SJP NYC Pure Crush

Never dreamed I would find my final coconut fantasy in the bargain basement - but here it is and here we are, then. Platonic perfect coconut with impressive performance for ridiculously little money. It's nothing but win. Rich, creamy, yes OK it's on the sweet side BUT never too much - just a solid and reassuring bubble of summer happiness which still works whatever the weather. It's cool and airy enough not to smother when it's hot, but rich and robust enough to make itself felt even on chilly, rainy days. No, it doesn't have any arty niche salt-and-green notes to evoke the beach like Heeley Cocobello, or more aromatic layers of spice and wood a la TF Soleil Blanc - but Pure Crush still smells at least three times as expensive as it is, and classy enough not to be sickly. It's just pure gentle white coconut cream (no toasty nutty notes) all the way down. Basic and harmonious enough to layer with other things if you want to add a layer of coconut over/under more complex scents. Simply beautiful. Why say more?

I don't normally buy celebrity scents (but I do have and like SJP Lovely) or risk blind buys either but youtube glowing reviews convinced me, and besides, I love coconut in anything. I have several coconut frags including CSP Coco Extreme; Coco Vanille; Bronze Goddess; Coconut Fizz etc. and liked the sound of a simple blend of coconut, vanilla and white flowers without any sickly sweet fruits. Love the simple notes. Love love love it, it's a cool creamy coconut perfectly balanced with pretty flowers and just a touch of vanilla. Never too sweet, never cloying. It's not obviously suntan lotion vibe either just a great easy to wear summer fragrance. I will probably wear this all summer. This is amazing for the price, I don't know who the "nose" was but it's good quality. I bought backups in case it gets discontinued. The only dislike is the cheap packaging but it's practical and you can discard the box. If you don't care for coconut there's no point buying this one but for coconut addicts, it's a steal.

A wonderful, simple, vanilla coconut dream. I honestly love this. It's such a nice, easy, uncomplicated - yet gently elegant - scent. I also low-key love the packaging. The pretty pastels is so dang pleasing to me - and I love the solid, comforting feel of the bottle. The screw-top cap also makes me happy. It's...technically cheap...but also well-done. A budget distributed correctly. :) I've already put a decent dent in my 100ml bottle after purchasing it 6 weeks ago. For $30 for 100mls, I'm not at all disappointed. The only downside is that's quite a soft scent. I spray this at least 8 times to make me feel I'm enveloped in a gentle cloud. In saying this, I enjoy the skin scent aspect to this. Bringing my arm up and getting a gentle whiff of delicate coconut makes me happy. It feels like it's a scent that's made to perfectly blend with your skin! So I'm not mad at it. My favourite SJP fragrance so far. Definitely will repurchase this! *** Kitty rating: 9/10.

I blind bought this a couple of weeks ago due to the fragrantica reviews and the fact that it was inexpensive. I was looking for something similar to Lolita Lempicka l'aimee but without the strong tiare note. I nearly threw it out without even opening it, the bottle was so ugly and tacky looking. Luckily I gave it a chance because I really like the fragrance. On me, the fragrance opens with a very strong creamy coconut note, then it becomes slightly sweeter and you can smell the vanilla too. The White flowers are a little more prominent in the dry down, then it just vanishes. I live in a hot climate and I think this is my new favourite every day summer fragrance. Oh, and luckily the actual perfume is in a plain glass bottle, which can be removed from the hideous plastic casing. It is not quite l'aimee without the tiare, as it's missing the lime note, so my search continues...

Love love love this coconut beauty! It has one downside and a million upsides. Downside first - it’s not strong and you have to spray 6 times to get good impact. However, Upsides a plenty- it is GORGEOUS!! Its as if you emptied a coconut of its water over yourself, it smells that fresh and real. Fresh coconut with some sweetness and milkiness, some non-descript white floral kind of whisp and gentle vanilla cream with a hint of musk to anchor it all. All the other notes reinforce the coconut rather than bring much else to the picture. It also has the odd ability to play hide and seek. One minute you can’t smell it, the next it’s as if you just sprayed yourself 20 times. I enjoy this spooky element! If you’re looking for a really cosy coconut fragrance that doesn’t smell of tan lotion or synthetic dessert - this is your baby. It’s certainly mine!

