754

This is another beautiful creation from the master Francis Kurkdjian. Reminiscent of two of his earlier creations from his eponymous line, Aqua Universalis Forte and Absolue pour le Matin, yet has the ability to stand on its own uniqueness. A luminous hersperidic opening with sweet lemon, which will brighten anyone's mood instantaneously. Softly and slowly the exquisite floral heart shines through. This is a gentle and delicate floral accord produced by the restraintful use of freesia, sweet pea, and lily of the valley; all three of which I consider demure members of the blooming flower community. Sandalwood and white musk offer just a bit of warmth. Said to be created to mark the 111th anniversary of Bergdorf Goodman and be representative of a "bright blue Manhattan morning". It is certainly a stunner for Spring. Although it is listed as unisex, this does lean slightly feminine due to aforementioned floral notes. All in all, you can not go wrong with this glorious scent. (88)

This one smells very clean and fresh, with a touch of sweetness from the sweet pea. At least that is the dominant note for me. I love this, smells soapy - which I LOVE. I have the body cream too, so I can wear the scent to bed. The sillage and longevity are beast! I would say for those who enjoys sweet pea and freesia, this is for you (or us!). I live in a very humid and hot climate, this fragrance smells very light and airy and tho a bit sweet, it does not induce nausea at all. Super love this, but it’s only available in the US (or NYC?) or online store. I purchased it online.

Surprisingly fresh, opened with a joyous blast of wellbeing that reminded me of something else that I like. A lot. Went around sniffing my arm all day and it wasn't until bedtime that I realized what it was.... Lo and behold, Burberry Brit Rhythm for Women! After comparing them I still think they are almost identical - 754 has a fuller, richer opening but after a little while it's hard to tell which one is which. That is, on me. Anyone else experiencing this?

754 by Maison Francis Kurkdjian is a musky-lemon laundry bomb! Wow-wow-wow the lemon is strong! I can also pick-up on the sweet pea and the coolness of the lily. For me, this wears quite well on my skin as the lemon tends to simmer down more than on my clothes. This is definitely that white shirt scent for me, button-down or t-shirt either one works, but it is crisp and fresh and reminds me of perfectly ironed white shirts!

A refreshing morning fragrance not hard to imagine a Manhattan morning with this scent! Wish the top and middle notes last longer... I got a all the way musky smelling... My Mfk ba said this year is going to release a refomulated 754... not sure is it really a “754” flanker or a brand now one lol wish FK could stop releasing similar scent/flankers... after the release of cologne forte series

Bright,floral and luminous. This perfume is a fresh spring morning, a light refreshing wind blows ... refined, modern and beautifully balanced. Beautiful harmony of notes perfectly unisex, this is another great scent of Mr.Kurkdjian! Fantastic, joyful and luminous. I have nothing more to say.. I love it! Sillage: 8./10 Longevity: 10/10 Scent: 9./10 Overall: 9./10

Let's see whether the new perfume #feelthecityvibes will be the reformulated version of 754 or not this fall. At least that one seems to have a freesia note and be inspired by NYC or somewhere crowded.

Love at the first sniff. Very clean jasmin - a bit of honeysuckle to me. Performance beast <3

I just bought this and love it ,lasted 8 hours plus and was enjoyable the whole time

I just smell generic flowers. flowers, flowers. It's pretty but it's not exciting or different. I can't imagine anyone being stirred enough to complement on it. Some musk but not a musk monster on my wrist anyway. Don't really get any citrus. If you want to smell like flowers, this is the one for you.

Warm and opulent lily of the valley/sweet pea scent- lasts and lasts-Very nice!

I found a sample at Surrender to Chance online if you're interested in getting your hands on a vile without committing to the full bottle. This one is peculiar to me. It started out floral for the first twenty minutes. I certainly detected the white flowers and sweet pea. I also thought it was close to AUF at first. Sadly it quickly faded into musk and then morphed into what smelled like cool water for men. Yep, that's right.... the male version of Cool Water. I'll never forget the positive feelings Cool Water evoked when guys in high school wore this frag. The difference is I don't want to smell like it as a female twenty plus years later for $300. Someone else said it smells like CK Be so I'm pretty certain the cologne vibe is not in my head. There is a definite 90's cologne essence happening here but I can't figure out which note puts them in the same vein. Aqua Universalis Forte is a gem. I love the citrus, jasmine, ever so slightly woody base dry down. It's gorgeous and I really thought this one would be a close sibling. It's not.

I was tempted to blind buy this perfume because I'm in love with aqua universalis forte and this one has similar DNA. I wore My Burberry for many years and one of the signature notes that caught my attention was the sweet pea. I'm apprehensive after reading the reviews about this perfume being a musk bomb. My skin tends to accentuate the aroma of musk. Wish I could get my hands on a single vile. Bergdorf Goodman will not take returns at their parent company Neiman Marcus so I'm out of luck if I order anything online and don't like it.

I don't consider this a lemon scent at all. It's a very classic perfume smell, also has MFK DNA, can't say much else about it, it's ok, it lingers, it drifts up, it's not nauseating which is something good for a lingering frag but it's sorta unremarkable so won't be buying it, despite having several MFKs.

Wow, this turns into a Muskfest on my skin. For those of you who tend to get strong musk odors on your skin from perfume, this is one to avoid. And I really wanted to like it! It sounded gorgeous. I have Kurkdjian's Carven L'eau de Toilette with the sweet pea notes, and that one that smells wonderful on me. Unfortunately, the midnotes on this are completely lost, after the initial burst of the lemon dies (about thirty seconds), and then it's all musk and vetiver.

This smells like straight up chemicals on me and not in a good way. Not bad enough to scrub but the dry down doesn’t get better. I liked BR540 OK but this is another story. Not a flower in sight.

This is a very nice refreshing fragrance, but, as other reviewers have mentioned below, it's nothing special. There are quite a few fragrances in a similar (citrus-floral-musky) vein in Kurkdjian's catalogue (Petit Matin, Absolue pour le Matin, Amyris pour homme, the entire Aqua line...) Yes, there are some subtle differences among them, but they're all more-or-less interchangeable. It's like the difference between wearing a plain white vest top and a plain white tee. :)

I will have to repeat the earlier comments here...It smells nice, lasts quite a while, but nothing special and new. Lemony fresh, white flowers and clean sheets. This very similar effect is already present in the range with Matins and Universalis... A pass for me, but of course it smells nice. A bit feminine for my taste

This was a Bergdorf Goodman exclusive named after its address- 754 Fifth Ave. It was later renamed 724 (a play on 24/7) and left on the MFK collection. So don’t fret over discontinuation, just grab it under the new name lol

a great CREAMY LEMON FRESHIE .. not much talked about but its really nice am not sure if i will get a FB but will definitely try to get travel packs for this .