Tova

Although the new juice isn't exactly the same, can you all say IFRA, this new elixir to my nose smells very close to the original. It's a whole new world out there, so if you don't embrace it, it just may get you. This lasts long on me, I can smell it all day. While I have a whole arsenal of fragrances there is none that compare to Tova. She stands alone. I love my Amouage, my Xerjoff, my Soliani, my Kilian, oh you name it, I have them all just about. You can define some as floral, woodsy, vanille, chocolate, but Tova falls into a category all her own. She is not a fragrance, she is an essence. You'll never see the "original" version again, but this one currently marketed is her little sister. You can tell they are related, they could share blood for an operation. I love it. My daughter loves Tova on me more than the very expensive Amouage. She says it smells like Mom. I actually prefer this one to the "original", so maybe that is why I am even writing this review in the first place. And for all you who have never tried it, I suggest that you do because not all great perfumes are on the counter at your local mall. In fact, the vast majority of great fragrances are not even sitting out at a counter.

I have several bottles of the original black lidded, frosted bottle Tova, a couple of Signature Royal and a couple of the newest Tova Signature in the tall slim bottle with the gold cap and little bow on the neck. Personally, I ADORE them all! While I will trust that there are subtle differences in the scents, if only for the fact that good ol' fragrance laws (?!?!?) have made certain ingredients illegal. (Thank you, Big Brother, for saving us from ourselves...) But to my rather unrefined nose, these all smell delightful! Soft, confident, sexy. Clean with a dash of raunchy musk to keep it interesting. The past 3 days, I have worn the tall slim Tova Signature and all 3 days men have told me how wonderful I smell. Two of them wanted to know what it was. I wear many different wonderful fragrances but sometimes I wonder if those fragrances are wearing me rather than me wearing them. I never feel that way when I wear any of my Tova's. On my skin, the longevity is amazing! I put this on 17 hours ago. Four sprays, two on my torso and two on my back. Even after that many hours which includes an hour long run on a treadmill, I can still smell it on myself.

The original in the frosted bottle with the black cap is by far the BEST. All others have been made with cheaper more cost effective ingredients. I wish they would go back to the original and just charge more, they would establish a consistent following. Tove Borgnine should be ashamed of her self for caving into an inferior product. I have been wearing this since the eighties and have been able to keep my stash in a climate controlled dark area and the scent has not changed at all. If I hadn't received a gift basket from Tova's late husband Ernie than I would never had discovered this scent in the first place. Lastly it is my favorite of all my scents I have ever worn, its just sad that I can't wear it everyday, and have to save it for special occasions only.

This version was really good. The newest one isn't bad and I own 2 bottles of it, went through 1 bottle already and gave one as a present. It was the closest to the original, so I hurried and bought a bunch up. It is clean, fresh and although I say I don't like musk, I guess it's in there. Do give it a try. Make sure you don't pay hundreds of dollars on Amazon for the ones that look like this, because they are black market ones. How do I know :( I did. Sadly, I gave my real bottle away years ago. I wish I still had it. Oh well, I do have one small bottle of Tova Nights, which I really loved even more than this. But do, I say give it a try! It really is different than anything else.

I had this perfume for many years before I started using it regularly. I fell in love with it gradually. What I loved the most is the way people would tell me that I smelled so good; because I smelled so clean and fresh. I never realized that the "soapy" scent could be so attractive. I am so sorry that the formula changed. I have spent the last 2-3 years looking for a clean, soapy, musky, powdery replacement. I tried the philosophy fragrance family but none of them tickle my fancy. Any suggestions??

This is and has always been my favorite scent.. My mom and I started using it back in the 80's and to this day, I haven't found another perfume I like as much. I am saddened by the fact that the original is not being produced anymore. If Tova only knew how much money is just waiting for her if she would only go back to making this scent. It is fresh and long-lasting and clean and crisp.. I don't think I will ever feel about any other perfume the way I feel about Tova.. Please come back

This scent you have got to love or hate. You simply cannot stay indifferent to TOVA. I am in the first category: I have used it for 12 years now, and it has become very close to a signature scent for me. It is on the border of demanding at first, but the musk and lavender keeps everything smooth and alluring. And the staying power? Triumphant!

I love Tova; have been wearing it on and off since the late 90's. It has changed, though. I agree with randik, it is a scent you either like or don't like, no "in between". I find using the body lotion after a shower gives me just a hint of the scent; not too overpowering.

I've been wearing Tova on and off for so many years now, but recently I bought a new bottle and I felt that the smell wasn't the same. I thought I was wrong but when I read the reviews today I was glad that I was right. I just hope they can bring it back as it used to be.

I haven't worn Tova for many years now. I use yo wear it often back in the 90's. I continue to hear the scent is not the same. What a sad pity. I introduced so many of my family members and friends to Tova. Everyone loved it.

I have a small smount of the Original Tova left. Just ordered the "new Original Tova" set from QVC. Wait and see. It has been my favorite for many years.

