Deja Vu

It took me a minute to figure out what this reminded me of, but then it all clicked: Japanese ramune soda! Which makes sense since ramune has a kind of citrus-bubble gum flavor. This feels cool, almost frosty, and very fizzy (maybe even more like the fizzy ramune soda candy than the soda itself) with very fine bubbles. Sometimes I get a hint of something like wet tulips, with slightly waxy petals and fresh green leaves and stems. Sometimes I get a little watermelon around the edges. I don’t think I ever would’ve guessed that there’s a leather note here, but it might be contributing to the sort of artificial bubble gum scent—the plastic of the soda bottle’s flip top lid, the waxy but also powdery wrapper of a piece of Bazooka gum, the almost burnt-rubber scent of a watermelon Jolly Rancher. It’s all very nostalgic for me (deja vu, indeed) and always so cool and fizzy. I got this as a surprise freebie in another sample order, and looking at the notes, I don’t think it’s one I would’ve tried on my own (leather, bubble gum, and iris?😬). But I am really liking it! It’s not like anything else I have right now—this distinctly artificial candy sweetness that’s sweet but not not too sweet and cold enough to feel restrained or maybe refined. It’s weird and familiar at the same time.

A total mind-trick in a bottle. The name is crazy clever because it hits you with an instant, "I know this smells familiar" feeling—like a nostalgic 90s mix of sweet raspberry bubblegum and a fresh pink vinyl jacket. It carries that same addictive, plastic-synthetic candy edge as Born Screaming, grounded by a soft iris-musk dry down. Derrick thinks it smells "chemically," but to me, it’s an amazingly fun, head-turning piece of wearable olfactory art.

Sorry for my poor english, but I have to defend Déjà vu. It is a pleasant, fun and light perfume. I definitely smell bubble gum, but also jasmine and it works together well. It smells like nothing else and it is what I like in perfume. To sum up it is a joyfull, mischievous perfume !

bubblegum mixed with auto body shop waiting room, but it's really chic and different

There is some bubble gum in the beginning, but as this scent dries down, it gives off a "dryer sheets" smell. I'm not complaining too much, though, because I think it smells nice! The iris, leather, and musk just make Deja Vu a more clean-smelling fragrance than a sweet one. It reminds me a bit of Magnetic Candy from Finery (which is a dupe of Sundazed from Byredo, but I haven't smelled the original). It's clean with a hint of fun, and I could see any age or gender wearing it!