Boldly Seoul

I really want to take my time to leave this review because this was a blind purchase and all the reviews I saw online left me a bit confused, since I don't have a lot of experience in recognizing scents (aka, I had no idea how mimosa smells like). I tried all the other scents of this line in store (sprayed on myself and sniffed the whole day), and the one that I liked the most was Elegantly Tokyo - and now, after trying Boldly Seoul I can see come similarities between them (both are clean and soapy) and understand why some people said that those two were the most appealing to them. Now, in regards to the scent itself, I don't really like the opening, in my opinion is a bit too floral for my taste, but 10 minutes after it's on my skin it smells like spring, more specifically an afternoon sunny spring day sitting at the park. It's not the type of perfume that will wear you, or a type of perfume to make a statement. This is a perfume that I wear for myself, when I want to feel happy, slightly nostalgic and carefree. There is also something vintage to this perfume that I can't pinpoint what it is but I oddly enjoy it.

I love perfume and this one - Boldly Seoul - is a great example why I love perfume so much. I wasn't - into this last year. I didn't 'get' it. I had an untrained nose and I thought - certain things were beautiful and wasn't sure why other scents were. I love Boldly Seoul now and I'm so proud of myself for growing into this. This scent has subtle layers and I'm enjoying them so much now. It's delicate and there is some powdery, but it's floral and it's squeaky clean at times, and it's just - beautiful and bright and it feels comfortable and comforting. Can't describe why, but that's why perfume is so amazing. It's subjective. It changes. It brings a vibe, it brings a mood. For me, now, Seoul by J Malone for Zara is - progressive, modern, female, strong, gorgeous, delicate but unbreakable. A gorgeous combo - right now my number one favourite - during this winter season - is Creatively Shanghi with Boldly Seoul - both Jo Malone for Zara. I really hope these two aren't discontinued - I don't see them today on the Zara Site, I hope they restock soon.

What a beautiful, gentle perfume! And I don't say that to mean weak or light, I mean if this perfume were a texture it would be the olfactory equivalent of the word GENTLE. It feels like I'm smelling the light ruffles of a feather or even the fluffy mimosa pompoms that's in the notes. There is a very mild (and I mean really mild) sweetness as well as some powdery touches (thank you violet!), but neither one of them takes over: those two are just there to make sure the fluffy florals stand afloat and don't crumble. I can see the resemblance to Jo Malone's Mimosa Cardamom, but only in style. It's like two Impressionist paintings using the same colour and same canvas size and medium, but different images. You know when you touch a sweater someone has just taken off and it still has retained their body heat in the fabric? That's what this perfume makes me think of. I love it!

Beautiful, beautiful, beautiful scent i love it so much but ABYSMAL sillage and longevity. The softest, muskiest, most powdery and delicate mimosa i’ve ever smelled. It smells so fragile, one of my favorite scents ever, but from the minute it leaves the bottle it evaporates and turns into a skin scent, and an hour after you can hardly smell it on you or on clothes, no matter how much you may overspray. The Mimosa & Cardamom by Jo Malone is way too cardamom heavy compared to this, which sadly is a note that doesn’t agree with my skin. Will forever be looking for a dupe in this scent profile with better longevity.

I’m crazy over this and JM Mimosa Cardamom. The violet in Boldly Seoul is equally strong with mimosa. All of these times I tried to remember what perfumes they always remind me of because they smell so familiar and comforting to my nose. I finally figured it out just now. They smell like some perfumes that I own and love: vintage Heavenly Dream Angel Victoria Secret (the same purple-ish clean scent and comforting mimosa with powdery drydown), Eau Perfume Au the Bleu Bvlgari, Kenzo Flower, and Firenze Enrico Coveri.

Boldly Seoul Jo Malone for Zara is powdery, there is a sweet mimosa flower underneath and I do smell this sitting on a base of musk. It's gorgeous and clean. I feel it took me a while to fully appreciate the delicate simplicity of this scent. It blooms after a few wears, at least for me. When my nose began to recognize these notes, I fell from like to love - an appreciation, depth and understanding. I love you Boldly Seoul - you make me pretty and delicate!

This smells very nice and clean, like freshly laundered sheets. My SIL smells similar to this, and she said her signature scent is Prada Candy (which I've never tested.) I'd love this as a linen spray, but maybe I'll buy the candle, or the EdT to use at home. After sitting on the little paper sample for a week, the drydown smells similar to JHAG's Pear Inc., just minus the pear. I assume it's the musc - beautiful, clean and addictive.

This is a great "clean girl, fresh out the shower" kind of scent. It's fresh and clean, a little soapy and perfect for spring/summer daytime. It's a safe everyday perfume as it's not overwhelming (if you don't mind the mimosa), suitable for work/school. Kinda reminds me of baby products. The only thing that is bothering me is that it's not very longlasting and I catch myself bathing in it every time.

