Signature Aurum

Fragrances have been a lifelong passion of mine, offering both a spiritual and psychological anchor in my life. The power of scent to evoke memories and emotions is truly unique; a single fragrance can transport you to another time and place, or even influence your mood and state of mind. For me, fragrance has been a powerful tool in managing anxiety, helping me stay grounded and calm even during challenging times. It’s also become a shared passion with my wife; we love exploring new scents together, turning it into a kind of date experience, whether we’re hunting for hidden gems at discounters or sampling luxury fragrances. As a full-time content creator, I’ve woven this passion into my streams, creating a ritual of sharing what I’m wearing and doing fresh applications on stream. It’s brought a sense of peace, consistency, and joy to my life and allowed me to connect with my community in a unique way. We even do giveaways, sharing bottles from our collection and inspiring others to discover the world of fragrance. At the end of the day, fragrance is more than just a hobby for me—it’s a deeply personal and spiritual journey that centers and grounds me I share all that because Signature Aurum is one of those fragrances. From the very first spray, it captivated me and transported me back to my childhood, reminding me of a beekeeper on my block and bringing back one of those rare, beautiful childhood memories. Standing near the hives sampling honey dripping from the Comb, bees buzzing all around. What an exciting and visceral experience that was. The sights sounds and smells have stuck with me 4 plus decades later. The honeycomb note is incredibly realistic and rich, and unlike other honey fragrances that can be overwhelming, this one is perfectly balanced with a hint of sensual seductiveness. My wife, who usually isn't a fan of honey fragrances, absolutely loved it and even said, "Mmm, there's a funk in there," with a huge smile, giving me that sensual nod of approval. The fragrance also has a lovely creaminess, and it blends beautifully with other Zaharoff fragrances like Tabac, XXXL, and Signature Extreme. On its own, it’s a fantastic performer that lasts easily over 10 hours, and I could still smell that honey note on my skin the next day. And of course, the presentation is stunning— George Zaharoff and Claude have truly outdone themselves once again.

Zaharoff Signature Aurum is the second-to-most recent release of the house, a captivating honey-rich scent that captures the baklava dish with lots of nuance, including notes of honeycomb, cinnamon, mixed nuts, vanilla, and tonka. It’s sweet and rich while not being overly sweet, with a vaguely floral brightness that makes it feel more honeyed that perhaps a baked good, at least to me, and a lot more wearable for those that find gourmands challenging or overbearing. This is a great answer for those, and takes for the form of a unisex fragrance that has great density without being at all overdone in any one aspect, its balance demonstrating the care and patience that went into it. I guess it’s the first gourmand of the Signature line, but I hope it’s not the last, as it’s yet another outstanding expansion of the line into new territory, a further challenge met and exceeded against. I really love this creation, definitely among my favorite honey scents with Zoologist Bee and Hiram Green Slowdive, albeit not as syrupy as Bee and not as spicy as Slowdive, nor as floral as either, fitting for a gourmand. To my nose, it does not evolve a ton, a little sharper at first spray and a little smoother and creamier in the dry down, but that’s to be expected, frankly. The line’s pricing remains very reasonable for a high-quality, high-performance product, especially at the greater size, at $195/155 for 120/60ml, sold through the house website exclusively in the US, I believe. 8 out of 10

The first time I smelled this fragrance I was really impressed with how photo-realistic the animalic honey smell was. It was gorgeous, and not a synthetic bright honey you sometimes get in some designer fragrances. This one stays pretty much the same throughout, with a heavy skin scent, that leaves a nice silage around you first couple hours. Then it becomes a very addictive smelling skin scent. It garnered some attention at my place of work, even for those that do not like honey fragrances normally. As it is very warm and rich, it really suited cold Autumn and winter days. I have worn this a lot over the last few months, and every time I spray it I get a reminder how good it is. This is a marmite fragrance, either people love it or hate it. Which usually is the best way to go with a sig scent. It stands out.

The Baklava sweet has uncertain origins. The fact is that it is an ancient sweet, claimed by many peoples, each with their own variant. A dessert that has honey as its main element, in addition to dried fruit. In Aurum you will feel one of the most real representations of honey there is, honey in honeycomb, made gourmand by dried fruit and a light touch of praline on the base. It really feels like eating a Baklava, a dessert I love so much. Realistic, deep, I am not a gourmand lover, but I really liked this fragrance. Ideal for the cooler seasons. ‘Yuansu Series I, Geometric Series I #01 World, 2007’ represented by contemporary artist Ren Ri.

