Jean Lowe Azure

Right out of the gate, this is a lovely bright citrus bomb. A blast of orange and mandarin with just enough lemon lurking in the background to sharpen everything up a little. It is not a juicy candied orange type fragrance either. This feels fresher and cleaner, almost floral, but not in a feminine way. More citrus zest and lemongrass than orange blossom, if that makes any sense whatsoever. Performance is pretty mid, but honestly that is not the fragrance's fault. That is the fault of whatever sick, sadistic monster designed the laws of aroma chemistry and decided citrus notes should evaporate into the void after a few hours. Citrus deserves to be an eternal base note and I am still furious at the bastard responsible for making it a top note 🙄. Reapplication is absolutely required throughout the day. This is the sort of fragrance I would happily keep in my desk at work, or in the car if the weather permits, just so I can keep topping it up whenever the citrus starts waving goodbye, I got maybe 2-3 hours of it today, while spraying moderately, could likely get more of I bathed in it, but who cares, it's so damn cheap I can spray it as much as I want with little to no consequence financially! The bottle is perfectly acceptable for £20. The weird plastic stem around the cap that tries to imitate the glass rim on a Louis Vuitton bottle does make it feel a little cheaper than it otherwise would, and I wish they had done a better job with that. On the plus side, the atomiser is genuinely excellent, better than a lot of designer fragrances that cost several times more. Overall, this is a solid summer buy and £20 very well spent. Fresh, clean, refreshing and easy to wear. Louis Vuitton can eat my entire ass in a Denny's car park if they think I am paying £320 for the original when this exists 🤷🏼

Just picked this up on Amazon for about $25 bucks. @JusttheFactsMan has a pretty descriptive review, but I don't entirely agree with him. This fragrance does have staying-power especially for a freshie because of the ginger and amber. The scent is most easily described as a "candied orange". This smells like you are eating a candied orange and chilling in a natural spring at the same time. It manages to keep that freshly peeled tangerine smell (like you just ate one of those small "cuties") around for an impressive amount of time. This is synthetic, and to be fair, if you want a freshie with staying power, it has to be. But it's not an unpleasant synthetic fragrance. Also, this does smell like Turathi Blue, but like its cousin. They went different directions in life, Azure is more orangy and not as masculine and bitter as Turathi. This is more relaxing, and not as "rich" or intense. Overall: I like it! I'll give it an 8/10 for now. Going to be wearing it to the gym this winter and we'll give it some wear during the spring and summer. If you like Turathi Blue, you'll like this.

Instantly likeable fresh, citrus-forward and very slight spice. Uplifting and simple. I had this for months before making it to a LV store and trying AS. My wife, who is not into fragrances as a hobby, was with me and she smelled AS and said "Wait, don't we have this one? This smells just like ours at home." So, she was referring to Azure which we have. I can certainly distinguish the nuances and differences between AS and Azure, but to the untrained nose they smell near identical. This is one of those clones that gets pretty darn close legitimately, not hype train influencer BS. The value here is huge for Azure. Given it's such a simple fragrance to begin with a skilled perfumer can easily pull this one off. Longevity is mediocre, happy to over spray this one as it's not a projection bomb. Works great as a layering fragrance to if you want to add to fresh orange citrus on top. Highly recommend this one as a super affordable, safe, uplifting citrus scent.

Having sampled AfSw through lv when I got imagination back in 2021 this smells great 👍 I don't get all the negative reviews because this nails the scent so far in the opening upon applying. Its a fresh, tart almost powdery orange that is a very unique and a refreshing citrus fragrance that louis vuitton of course does a much better scent profile with their price point, however I care more about longevity and projection and this one seems to be a little bit louder than AfSw. I love this scent personally so my own score might be a little bias. 9/10 scent. 7/10 Longevity. Afternoon swim does not last or project like imagination so this is to be expected. Next one coming in for me is Immortal and that one seems to be the most talked about. So far I'm happy with maison alhambra making expensive scents much more affordable and not making them smell alcoholic or awful on the initial spray.

Nose Note #554 Odyssey Limoni Fresh by Armaf - is one of my favourites. I haven't tried Afternoon Swim and probably will never allow myself to splash out even on a sample. If Limoni is more feminine, this one is more masculine, but it's still a unisex fragrance for sure. This is much less sweet than Limoni, but it still has a beautiful, gorgeous citrus accord that intrigues me. Imagine Bvlgari Tygar, but made carefree and unisex. If you like Bleu de Chanel and Tygar, you'll love this (I hope). At least I do. The OG apparently doesn't boast of great performance, so you can't blame this one on being just about average. "Synthetic", "grandma", "old perfume", "the worst". What?! I've only had 500+ fragrances, so I'm not the most experienced, but I don't see where people are coming from with these comments. 8/10, a very safe bet