Less is more. How can only three notes creat such a masterpiece of a perfume! The violet is dewy and powdery while the mimosa lifts it up a bit with faint sweetness. All of this on a base of musk makes this such a well blended, beautiful, sophisticated and unique perfume. And it’s a compliment getter for sure! I have to stack up on these in case it gets discontinued. Want this in my staple forever!

Fluffy pollinated mimosa and clean powdery violet. So so pretty! I keep the 40ml bottle in my purse to spray several times a day since it doesnt have a lot of projection. I love the opening, so I enjoy spraying it. This is a favorite. I do wish it performed better, but for the price I'm not mad at how much I spray it. To me, the scent is backup bottle worthy. Perfect fragrance for workplace.

People who claim that this smells like Mimosa & Cardamom simply because it has the Jo Malone name need to remember that a) there is no cardamom in Boldly Seoul and b) most Jo Malone fragrances, including M&C, weren't created by Jo Malone. If anything, this smells like a dupe for Ananda by M.Micallef to me. Soft, a little powdery, comforting.

It's mimosa with mimosa on mimosa and some powder. Amazing for the price, however not for everyone. Pretty decent longevity of around 5h. No violet - or maybe almost no violet, but let's be honest you gotta look for a violet here to find any. Yellow and powdery. I wear it to the office, yet somehow it smells of holidays. And baby wipes.

Yellow flower, decent longevity compared with other Zara fragrances. For the price - cannot complain. I like mimosa and this one is made well. Yet, would recommend it to smell it before purchase - it is pretty tricky on the skin. Overall good value for the price and for me, as a yellow flower fan - nice thing for everyday.

Sweet, fluffy clouds to drift away on. I adore mimosa, although sometimes it can activate my allergies, as in the case with Mimosa Tanneron. This fragrance is pure bliss with a calming effect for me. The violet adds a solemn loveliness to the composition. It makes an excellent pillow spray too.

I got Boldly Seoul on sale and it's such a comforting scent! I love it. Unfortunately it doesn't last or project, making it a very intimate scent. I spray my pillows with it because it's such a nice smell. I think it works for layering but overall it really doesn't last :(

Amazing mimosa fragrance, in a refreshing, breezy and very enjoyable way! It’s a totally unisex frag and my colleagues just love it!! Most of the Jo Malones from Zara have been absolutely fantastic, I love this entire ‘Zara Olfactive’ collection... Gotta get them all.

Je préfère largement ce parfum à "Mimosa" de Fragonard. "Bodly Séoul" est beaucoup plus doux, crémeux, il accompagne ma journée avec douceur. Il ne ressemble pas du tout à "Insolence" selon moi. C'est une belle réussite pour moi, ce parfum me met dans le bon "mood".

This is easily one of my favourites! Boldly Seoul is a beautiful clean scent that is perfect for any day. When I don't know what perfume is suitable for me today - this is my pick. Unfortunately it doesn't last very long, but I love it too much to care. :)

I love this fragrance. It’s such a quiet little gem in the Zara line, pure mimosa and a hint of sweetness. It’s currently listed in their Sale section so not sure how long it will be around but it’s worth a buy if you’re a yellow flower lover.

Pretty and velvety EDT for under 20 bucks. Perfect product in my opinion. I ditto what has already been described. A creamy mix of Insolence and baby products. The best Malone Zara. A light and carefree, citrus-free summery Guerlain impact.

I just adore this scent! This yellow floral is just so bright and happy! It leaves a smile on my face everytime I get a whiff of it. It doesnt project, but it lasts quite a long time as a skin scent.

Whoever said this was almost almondy was spot on. This is the scent I've been waiting for, something close to the skin yet long lasting, fresh, nutty, and unisex. Grabbing a full size asap.

I didn't expect to like this at all, but it's become one of my favorite Zara perfumes. Very soft and powdery. Reminds me of the Alverde products lol. Doesn't last long

Very soft, but very beautifully made. No harsh dry down like a lot of Zara fragrances. I use a lot so I might have to buy the bigger bottle!

This reminds me “drole de rose” by L’artisan Parfumeur. Powdery candied violets. Charming!

Ethereal fairy scent😍 beautiful and quite long lasting. My favourite from the line ❤️

This is a beautiful fragrance sweet violet very expensive smelling and long lasting

I was looking for this kind of fragrance. On oily skin stays for long period.