Smells like baklava. The scent profile is exactly what you'd expect by looking at the bottle. It does exactly what it sets out to do and has great longevity and projection. Delicious, gorgeous bottle. $200 for a 4 ounce bottle with such a nice design and that metallic bee attached to it. This deserves at least a 4.5 overall, and for it to only have a 3.89 rating is shameful, considering it's obviously because people just choose not to like the guy and his business for whatever reason. I'm a 3rd party, have no affiliation with the guy other than I bought this and I really like it.

This stuff is a pleasure to wear. Different than anything anyone around you will be wearing. Dries down and blends with aura well. It almost smells like it's a natural skin aroma. I love it. It's not a bomb in terms of projection, but has good sillage. George uses a lot of naturals and it's what gives the quality. You may not think it looking at notes, but this juice totally works in heat. I wear it in Mexico summer. Needs about 10 min or so to settle in. Get a sample if your on the fence. Recommend.

I know EXACTLY what this scent smells like. Nestlé Cheerios cereals. And that’s a huge compliment if you used to love burying your face in those boxes of cereal. It literally smells of both the Cheerios themselves and the steam from the hot milk they’re in, which takes on a honeyed, cereal-like scent all at once. There’s not really much to add. The sheer delight of Cheerios is a foretaste of the experience itself

Got to say aurum looks gorgeous, can't wait to see more zaharoff in the uk. George seems a awesome guy, people just don't like the youtube thing which is sad. I think it's awesome that George works alongside creators, there is definitely a homophobic undertone to the hate, ATH gets it as well 😔. really disappointing, understand disliking people who aren't nice people, these two seem really nice genuine humans,

honey love! 🍯 There is a light syrupy honey with hint of the comb at the front of this scent but then melds together as all the other notes come forward. Scent of Baklava. That light honey that is used in Baklava... That is the honey note. Nothing thick, or weird/animalic (as some honeys can go). Overall the scent is sweet, creamy, delicious nutty honey - Baklava. Smooth, gourmand, delicious, but still unisex.

Delectable, sweet fotorealistic honeycomb honey. If you tasted baklava you know how sickeningly sweet it is of a pastry filled with chopped nuts drizzled with honey or syrup and it's addicting...so is Aurum. Nuclear performance. Because the honey note is so ultra realistic you will qualify as an edible dessert and when the right mood hits that's not a bad thing.

perhaps one of the most underrated date night/going out scents. in the air its incredible. gives a nice bubble that works hot or cold weather. heats up with you without being cloying. opening is more robust and after an hour shifts gears to be intoxicating in an inoffensive pleasant way with a beautiful sillage. you will smell unique and "yummy."

It smells like sticky honey if that makes sense. All honey the entire way through this fragrance, but I noticed one day hours in the honey was toned way down still there tho, and the cinnamon came through a lot more. And i never smelled anything like it! It was addicting, I could not stop smelling my hand. This brand is super underrated.

I'm posting another review here. This fragrance is incredible. I have found my signature scent. I CANNOT BELIEVE THIS SMELLS THIS GOOD. It's like the highest quality baklava dessert you've ever had, made with pure honey. But they didn't go overboard with sugar. Words can't do this fragrance justice. Incredible

Gorgeous fragrance. A rich and mature honey gourmand People give George Z crap for working with YouTube reviewers but he is a standout guy. He even answers his own emails. I now own three bottles and hope to grow my collection. Do not hesitate. Zaharoff is the real deal.

The best way I can describe Signature Aurum is that it smells like you poured a bottle of unfiltered honey all over yourself. It was love at first whiff. Strong, high quality, long lasting, beautiful presentation, and totally unisex.

My first time trying a zaharoff fragrance. I got a sample and absolutely love it. Behind diors tobacolor it is the most realistic honey note I have smelt. Very sweet, strong and yummy, I need to save up for a bottle now 😅

Aurum is amazing!! Super photorealistic honey, if you love real honey you won't get better than this, gorgeous gourmand fragrance, all the birds and bees will chase you with this one 🤣 love this stuff!!

First off, the box and bottle are beautiful, second the fragrance, wow! Best, and most realistic honey fragrance I have smelled. Zaharoff is one of the best niche houses out there. Money well spent.

This slapppppppps, it gives me a honey flavoured coco cola smell/vibe. I defo feel this would be too cloying in ANY sort of heat so cold weather ONLY!