Ok, this is the most realistic coconut water scent I’ve ever tried. What I love about it, is although it has vanilla and flowers in the notes list, it is JUST coconut! No lime, no pineapple, no vanilla or heavy florals but simple and fresh coconut water. I absolutely love it! BUT it is weeeeaaaaaak. 😞 Weirdly on clothes though, it lingers. I used to use it every night before bed and my PJs always smelled lovely. Now I layer it with Crystal Noir. When I found out it had been discontinued, I bought back ups. Although it was discontinued a couple of years ago, I saw it yesterday on Temu???? 😳 Now this is not an expensive niche perfume and nor did it take social media by storm, so all I can think is that it must be genuine. And for those of you who miss this little beauty.... It was only £8!!!

A coconut summer dream! Wow. This is so beachy and so summery. I don’t think I’ve ever smelt a fragrance that is so outrageously coconut. It’s a blast of sweet coconut, with a little bit of pineapple underneath, very fun and flirty and perfect to wear after you’ve stepped out of the salt water at the beach. Summer is coming up and I plan to spend a lot of time at the beach, this will be a new staple in my beach bag. I find it interesting that this is a flanker of SJP NYC yet it smells completely different, it in no way at all feels related to NYC. Either way, it’s a gorgeous, happy smell that will envelope your entire body in sweet coconut. Also, for the price, amazing quality juice. A few spritz last all day and really project.

Im wearing this today. Its so pretty and is exactly what it says it is, a vanilla coconut flower. Nothing less and nothing more. As other reviewers have mentioned it's supremely light and faint. I had to spray over my entire body plus clothes and many times on my wrists. As I left my room I wondered, truly is a perfume needing that many sprays worth it ? But I was rewarded with soft wafts of vanilla coconut flower all afternoon and it really is delightful. Im going to continue to persevere with this delicate beauty and find another vanilla but one with substantial oomph and layer it underneath Crush. I really want to make this gorgeous coconut powder puff sustain because she's worth it. Supremely pretty.

I want to say 2 years ago I got this at marshalls. I had SJPNYC which I adore but wondered what this would smell like. It was 19.99. Didn't buy. Went back a week later randomly and a few bottles were 14.99 but one. One was 10.00! I thought hell I'll buy it. It I hate it. It's $10 I could sell the thing for $12. Well I ain't ever selling it' and pray I can get it that cheap when I run the hell out! I LOVE this fragrance. The coconut note is amazing so aquatic and juicy fresh and clean. U can wear this year round. I love to be crazy and wear it around the holidays around christmas! Freezing ur ass off in the snow and cold just spray this on! U feel summery clean and coconut to the max! Love this perfume :)

if i liked coconut i would LOVE this, but i really really can't stand any amounts of coconut. even with that coconut note, it's such a nice soft fragrance. not overpowering at all, but has REALLY good sillage and has stayed on my jacket for 2 days! smells like coconut, musk, flowers, and a little bit of dry vanilla. there is some other fruit note in this that i can detect, but i'm not sure waht it is. something about it smells 'pink' as well. it's also a clean and cooler scent, BUT best suited for fall/winter. i think if i didn't KNOW it was coconut, i would like it

I absolutely adore NYC Pure Crush which surprises me as I do not usually get along with celebrity scents. This beauty is a creamy, sugary vanilla with a realistic coconutty overtone that lasts and lasts all day on my skin and/or clothes. It envelopes me in a cloud of fresh and airy sweetness that never, ever gets cloying and I never, ever tire of it. So, I must confess, the cheapest perfume I have ever bought gives me more pleasure than any niche fragrance I have ever tried. Go figure.

Oooohhhh wow!!! First let me say that if you love a pure coconut fragrance, then grab this while you can , as it’s going cheap on the discount perfume sites. You can use this to layer over all sorts of florals and transform them into holiday vibe. I just layered it over a frangipani fragrance - Aqua Mahana by Le Couvent Maison de Parfum (Jean-Claude Ellena) which is also going cheap right now, and I literally don’t even need any of my legit beach perfumes anymore. PURE LOVE

This is a coconut bomb, but like desiccated coconut flesh not the sunscreen type. It takes a bit to come out, she’s shy upon initial spray, but as it dries down the fragrance just gets stronger. This lasts forever on my clothing, I can smell my jumper the next few days in my washing basket. A very creamy (non lactonic), clean and cosy scent that layers well and is inoffensive. I have a back up bottle of my back up bottle as it’s still currently available in Australia.

