Loewe 7

The tag line in the sample vial insert had me simultaneously intrigued and ready to roll my eyes: "Human and Divine." Big words Loewe, and big words elicit big expectations. Holding the sample vial in hand, I was ready to be disappointed. My initial reaction was extreme indeed, but definitely not disappointment. It was almost an involuntary reaction after the initial spray.. "WOW this stuff is fantastic!" I've got to put in some more wearings to tease out the details of the scent as there are many little nuances that are tucked into an otherwise linear 'spine' but here are my initial impressions: 7 is an amazing ethereal incense that carries subtle floral, clove (pimento berry, actually, although it smells fairly clove-like and that's the easier way to explain it to those who've not smelled pimento berries) and apple notes in its smoky wake. There are elements of TdH here too - a similar vetiver and atlas cedar note, and some of the flintiness, too - and I also get elements of Micallef's Jewel Man, but I think 7 is the best of the three fragrances. Micallef's Shanaan is still a truer frankincense (seeing as it really has no other detectable notes present), but 7 is easier to wear because it has a bit more going on and is thus less austere and also more interesting. The frankincense really is the star of the show in 7 though. Two more frags it shares some similarities with - L'Anarchiste (the metallic aspect, the clovey aspect, the neroli and cedar elements) and Amouage Opus IV. In fact, it's like a stripped down of Amouage Opus IV with less fruits and less adornments in general. It's kind of like the spine of Opus IV, minus the extravagant trappings. Having said that, I don't think that makes 7 a lesser fragrance than Opus IV - in many ways it is as or even more enjoyable. 7 is primarily incense with hints of neroli and rose, a good dose of the clovey pimento berry, and a bit of apple that is detectable from time to time, but I find that it does indeed carry itself all the way down to the base. The incense is augmented by cedar and vetiver, the latter two melding so seamlessly to the frankincense that it is easy to miss them entirely. The cedar adds the slightly angular element that is present in true burning frankincense resin, and the vetiver deepens the whole accord and extends its longevity. Actually, the cedar/incense pairing here reminds me of the incense accord in Chembur by Byredo, but it's deeper and richer in 7, and has none of the hamster-cage associations I sometimes get with Chembur. This scent is extremely masculine and yet modern. While they don't smell alike, per se, 7 does share a lot of the character of Terre d'Hermes - both are very masculine scents that are so unlike the saccharine floral offerings that now make up the majority of the modern men's offerings, and yet both are relatively transparent in weight and feel - so unlike the uber-masculine scents of the 80s. I honestly feel this scent could and should have the kind of exposure on Fragrantica as TdH does. If you haven't tried this, do yourself a favor and track down some samples - on Ebay if you must (that's what I ended up having to do), I'm pretty sure you'll like it if you like masculine woody/incense scents (TdH/Gucci PH/CdG incenses/etc).

There must be something going on here with my skin chemistry, because despite being an EDT this lasts all day on me AND I never go smell-blind to it. I got my hands on an official sample from Holt's, and after using that up I had to buy the bottle. So, for me and my purposes, this is an amazing sleeper gem. But your mileage may vary. For the smell itself, I get frankincense, apple, musk, and pepper. The result is self-evidently masculine, but not coarse. The incense isn't particularly smoky; there's no "burning" or "burnt" smell here. The apple isn't overly assertive either. It all just kind of blends together to form a pleasant and unobtrusively sweet masculine musk. Despite having few to none of the elements of a typical "blue" fragrance, this still somehow reads fresh and, against all odds, blue (possibly a subconscious effect of the bottle color). I'll also say, this seems, to me at least, to be one of those rare "4-season" fragrances. It's fresh enough for spring/summer and deep enough for fall/winter. Of course I've so far only tried it in winter so I could be wrong, but that's my current sense. I can confirm that it works well for winter at least. As others have voted, this smells similar to Bon Parfumeur 602 (2016) and Genyum Painter (2018), though neither of those others have the apple aspect present here. Also, Loewe 7 (2010) pre-dates both of them; if they were influenced, then Loewe would be the original. Anyway, I really liked both of those others mentioned, and I also like this. All three of these have a distinct dry woods and pepper core that I personally enjoy a lot. To my nose, Loewe 7 is ultimately more about pepper than it is about incense. And, again, despite being an EDT, this is one of the longest lasting fragrances on my skin that I've tried recently. For me, it lasts overnight if sprayed in the evening, and the full workday if sprayed in the morning. My perception of the longevity probably also has to do with the fact that for whatever reason I don't go smell-blind to this fragrance. Anyway, I really hope the full bottle lives up to my sample when it arrives...

