Beatum

@FrederikaBimmel - I came to this from the new fragrances slider on the front page as I was attracted to the bottle design, then read your comment. I was ready to dismiss your observations as paranoia, but I gave the brand text a read, and I tend to agree with you. It could be put down to poor translation as the blurb is far too wordy for its own good, but I agree that the whole presentation, including the diamond symbols on the box carry a tinge of sickness that I can't shake. I ran it past my partner and he agreed about the tone and potential dog-whistle wording. The words "insignia" and "belong" stood out. Hopefully this is just a case of a brand trying to present as more intellectual than they are capable of carrying off, but I wouldn't be surprised if we checked in on the brand later and found our suspicions to be confirmed.

This brand presentation definitely is thought provoking. What good old days are they talking about? Good old days of supremacy? Sounds like dog whistles to me.