Beau De Jour Eau de Parfum

Beau de Jour is a 10/10 masterpiece. Best of Class. The best Aromatic Fougere in my "barbershop" Fougere collection, which includes Penhaligon Sartorial, Tom Ford Fougere D'Argent, MDCI Invasion Barbare, YSL Rive Gauche Pour Homme, At the Barbers, Azzaro Pour Homme, Davidoff Zino, etc. But whereas many of the others, like Rive Gauche, seem to smell like an amalgamation of products a barber might actually apply to the back of a neck, Beau de Jour seems to be more of a highly concentrated, "perfumy", abstracted Ode to the vintage genre. It's the beauty of the aromatics, the herbal contributions, blended masterfully with the rich lavender and sweet, rich, creamy amber, that sets Beau de Jour apart. There are two varieties of lavender notes, and the lavendin variety has 10 times the camphoration of the regular lavender. This imparts an overall slight camphoration, that when combined with the mint note creates a mentholation accord. This must also create the licorice or anise accord that some people smell. This is a modern interpretation of vintage, with the modernity due mostly to the amber. As someone above posted, "classic fougere perfumery modernized by sweet rich amber, which empowers the structure of the fragrance". Amber should be a listed accord on this page featuring prominently in the accord stack, but for some reason is not. The recently released ARC by Mallo, which is very similar to Beau de Jour, has a prominently listed Amber accord. This does have a superficial similarity to Davidoff Zino, and as was pointed out in the new book The Ghost Perfumer, Zino was the inspiration for this. But Zino comparatively is like a two dimensional scent, whereas BdJ comes to life in three dimensions with beautiful aromatics. In doing so BdJ becomes a much different fragrance. The Basil, rosemary, and especially the mint's sweet mentholated contributions blended in a thick, rich lavender bed. This aromatic Fougere is a modern, superbly crafted, well blended beauty that harkens back to the halcyon days of the 1890's when barbershops served as community centers, where men would gather for social and musical activities with barbers traditionally being musicians. I apply Beau de Jour and I'm transported to an 1891 barbershop chair, reclined back with a thick minty lavender foam enveloping my face, the town's dandy's and other gentlemen sitting, reading their newspapers while patiently waiting their turn. All the while being entertained by a handle bar mustachioed barbershop quartet. Tom Ford's favorite. His vision is Cary Grant's neck. Same same. Elegant. Classy. Sophisticated. Vintage. Those aromatic herbs and lavender, folks. Beautiful. The best of the genre, maybe ever. A modern masterpiece that captures vintage masterfully.

I'm the most refined nose in North America, and I would never come down to mingle with common rabble such as yourself, unless it was for something special. I've been collecting cologne from the age of 16, while you were wearing your commercial cheap bug repellant, I was honing my nose to Geoffrey Beane Bowling Green, and other alpha classics like Burberry London. In other words, I'm cultured beyond years, my nose refinement is at a level so high, even the best have pig snouts compared to me. I walk amongst you commoners for this, I have finally made a decision on "The Crown Jewel" award winner. The best cologne of XxFatalstrifexX personal collection. Its taken many years, and of all the days for me to decide it, it is at the moment you read this. The odds of such fortune are beyond your comprehension. At your best you are crooked coke vacuum when appraising cologne compared to me. Pray to God in thanks for the one in a million chance you've encountered. Stunning, brave and powerful, The Crown Jewel of Cologne is Beau De Jour by Tom Ford. The genius behind it being Antoine Maisondieu. This is for only the finest of men, and combines only the finest ingredients, to create an explosion of Lavender, Patchouli, Mint and Amber the likes of which have never been seen. If she gets nasty its with men who wear this. Limp wristed california soy boys wrapped in beta, and chick's who think they are dudes trapped in a woman's body need not apply, this is for actual MEN. This is how men get hot babes who are down for a good time. If she's a hot tamale this is what will get her hopping. 3 squirts is all you need, don't offend people, this stuff is strong. It was designed with intent of being sprayed one on the neck, one on the chest, and one on the wrist of your weak arm that is then lightly tapped against opposing wrist. That means don't spray anymore to compensate for your lack of understanding, you brain stricken invalid. All that can be said about my conclusion could be summed up with these wise words. This masterpiece smells like what got your dad into your moms pants, to make you happen. Lavender bursts out everywhere, with mint and basil exploding in the multiple waves. Just when she thought she couldn't can't take anymore, Patchouli and Amber show up to take over and finish her off. A surprise ending for sure, but absolutely picture perfect in its delivery, creating you as a result. This cologne literally broke the time space continuum with its notes and willed you into existence. Its an absolute "Blast from the past" so to say.

