are out I have kimoji heart perfume envy. So disappointed. I ended up buying one of these off eBay and I like it a lot. I think it's better than Ride or Die, which I also have. It's light and sweet and I think I'll enjoy it more when the weather is not bone chilling cold. I was hoping for more coconut. I do get I think a faint trace of coconut , and I do think that's the part that makes me like it more than ROD. They have a similar light sweetness to them. It's light candy sweet, not fruit sweet at all.

I'm shocked that no one in the comments has pointed out the similarities between this and D&G's The Only One Intense. Upon first spray I immediately thought of Only One Intense. Of the 10 accords listed here Only One Intense and Bae share 6/10! Vanilla, white floral, woody, coconut, sweet, and citrus. BAE smells like a slightly less expensive, more tropical and gardenia leaning version. It's not gourmand IMO, a very summer esque vibe. Will be great for spring/summer. Surprisingly decent lasting power!

I love this. It is a unique fragrance imo. To me, it smells like sour gummy candy with vanilla. I don't mean sour as in it smells sour, just reminds me of sour gummies. So yummy. The only thing is this is not long-lasting on me at all. I can barely smell it after 30 minutes. I also have Ride or Die which was disappointing because it smells exactly like Viva La Juicy. I would love to try BFF, if anyone has one that needs a new home let me know! :)

I agree with other reviewers, it’s a very pretty creamy scent, good for any season. Does it smell unique? Not really, but it’s a very comforting scent and not heavy at all. It has a good longevity and projection but it’s not overwhelming or overpowering. The bottle is cute and playful (good for Valentine’s) and perfect purse size. Will I repurchase? The answer is no, but I don’t regret buying it either.

This is the third one I get from the KKW Kimoji line and I really love this one. Some find it plasticky, I find it amazing. The coconut-sandalwood-musk accord with hints of gardenia and vanilla is just wonderful. So cozy and gorgeous. So far it's my favorite.

I get a tiny whiff of the kiwi and citrus when first sprayed and then it's gone almost instantly. It turns immediately to a sweet vanilla coconut, with the very faintest hint of floral. It isn't bad, but I wouldn't call it unique either.

I usually love coconut/sweet scents but I couldn't take this one! Every time I tried to wear it, it would make me sick. It's definitely the strongest from the Kimoji Hearts collection but definitely not the best.

This is so strong on coconut! I wish it was more like Ferrero Roscher "Raffaello" candy. Coconuty/bitten white cream. But it was nothing like it. Has plasticky smell to it also. Sold it online.

This smells like paydoh at first lol, but turns into a more floral fruity sweet scent thats definitely a summer night vibe

love the smell but ONE spray is all I'm doing next time it hurt my nostrils