Apricot Privee

Oh my GOD, this REALLY is like Bitter Peach!!!! I knew about the comparisons going in, but I genuinely didn't expect them to be so similar - I'm saying this as someone who's gone through a sample, sprays it on myself pretty much every time I pass by the Tom Ford counter, and have been lusting after a bottle for over 2 years. (I know I could've got the travel size, but the economics of paying that much for only 10ml when I know I'd reach for it often doesn't make sense.) To say I know Bitter Peach intimately at this point is an understatement. Apricot Privee goes in a slightly different direction though. Both are juicy, ultra sweet and syrupy, spice lingering in the background, with a dark base that pulls them into moodier territory, making them smell sophisticated and high quality. The notable difference between the two for me is that AP has a fresh nuance to it (it's subtle, but still), and BP leans into the booze; essentially the top and base notes are the same but the mid notes throw a bit of a curve ball. Phlur's fragrances vary wildly in terms of longevity: some perform like a Jo Malone, some are in the mid-range, Somebody Wood in particular is nuclear. This lasts about 5 hours, BP lasts about 7-8. Both are perfectly unisex, and all-rounders in terms of being suitable for all occasions, all weathers, day or night - peach is one of my favourite notes though so I might be a little biased. I'm legitimately shocked that after all this time I've spent pining for it, I'm debating taking Bitter Peach off my wishlist. Sure AP doesn't last quite as long but also it's nearly 1/3rd of the price... If this scent profile is the sort of thing you'd only reach for on rare occasion, I'd say just buy the travel size of this one and save your money. As for myself, I want a full bottle + will wear it often (of whichever I ultimately decide to get), so I've got some serious decision making to do...

I must be lucky because Apricot Privee smells absolutely divine on my skin. I purchased a Phlur discovery set for almost 30% off at Sephora and have been working my way through the set. Apricot Privee is one of the fragrances from the set that I was highly anticipating because apricot is a really underrated fruit note (at least in the designer/celebrity scent world) and I already knew I really love the juicy ripe apricot in Comptoir Sud Pacifique Vanille Abricot. So I was hoping to get something ripe and juicy and I absolutely did! There is something almost sweet and candy-like to this scent. It's not just your basic fruity floral. To be honest I don't even smell much of the floral notes although if I get my nose right up to my wrist I can detect them. I love the woodsy notes in here as well and the tonka bean adds a nice touch. Any kind of fruity floral with a woodsy base is going to be something I (probably) enjoy. This is an absolute winner with the caveat that I've only been wearing it for about 30 minutes. It's just apricot and woodsy notes on my skin, if that changes I will update this review. I see that Britney Spears VIP Private Show is listed as a similar fragrance. That is one that I really really enjoy and intend to get a bottle if I can find it. I don't think they are all that similar because VIP Private Show is all about the juicy mango which is still delicious like apricot, but very different. I would say if you enjoy VIP Private Show there is a good chance you will enjoy Apricot Privee and vice versa if you simply enjoy the super juicy fruity and woodsy vibe. I'm now even more intrigued to try Tom Ford Bitter Peach seeing that listed here as well. All in all, this is great!

re-doing my review of this because oh wow has my opinion on it did a major 180 in the last month. i won't lie, at first i was completely puzzled by this one. at first i thought the scent changed too much for my liking, from a super juicy and jammy apricot with a splash of wood, to just colour washing sheets?? so i let it sit for a month and go back to it to see my impression of it then. oh boy my thoughts have changed. i think i was being way too hard on phlur's apricot privee, because now it gives me pure euphoria wearing it. yes the juiciness of the fruit it does fade after a short bit, yes it does turn more into a plum rather than apricot (and i still stand by the fact that if you were looking for an apricot perfume, this one is not for you)... but honestly after letting it set on me now, it turns into this fresh wood with a mature fruitiness that just feels like *me*. it's a beautiful strong, almost unisex smelling fragrance. i feel like you could easily wear this any time of the year, day or night it doesn't matter, which makes it so much easier to label as a signature scent. that being said, it still suffers with not lasting as long as i'd like. i could probably get 2-3 hours out of it...? and i wish it had more sillage, otherwise it'd be my absolute all time favourite signature go-to 24/7 whatever scent. i cannot wait to grab myself a full sized bottle.

Update (1-2 months later): Upgraded to 4.5/5 Stars. I must have sprayed this on myself when I was close to my bed. For nearly a week, every time I sat on my bed, I caught wafts of this fragrance and felt instantly uplifted. My husband noticed it, too, and liked the scent. This contradicts my original review. I've since grown to enjoy this immensely. It's been discontinued, but I was able to snag a full-size bottle for a great discount during a Black Friday sale. I'll enjoy it until it's gone and I can no longer acquire it. (Original review - 11/2025) 3/5 Stars. I loved this when I first sprayed it on paper. I think it was nostalgia for my early 20s. It's just as well this is discontinued, since the powdery notes quickly came and doused any desire to own a full bottle. The longer it was on, the more it became one of those scented body powders with the large body puff applicator that my grandmother, and maybe even my mom at one point, owned. I’ll use up my decant by wearing it at night after my shower. It seems perfect for that.

Omg what is this magic. Went to Anthropology to purchase Outremere Vanilla, came across this. Love at first sniff, came home and researched it saw it was created by Jerome Epinette, recognized the name as being the same creator of my current obsession Slow Dance. This man is brilliant. The fragrance is warm and spicy, clean and thick and has this fuzzy warm apricot note that is juicy and a bit dry at the same time. This is heavy and light at the same time, sweet and spicy. I think this fragrance is really top quality for a very affordable rate. It’s like a mini masterpiece. Funny bc Slow Dance is also fruity and spicy, but boozy too. Very real apricot smell and feel. Love love love!