Now that I've had "7" for a good while, my impression of it has changed rather considerably. First, it really opens up more gently than I ever gave it credit for. This is not nearly as aggressive a fragrance as I originally thought. You can hit it fairly hard and still not offend anyone. In fact, you almost need to in order for it to last. On the down side, it seems to have only moderate staying power, though that seems to really depend on the age of one's bottle. I had a sample that seemed to go on and on, but my new bottle (still old style round) doesn't really persist more than 3-4 hours on me. That may improve in time as the bottle ages, but I'm really not complaining in the meantime. As for the actual scent profile, I get an opening that really splits right down the middle between frankincense, green apple and pepper, producing something that is all at once tart, smoky, spicy and just a bit sweetish. Kinda sorta like a sweet clove, but with much more roundness and dimension than possible via any single spice note. As 7 evolves, I get some sporadic note separation throwing off at times pure frankincense vibes, while at other times more woody or spiced apple, giving 7 an almost iridescent quality, if a fragrance could be so described. Overall, I find 7 to be well balanced and a very relaxing scent to wear. What does it most remind me of? I get some Opus 1870 in there, that gently peppery woodiness, but also a bit of Full Incense or Casbah as well. In terms of vibe and wearability, I think this lands somewhere in the general neighborhood of Gucci PHII or the aforementioned Opus, but with its own bag of tricks. It's also similar to the excellent Loewe 7 Anonimo, with this one being the lighter and generally more universally wearable of the two. Very masculine IMHO, but I think it could also be quite alluring on a woman with a certain gravitas. Layers nicely, too. Today, I'm wearing it over Megalium, creating a seamless layering of aromatic resins and spices. All in all, great stuff!

Summary: A great, unique, clean, and spicy fragrance that I find myself reaching for regularly. Scent: Opens surprisingly fresh and bright yet rich. I mainly pick up on the pepper with a touch of berry-like fruitiness, as well as the apple. This lingers for a while but is joined by the incense quite quickly. Although many say the incense is intense, I find it very balanced and airy, with the pepper adding to the spicy, smoky richness while the neroli softens it, preventing it from becoming suffocating. As it dries down, it continues to soften as the musk and woods come through, while managing not to lose any of its earlier aspects. Character: This is a sophisticated and refined fragrance — very unique and high quality, yet not overly complex. It gives the impression of someone who is put together. Usage: More of a three-season fragrance for autumn, winter, and spring due to the incense. Although it has a sophisticated edge, I think it can be used anytime and not just in the evening or for special occasions. Definitely signature-scent-worthy. It also balances modern and classic perfectly: not the sweetness of modern blue fragrances, but not the harshness of more traditional masculine fragrances either. Performance: Great initial projection, especially for the first 30 minutes or so, before becoming more moderate. Longevity is decent — it lingers for a while on my skin and clothes. The performance is nothing to boast about but not particularly weak either. I’ve had quite a few compliments with this one as well. Overall: A niche-smelling yet versatile fragrance that, for around £100, is worth it. As always, I recommend trying it before buying, as all scents are subjective. A solid 9/10 for me.

