Purple Heart V 5

Wow! Blind bought bottle just arrived. Not what people indicate on me! Definitely unique. On paper ink with a slight texta feel with cherry and plum. On skin the initial as above disappears rapidly revealing a very slight shallow boozy liquor dark fruit feel with a tad ink and a huge in comparison burnt smoke over the top. Over the next few hours wafts of Cherry and plum mixed with equal ink permeate the air probably more so along the lines of boozy liquor al la Tom Ford Lost Cherry - the smoke is more prominent. In fact another analogy whilst not the same core ingredients it gives a smell and feel similar to Norne Slumberhouse - just replace the herbs and spices with dark fruit. After 2-3 hours the performance whilst still good wanes noticeably and the dry woods become a bit of player and more prominent. Awesome points for originality and whilst not class leading in performance it is very decent. I could wear this in summer whilst Norne is purely cold weather. Would buy again as it is left field and otherwise unique. If you like left field and are over the marketing hype from Imaginary Authors and Zoologist and want something more wearable this may be for you... On the long dry down this infact smells like a superior smoky version of Lost Cherry as it evolves...

I love the inverted pyramid of this fragrance, as a heavier quality in the opening gives way to sweet fruit and floral notes. Smokiness is the first impression on my skin. Not so much a fire, as stepping through a veil of fragrant smoke, almost incense-like. With time, this smokiness takes on a salty character as the licorice emerges and the ink weaves its magic linking the evolution of the notes. This heralds the sweet qualities of the black cherry and black plum, alongside the purple rose. These notes come to the fore almost as a base, present on my skin for hours after spritzing. I can sometimes find Tonka Bean overbearing in a fragrance; here, however, it is perfectly blended to support the sweet base of the fragrance. Great longevity on my skin, still present after 8-10 hours. A beautiful, very wearable piece of work that reflects the idea of both the hard and soft sides of valour. While I would say this is a unisex fragrance, it does tend to possess qualities that could be deemed femme as it develops; not necessarily a fragrance for those seeking to enhance or advertise their machismo.

Wow it starts with what resembles a Smokey burning wood. After 5-15 minutes it’s softens and the beginnings of burnt plum and some cherry pop up on its journey forward. This is then beautifully mixed on top of woods, ink and amber giving a sultry velvety dark feel. Imagine Jon Pertwee as doctor who wearing a Purple Velvet Smoking Jacket sitting around a campfire at night with roasted plums and cherries nearby. Reminiscent in parts of some texta ink - I don’t know how they achieve the Bright sharp medicinal alchohol fruity airiness in parts - I assume it’s the Licorice though that for me seems to be the fleshy part of a stick of licorice rather than the anise aspect... Anyhow, killer scent and possibly the stronger of all their range. All their perfumes are amazing.

I posted on the niche fragrance thread asking for recommendations for a nice deep, dark cherry scent and this was one of the suggestions. I didn't want a screechy cherry or anything to fleeting. I'd never heard of this brand and couldn't get samples so thought in for a penny in for a pound and ordered a bottle. On opening my package I was met with an immense looking bottle shaped like an actual heart, it must be the most unique bottle I own! On first spray I got a blast of powdery violet and immediately thought "oh no not what I'm looking for".......BUT then as it settled I got the most beautiful dark, sweet cherry aroma that blended into an inky cherry with lots of depth, I've found exactly what I was looking for and I love it!

The bottle really shows you what you're in for! I LOVE fragrances like this: interesting, complicated, So much character. It captures such a feeling and vibe. The juicy fruit really balances out the sharp ink and salty black licorice. I normally shy away from cherry but it's so delicious and dark here. It has just the right amount of sweetness without being sugary. I love the medicinal very-slightly-offputting ink and licorice notes. It's a little bit boozy and artificial, in the best way. Super beautiful. It would be right at home in a goth club, or a dimly-lit jazz bar, or any place with purple lighting. This is definitely seductive sleazy black cat vibes. I love this enough that I could see myself getting a bottle of it.

This is my favourite Heart. I love its first punch of sweet black fruits. Also, how it transforms and increases in strength over time, how its notes are changing and it delivers yet another -even more powerful- punch of liquorice, mixed with woody-floral notes... And then there's ink & vanilla! Oh my.. I feel like my head is spinning but I don't want to stop sniffing my wrists! A beautiful, intoxicating, uplifting scent! Love it! 5/5

This is for licorice lovers! and the fruity opening is beautiful as well. It is a very warm and inviting scent, almost comforting. The dry down is a nice predominantly sandalwood base, I dont get much amber, but the tonka bean is smelled throughout. Aside from the scent, the bottle itself is gorgeous. I love the art behind the fragrances as well as the bottles.

This is a true Masterpiece!! Dried, woody, fruity, just perfectly balanced.