Really pretty fragrance. This is my mom's signature scent and I'm pretty sure she's been wearing this since the 90s, or at least as long as she's been able to buy it from QVC. It's a pretty strong, soapy musky scent with really refreshing bergamot and lavender. She wears it on her clothes and not her skin, to get the true scent and wear less at a time. It's very strong on my skin, a bit too much, but on clothing, it's so nice, clean, and pretty.

A musky lavender beauty. This could easily be unisex.

I have two eau de parfum (3.3 and 2.5 ods) and the powder if anyone wants it for exchange.

UPDATE: i but the bullet & got a 'vintage' bottle of this on ebay in 2018 and boy does it smell awful. i guess this perfume doesn't last for decades (i doubted it would, but figured i'd give it a shot.) i did spray it on myself and saw it does leave an oily residue like the original (i'd read) did, so i think i got the real deal, but it really smells like pepper and bug spray - i guess the old bottles went bad over time. so dont bother wasting hundreds of dollars getting the vintage stuff like i did :/ learned my lesson. i wish someone else would post something else this smells like so i can try that perfume. over a period of about 4 years, but more than 10 years ago, I used to stop random people in the street when i smelled something wonderful and say, what are you wearing? the reply was always a smile, and then "tova." happened about 4 times, but i was a broke early 20 something and couldn't afford to buy it at the time. the only only other time i stopped someone, they were wearing casual. anyway, i never got it for myself and by the time i got around to buying it, the formula had changed. i did manage to try some dupes, bought an original bottle on ebay, and a decant of the original. to me, they all initially smell like strong pepper mixed with soap (although now i see the decant i got from surrendertochance does dry down to a calming lavender scent, like moonlight path) - i think what happened is the original used real jasmine, etc. natural materials like that simply won't smell the same after years have passed. so to anyone buying original bottles, beware - they don't age well and it's been many years since the original formula. if anyone finds ANYTHING that smells like the original tova, please post here. i've been told to try china musk from body time, which i already love, and j lo glow which is a ripoff of china rain by body time, etc but nothing smells the same to me. if anyone has any suggestions, please write it in the reviews, because i check this thread sometimes even now, that it's feb 13 2018. i will continue to do so. i see that someone mentioned chanel no 5 premiere, so i will try that next. thank you!

I first fell in love with Tova signature in the early 90`s when a celebrity client was sitting in my makeup chair...she was so kind and the fragrance was so soft and warm..it was rather exclusive then but she confided in me what it was... I can`t wear many perfumes as they give me headaches. but never with Tova original and i never got bored with it...( i get bored easily) in 2000 i was in near fatal car accident and i realized it was on QVC..so i ordered and was thrilled and actually soothed by it...it reminds me of a pure ,warm and innocently clean embrace calming to the soul and others around you...i wouldget comments all the time by complete strangers male and female and children... so now i am on this site because i have had to resort to buying black market older bottles and so disapointed by QVC teasing everyone even with the known ban ingredients and trying to pass the new formulas as the original...not even close...smells like bug spray..really does... they messed with the other fragrances in her line as well and discontnued some really great fragrances ... i am looking for another signature fragrance as my supply of originals are fading and i feel it is stupid to pay 500.oo for a bottle as rare as it is and its not a money issue with me...just the disapointment or feeling betrayed by a lover which once put you in bliss...now costs like an expensive escort... so sad...Tova is a lovely classic woman and a highly reguarded peer in my industry of makeup.

I first fell in love with Tova signature in the early 90`s when a celebrity client was sitting in my makeup chair...she was so kind and the fragrance was so soft and warm..it was rather exclusive then but she confided in me what it was... I can`t wear many perfumes as they give me headaches. but never with Tova original and i never got bored with it...( i get bored easily) in 2000 i was in near fatal car accident and i realized it was on QVC..so i ordered and was thrilled and actually soothed by it...it reminds me of a pure ,warm and innocently clean embrace calming to the soul and others around you...i wouldget comments all the time by complete strangers male and female and children... so now i am on this site because i have had to resort to buying black market older bottles and so disapointed by QVC teasing everyone even with the known ban ingredients and trying to pass the new formulas as the original...not even close...smells like bug spray..really does... they messed with the other fragrances in her line as well and discontnued some really great fragrances ... i am looking for another signature fragrance as my supply of originals are fading and i feel it is stupid to pay 500.oo for a bottle as rare as it is and its not a money issue with me...just the disapointment or feeling betrayed by a lover which once put you in bliss...now costs like an expensive escort... so sad...Tova is a lovely classic woman and a highly reguarded peer in my industry of makeup.