I just received it and I'm wearing today, in a hot and sunny day: it is perfect for summer...I smell a lot of coconut, not in a cocktail way, it's so creamy! This make me remember a vacation in Cuba, when I used to drink coconut milk: the same smell! Lovely I have to add that this has a graet longevity: I worn it two days ago and than put my dress in the wardrobe... well this morning opening it I could smell the fragrance! :O

I love this fragrance! The coconut is so creamy & delicious. The floral notes are subtle but offer a great balance for the coconut and vanilla. This was my go to scent to wear to work last summer & I would receive so many compliments on it's soft and cozy smell. I would definitely recommend it to anyone who is looking for a non citrus or aquatic warm weather scent or anyone looking for a non-candy/ authentic coconut smell.

How I've longed for this! Today I recieved my bottle, blind bought it in the middle of my coconut mania, and it's not quite what I expected! I think it's far better than I thought it would be. The smell is so.... Luscious. It's sweet but has fresh flowers in it. Longevity isn't bad either, I can still smell the vanilla sugary sweetness on my skin after 8 hours. Wonderful fragrance at a low price! I love it!!

I tested this yesterday on a paper card and tried it on my skin today. I must say that even in the cool Melbourne weather, the coconut in this sings. It's like a lovely coconut rum cocktail with jasmine, gardenia and a vanilla liqueur. It's truly stunning how absolutely beautiful this can be when the original was so banal and fruity. Putting this on my want list, I shouldn't be buying any more perfumes.

Love this! It's a great, sweet coconut fragrance, a contrast to the nuttier coconut of, say, Estee Lauder Sensuous Nude or The Body Shop Coconut. When I first smelled it, I knew it was familiar, that it reminded me of something I'd smelled before. Then I figured it out: a Mounds bar! It smells just like that candied coconut filling...delicious.

This is such a beautiful summer fragrance. Finally a coconut perfume that is fresh and not sickly sweet as majority of coconut scents out there. Quite simple and light, lasting power approx 3 hours, I like the packaging. Already planning to get a back up bottle.

This isn't a fresh tropical coconut scent, more of a dessert coconut scent. It's very sweet, and smells a lot like coconut icing. I do like it, but sometimes I like to layer it. I like to layer it with Estee Lauder's 2008 Bronze Goddess.

Finally a fragrance that just smells of coconut. There’s a hint of white flowers, but nowhere near a truly beachy or sunscreen scent. The vanilla sweetens it nicely. Happy I found this, and it’s a bargain!

Very nice lite coconut scent wanted someing with a more stronger coconut smell but this will do I guess, it is kind of addictive.

Can’t find this anywhere - another great bargain fragrance clearly discontinued. If you can find it grab it while you can!

This is good value for money and I enjoy wearing it especially in the summer, the coconut notes are appealing to me.

This smells so delicious, like coconut macaroons! A beautiful sweet coconut scent :)

Its crazy weak. But its super beautiful smell. Same as the new version.

I just love the "regular" NYC, so I thought that if Pure Crush is related, I'd give it a try. I was told by others that it smelled like coconut, so I tried to imagine NYC + coconut. Nope. This is not NYC + coconut. Not at all. Now, let me start by saying when I see "coconut and gardenia (or white floral)" as a frag's primary notes, I usually think: Oh no! A "Summer SCREACHER!" and I run away. Usually, when gardenia hits my skin, it puts the "PEE" in perfume, if you know what I mean. I wouldn't have bought this if I'd read the notes first, but since it was a blind buy... I am actually GLAD I didn't know! It's coconut MILK - not sugary, candy coconut - and it smells very authentic! Then soft gardenia slips in, quietly, not screamingly. There might be a tiny tiny bit of rose or other soft (not powdery) floral in there also. Very tropical, very well done. I would still advise not to apply too heavily - although it didn't give me a headache (like gardenia usually does), it has AMAZING sillage. Two people commented that I smelled good, like coconut. By that time, I could only smell the flowers. I still prefer the original NYC, but Pure Crush is still a winner to me.

