Toy

Okay for those who actually want a review from somebody who has tried the fragrance then you're in luck. In a very condensed nutshell this fragrance is a fresh woody, citrus very clean and uplifting the opening is a mixture of zesty bergamot and juicy mandarin, it's lovely, extra freshness and a hint of dryness is supplied by juniper and cedar however that's about it. This is a perfect aromatic scent, very familiar but not cheap or boring. Toy is in fact quite classy and natural, kinda reminds me of milisime imperial or Ed Hardy Love and Luck. Very wearable and charming but by far the most interesting thing about Moschino Toy is not the smell it's ALL about the packaging. If this had just been a normal release in a bottle I doubt it would get the fanfare. I know it's rediculous and stating the obvious but this gimmick is great and worked on me I love the little bear, it's super cute. Moschino fragrances are good across the board and this one fits in and keeps up that reputation, the longevity is quite impressive too for what is essentially a fruity lightweight scent. I had to get it just from a collectors point of view but in all honesty had the fragrance been awful I truly may have thought twice. You get a cool teddy and a nice fresh fragrance...Simple.

My first impression of the presentation (name and 'bottle') of this fragrance is that it would be bizarre in some way but upon sampling it, I find it is a very pleasant unisex scent. It's basically a very light fresh men's cologne scent...the kind that as I walk through sampling in the men's department I think to myself..."Ooh, I really like that... I might steal a few sprays every now and then..." I'd most likely identify this as a 'feminine men's cologne' rather than a 'masculine woman's perfume'. Would definitely lean towards being a young men's scent...although the Teddy Bear presentation might not appeal to a man buying for himself, his girlfriend would find it irresistablely cute and get it for him for his birthday, anniversary or Valentine's Day. Edit: I've had it on going on 3 hours now and I'm liking this more & more... women, give this a try; it's gorgeous!

The packaging is definitely limited edition-not sure about the fragrance though.Having smelled this today I have to say that I loved it.Its that kind of smell that is familiar(to my nose a mix of Calvin Klein,Crave maybe and some fresh Hermes) and very sexy.Yes it's fresh.yes it's clean.yes it's long lasting.never smells cheap.perfectly unisex a tad more masculine,at least on me.It reminds me of the smell of apricots,which I love.Cannot really describe it but it's a very fun,playful and inviting smell.Unique and quiet adorable teddy bear presentation.If I didn't have second thoughts on how much money I keep spending on fragrances-this is £80 for one size 50ml EDT-i would have already gotten it.Thumbs UP from me .

I think Jeremy is a genius! Like it or not, it changes the game in the history of Fragrance packaging. It's very refreshing after seeing all the boring and low quality flacon glass in the market in the last 10 years. Take Kenzo, their flacon used to be so beautifully crafted, now not anymore. At least Moschino stays true to their quirky fun philosophy. I think it's a very smart way of marketing, and there's nothing wrong with it. Just like diamond encrusted Clive Christian, svarovki encrusted Bond No 9 perfumes or some special edition Laliques. Anything wrong with those? Not at all. If it's an Hermes, that plush toy would be a big NO NO. But if looks fun and quirky,.. it's Moschino, ya'll.. So, Go Jeremy! -AB-

What an adorable packaging. I open the box and see what looks like a box for a toy bear. Its clipped in like a barbie doll too. The bear is nice and soft and its just all over adorable. When I spray it on my skin, I smell the juniper berries and the bergamot, not so much the mandarin. As it dried down, I pick up the lavender, cedar and musk. Its a nice unisex fragrance over all. It doesnt scream female or male fragrance, its just a nice over all unisex fragrance that smells quite woody with a hint of lavender.

Toy is one of my favorite everyday, anytime fragrances. It’s a very comforting scent. It’s clean, slightly sweet, definitely unisex. It does kind of resemble some mens shower gels and deodorants but only slightly. The bear is adorable. Genius marketing. With a few careful, yet easily done modifications, I’ve made my bear refillable and I’ve purchased tester bottles which are the same size bottle that fits inside the bear.

I love the packaging and it makes me so happy to look at everyday. I still have the same one that I got when it first launched and I am trying my best to keep it in good condition. I absolutely love the aromatic scent and it feels like a cozy home in winter to me. It's really warm and inviting with no offensive scents to be found.

I just noticed that Nordstrom is selling this exclusively in their U.S. stores and on their web site. Have to order it... if for nothing else, for the appreciation of the packaging and the concept. At least Jeremy Scott managed to break through the clutter of all the fragrances out there!