Finally got this recently after looking for a good deal to blind buy this. I was hoping it would replace my slowly dwindling bottles of CDG Incense Kyoto which is a good substitute for my all time fave, Tumulte by Christian Lacroix. The CDG is very close but I get rather poor performance from it. Bon Parfumeur 602 is really close as well and lasts longer than CDG but can be tricky to find. I was not disappointed at all. The first spray instantly hooked me. It's right there with the others I mentioned. Loewe 7 starts with a bit of sweetness and even a touch powdery which threw me off at first, but within a few minutes, bam!, there is that woody, zen-like, intoxicating scent! Definitely not blind buy safe, especially for the younger crowd or folks who like all this sweet crap the industry is pumping out. Went with the lady to Ulta recently and smelled every single men's fragrance they had....and let's just say, it made me yearn for the past. Like I don't even like Drakkar Noir, but I would take it over anything they had short of Luna Rossa Black. I really like Azzaro Visit and understand the comps, but to my nose, that one is just a straight up sawdust factory (in a good way) whereas Loewe 7, and the others I mentioned this being similar to, have some incense or something else so well blended that it's hard to separate the individual notes. Old man yelling at clouds time! I am gobsmacked by how many young dudes I pass smelling feminine as fuck! I'm progressive as hell, but BR540 is not a unisex scent. Bro, you smell like cotton candy. Not to mention all these other vanilla super-dosed "men's" frags. Then again, some dudes like being pegged...oh well.

Driven by several positive reviews (but after having received a couple of rip-offs for having listened to some YouTubers) I gradually approached to Loewe 7. First I got myself a good inspired fragrance (for the record it's Divain 002) which with its special mix of apple and pepper which then fades into incense instantly struck me. After wearing the Divain 002 for a few days I decided to go and buy the original, which (obviously) has a slightly higher degree of refinement (but the inspired fragrance also does a decent job). I fell in love with this fragrance which I wear every day at work during this period and which I personally find suitable for every season. In my opinion Loewe 7 is truly spectacular and able to perform well even compared to much more expensive niche fragrances. The only flaw, if we can say so, is the duration which I would have preferred to be longer (about 4 hours on me). But I solved it by taking the bottle with me to renew the fragrance before lunchtime. Added to this is the fact that in addition to delighting me, this fragrance also gets appreciation from others. Ten days ago a colleague of mine stopped me and said "Your perfume is very good. What do you use?". This morning I was queuing at the company canteen when the girl who was behind me, a complete stranger (we are 2500 colleagues), told me "Your perfume is so good! Very special and different from the usual ones. What perfume is it? You know, I'm a fragrance enthusiast and I noticed it right away." Obviously I explained to both of them that it was Loewe 7. Now I would be curious to try the Loewe 7 Cobalt, which according to some would be even better. See you soon

Love at first sniff for me with this one. Loewe 7 is the epitome of a clean masculine blue fragrance. This might be a hot take but this is better than Bleu de Chanel and Suavage. THIS IS NOT A CITRUSY/BRIGHT BLUE FRAGRANCE. I didn’t think I would like this because of some of the notes however smelling this in store was quite the shock. It opens with some smooth pepper and the green apple adds a bit of fun. After 5 mins or so, it becomes this beautiful and relaxed subtle scent that is really calming to my nose. On the dry down I get this slight black licorice vibe that makes it exceedingly unique. While the black licorice is noticeable, I don’t find it to be harsh or synthetic. Realistically this reminds of really clean skin after you’ve gotten out of the shower and the soap has evolved with your skin chemistry. It’s not super loud and it doesn’t last all day (5-6 hours) but when it’s working I’m in love. 7 isn’t a huge compliment puller from my experience but I love to get whiffs of it throughout the wear nonetheless. If I could change one thing, it’d only be to make it last 8-10 hours. Scent: 10/10 Price: 9/10 Longevity: 7/10 Projection: 6/10 Bottle: 8/10 Overall: 9.5/10 (based on personal enjoyment)

I had received this fragrance as a Christmas gift. I'm very selective and fragrances being personal, I probably wouldn't want them as a gift because they might give me something I don't like or generic as something popular that everyone wears but this was a great gift they blind bought for me because I ended up loving it at first spray and not common for men to have heard or own Loewe fragrances here in the states so it was a win win for me. It reminded me a bit of Alfred dunhill's desire black except this had a nice incense while desire black reminds of the 80's style classic men's fragrances. I loved this so much that I got the Anonimo version of Loewe 7 after and loved it just as well :) If you like a smoky burnt peppered wood with a hint of the light sweetness of apple in the background to balance the dark gothic scent of this beauty, this is for you. Unique and the scent of the mysterious.

