12.00

🔄 In the opening: I get a blast of sweet airy spun sugar along with pops of fruity raspberry, almost like a raspberry crème (super yummy), with a noticeable pink pepper note that adds a lil soft spicy touch to everything - especially in the opening. Imagine a rasberry crème with sprinkles of cracked pepper on top. There’s an overall airy muskiness with some ambroxan and creamy woods adding warmth and depth. But nothing is overdone. (I don’t even like pink pepper but I think it’s gorgeous in this fragrance). The most prominent notes that I get are: spun sugar, raspberry and pink pepper. ................................................................ This scent is done in a more subtle way, yet I wouldn’t say it’s a full on skin scent. You get a nice blend of notes that are noticeable throughout the wear, I can smell it on myself perfectly fine when I have it on, it creates a lovely scent bubble. It’s the perfect amount of each note imo. The longevity is good on skin and amazing on clothes - I still get yummy whiffs of it the next day on my shirt. I have ZERO complaints 🥰 ............................................................... My key words to myself: 🔑 - Subtle - sweet - airy - spun sugar - fruity, tart, juicy - raspberry crème - pink pepper - gourmand - musky - warm - soft spicy - creamy woods - creamy - yummy - irresistible - delicate - soft - addicting - playful - enveloping - comforting - cozy - a happy scent for me 😇 - fave addicting whiffs - year round scent - pretty - feminine - sensual - easy reach! 🔑 ............................................................... !!️!!️!!️ Also i’m really getting sick of people commenting things about “oh just another wanna be baccarat 540 clone”. Just bc this is an airy fragrance doesn’t automatically mean it’s a wanna be 540 clone 🙄 I personally LOVE airy sweet fragrances, and know a ton of people do, they’re the best! Just bc something is airy and sweet doesn’t make it a copy cat, unoriginal waste of a fragrance. And if that’s not what you’re into, then just move along?? No need to comment on every release that you think is trying to “copy baccarat”. That is just so lame to me 🤷🏻♀️ But anyways I think this was an amazing release and 12:00 has quickly become a new top favorite fragrance in my collection and I can’t stop reaching for it, which says a lot when you have a large collection. I 10/10 recommend and I think many people will really love this one. Definitely a safe blind buy imo unless you’re a full time baccarat hater, or if you can’t stand pink pepper.

Like @Ro, I have been anxiously awaiting this fragrance being added! I picked up the Discovery sample set from Noyz, expecting to like Unmute or Sh*tty Day, and was completely blown away by 12:00 instead. I ended up buying both the full size EDP and also the solid perfume. For me it doesn't smell much like BR 540, I'm not sure I really get that comparison. It's sweet but not cloying, and something about maybe the wood or moss notes goes a little pencil-shavings-like on me, but in a comforting, lovely way. The raspberry does come through for me but it smells like actual raspberry, I guess in my mind I always expect raspberry notes to smell like Sun-Riped Raspberry from B&BW in the 90s, glad that's not what's happening here! It's much more grown up and not a fake fruit smell at all. 12:00 feels warm and sexy in a cozy, comfortable way. Definitely something you could wear during the day, but would be even better at night. My only criticism is the sillage or projection (I'm kinda new to fragrance and I don't know if there's a difference between these) - I wish this were just a touch more bold. For me it's more of an intimate scent and doesn't have much projection and I think I'd prefer if it was a little stronger in that dept. I know not everything needs to be a Santal 33, but when I've put this on and ask my friends if they like it, they have a hard time smelling it on me. I'm gonna try layering the solid perfume with the EDP and maybe that will help. Also @nicole.3 - I'm not an influencer and no one is paying me to say this :)))))) Just a girl who loves this fragrance because different people like different things. Just because you don't like it doesn't mean the rest of us who do are being paid or coerced to say so.

This is a sleazy dirty raspberry perfume. It smells like a girl who just had a cigarette 20 minutes ago and tried to cover it up with her raspberry perfume in the most c*nty way. Her and unmute go out clubbing together and they're the girls in the women's bathroom that give you a pep talk while you're crying over your ex. Her glitter eyeshadow is severely smudged but she makes it look cool. She carries one of those big chunky purses and wears giant sunglasses like it's 2007. She only drinks fruity vodka drinks and has eyelashes on her car's headlights. 1000% divacore Update: after having this for awhile and letting it sit, I feel like the character of it has changed. Now it smells less "cigarette" (don't get me wrong, I liked that) and more just like a nice fragrant wood covered in smashed raspberries. It's not a sweet jam like raspberry, it's very much straight off the bush, true raspberry. I liked how it smelled at first, and I like how it smells now. I will wear this to death in the spring and summer.

smells like BR540 and burberry her's sticky little lovechild on me. I love and have worn both of those scents, so that's absolutely a good thing. i'm quite pleased with how well the raspberry mingles with the woods and amber--not something I would've thought to combine, so i'm glad someone else did. i plan to use this as a daily scent so i can stretch my bottle of BR extrait as long as humanly possible. if you're curious about the BR dna but understandably put off by the price, this might be worth a fun little go. considering what smells seem to be jumping out on others, probably not a safe blind buy, but testers are easy to find. it's pretty static and unchanging, which i don't mind, but others might. projection is nice but it only last about 4 hours on me, womp womp. not terrible for the price, at least.

@nicole.3 Babe, you know that fragrance is subjective right? People can like different things? Just bc u don’t like something means it’s a bad fragrance. You really just sound like a hater. I am no influencer, I am just a girl who loves fragrance and likes to rave about the things that I love. Assuming you’re also a fragrance lover, I’m confused as to why you feel the need to be so negative and condescending, you’d think someone who uses this platform knows that fragrance is subjective & people can like different things and there’s nothing wrong with that. It doesn’t mean they’re just paid influencers who are lying 🙄 Geez take your negativity somewhere else.