While I think that this Zara Olfactive line by Jo Malone is good overall, Boldly Seoul is one of my favourites. A soft, powdery floral scent, it is a simple yet beautifully-formed. Violet and mimosa are two of my favourite notes, and they work really well in tandem. BS is a soft, intimate, natural-smelling take on this accord. Floral but not too sweet, fresh but warm and well-rounded, it is subtle sophistication in a bottle that belies its price point. BS opens with green violet that becomes more powdery as it progresses. Hazy mimosa follows, adding powdery softness. It isn't too sweet - more pollen-y and floral. There is a slight green undertone too, complementing the florals and bringing them to life. It smells natural. It becomes softly musky as it dries down, with a slight underlying amber warmth. Sillage is intimate and longevity is moderate. A feminine springtime scent, BS is a soft, powdery floral that is natural-smelling and nicely balanced. Subtle and sophisticated, it reflects the city of its theme better than most from this line. It would be a love for me if it had better projection, but at this price point, it's a small complaint. A great option for people who favour discreet but well-rounded florals. 4/5.

The opening is a powdery violet bomb on me, but the dry down is very pleasing. Fluffy musk and soft powdery florals. On me the mimosa comes through pretty clearly. But I agree with one of the below reviews, there is a slight fruity aspect to the dry down, but very understated. It's a very likeable, clean, soft, feminine, inoffensive kind of daytime fragrance, appropriate for work, school or just to feel clean and cozy at home. Albeit safe and understated, it still has a kind of unique character. At least I don't have anything quite like it in my collection yet. I do think this may have signature potential for some. Projection is rather timid. It's an intimate fragrance for sure. Longevity however is not bad at all on me. In cooler weather it sticks up to 6 hrs on my skin and until the next wash on my clothes. I love the presentation too. The minimalist bottle comes in a cream colored cardboard box along with a neat card that has the print of what I think is Gyeongbokgung or Gyeongbok Palace in Seoul. All over, sure it being Zara you can't expect an upscale type of blend, but for the given price this is great imo. Strong like from me. I'm tempted to try one or two more fragrances from the line.

I got this today for sale at Zara, and I enjoyed it as I found it to be a fun new scent to try, especially as I usually don't use sweet and floral scents (Only Drop D'Issey, which is amazing). However, as I brought it home, I find the scent right from the bottle to be a bit too strong. I also think it is a bit too strong in the start, but as it develops on the skin, I think it smells a bit similar to Libre by YSL. It is then a lot more tolerable for me, and I really enjoy the honey-scent. However, I have yet to smell the musky notes, which I personally wish were a bit more prominent, as it would make it a bit more balanced. This is not a scent I will constantly wear, but I do want to try out new scents (as long as it is NOT rose-floral) to enjoy and perhaps combine with other scents. I do however believe that this can be a match for many women out there. I prefer more unisex scents, but it was still worth a try!

Bought the rollerballs and relaced the rollerball with a spray. To begin, was Mimosa and cardamom my first real fragrance purchase, and has become my favorite. This is not a dupe at all. Boldly Seoul smells like young flower stems and petals slightly crushed, without any sweetness. I get an image of small flowers in a morning field speckled with dew. The Drydown becomes slightly creamy. Was excited to see how Jo Malone scented Seoul, as someone who is Korean, and I feel it is fitting. If you like florals, this is a good innocent, simple one to have in your collection. I could see this being used to layer or wear in an office. Very inoffensive and light. May pick up a bottle soon.

This is an amazing mimosa fragrancefragrance. It has an intricate and elegant smell that is quite light. It's great for casual wear, whether you're going to the gym, shopping, or the office. Zara and Jo Malone did an excellent job with the Vibrant Cities collection. The only issue is that Zara discontinued Boldly Seoul a few months ago, and now the remaining perfumes have gone on sale and sold out incredibly quickly. As a result, I had to purchase my perfume from eBay, and it was quite expensive - £40 for 75ml. I hope Zara will bring it back. I tried new lines and was not impressed by the latest offerings for women. Looks like Zara is back to making cheap perfume.

I've tried this a few times as part of the discovery set. Might be contrary to some of the opinions here but I like it. On my skin, the initial impression of this scent is soft, mildly sweet, gentle and powdery. Then the mimosa starts peeking through more, and the green notes from that become more present in the scent. Not in an unpleasant way, and almost slightly grassy? It then dries down softly and a bit soapy, but also becomes even sweeter than before. I found this pretty unoffensive, except maybe the drydown was dancing on the borderline of being too sweet. I still like it though. Have considered a full bottle just as a clean spring scent.

This one is a real shape-shifter on my skin. Sometimes I get tons of fluffy yellow mimosa with an almost pollen-like feel to it and a bare touch of honey and greenery. It's light, golden and summery. Other time it's a sweeter violet with a soapiness to it, clean and fresh. It blossoms in warmer weather, gaining more lasting power and presence. The dry down is a soft musky scent that has a clean and calming feel to it. An unusual but very wearable scent. I prefer the times it's more mimosa-heavy, but I'm glad to have this in my collection. It's not like anything else I own and it's a great option for summer.