This is a nice and simple fragrance. Nothing complicated, nothing mind blowing, just coconut and vanilla with a hint of a white flower bouquet (but a very tiny hint) It doesn ́t develope on my skin, it stays the same throughout the hours I wear it. It remains the same coconut milk scent. It ́s not an overly sweet coconut, more of a balmy, creamy coconut. It ́s surprisingly not overly sweet and not artificial. It stays close to the skin, other people wont really notice it, I think. Even directly after I sprayed it, and when it dryed down, I have to sniff my wrist to smell it. It ́s very light. Almost like a bodyspray, but the lasting power is longer than a bodyspray. On my skin it stays up to 4 hours. When I use a scented bodylotion with it, it seems to dissapear directly. It ́s so light, every other scent will be dominant compared to SJP NYC Pure Crush, so be careful with that. I also have SJP NYC, but it is nothing like this. These two fragrances have nothing in common, they are completly different.

I have this. I like it. It smells like clean, one-dimentional coconut, a bit of white flowers, and a vanillic-drydown on coconut--just like the pyramid says. Less suntan/beachy than clean, white, floating clouds in the warm breeze sort of thing. I heart coconut. I wish this was a bit stronger, and longer lasting. Specifically this lasts 4-6 hours, and has only mild sillage. Pure Crush is as striking and offensive as a body spray from B&BW. That's the review part. The other part of me asks, why did they put this out? What's the story? Who decided to roll this onto the whole SJP/SATC thing? It seemingly has no advertising, no copy, the perfumer is not mentioned in the write up. If their intention was to make money, I doubt they will do so off this one--who the heck even knows about it? It just seems to thoughtlessly tacked on and put out. Strange. Or maybe not. I don't know. Anyway, it scratched my looking-for-another-coconut scent-itch, but for most it won't be that interesting

Very simple linear scent. Yummy, lovely coconuts! Perfect for tropical holidays and balmy summer nights! Also the perfect layering perfume. We've all had those less than successful blind buys where the fragrance isn't rocking us but it's inoffensive enough and even though you know you’re not going to feel inspired to wear it, you tend to leaving it sitting amongst your collection for a while in the hopes that perhaps one day you'll feel compelled to spray it on and suddenly the earths axis will have tilted just enough for it to smell lovely! Of course that never happens. But before you totally dismiss your next mistake and give it away to a friend or chuck it into your desk drawer for those days when you've been late for work and forgot to put on any perfume, try layering it with this little beauty! It really can completely change the scent of a mediocre perfume into a truly lovely scent!

This is a very pleasant spicy coconut scent. It's not in your face suntan oil coconut, and I personally don't get much sweet vanilla either, but I do get a nice creamy spiciness. I can only smell the lovely clean gardenia when I put my nose right to my skin, I wish that note was a little louder. I could swear there is pepper here. In fact, this reminds me of layering B&BW Exotic Coconut with Ralph Hot, and that was the ultimate sultry summer scent. The combination literally used to get me swarmed with compliments. So this will do as a substitute for that. I can't say much about the progression of the scent, as it didn't change on my skin much. But it does have really nice sillage and is pretty long lasting. Behaves nicely in the heat. Great for summer!

Hated the original, but SJP NYC Pure Crush can stand on its own merits as an easy-wearing creamy treat. I don't get why they bothered to make this a flanker; how does it relate to either NYC or the screechy plastic mess of the original NYC? Never mind, it's a rhetorical question. This does not,thankfully, recreate a suntan preparation either. I'm just so pleased I took a chance and gave this a shot. For notes I get a bit of earthy shell in the coconut, a green fresh coconut milk note, a "not too sweet" vanilla and hint of creamy white petals- not even full-on flowers to rise up into white cloying-ness. (is that even a word?) The effect is gentle and soothing. Nice work SJP team!

Mmmmm... Just a delicious blend of demure coconut and vanilla. I think the white flowers come in to add a tiny bit of sophistication that makes this a deliciously fun summer scent. It has a beach-y vibe with sun and sand and tropics. Not overpowering, not obnoxiously sweet, settles down with a slightly powdery sereneness.... May even make a great layering scent, from day to night...