I think this is a very nice light and sweet fruity fragrance. I was looking for something that would be perfect for summer. I definitely don’t think this is a clone of 540. I didn’t get that at all. I mostly get the raspberry and spun sugar that’s mellowed out by the pink pepper and blond woods. I don’t think any one note is overwhelming. They all work nicely together. The only things I don’t like about it is the projection. I like my perfumes strong and this is much more intimate. That’s probably why I’m liking it for summer. Overall I’m loving this because it doesn’t have overwhelming floral notes that a lot of fragrances have.

This is one of my current faves in my rotation. It smells like the smoking gears of a fembot cyborg wreathed in cotton candy. It bears very little resemblance to BR540 to me - personally, it's a femme-ier take on AnOther 13, which is another longtime favorite. (Do people just think all ambroxan = BR540 or Cloud?) The woods and ambroxan keep it from sliding into little girl territory, but the raspberry sugar sweetens it up and keeps it from getting too metallic or harsh, and the pink pepper is just fun. If you're a high femme who likes to tease, this might be right up your alley.

This opens with a strong pink pepper and raspberry hit. Then it gets airy and sweet. It smells nothing like BR 540. It is so tiring how people keep relating literally any fragrance to BR 540. Get a better criticism already. This is an excellent fragrance, great price, and lasts forever.

Got a sample and had to have a FB! That raspberry note is so so good. And the dry down is a bit like BR540 but they are definitely not the same. And the nice thing is the raspberry note stay a lot longer than most raspberry notes. I can smell this raspberry for 3-4 hours.

Off the rip, I got BR540 vibes- HOWEVER within 5 mins this goes into it's own- sweet, simple and cold. High pitch sweetness in a soft way like Mariah Carey's voice -~oh, when you walk by every night, talking sweet and looking fine ... I like it a lot.

this is one of my absolute favorites right now; it smells so strongly of cotton candy on me and is nice and airy while still feeling juust grounded enough. boosts my mood the second i smell it, every time.

I love this! Smell like an other version of glossier you but more sharp and with a little hint of raspberry! It’s a dry powdery sweet spun sugar with woddy notes Perfect for any season and really likeable.

Sweet, airy and fresh smelling all at once. I love this. Perfect for when you want something that isn’t too overwhelming yet still gets compliments.

Smells like peppercorns and burnt sugar. I actually quite like it. It’s unique imo

Starts REALLY cloying on me, thick and sweet and syrupy, dries down pretty quickly to a more cotton candy and pepper scent. It seems to have low sillage, and faded to a suggestion of sweet and pepper at 2 hours and to nothing at 4 hours. It's a pretty thick sweetness that I can pick up in the back of my mouth. It's like a lighter version of the Past Tyme Perfumerie Cherrywood Musk, and I wish I knew which element was in both of them with this thick sweetness. My skin tends to mellow out sweet and sharp notes, I wish I knew which element gave both of these their lingering sweet so I can look for it in things that I want to cling and drag me and those around me through a lake of sweet raspberry syrup. I'm not sure I'll get a full or travel size bottle because it fills the same niche for me as PTP Cherrywood Musk and Very Good Girl. Received as a sample. As a side note, after my hour 5 reapply and another hour to dry down, my BBW Fresh Sparkling Snow hand sanitizer (listen, the office is a desperate place) absolutely overwhelmed the remaining pepper and seems to compliment the raspberry well, with a resulting light and sweet raspberry pear cotton candy confection that I want to eat SO BAD.

I've tried many pink pepper fragrances and found them to be a bit sharp for me, and many raspberry fragrances and thought they were too jammy, but the combination? This is a first for me, and I must say I'm really enjoying it! This would be a great fragrance for someone who wants something just a LITTLE spicy but not too much, because it's well balanced out by all the fruity/sweet notes. Unfortunately I find it to be very weak and it doesn't last very long (which I find to be common across Noyz fragrances), so I'll personally have to pass on this one, but if the sillage were a bit stronger and/or it lasted longer I would absolutely purchase a full bottle.

This scent is like a “cool girl” from 2008. It gives me very indie movie energy for some reason. It’s spunky and would compliment someone with a unique sense of style. It’s the right amount of strength for everyday too. The most obvious note in this fragrance is definitely the pink pepper. I get compliments when I wear it, and many of those have mentioned that I smell a bit “peppery” in a good way. The raspberry and wood notes sit equally strong on me and are interesting together. I don’t normally like gourmand scents, but I do like this as it doesn’t smell too dessert-ish with the wood and ambroxan added in. All in all would recommend!

I love this. I think it stands on its own, I wouldn't call it a BR540 dupe. It has some of the same notes sure, but this is much sweeter and fluffy. If you like pink pepper notes you'll like this because it's got a good little punch of pink pepper that I don't find too pencil shavingsy. Then the spun sugar, woods and raspberry come through and it's just so good. I could see this being a year round scent which is nice to have. I find the longevity on this to be good too. Ive had it on for probably 12 hrs and I still have a scent bubble around me.

maybe it's just me but my skin doesn't project any pepper or burnt sugar quality.. it just smells like a creamy raspberry with a little but of saffron. i like it and i really don't think it's overtly synthetic.

I sprayed this on myself while standing in the kitchen and when my husband got home 4 hours later he scrunched up his face and asked what was burning in the oven. Reader, the oven was not on.