Kedu

Memo's Dolce and Gabbana Light Blue. At least that's the first thing that came to mind after the initial spray. The opening notes - grapefruit + bergamot - are even similar to Light Blue Intense but Kedu feels even more errr intense-ier. I think there's a whole load of pink pepper in Kedu that's not listed in the note breakdown. It's giving the citruses a spicier dimension and preventing them from smelling like car freshener - a tendency Light Blue Intense has because of the very green and grassy patchouli (or is it vetiver?). I'm not getting any Neroli in the opening of Kedu at all. All of this is not to say it's a 1:1 dupe. Kedu has its own scent profile, identity and direction. Based on how long the citruses are staying around thus far, I'm expecting Kedu to have Memo's signature longevity. 30+ mins in they're still there where those in Light Blue and Light Blue Intense have already disappeared. > 1 hr in, It has transformed to musk. No moss or sesame. I also seemed to have missed the mate and flowers entirely. > 15 mins later the musk has taken on some green qualities. Not sure if that's the moss or the mate but it had me there for a second. Usually once you get down to the musk that means a frag has reached the end of its evolution and that all you're getting from here on out. What a nice twist and clever fakeout. Now I'm curious to see what will emerge next. I have a suspicion I'm finally going to get the flowers. UPDATE: the flowers never came. The musk was it. > 4 hrs it appears there was never anything else that would emerge. That was the end of the line. The musk hasn't changed or added any new notes. Mind you, the white musk here smells nicer and has more character than what's used in other frags that end in this accord but that's all that's left now. > Hr 5. No change. Just waiting for this to dissipate completely so I can note longevity. > 5hr 45 mins in and the white musk is almost gone. I detected a hint of something grassy in there briefly but overall I think lifespan of this is about 6-7 hrs depending on body chem. Likely lasts a full workday if sprayed on clothes. PS. I almost forgot to mention this sits warm on skin. Nothing alarming but it'll warm up your skin.

Just when I thought I have smelled enough fresh musk perfumes, in comes Kedu. When I try Kedu, the citrus and musk are the first notes I detect and I confidently think "oh I know this one". It is refreshing and pleasant. It's only citrus-vanilla-musk, nothing new. But there is more beneath the surface within this perfume...The more I smell it, it becomes more interesting. Behind the citrus and musk is an unfamiliar, sensuous and even exotic smell with nutty nuances(im guessing sesame from the note list), tea like, warm and floral. Complex, developing better with time and really shinning later on. Now it has my full attention! This perfume is like meeting someone new and during the conversation, noticing the person has a slight accent that is not local; Or noticing the persons features and assuming they are of mixed race. This perfume is casual, light, yet certainly entertaining. A perfect mix of the ordinary with a touch of exotic. Longevity is great, clings on fabric and stays on skin. Kedu is An understated beauty and underrated perfume that I need have!

OMG... I had been back and forth on getting either Kedu or Kedu Sesame (which I ordered as it's not easy to find online). I had a brief sniff of Kedu at a store and really enjoyed it. Loved the sesame. Today I sprayed some on my arm to help me decide what to do. I was initially worried that it leant too masculine. The grapefruit/citrus burst was refreshing but I didn't get much of the floral notes. I think the mate was a bit aggressive for a moment. Once it settled, the creamy sesame started to dominate and it was such a lovely, comforting scent. The dry-down was EVERYTHING. White musk done nicely (not synthetic like some other houses...) with a hint of sesame. I would wear this in the evening when I want a energetic citrus burst before going out, then luxuriating in the creamy sesame, before going to bed with a slightly nutty musk. Just delightful. I'm glad I ordered Kedu Sesame as I'd enjoy the extra sesame, but to be honest, I might get a small travel spray of Kedu OG as well. Can't wait to compare the two. Performance is great.

I have never smelled something like this before! At first glance it might look like a regular old citrus cologne, but no. The sesame really makes it stand out. It's so delicious, like a sesame infused creamy dessert. But together with the lovely mandarin and grapefruit and the dewy florals of neroli, rose and peony the overall impression is fresh and not too gourmand. It's just very creamy. Maybe the musk in the base also plays a role in that. Kedu gives me such a summery and exotic vibe without being beachy or fruity. Not that I don't like those kind of scents, but variety and originality are always a plus. While I was also quite impressed by Marfa and Lalibela, this is my favorite Memo so far. It's a softer scent, no loud sillage or harsh notes here, but it lasts decently well. On my skin it leans more feminine, als the sweet and floral notes really come out. Might be more unisex on others. The only thing I expected but don't really get is the mate tea note. But that doesn't matter as I really love the scent as a whole!

Ok I've come back to revise my initial review. This is definitely one of my favourite scents. When I first bought it, I was like "what's so special about it?". It's one of those scents that if you were sampling it a line up, it wouldn't particularly stand out. But this perfume has grown and grown and grown in me. It's very unique and addictive. And I never grow sick of it. I moisturise my skin with pure organic shea butter ( the hard kind that melts into your skin) then spray this on top. Shea butter can smell nutty/toasty/coconutty so it puts some oopmf on the sesame. Plus, the scent lasts FOREVER on your skin. Does the shea butter and sesame notes in kedu harmonise perfectly? No but they don't clash either. Most people aren't super obsessed with perfume so I don't think they can tell the difference. It's a projection beast and lasts hours. Those who are not smelled it are just becoming anosmic. This is hands down the best perfume in my collection of 20 full bottles, 20minis and various samples.