This one is a really interesting fragrance and it is truly a niche fragrance. I have been looking for a fragrance with ink accord and have tried a few of them but neither caught my attention. I bought this one blindly and it's becoming one of my best blind buys. Although I should say it is not a safe blind buy at all. The combination of notes in this fragrance is incredibly creative. The main accord is ink, which gives it a dark, mysterious character. The top notes of cherry and plum give it an alluring and enigmatic quality, while the floral middle notes provide a fresh background. This scent is abstract, meaning that it is incredibly unique and unlike any other fragrance or honestly anything. It's unisex with moderate to good performance, and has a very distinct character. To me, it feels like an artistic fragrance. 9/10

Purple heart opens with sweet burst of cherry and plum, then completely transform into wood drenched in ink, although the sweetness may peek intermittently. It is very smoky, and the wood has somewhat burnt quality to it... The smoky woody inky smell is pretty sharp in a offensive-but-not-really way, that you'll probably wonder whether the smell is coming from you or whether your house is on fire right now. The smell is pretty unique, but you definitely have to like smoky smell to like this. This is a unisex scent that is appropriate for cooler weather.

Woah! I'm hit with a tsunami of licorice, cherry and plum flavoured ink. Mega black ink! It's the ink that is the heart and soul of this unusual and not unpleasant scent. Sorry I couldn't help myself 😁 Gradually the vanilla, wood and violet is more apparent. I have four Lolita Lempicka scents and I get a similarity but thats it. This is less sweet and bang on unisex. It's nice but I think I will stick with my Lempickas and Guerlain LBD intense. It seems a cool weather scent. A bit too much for warm weather. The sillage is pretty big. Average longevity.

I think this is extremely well balanced. The dark fruits; the plum, and the cherry kind of sit at the bottom for me, I think the ink gives it a nice sharpness that sits at the top. If you don’t like this after its initial spray, let it sit on your skin and dry down, you’ll find that the tonka, wood, and dark fruit really blooms, sweetening the tone. Usually I’m not fond of cherry notes because they can be too assertive, but this one is nice and subtle. definitely a good sleezy black-cat unisex fragrance.

I know that people tell this is for cold weather ,but damn ,in summer violets bloom so nice.I will wear it in summer night or when is warm not hot .When i smell it directly from my wrist i dont like it very much ,but from distance i cant snell the ink and the woods and is very beautifull

Smelling this straight on is like being in a dark booth in a dive bar. Ashtray and old perfume. It lingers in the air and you get that dark fruit and plum. Sweet and inviting. Like Hypnotic Poison EDP's more rough half sibling. I can't tell if I love or hate it!

Very smokey. Very sweet with strong cherry. Unfortunately this reminds me of BBQ sauce. I can understand that someone who enjoys Lolita Lempicka would also like this one, as they share similar scent stories. I actually prefer this one as it follows a more interesting, darker path. But I don't want to wear either. Decluttering. Review of full bottle blind-buy. RESPONSE to Twiztidladii (from above). Oh, how interesting that you hate this and love L.L.! I suspect your dislike is proportionally inverse to your feelings for your signature fragrance line. I thought this smelled like a stronger, deeper, more agressive version of L.L., and so I assumed, wrongly, that if you liked one, you'd probably enjoy the other. I'm pretty ambivalent to both, they're too sweet/cherry/powdery for my taste... I do wonder though if perhaps that's why your father enjoys it so? Because it's like a darker version of your signature, an edgier version that he might consider more masculine/wearable for himself? Twiztidladii, I highly recommend you try BLACK VINES by the House of Kerosene. It's the most incredible licorice fragrance I've ever found!

This is so strange. Not necessarily in a bad way but also not necessarily in a good way. The rest of the fragrance is quite nice but that ink accord makes it smell a bit like a scented marker, which can be slightly nauseating. Sometimes I sniff it and quite like it, with its weird syrupy yet smoky plum and cherry, and other times it makes me feel ill. It has that hint of something you're not supposed to smell too closely for fear of passing out or getting brain damage, like glue or solvent. Not outright bad but my senses kind of revolt a bit at it sometimes. It gets less apparent in the far drydown on skin, but still very strange and very far from mass-appealing. I put a tester strip in a cupboard in my hotel room and it made the whole wardrobe smell like it for 2 days.

I'm getting purple fruit scented eraser. The ones that were shaped and colored like fruits that I always begged my mom to buy me in elementary school. The grapes or plums or other purple ones didn't smell like any certain fruit- they all smelled the same- like "sweet purple" mixed with that white creamy rubber that they used for those decorative erasers. It's not unpleasant, and it actually gets a few bonus points for the nostalgia it evokes, but it is definitely not for me. Edit to add- I just read all the reviews below and see several mentions of smoke- even meaty smoke. I don't get that at all, not even a hint. Rubber, but no smoke.

There is a bit of play in the beginning, like wood soaked with wine, berry jam and a hint of ink, but quickly becomes cherry cough syrup and stays there until you shower/wash clothes. I don't enjoy it much personally, but it's done well. For the right person it's a win.

The licorice in this smells very fecal in an overpowering way on my skin. Absolutely not a safe blind buy.

To be honest, I hate it. It was a waste of money. Good thing the bottle and box are nice otherwise I’d be really upset with myself. It smells horribly of pen ink. I thought I’d get more Cherry, Plum and Licorice but no. Just straight pen ink. My dad strangely enough loves it. He kept sniffing the tester strip with this facial expression like he was so intrigued by it. He said he could sit there all day smelling it. Lol so I may just give him the damn bottle so it’s not a loss. It’s very unique and I guess certain people will love it a ton while some people like me will hate it. In response to AlaskanAngel below. Lolita Lempicka is my signature and I’m obsessed with her and all of her flankers. I thought going off my love of Licorice that’d I love this too but was sadly disappointed.