Love the bottle/bear and love the juice! But hate it that the head comes off way too easily. Wish it’s a screwed on or magnetic one though. Really does go with the word ‘soft toy’. Wish I can get a larger bottle without the doll for practical use though.

The bear is absolute adorable. The fragrance itself is nice, wearable, safe and longlasting. Who likes CK One, will also love this one. The only downside is the price. With almost 100€ for 50ml bottle, I doubt it will be added to my collection:(

Adorable packaging!! The juice itself have a very great longetivity, silage is nice too... Somehow i got scent of coconut?? However... my best perfume for now... its just bit hard to find nowadays and pricey for 50ml :(

I should've known... It's like I deliberately chose to ignore the comment section because this does smell like your generic 3 in 1 men's shampoo/shower gel. It's the juniper berries, I suspect. Because of my impulsive nature, I tried using pliers to remove the bottle, nope, bad idea. Although my disappointment grew immensely, I sometimes use it to refresh my room. If only, it had a bit of tweak in the composition, this would've been huge. I can sense the lingering vanilla, it just doesn't mesh with the rest. This fragrance was a bold move, if they were smarter(and more evil I guess), they could've made it a gourmand with some woody, green notes in the base. Talk about gluttony or something, unfortunately, it is what it is.. Edit... You know, this sits on my bookshelf as a decoration as I don't have to worry about the sunlight damaging the perfume. I can count on my hands how many times I've worn this. On those times, the alignment of stars, weather my hormones happen, and this darling blossoms. None of the mentioned shampoo smell. It is what I've mentioned. Green, mossy, woody and sweet, like summer walk through the nation park would be in the month of August. So sad, I can't wear it that often. It's not made for UK weather but that's okay. I don't worry about it going bad

As with Moschino Fresh (the windex spary-like bottle) I HAD to have this! Packaging is just too crazy and novel to pass. Absolutely unpractical too, but who cares!! :) I love me some kitschy-fun packaging just as much as I love a classy bottle. Anyhow, on to the fragrance: I was getting really mixed impressions from the reviews I read here so wasn't ready to blind buy it just yet (it's not on the cheaper side!) Finally I got to test it at a duty free shop and was pleasantly surprised! It is not as generic or cute-sy as I expected it to be. Very pleasant citrucy-woody smell, actually quite on the unisex-masculine side. So I bought it and got to wear it a bit more in the last days. Most prominent on my skin appear to be the bergamot, orange, lavender and woodsy notes. All the while I had this vague feeling of something quite familiar until I figured it out! It smells very much like Calvin Klein CK One, so much similar in fact, even if you look at the ingredients, it makes sense. Only that Toy seems to me a bit more deep, warmer and multidimensional, a bit more rich and in the end woodsy. Longevity is nothing crazy, I think it will be hard to get more than 4-5 hours on the skin out of it. Overall - very happy! If you love citrus and woodsy notes- give it a try!

This is interesting... It starts out resembling Eau Gentiane Blanche d'Hermes. -There is something dusty and vegetal about it, maybe the hawthorn. No, I wouldn't say that lavender is strongly detectable. You go on testing something else thinking that this is a Moschino you wouldn't desire. And then you return home. And a couple of hours pass. And BOOM. You cannot stop sniffing your wrist. This is one of the perfumes that evolve in a really interesting way. An exception to the rule of in-your-face-sticky-sweet-scents that just fade away. This one CHANGES. And LASTS. The drydown is femminine, powdery and smooth, somehow reminding me of an old Donna Karan Signature bath line back in the 90's. I don't know if I would give my precious money to get it, since I am not in love with it. Still, I will test it again -and if someone gave it as a gift to me, I would gladly wear it and explore it. Bottomline. Though I am not a fan of the packaging, sorry, when it comes to the perfume, hmmm, there IS something about it. Let it unfold, give it time on your skin.

Considering that I only bought Toy because I wanted the bottle, I've been pleasantly surprised by the actual juice. It's not a unique fragrance or anything, but it is highly wearable seasonless, uncluttered & clean. Toy seems rather masculine at first application as the lavender is sharp and cold at first, but after the other floral notes begin to develop it turns out that toy has a near-perfect balance of masculine and feminine scent notes; both men and women can wear it, at any time of the year. I don't usually like lavender as I find the clean scent to it very overpowering, so I thought I'd dislike Toy. however, as I said, the violets, sandalwood and hawthorn soften it a bit, lending Toy a bit of depth. The juniper leads the fruity notes for a faintly boozy feel, whilst the cardamom adds a spicy kick to everything.