A surprising fragrance which is mainly about incense but with some other elements attached to it, the result is really original to my nose. The performance is really good and I think it's a good 4 seasons fragrance despite its profile. It's quite linear from beginning to the end, a heavy dose of incense, which is not smoky or oriental, blended with pepper, not a spicy pepper, but more of a supportive note which adds a bit of character. I can also smell the green apple note, not sweet or juicy but really green and acid like the actual fruit. There is also cedarwood on top of that which gives this scent a really cozy-modern vibe. Loewe has, like Prada or Thierry Mugler, their own vibe and profile when you smell one of their scents, and this one, just like Solo, has this "Loewe" vibe which smells more like a modern urban shop or the inside of a modern flat in a big city than like a fragrance.

What an amazing fragrance, gorgeous. Some people might hate it but in my opinion it is a Masterpiece. Very different from everything out there. It is a smoky woody, flowery fragrance. I like to use it in Cold and bright sunny days. Due to flowery notes i think it is more suitable for daytime rather than night, probably perfect for both. It smells Like burnt incense along with fresh flowers. Strong fragrance with excellent silage. Very tempting, you smell it once and you would want to smell it again and again. I think it gets stronger in heat and spreads massively. I sprayed it on my shirt and left it in my room, the next day whole room smelt like Loewe 7. This is what i call quality no synthetic feeling, lasting and projection monster. I love it! Longevity: Very very long +10/10....3 days on clothes Silage: One of the best +10/10....can fill up the room Scent: 10/10

I could be smelling a masterpiece here. This scent takes you on a journey — unique, intriguing, yet surprisingly versatile and wearable for almost any occasion. It’s airy and light, but don’t be fooled... it packs a punch. There's something elusive about it, hard to describe, and that’s part of the magic. The blue bottle completely threw me off at first, but then came that opening blast of pepper and apple — it actually put a smile on my face. This isn’t a one-spray-and-decide type of fragrance; it needs time. Give it a few wears to truly unlock its hidden layers. But a word of warning: if you're not a fan of incense, you might want to sit this one out. Loewe as a brand really impresses me — the ingredients smell top-tier, nothing synthetic or cheap about it. Definitely one I recommend you try if you get the chance. There’s something special going on here.

A spicy incense fragrance. The pepper sharpens the smell of the incense in Loewe 7. Weirdly, this is the fragrance that I received most compliments on! I always keep an "odd" fragrance in my collection. A fragrance that I like & think is good but isn't really my taste. L7 was the odd one a while back. I got complimented on so much, that I felt compelled to give it away to a friend who would always bring it up every time I wore it around him. He later came to me & told he didn't feel he could pull L7 the way I did & that he just sees me every time he sprays it. Also, older women seemed to love this stuff on men, so did some young girls. My expierence with L7 was rather odd just as it stood in my collection of soft spicy woody smells. I would definitely buy it again solely due the amount of compliments I received of how I smelled while wearing it.

First off this lasts forever on clothes! This is a spicy fragrance through and through. It smells almost like the inside of a rose shop. It smells green, spicy, woodsy, it's fresh, it's dark with the incense and it's rosy. When I smell this I think of matadors and the masculinity of Spain even though I haven't been there. I own two bottles of this stuff and I love it! To me Loewe fragrances smell niche at a designer level. With 7 you get your money's worth and to me it's a classic. This is a fragrance that people will notice it and wonder what that unique smell is and where is it coming from. It does project highly if you spray a decent amount. It's a great one to have if you like spicy masculine fragrances that are off the mainstream a bit. This isn't a mass appealing fragrance but it's more unique to the people that enjoy it.

I am completely obsessed with this perfume!!! I smell like a sexy church! I don’t know how popular it’s going to be amongst my friends and lovers but I’m addicted and that’s what counts. I can’t get enough of the warm incense that hits after a couple of seconds and I love the way that instead of going for obvious ambery sandalwoody vibes it’s actually a sneaky floral. I think the rose and neroli stop it from being full on Mass flashback territory. The pepper and apple bite through and stop it being too heavy. Of course it makes sense as a winter scent but I’m wearing it in the summer. It’s also “for men” but I think it’s sexy on me (woman). It’s like stumbling across an old church on a summer evening, roses growing around it and traces of incense hanging in the coloured light from the stained glass. 10/10

