Amis =^.^=

Sweet and cheerful, this eau de toilette is perfect for daytime. It stays around 4-6 hours on my skin and a whole day (or more) on fabric. Although is marketed for a younger audience, it has a "effervescent" vibe that anyone will love.

The Amis line was launched in early 2015 and sought to reach a very youthful target audience, focusing on young teenagers connected and on the friendship relationships established and reinforced by the virtual environment. For this reason, the name of this perfume is Amis =^.^=, which is written exactly like this, with an emoticon forming a kitty cat and a loving name, as girls usually call themselves when referring to their friends (Amigas, in Portuguese). However, it became commercially known as Amis Frutal. So, organizing some boxes here in the collection, I came across the fragrances that I won on the day of the launching event, and that had not yet entered on my blog. And although they are no longer in production, they can still be found for sale on the internet. Amis Frutal brings notes of mandarin, blackberry, and currant, on top. The body of the fragrance comes with honeysuckle, lily of the valley, and magnolia. Finally, the base carries notes of cedar, vanilla, and musk. It was created by Verônica Kato in partnership with Christelle Laprade, responsible for the floral path, and Honorine Blanc, responsible for the fruity path. On the skin, the fragrance behaves like a floral-fruity-gourmand (or fruity-vanilla, as some may interpret). The bittersweet content is the result of the currant, which has gained more juiciness thanks to the tangerine. In terms of evolution, it seems to jump from the top to the bottom quickly, as vanilla is dominant early on. I confess that I expected more fruity nuances, like the ones I felt in the fragrance of Amis <3 (Amis Floral). In fact, this orange version is even less innocent and teen than the other. Not that this is a problem, but I imagined something more cheerful and radiant, which is the kind of fragrance I hope to feel in a 12-year-old girl, for example. Again, I found the performance quite satisfactory, taking into account the concept and cost (at the time of the launch it was sold for R$ 45 - 60ml). And visually, it is worth emphasizing that the products of the line brought packaging produced with PET material, becoming lighter, more resistant, and with excellent finishing. Good idea!