I bought this for the bear, but I was so scared to smell it because of all the bad reviews and the notes (I'm a gourmand lover who hates lavender). I'm surprised to find this very pleasent. It is a slightly sweet fresh scent that is nothing new and unusual, but it is not bad at all. I can't detect individual notes, it is just soft and fresh with some spicy sweetness. It leans feminine on me, but could be unisex.

A strongly woody unisex scent. More masculine than feminine in my opinion. It got my eye immediately, but it's not a must have. The bear is unnecessarily big and the price too high. Childish and weird packaging. It's not a bad scent and I would like it on men, but I wouldn't wear it or buy it myself.

Hoping anyone can help. I'm hoping to buy a bottle of this unused. I'm not overly fussed about having the box. If anyone genuine is selling please give me a message 🫶🏽

This is so adorable! Some of you are snobs! This is clearly a safe fragrance for young people. The bottle is funny and I'm sure it's gonna be very popular among teens

If anyone has this for sale please let me know. I’d like to buy it. I really like the scent and bottle. It’s the only one from the toy line that I like.

Romain Shk; the teddy's head pulls off :)

It has a harsh chlorine undertone. 5/10

After checking the notes and reviews in fragrantica. i got excited and bought it blindly. i wanted to like this cute looking fragrance. but sadly, no. when i sprayed it all i could smell was rotten mandarin. tried it on a paper, cloth, my wrist and still the same rotten mandarin. maybe my bottle had a bad juice or the fragrance notes are not working for me. too bad i wanted to use it for my kids..

A very original marketing idea, with this nice toy bear as the packaging of the fragrance, but for me it smells too masculine for being an unisex: all I can smell is a very woody, very aromatic fragrance, quite disturbing, with nothing feminine in it. On the box you can read "WORLD'S CUTEST PERFUME" but it concerns only the bottle and not the fragrance. No no no.

Goes on with a strong chemical cleaning smell, reminding me of men's deodorant. After a few minutes a lime-lavender combo emerges and I actually really like it at this stage. It still feels aggressively 'fresh'.

I actually don't dislike the juice itself...but the bear look is too cute and overshining.

The bear idea is creative, but the fragrance is really generic and a bad mixture of notes.

It is hugely overrated. I cannot express into words how much I hate this house. All of the scents are screechy, metallic, wet smelling dirt to me. It makes me physically sick to my stomach and I have had to scrub it off immediately. It’s headache inducing and pungent. All I get from this one in particular is a metallic screech. Would not recommend to anyone -100000/10. Do not blind buy off reviews.

I was excited to try this as the packaging is so different, so when I saw the tester out on display I eagerly sprayed it on my wrist. Big mistake - it honestly made me want to throw up. Every time I smelt it on myself I felt sicker. It was just so overpowering.

The packaging is to DIE FOR! It is gorgeous and genius. The scent on the other hand, is a musky mixed with wood and lime ZEST. A very sour woody smell. Not fresh and fragant at all. It reminds me of a cheaper version of Baccarat 540 by Maison Kurkdijan. I personally do not like it. It has a VERY strong wood smell without the "sexiness" of it. the smell is very harsh and gruesome. I have this perfume solely for the bottle. I have worn it so little in hopes that I would like it. But it is not great at all IN MY OPINION. It is a much older smell. It is definetly not the warm,sugary,floral,vanilla,jasmine scents that I am fond of. 3/10

Even though I agree with @preferrarine, what matters here is the fragrance, I have to say that packaging is indeed an important part of the whole fragrance experience. If it wasn't, houses wouldn't put that much effort on it. That being said,it amazes me how people find decapitating a bear unsettling. This is by no means the first fragrance that has you to decapitate the packaging to access the juice inside. Purr and Meow come to mind, as well as the Nicky Minaj flacons. So, as @almondbreakfast states it, it's Moschino' s prerogative to be playful,we just have to enjoy the ride!

I really enjoy this. The lavender I was scared of as lavender doesn't usually sit well on me but in this it's actually really nice, noticable enough but not overwhelming so that's great. The scent itself is different to how you'd imagine given the cute bottle. It's fresh, clean, floral & slightly spicy towards the dry down. It's also really long lasting. It's definatly unisex & I don't think it leans towards being more male or more female. I can see anyone of any age wearing this. Really happy I have this fragrance, so much so I now have 2 bottles of it.

