724

I am not sure why I seem to be reviewing (and acquiring) a lot of feminine-leaning perfumes lately but 724 is most certainly that. Thing is, I really like it. I'm not sure why but there is something here that sparkles and shimmers in a beguiling way. I always thought it was a nice day wearer freshie, inoffensive, high quality but without too much complication or drama going on. It is those things but there's something else going on as well and Its a little hard to put your finger on. I get fabric softener. It is redolent of air dries fresh laundered sheets on a washing line in a summer breeze in a city with cleaner and temperate air than Dubai. There are some sweet, slightly unusual citrus notes from the ripened, sun kissed bergamot but these sit behind a quite powerful jasmine note which is where the femininity comes from. The drydown isnt very dramatic and the woodsy notes here are just serving as an anchor and aren't bringing much to the party. Oddly, I get more of the sandalwood from a few feet away on others than on smelling myself up close. The result is airy and bright and undeniably feminine but definitely unisex. I enjoy it. I really do. It is a little lightweight but very pretty with it and something I'd certainly see a lot of utility from me moving forward. I think it rewards a sunny and warm climate and this is a daily thing in Dubai as you will be aware. With this in mind, I have layered it this morning with AdP's new Colonia il Profumo (which itself is very similar to this in lots of ways and is one of my favourite colognes ever) to see if the jasmine and bergamot notes in 724 could be made to play nicely with the verbena, bergamot, ylang-ylang and neroli together in the AdP and thus could add some more interest in the bottom end. The result is wonderful. I usually approach layering as a way of adding something that isnt in one fragrance but will complement it in a nice way. In this case the AdP is very similar and doesnt bring much that isnt already there, it just deepens and heightens the overall effect. The two fragrances are almost the male and female version of the same set of accords if that makes sense, even if they dont smell that much alike, especially in the drydown. So, if MFK did a 724 extrait, this layering combination is probably what it would smell like. The difference really only becomes apparent in the drydown as the woody, richer tones really start to come to the fore. These notes are what I think makes the Il Profumo reimagining of the iconic AdP flagship so good, and why it is so much better than the (wonderful but not very interesting, more classic than innovative) original. And here they are really pushing this combo into some very rare teritory indeed. I sort of felt like 724 was too bright and carefree, not quite heavy enough to truly call itself a barbershop fragrance and I think it is this quality that makes it lean feminine to most people. But this combo makes the whole shebang a really fine Italian style fougere-y barbershop scent that is so good I dont think I would wear 724 again on its own. 724 on its own though I see as a sunny, bright and very attractive fragrance with impressive longevity and respectable sillage for a fragrance of this type. Very glad I took the plunge on this one, after a few indecisive sniffs at Bloomingdale's over the last few months. I certainly do see it as more wearable as a layering scent then as a standalone daily wearer. Scent - 8/10 Sillage - 7/10 Drydown - 6/10 Packaging/bottle - 7/10 Performance - 7/10 35/50 which seems a little low. This is a really lovely bit of juice. Guys, don't let the perceived femininity put you off. there is a lot to love here.

I’m not known for my scientific nose level reviews, this is scent memory to the core of my being that some will 100% understand and others won’t. This is the scent of Saturday mornings as a military child. My dad was a career officer in the USAF and every Saturday morning we would go to the cleaners that was attached to the BX and pick up my dad’s clean uniforms and leave the dirty ones from the week. We would leave the clean freshly heavy starched uniforms in the car while we went to my sibling’s or my random sports/dance activities. The heat of the day would heat the car and the whole van would smell like the uniforms when we got back in. It smells like giving my dad a hug as he walked out the door to work or him surprising me at a school event still in uniform. It is the juxtaposition between calm/casual and hyper structured. I told my mom about this and she said it is Faultless starch in powder form. Not the aerosol cans, although similar the scent isn’t quite as pronounced. Think of the difference between a Parfum and a EDT. Whether your parent starched their own uniforms or had them done professionally this is that smell. To me, this is the ultimate comfort. In my civilian adult life it is a crisp white button down that I might downplay with my favorite pair of butt flattering jeans. Ok now onto my standard review. This is an exceptionally clean fragrance. It smells like fresh laundry and the sun. It is exactly what you think of when you think of a clean white button down. The aldehydes provide a very sharp note that I feel makes it more formal than most laundry forward scents. It isn’t as soft and comforting as most in this category which sets it apart from the others. This may make it more polarizing than others in this category but (to me) it makes it unique and special. As someone who is ish at best about aldehydes, this is my favorite with the note.

724 is definitely an unspoken hero of MFK's creations. I'm a man, and this scent most definitely leans a bit on the feminine side, however it can be pulled off by anyone as long as you wear it subtly. It's one of my favorite fresh fragrances I've ever smelled, and offers an inviting and easy to wear floral crisp linen scent with just the smallest hint of woodiness at the bottom. Aldehydic notes and the sweet pea really make this fragrance unique and a standout from many freshies you may encounter, but the uniqueness doesn't stop this scent from being easily worn as a signature daily. I can definitely understand why some people will say that it is reminiscent of soap or cleaner. 724 is not for everyone, but it is definitely for most. For most noses, I would say it is generally inoffensive and leaves the wearer with a clean, hygienic smell to them. It isn't overpowering, it isn't nuclear, nor is it unsafe. Projection is moderate. Can be smelled from likely around an arm's length to around 6 feet. 2-5 sprays is fine due to the nature of this fragrance. Sillage is quite nice, and leaves a crisp scent trail. For males, I would say to sample this and see what you think. 724 is a unisex fragrance, but it can definitely smell quite feminine to some. If you are a masculine man, do not blind buy. For females, this is a relatively blind buy safe fragrance. It is floral, crisp, and fresh. Smell is an absolute 10/10 in its own right. Calling it a freshie is a bit of a disservice. I love this stuff.

Okay, this might have been a bit of a speed buy, considering I was at airport duty free testing this scent out on paper when my flight started boarding, but it smelled good enough to me at the time, so I bought it in a haste and rushed to the gate. When I got home, though, I realized it wasn’t exactly something I would wear often. I agree with all the comments talking about how it smells like fresh and very expensive linens, and almost gave me a 5-star hotel room type of vibe. On the bright side of this, I decided to try and repurpose 724 by spraying it throughout my room and on my bed linens, and honestly, my apartment has never smelled so luxurious and soothing until now. So as it turns out, I’m using 724 as a room freshener. Is it a ridiculously expensive room freshener? Absolutely. But considering I’ve been looking for a scent for my apartment since summer 2021, and none of the room scents I bought worked out, I’m still happy with how things turned out. Broke, but happy.

I honestly do not know why this isn’t being hyped and I do not understand the criticism of this fragrance in the community! To me, this is stunning, easy to wear, it’s a clean white linen shirt out to brunch; it’s the ultimate representation of a “clean girl fragrance” in my opinion! Sparkling aldehydes mix with bright bergamot, the freshest white floral bouquet along with Jasmine and clean musks smells simply, fresh, clean, like an expensive hotel, or the most beautiful luxurious laundry detergent ever! It’s bright, clean, luminous, and uplifting. I feel beautiful and clean and fresh. Performance is moderate to long lasting with a moderate to strong sillage. If I was to attribute this fragrance to anyone it would be have to be Bella Hadid, I mean, she truly epitomizes this genre doesn’t she?!