This is not a tropical wet coconut scent. It’s not a typical suntan lotion summer coconut. It’s more a dusty winter coconut. It’s powdery like dried coconut flakes. It has a little vanilla in the dry down. It’s simple. I like this one for evenings after a shower, I can tolerate it for wearing to bed when I want to smell sweet.

It is quite nice. Initially you may think of Body shop or Bath and Body works items...or you may continue to do so.. :) It smells like coconut vanilla syrup... vanilla syrup with an ounce of coconut essence..or similar description..however, it is more sweet and vanilla then coconut notes..

Creamy milky coconut mostly, faint vanilla and white flowers. Close to the skin. No comparison to original NYC SPJ. I have both but prefer Pure Crush out of the two. Not complex at all, simple, slightly sweet, not offensive, coconut milk.

One of the best creamy coconut+vanilla fragrances I've come across. The notes are so simple yet SO good. This beats 99% of all coconut fragrances I've tried! Sadly discontinued and I only have a tiny bit left!

Slightly softer version of NYC Crush, with less of a buttery note and something more tropical. I think the notes for both fragrances here are missing a few things.

A nice tropical fragrance which smells very similar to Virgin Island Water by Creed, only this one is more feminine.

I got a bottle of this for a good price and thought to try it out. The initial smell reminds me of wafer biscuits I used to eat when I was a child. However, this is a very (I cannot emphasize this enough) light perfume. It does smell nice but I can barely smell it on my skin, I have to spray it on clothes to be able to smell it at all. It's more of a skin scent so if you want any kind of projection you'll need to overspray. For me, it's just too weak for me to want to use it out and about so I'll end up giving this to my sister who doesn't like strong perfumes. Comparing this to Mugler Alien Goddess, Alien Goddess is stronger in terms of projection and lasting power. It also focuses a bit more on vanilla & white florals (but you still get a lot of coconut in it). It is more expensive but if you want something with more push I'd say go for Alien Goddess.

Very pronounced powdery white floral with a background of sugary coconut. Even though it is soft I still have to say thank goodness they cut the white florals with coconut or this could get headache inducing. When I first sprayed this I thought that this smelled very much like the older, more sophisticated sister to Harajuku Lovers G but with a superior formula as the coconut note here is not (quite) as synthetic as that one. On the whole I'm a little disappointed in this as I was expecting a strong, true, fresh coconut softened by just a touch of white florals and warmed with vanilla, and instead I smell like the powder and the women's powder room with a touch of sugary synthetic coconut (rather like Victoria's Secret Coconut Passion) I can see this as being rather lovely for weddings and on the whole I suppose I can describe it as "nice." Unfortunately for me my search for the perfect coconut fragrance will not be stopping at this one. EDIT: Alright, the dry down is rather nice. Still too much powdery white floral, but now and again a flash of almost true coconut will peek through, less sugary sweet and more coconut flesh. Shows promise but its still not quite where I want it to be.

This smells like fake tan. Like I sprayed myself with fake tan but with no colour payoff, only the smell. I blind bought this and I regret the $30AUD I spent on it. I should have known with the coconut notes. But alas, I smell like a Thursday night in my household. If anyone lives in Aus and wants to take this off my hands PLEASE DO

Did I get a bad bottle? I bought this because I'm obsessed with coconut and the reviews made it sound amazing. I do smell some coconut but I also smell... baby poop? It smells rotten. My bottle does have some similarities with FCUK Friction (which I also hated), but it's definitely different.

this is actually quite good in its category...it is a bearable milky-coconutty scent which does not smell synthetic. Not overwhelming to me and has a great price. Nice if you want to smell edible to the other sex, I can imagine men go crazy about this, will test on my next subject ;)