I am a great fan of Moschino and original CaC was my absolute favorite of all times. I still have it and to me it is the true fun and sexy scent . I still use "Oh!" and love it too. Both perfumes are no longer in production. So I couldn't wait for this one to come out and finally tried it at Nordstrom. The package is quite cute , but the juice itself it just horrible! I tried to love it but it gets worse and worse with time and dry down is chemical and boring. True miss IT MUST be reformulated ASAP ! to keep the reputation of my favorite perfume house .

I bought mine off ebay and it was in a bottle; I assume it's the same things though. Since it was £20 I though I might as well go for it since it seemed uncommon. I liked toy-boy. Toy is nothing like toyboy, in the sense it isn't adventurous at all. I do like the smell, though it does lean feminine. It would be a nice safe daytime scent for casual wear. I would not encourage anyone to buy this scent since it does seem very generic and safe. I'm sure there are better scents out there that do the same thing.

This is a magnificent scent. Somehow it manages to be fresh and warm at the same time. It lasts long and evolves a lot, at least on my skin. It's definetly unisex, although a bit on the masculine side for someone like me, who is used to wearing very feminine fragrances... I would wear it, but not everyday, I guess, only for that reason. It would be very very sexy on a male. Strong, but not overpowering, with lots of subtleties

Hi everyone! I'm a London based Moschino fan and was in Harrods when Jeremy Scott came for the launch! I got my bear signed by him & pics to prove i was there, I bought 2 bear fragrances and I'm selling one, which is Jeremy Scott himself signed (he only saw 100 people that day so this would be a limited edition, pristine condition, in box) so if anyone is interested please get in touch ☺️❤️❤️❤️❤️

I can just imagine this on the counter and the sales associate explaining it, " yeah, you just pull the head RIGHT OFF!" Or a customer coming back and saying, "I lost the head, do you have an extra one?" Just imagine the head sitting there on the counter beside the body, staring at you while you're in bed... No bueno, no bueno. LOL 8/

I love Toy 2 and find Toy Boy fascinating on my spouse as a modern masculine rose. This one smells masculine to me and sort of reminds me of Hanami by Phlur, maybe the fig note that gives creaminess along with the moss. Lots of wood here and very much an woody aromatic to me, not a floral woody musk. I am passing this to my spouse

Worth it for the Moschino gimmick, but the fragrance for that price. I feel as if Moschino still hasn't established an iconic fragrance of it's own that has held the test of time. Yes, I love love is popular and smells like light blue, but because it smells like light blue, I feel like they've got nothing in their corner. Next!

This one is a concoction of synthetic notes headache inducer, I bought a bottle a couple of years ago only for the bear which I love, but I did not like the juice one bit, however 2 years later I open it again and to my surprise smells sweeter as if the ingredients have macerate with time.

tHISiSNOTa FUGAZI tShiRt Remember... anyone? This is bizarre but when I was like 13 I carried around a tiny stuffed rabbit with that FUGAZI shirt I made for it. It was a good luck charm and it earned me no end of ridicule by my peers. Now I see this teddy? With that shirt!? FREAKY!

If you're going to rip your teddy bear's head off to use it's juice to perfume yourself, it really should have a dark, biting fragrance with a hint of blood in the smell. I fear this won't live up to the dark priestess ideal it's presentation demands.

I think it's adorable, I expect nothing less from Moschino, && agreed all the negative reviews come from snobs...be open minded, this seems like its will be a nice safe fragrance that will prob be a big hit with the younger crowds. :)

Is this a coincidence or what? I had a headache from too much thinking over what to get for my little cusin? and now this fragrance came from nowhere. what a wonderful surprise. I'll update if I could find it.

citrusy and aromatic. For woman ??? not sure. Too expensive for this price. Boring scent. Something like a cheap bathroom spray from Primark (because I think even Zara will do better). Good idea with a toy !

Although I like this I would say that this would probably appeal more to men. Edit: At first it smells more manly and then after about an hour I can see that a woman might like it.

I really wanted to like it, the teddy bear is so cute and notes seem really good but on me it is just weird. Not a safe blind buy unless you're going for the bottle.

I can see this doing well during Christmas. Regardless of the smell it'll probably sell like hotcakes during the holiday season and Valentine's day due to the bear.

Gund blue, pink, lavender dog bottle anyone? You remove the plush head from the glass bottle. It's been around for few years, so, not so original.

Can someone comment how this bottle works 😭 also why are all of the other toy perfumes so popular but this one is barely seen or heard of.