This is the strongest most realistic honey scent I've smelled so far in perfumery. I love this. It just smells of good quality.

This is the perfect honey-gourmand fragrance! Realistic honey scent, nutty and sweet but never cloying. 10/10

I'm in love with this scent. It's just pure honey bliss. It was a blind buy and so glad I took a chance.

Incredibly realistic honey with warm spices on a warm, creamy, nutty base. Great performance. Bravo!

This is Potent stuff. Don't overspray this. Opens up with honey. And lots of it. Mouth-watering, realistic honey. I'm not a huge fan of honey, but i had to try sample it. In the mid, the cinnamon mixes in, and it becomes a Super gourmand. Really good, if you like honey and cinnamon, and I can easily see this being a winner for "romantic nights". The cinnamon and honey combo is Sexy, and are aphrodisiacs in their own right. For what it's supposed to be, it's a slam dunk. For me personally, I don't like honey, but can absolutely appreciate the artistry and product . Longevity and performance is top shelf. The bottle is Beautiful, 60ml/2oz or 120ml/4oz. Both are unique and something you would want in the front of your collection. Score: 8/10. It's not for me. But, if you love honey this could easily be a 9/10 or 10/10.

IMO, the most underrated from the house. I do not understand how this doesn't get more love. This is the most delicious photo-realistic honey note I have ever smelled in a fragrance. It's honey, sweet, spicy, delicious, and high quality. The best part is that the sweetness/honey is never too much. Whoever smells this will want to lick you. Deserves so much more recognition than a lot of the others.

Honey on a slice of bread and a smidge of cloves. A lot of honey. It's strong. I'm not sure if i like it, or just a meh. I think it's more a female fragrance. On a scale from 1 to 10 i'll give it a 7.75

Most magnificent honey fragrance I've ever found. It's magical! I love it, but husband says it smells like the icky orange stems of a Lilly

Authentic honeycomb scent tapered with spices. Cool! Strong without being overly sweet. Impressive, neat scent for special occasions.

Smells similar to Tom Ford Tobacco Vanille. Slightly less spicy in the opening. More honey forward.

Love the smell and for me it lasts 6 hours on my skin.I will be buying!

So far I have tried three offerings from Zaharoff.... Signature Pour Homme, Leather Tabac, and this (Aurum). I'm deciding that after three, I am not loving any of these fragrances and they seem weak in performance and low quality for the money. This fragrance though is very unique and not like anything I have experienced before.... It is honey and nuts but not edible or gourmand. I just feel like a beekeeper who works with bees for a living and this is what I would end up smelling like after working all day in the hot box scraping down cappings of bee boxes to release the sweet nectar. It's very odd smelling as I am currently wearing my sample that I got from Zaharoff directly. I don't hate it, but I don't love it either. It's unique no doubt about it and people would wonder what in the hell they are smelling and be puzzled. It doesn't exactly smell like a fragrance or perfume that one would be wearing.... but it is definitely honey. I could see someone searching around trying to discover who dumped honey and didn't clean up the mess. I mean, i recommend a sample just to smell the uniqueness as it is very hard to put into words or describe what I am experiencing wearing this. Honey and Nuts with light spices.... but it isn't making me want to eat it. Just makes me feel like I am wearing something that should be really sticky and I want to wash it off (to be fair I hate the feeling of sticky and wont even eat maple syrup).

“IM POURING HONEY ON YOU GOAT 🍯🐐” That’s what this smells like, raw honey all over yourself, not for me but if you like it go crazy

Yes, there is some honey, but this is no Xerjoff Naxos. It's not super sweet like you would imagine from other people's description of "honey". There is nothing else I own that smells like this. The balsamic in the accords seems to be pretty accurate. The cinnamon mixed with clove and nuts really emulate the "warm and spicy" and "nutty" descriptions. They're apparent. It really reminds me of a cheap tea I really like the cinnamon apple spice and Madagascar vanilla mixed together with a little honey and a balsamic twist. I love my sweet gourmands like One Million Elixir, Xerjoff Naxos, and Of The Immortals... THIS IS NOT LIKE THAT! It's nice and different. A real statement maker. It's pretty powerful, but after 6 hours it's totally gone (not even a skin scent). Def a fall and winter scent. I can see this permeating through some thick clothes. I can imagine people saying "what the hell is that smell?" Nobody else will smell like this. With all due respect to the perfumers, I cannot rate this anywhere 1-10 because it is so very different. It's not bad, but its not "sexy" or "clean" and it doesn't smell like food, or any other kind of fragrance. I can see where people say it's like a tobacco, but without the sweetness. I would necessarily classify this as "dark and alluring." Maybe if you mixed tobacco with oud. It's dark like that, but spicy. On a side note, the big bottle looks excellent...