When I heard Bath and Body Works was discontinuing their Exotic Coconut line I was thoroughly heartbroken. About the same time Gwen Stefani put out Harajuku Lovers-G. There was a sense of relief when I tested it out. Then there was the drydown, or rather, the letdown. It turned to baby powder. Nice, but not exactly what I was hoping for. I had to resort to hoarding bottles of body sprays and tubs of creams in order to savor the toasty coconut scent for the rest of the year. You reviewers are a persuasive bunch. Based on your reviews I was anxious to try SJP NYC Pure Crush. I could not sleep at night knowing there was a bottle of PC waiting for me in a bargain bin, cold and lonely without me. After days of waiting I finally got my hands on it. I had to have a little pep talk with myself first, to tell myself not to set my expectations too high. Then, anxiously, I spritzed my wrists. Ahhh, it was my precious Exotic Coconut back in my hands again! A toasty, smoky vanilla and coconut treat! I waited and waited, prepared to be disappointed. I wasn’t. However, I was promised some white florals. They’re around...somewhere. Several hours later I caught a whiff of tropical white flowers and they’re fantastic but subtle. It’s mostly BBW’s Exotic Coconut with a little more muscle. It’s no masterpiece but I’m a happy camper.

I recently purchase a perfume from the Internet and as a gift I got a sample of Pure Crush. This is my least favourite out all the other perfumes of SJP, I have tried, although I wanted to find a coconut perfume for the Summer....Overall, pure crush, is an airy, soft, coconut, vanilla fragrance that stays close to skin, with average longevity. Fortunately, the coconut note is not so artificial as in other perfumes (for example, Vanille Coco by CSP) but still is not what I expected.....In the past, I owned Dawn and Covet pure bloom and this was the third I had the chance to try, but it did not reach my expectations....My favourite, until now, remains Dawn.....I do not know if I will try to find/purchase another coconut perfume again, because I have come to the conclusion that the coconut note is not so successful and true as other notes can be in Perfumery, on the contrary, most of the times is plastic and synthetic and in MHO is not worthy....

I love this. Straight up sweet edible coconut! I didn’t like it when I tested it on paper, so didn’t purchase it for years. I tried so many coconut perfumes that I didn’t enjoy - the Body Shop, Coco Vanille TF Soleil Blanc, Beach walk etc., all were too watery and also minty? So finally I decided to purchase this as it would definitely be my least expensive fail blind-buy. It was an instant love on my skin. True coconut but sweet from the vanilla notes. I have no problem with longevity (but needs overspraying), I can smell this throughout the day - my only negative is the musk but I think this is what makes it last long on my skin I love layering this (with LVEB - who needs LVEB Soleil Crystal when you have this?) The packaging is awful, but at the price point you don’t pay for the packaging. You can remove the inner bottle which is clear. Edit - I layered this with Bonbon by V&R and it smells so similar to Alien Goddess!

Do not blind buy this one! I am an absolute SJP fan, like she gets me and I love her quirky fragrances. But I actually joined Fragrantica just to write this review. Luckily I tried this on rather than blind buy it which I have done for some of her fragrances. NYC Pure Crush is so overwhelmingly strong and thick that I found it unbearable. It's like coconut sunscreen times a hundred, mixed with some very strong air freshener. I really wanted to like it and thought it would be lighter and breezier, but it gave me a pounding headache. None of her other fragrances have done that for me. It's probably more for people who like thick gourmand sweet fragrances which is not really the style of her other scents that I like (Lovely, Covet, Stash). I found it too thick and creamy and it was a little sickening. Sorry SJP!

I really love the smell of Pure Crush, but to me it smells exactly the same as FCUK Friction, which I already own, and Friction has terrible longevity, and so I bought Pure Crush because I liked the coconut smell so much, but sadly, this too has terrible longevity on me, within the hour it has completely disappeared from me....just like Friction. It's a shame because they are both beautiful perfumes but I didn't really need ANOTHER coconut perfume that didn't last, so I re-sold the Pure Crush and use the Friction just as I would use a body mist. Still searching for the perfect Coconut that will hang around a while.... I have Reb'l Fleur and Guerlain Terracotta, which both last forever, and are really beautiful, but I am also looking for a fresh Coconut to add to my collection. The search continues...

I first discovered NYC Crush (pink/fucsia bottle) and I was impressed so I figured this Pure Crush version would be just as good or even better and I was right. Found a full bottle for $25, which is such a steal since it’s rare and discontinued. This one is pure creamy and sweet coconut goodness! There’s definitely some vanilla in there, I smell no florals. NYC Crush doesn’t hold a candle to this one, although they are very similar; Pure Crush is heavier on the coconut note and longer lasting. This one is great for layering. It’s almost like a one singular note fragrance, it can go with any perfume. I’m so happy with my purchase and I will be using it sparingly.