Pretty and light. The green-floral notes are like the fresh smell at a florist's. Violet is normally not for me but here it's so light and fresh and it's almost like there's a discreet iris too. The mimosa smells natural, powdery and not sweet. The scent is slightly warmer in dry-down when a light musk comes forth and maybe a hint of tonka? A soft, elegant and discreet fragrance. It fits my chemistry and is a bit more of a skin scent on me. If I use it as a bedtime scent, it's still faintly there in the morning. This is a subtle fragrance, a gentle mimosa whispering a spring greeting.

I have the og version of this in a rollerball and absolutely love it for spring/summer. It's a soft, yellow floral scent and on me it lasts all day. I was hoping to get the full size bottle, but I guess its been discontinued. Today I was on the Zara website looking through perfumes and saw Boldly Seoul was there. The notes were listed as bergamot, mandarin (top), mimosa, pear (middle), heliotrope, musk, ambrette seeds (base). I'm interested to know if anyone else has seen or smelled this new version and how it compares to the original.

Blind bought it - so far I am not sure what to think of it. It is a photorealistic floral scent, which sometimes smells like honey, and other times like a bouquet of lilacs on my skin - similarly to A Drop d'Issey which was overwhelming on me. Boldly Seoul is quite strong too. I don't know if I should keep it or not and usually that is a sign that I should get rid of it (my goal is to have a perfume capsule collection with max 8 fragrances.. there is no place for scents I don't absolutely love).

A bright, yellow mimosa scent with other supporting notes in the background, such as violet and pink florals and a clean freshness. Smells uplifting. Didn't test on my skin, so I can't say more than that, but the yellow floral scent is photorealistic and makes this perfume stand out in a unique way. You don't see many yellow floral perfumes out there. Smell: 8 out of 10 Strength: 7 out of 10 Feminine For reference, I'm female.

For me, this is what i think Seoul would smell like. The city on a clear, bright, cold winter (or early spring) day after a rainy night. Cafe-hopping wearing a cashmere sweater and this scent. It smells very fresh, like pear. On me it dries down peppery and slightly floral. I usually wear much sweeter scents, but I love wearing this perfume on a sober, bright day. The perfume smells better after wearing it for a while.

Really glad I got this one, definitely my favourite from the Jo Malone x Zara collab. At first I was intimidated, because the sillage from the bottle is quite strong, as some other reviewers have noted. However, on the skin it's a really pretty and pronounced floral scent, with the mimosa and violet really working well together. Longevity was fantastic for me.

Mimosa smells like sun on your skin during summer. It is a very pleasant perfume mixed with guerlain powder smell quality of violet. So this is the most outstanding (in a different way) one out of the collection. If you want to have a sunny spring perfume that can be it. It reminds you of waterlily tea dress due to the freshness of the flowers.

very clean, soft and safe yellow floral scent. i disagree that it smells like detergent or powder. i can't get either of these scents. only yellow florals. i use this perfume when i don't want to work but i have to. at some point this scent balances my emotions. it lasts about 5-6 hours but it's a skin scent. i really like it.

I really like it. I blind bought a few fragrances from Zara recently and this is the only one which works with my chemistry and is actually wearable. It's nice, green, slightly powdery. A decent skin scent, perfect for bed or after the shower. I wish it performed a bit better as it disappears after a couple of hours.

As much as I want to like this, and I really do want to, there's one thing that has been happening with Zara fragrances, at least ones bought in my region of residency and that is: they are quite inconsistent in formulation and turn pretty quickly. This isn't meant to be mean spirited. Take it with a grain of salt.

Love this little violet, powdery, sunshine concoction! I use “Moringa” range from the body shop and this sits very comfortably with it. Excellent sillage for the price. Warming (slight honey note I detect?) and also smells clean and powdery without musc. It reminds me of “Misia”by Chanel!

Very muted skin scent. I wish it had more sillage and projection considering it is an eau de parfum. Still a lovely, comforting fragrance though. I can smell the powdery violet and slight brightness of mimosa. It is a great after shower, everyday scent.

Sweet and clean yet bold floral scent that fits its name well. The mimosa is strong but not overpowering. Low sillage (like most of the fragrances in this collection) but lasts a little longer than I expected. Good for a day out during the summer :)

Boldly Seoul is light, airy, sweet....with a dash of green! Sits close to the skin and is one I would consider more of a mood booster fragrance than anything else. It is a nice scent...but after I finish my bottle, I won't repurchase.

I hate the first sniff of this fragrance when I try on my skin, it’s a spicy bomb with something non-fresh. But when it’s dry down OMG it’s very very good for me! It’s violet powdery, with floral note. Safe scent but unique.