@babypowderblues based on the main accords, the most similar fragrances are the following: Tova by Tova Beverly Hills (1982) Tova Signature by Tova Beverly Hills (1983) Chopard by Heaven (1994) GF Ferre Bluemusk by Gianfranco Ferre (2007) Lovely by Sarah Jessica Parker (2005) Pure Grace by Philosophy (2003) Lovely 10th Anniversary Edition by Sarah Jessica Parker (2015) Floratta in Blue by O Boticário (1998) man.aubusson by aubusson (2000) Nirvana French Grey by Elizabeth and James (2017) CK be by Calvin Klein (1996) lovely liquid satin by sarah jesicca parker (2006) Eau de Cologne (2014) by Helmut Lang (2014) Moonlight Path by Bath and Body Works (2007) Castelbajac Eau de Toilette by Castelbajac (2004) 4711 Remix Cologne Lavender Edition by 4711 (2019) Neroli by Rook Perfumes (2018) Africano by Alexandria Fragrances (2018) Ma Liberte by Jean Patou (1987) By by Dolce&Gabbana (1999) I don't know much about fragrances (I only stumbled across your post looking for a fragrance replacement for heaven by chopard for my uncle), but I would give the 10th anniversary edition of lovely a shot. It has a pretty similar accord profile (woody, citrus, aromatic, musky, lavender, powdery, fresh spicy, floral), a similarly high average rating (4.35 vs 4.38) and is still available in stores (since it was released in 2015). I wish you the best of luck finding that fragrance :3

I owned the version of Tova that was made in the early 90s. Frosted glass bottle with black cap. I bought it from QVC back when this fragrance was still being manufactured by Tova herself - talk about a beautiful, classy woman! For me, Tova was a clean, airy, jasmine musky scent with some lavender that smelled incredible on my skin. I used to get asked all the time what I was wearing. I had that bottle for years and when I decided to repurchase, I heard that Tova sold the formula to QVC and QVC reformulated it and did not do the original fragrance justice, so I never bought the newer bottle. I can understand why some people think of bug spray. Aromatic scents, such as lavender, can interpret very differently from person to person. My downfall tends to be "peach" scents. Most of the time they smell like rotten fruit or cat pee on me.

I received a Tova gift basket while working on Air Wolf with her husband. I fell in love with this fragrance and it became I signature scent. People would tell me they knew where I was or where I had been from the lingering scent. I am one of those fortunate few who over the early years (before QVC) had stock piled a small treasure, especially before her Beverly Hills Salon closed. What I don't understand is if loyal scentenista's are willing to pay for the pure perfection of the original scent. Why wouldn't whom ever is producing the product now go back to the original formula? I mean you get what you pay for. I would be willing and I'm sure there are others who would also step forward. I wish, I wish, I wish I might . . . .

This fragrance is citrusy, only vaguely floral and musky. Definitely unisex friendly. In its original prereformulated version it was a silliage monster. If the fragrance gods are with you, you can still find this version at a thrift store and hopefully, theres some left. Recently I visited the QVC website and there is yet a newest reformulated version and the reviews, for once, are good. Let the faithful rejoice! I'd buy a new bottle. It's that unique and that good. One of the few I'd buy at full price.

@babypowderblues- I still have a half a bottle of this (not sure from what year, but I think late 90s), and I think it smells a lot like Alyssa Ashley Musk. They are very similar. Elnett hairspray also smells a lot like the both of them, and the scent stays in your hair, so maybe that’s an option. *I put some modern day Alyssa Ashley Musk on my left wrist, and my 90s bottle of Tova spray on my right. The top notes vary just a hair, but after about 20 minutes, they smell just about identical to me.

@babypowderblues There is nothing wrong with your vintage bottle. I tried it back in the late 90s and it was straight up bug spray on me. I tried to wash it off but it was so strong. I was so sad that I couldn’t smell the beautiful scent everyone else smelled. I think it is the lavender because Coffee Break by Maison Martin Margiela smells like bug spray, too, and it also has lavender.

Hello everyone I think anyone who fell in love with the original Tova should absolutely try Ad Lumen from MiN. I have been in a many year 'hunting and hoarding' state of mind with the original Tova and I felt your pain reading through this post lol. I ordered a sample from them and wore it and its perfect (at least for me). Good luck!

If you have this version from the ninties, this is the original scent! A friend gave me the other narrow slender weighed glass bottle of signature. Does not smell the same at all! More synthetic note to me. The original above had a pure perfume clean smell. Got tons of compliments from anyone that came in contact with me.

My Mom wears this and I don't care for it on her. This is a petite, linear, one-dimensional powder that is too quaint for her exuberance. She smells way better in Hypnose IMO. I won't even try this. I would much prefer to wear lavender as a soliflore where its dimensions can be free to interact with my own skin oils.

Ok, so help me get this straight--Tova and Tova Signature are different fragrances and now there are a total of three different editions of Tova Signature? I'm so confused.....

Smells like the industrial cleaning fluid of Shangri La Philippines' hotel lobby. First class but still cleaning solution. Definitely musk! Think Acca kappa's White Moss.

This is a lovely perfume. I love it, and I get many a compliment wearing it. It's pretty and innocent, and has a fragile feel to it. I love it.

I have worn Tova for 20 years, but not for the past 2 since it was bought by qvc. Is there anything out there that is similar in scent??

I too loved Tova....sexy, clean and inviting. Making it available to us would be greatly appreciated...a true classic.

I just want the first Tova back.