Now that I have my Loewe 7 can assure you that this is the ideal fragrance for all men who have a huge self confidence. It is a masterpiece that deserves the recognition of all the fashion brands of the countries best known in the fashion world, such as Italy or France. And even now, I advise those best known brands to follow the example of this brand so old but so focused on the future as Loewe. With stunning longevity and projection, unique style and strong character this Loewe 7 is the true scent for men with ... in place. It is without doubt the best creation of recent years in the world of perfumes. It is the only modern perfume that does not fall in the soft / sweet style. LOVE this Loewe 7 ... as the person who offered me. CONGRATULATIONS LOEWE. Coming soon you will dominate the world of perfumes.

Very clove-forward at the opening, which is weird considering there is supposedly no clove or eugenol indicated in its notes. After an hour or two it does soften up into something much fresher and more rounded than I was expecting as it makes room for just a hint of apple and rose. Surprisingly fresh and versatile in drydown. Smells natural and well-blended, and lasts a good long time to boot. Just be careful about overspraying as it's fairly potent in its clove-heavy phase. Of all the fragrances I'm familiar with, I would put this one right at the intersection of Azzaro Visit, Gucci Pour Homme II and Al Rehab Superman. Visit/Superman at the opening, more GPH2 in the drydown - and that suits me just fine. I really like this one. Could become a regular go to, especially well-suited for the Fall season.

I've been using this perfume ever since its release and I lost count of how many bottles I have consumed. I think this is one of the best perfumes ever created. Nothing else smells like it. I tried other Loewe 7 versions (sport & cobalt) but the original 7 is the best by far. the notes that hit me the most are cedar, incense & pepper. smells like a niche, very classy, elegant & mature. No sweetness at all which is perfect imo. However, its not a long lasting one. May be 3-4 hours max but I'm ok with that. The sad thing is that I noticed that loewe perfumes were disappearing lately from stores and I hope they don't stop making this masterpiece. This perfume along with Tom Ford's Tuscan Leather, Creed's original vetiver and Comme de Garcon 2 are my go to perfumes.

I found the mother load of fragrances at Holt and Renfrew today . There was Kilian , Molecule , Malle , Aqua Di Parma , Francis Kirkdjian , Creed , Atkinson etc and my favourite niche house was by far Loewe . Most if not all of their fragrances were outstanding : Esencia , Anonimo , Pour Homme , and “7”. If you are old enough you might find it smells exactly like an ancient Bodyshop fragrance ..... Its rich ,aquatic-esque , dna knows exactly what it wants to be . It doesnt lean on citrus notes as you might expect a fragrance like this , but rather a haunting clove type note that isnt listed , so I’m guessing its a phantom fragrance born from the combination of unrelated notes ? I’m really picky with my choices , but I absolutely love this scent ! 9/10

Un perfume que se puede salir un poco de lo que se encuentra hasta ahora dentro de los " perfumes generalistas " El incienso, la pimienta, el cedro y el vétiver son bien perceptibles. La manzana no termino de localizarla. Es curioso, pero la salida me huele a " hierro mojado " a óxido, un olor muy metálico, algo que me gusta y que no he encontrado hasta ahora en ningún otro perfume. La duración es buena, más de 4 horas, incluso más de 6. Perfume para días fríos o para la noche, ni se te ocurra utilizarla en días calurosos. Tiene una gran pega, la calidad del vaporizador es pésima. Plástico MUY malo y frágil, demasiado para el precio que tiene el perfume. MRCADONA tiene una nueva fragancia ( Tango ) que imita bastante bien el fondo de este perfume.

Tried a tester and the smell was great, but - so I thought - the longevity was quite poor. Then I read below in the comments that bottles from 2023 onwards might be decent again, and found one for a good price. Fresh out of the bottle this 'vintage' performs very well indeed, nothing weak about it. As in, be careful not to overspray. I don't get cloves, but I do get plenty of pepper and incense, some fruity sweetness (not too strong) from the apple accord. To me this is quite unique and smells high quality. I can see it in many situations, except perhaps the high heat (if you have a 'weaker' bottle maybe it would work then too!) Good for anyone bored with current trends as there's not much like it.