⚠️H O N E Y !!!!!!⚠️ If you poured a jar of honey all over yourself, you will smell like this fragrance. Strong, realistic, sticky-sweet, animalic. It really makes you question yourself if you really do want to smell like straight up raw honey. I realized that honey smell is not for me. I also don't think of baklava when I smell this since I usually eat the turkish kind that has pistachios and uses a simple syrup made with rose water and orange blossom water instead of honey (which I am still so desperately looking for a perfume that smells like that kind of baklava). Anyway, this is powerful RAW HONEY in a bottle. So hun, you beetter like honey, hunny!!! 🐝🍯🍯🍯🍯

George Z is hands down one of the most genuine people in the game; just pure class. A few years back I had pre-ordered one of the newer (at that time) Zaharoff frags. This was June of that year and I live in Phoenix, AZ. I had replied on someone's post about said frgrance on a FB frag page, that I was concerned about the frag having to sit in the heat during the shipping process/delivery. George just happened to see this and, without saying a word, wrote my name down. When it came time to pack/ ship fulfil the pre-orders, he shipped mine in a special styrofoam container with ice packs. That gesture will always stick with me, and I am forever grateful for it.

I have both Aurum and Of the Immortals and I love them both a lot! They quickly became two of my favourite frags. Aurum smells like an atomic bomb of realistic honey, that youve poured over youself. Beautiful honey-scent, since not many brands can replicate the wcent of realistic honey and beeswas this well. 🥰 I do not live in the US but I ordered them (blindly, haha!) from the Zaharoff website and it was absolutely worth it. Not disappointed at all and I am looking forward to more (gourmand) creations from this house. This and Of the Immortals are special creations and unique, at least to my nose. <3 Great job George!

This is a really lovely rich honey if you like Zoologist bee you may like this. It’s a very natural smelling rich honey and not the synthetic honey I got from Navitus Miel Extase. I like the walnut and clove in here as well. However this is mega rich and I’d say most certainly for winters. This would be way too overpowering in the heat. On a man this would be fantastic but a woman could also wear it. Honey lovers you must try this!

How is it that this fragrance already has so much hate behind it? It's really unfortunately that people who've got a problem with Zaharoff as a company are voting down a fragrance that they've likely never even smelled for themselves. To the people voting it down without even smelling it.... you're ruining the community for others and attacking people's livelihood with your misdirected hatred. Please stop it.

This is a nice sweet honey gourmand fragrance. It’s very similar to 18.21 Sweet Tobacco Spirits which is a honey fragrance that actually contains no tobacco note. If you have 18.21 this might be a bit redundant even though it is done better and is smoother. Use up your 18.21 before purchasing this one. Oh and this is more expensive but worth the cost if you only own one of the two.

@will_i_smell, I completely agree with you! I had some concerns with shipping an order overseas and messaged him before I ordered (I live outside of the US) and he made sure that it reached me in top condition and kept me informed all the way. Beyond just great service and a really kind man who goes out of his way for his customers.=)

Also, I would love to add that one of the frags I ordered was Aurum and it exceeded my expectations (I love gourmands and I am picky about which scents I like on myself). It's sweet, refined, deep, warm but never becomes sickly-sweet on me (even though I like very sweet scents when in the mood for them). :)

Straight up Raw honey with a slight cinnamon undertone. The honey is very prominent all the way through. Nearest fragrance to it is guerlain tobacco honey. Both quite similar There's no doubt that this is a quality product using top ingredients

definitely a drippy sweet honey fragrance, however its a like not a love for me because it reminds me a tiny bit of those honey lemon halls. I guess it comes off medicinal to me because my mom always got the lemon honey flavor cold medicine.

This smells like honey and I'm not sure I would wear it enough to justify a full bottle, but Zaharoff has some gorgeous bottle designs and I would consider getting this just to have that bottle.

I love this. It is very similar to Kilian back to black. Try now and thank me later..

Holy smokes, I'm literally covered in honey. This is crazy

im from new zealand how do i get this thing