Tried it at the airport today — bit disappointed at first, then it turned into a stunner. So I sprayed Beau de Jour at the duty-free, half-expecting that rush of lavender everyone raves about. But nope — all I got was this really green, very herbal wall of basil, rosemary, and a bit of mint. Way too prominent. It honestly felt like I was sniffing a chef’s herb garden. Not bad, just... not the lavender dream I’d imagined. Then it hit me — I’d sprayed it way too close. Rookie mistake. You’ve got to give it some space to aerate. So I tried again, proper distance, and wow — there it was. That cool, invigorating lavender I love. Clean, crisp, elegant. Not soapy or powdery, just right. About 30 minutes in, things got interesting. The basil, rosemary and mint mellowed out and wrapped themselves in this slightly sweet floral tone (thanks geranium). It started to smell alive — bright and green but also warm and grounded. Then the oakmoss came in, earthy and smooth, tying it all together in a very polished way. Like “expensive shaving cream” but in the best possible sense. It’s definitely more structured and serious than some of my other lavender favourites — like a sharply dressed gentleman who surprises you with a dry joke. Clean, aromatic, but with warmth and a slightly bitter backbone that keeps it from ever going too soft. Longevity is solid (I'd say 6-8h on skin, way longer on clothes), and projection is respectable without screaming. This isn’t a loud scent, but it is confident. It’s not a scent that hugs you — it nods from across the room, knowing it doesn’t need to try hard. Very masculine, but also very refined. Would I buy a full bottle? Possibly, but I’d want to try it on skin again in cooler weather. It’s definitely something I’d reach for when I want to feel put together but not overdone. Fans of classic fougères will appreciate this, but it’s got enough modern touches to feel current. And honestly, once that lavender opens up properly, it’s beautiful. Tip: Spray from a distance. Trust me. Don’t suffocate it — let it breathe.

When it comes to fragrance I like to be pretty selective with what I choose to buy bottles of. Don't get me wrong I have small bottles of fragrances I wear for specific occasions, but generally nowadays I really only buy a fragrance if I'm in love with it. I don't like clutter so any fragrance I don't wear often enough I sell or get rid of. All of this preamble is to say, I own 2 bottles of Beau De Jour and I won't hesitate to buy another 2. This to me is a masterpiece and it's heartbreaking to hear of its discontinuation. I cannot get enough of this fragrance. I wear it everywhere. I've spent quite a bit of time trying to find my 24/7 365 fragrance, and this has beat out everything. I've tried fragrances from every designer, niche, and ultra niche house and nothing clicks with me the way this does. This fragrance opens up with a hefty amount of sharp strong lavender. It's uplifting and invigorating. As the lavender dies down it unveils beautiful smooth aromatic notes of soft mint, earthy moss notes, and hints of geranium. Finally in the dry down you'll get notes of patchouli and moss with a slight bit of mintyness. It's beautiful, classy, and undeniably masculine. The age of Aromatic Fougeres is long gone. Now I feel the most popular fragrances have a synthetic bubblegummy sweetness to them, popularized by JPG in the 90s. The modern synthetic, sweet, ambroxan-bomb fragrances do smell good undeniably but have never entirely been my style (some exceptions of course). This fragrance smells more natural, earthy, and for better or worse it stands out in a room full of modern men's fragrances, despite being a recent release itself. This is a fragrance deserving of more love than it was afforded in its short run of availability. I only wish I found out about it sooner. This fragrance is, and will continue to be, my go to for the foreseeable future. While my collection may be dense, I dont see myself ever losing my love for this instant classic. Hopefully one day they bring it back.

If you repeat a lie 100 times, will it become a truth? Rumour BdJ is discontinued has been roaming for almost an year already, while the fragrance is still listed and available for purchase on Tom Ford's UK website. Yes, the 50 ml bottle is no longer available, and the US website does not offer BdJ currently - but is that enough to call it game over? I just bought a 100 ml bottle from a German retailer, it cost me 120 euro, the scent is currently offered by at least 20-25 other German retailers, so far away from vanishing. The batch code on my bottle is A95, that's September 2025, literally it just hopped off the production line. The scent itself varied a lot through the different tester bottles I've tried through the years, from barely noticeable to mega projecting beast, which influenced my decision to postpone pulling the trigger. Until now. Luckily, the juice in my bottle turned out to be quite potent, awesome longevity, with a very pronounced, velvety soft amber drydown - it's all you can ask from a good fougere, and more. It is indeed a refined cousin of Zino by Davidoff, which I also own, appreciate and use quite often, the latter being more rugged, old school and synthetic, with decent longevity, but rather poor projection. BdJ is much more polished, softer, with more going on in terms of scent development, I would say sophisticated and elegant. It is both OG and up-to-date smelling, while Zino is strictly OG, badly reformulated territory. A layering of both at 3:1 sprays in favour of BdJ would give you the best of both worlds, while keeping the scent bubble classy and expensive. A staple in every gentleman's collection, especially when you have a soft spot for fougeres.