Fashionably London

When I first started my perfume journey and my collection wasn’t anything to brag about, this was one of the first perfumes I bought. I liked it but I wasn’t sure if I loved it, so I sold it and continued my hunt for a signature scent. Now years have past and I have tried thousands of perfumes and as my collection grew, I have found myself going back to where I started but with a lot more experience. At first I didn’t realize how much of a gem this perfume actually is... For the price, this is simply spectacular. You get a fantastic silage and the longevity is amazing. Considering this is a Jo Malone collab, it’s actually funny how good the longevity is, because even though I love Jo Malone, her perfumes are lacking in performance. This does not. Scent wise, this is not a dupe of Delina in my opinion. It stands on its own and just such a beautiful clean rose scent. To sum this up, I went from a like to a love. I just needed the experience to really appreciate what a beauty this is.

This is my most worn perfume nowadays. Great longevity, my entire wardrobe is smelling of Fashionably London for days since I put there my hoodie that was “introduced” to this fragrance. I saw few reviews with that statement, but for me this perfume is sweet. More sweet than rosy. I was testing and dancing around it a few weeks in Zara store before finally deciding on buying it. The first spray at home really disappointed me, I sprayed it on a cushion and got a terrible headache for the rest of the evening, the scent filled the whole bedroom and felt cloying and too musky which I don’t like. I didn’t touch the bottle for a couple of days after that but... miracle happens or maybe I was really not in the mood the other day, when I sprayed it for the second time I was satisfied with everything. It felt a bit rosy, acceptably musky and sweet. I heard people saying FL is fruity for their nose but wasn’t expecting the sweetness.

Fashionably London by Zara performs like an absolute beast on me honestly, one of the most powerful perfumes I’ve ever worn. And at this price point, it feels like pure magic. I wore it for the first time recently and received more compliments in a single day than I ever have with any fragrance, including niche ones. One woman even stopped me to ask if I was wearing Prada Paradoxe Intense! I haven’t smelled that version myself, so I couldn’t confirm, but it gives you an idea of this scent’s impact. This fragrance has strong projection and a noticeable presence it’s fresh, slightly sharp, and definitely not for everyone, but if it works for you, it really works. I’d say it leans more toward spring and summer wear, but it’s versatile enough for year-round use. I can easily imagine this becoming someone’s signature scent. All in all, for what it costs, it’s an incredible value.

People keep mentioning how this is not a dupe for Delina. No it is not - It smells like Delina Exclusif*** If you love Delina Exclusif, chances are you will love this too. It is similar to Zara's Rose Gourmand too (that one is a little sweeter though). It has that same kind of DNA though. I love it. It does smell Niche, in that it resembles some Montale/Mancera fragrances & Delina EXCLUSIF (Not the original Delina*). It does project pretty strong too. People will smell you in the room. Only need 2 sprays. It lasts a decent amount of time too for me - 8-9 hours. Lovely fragrance, but I am learning that it isn't that unique. Still though, the price is pretty good considering. I only hope that Zara stops raising their prices or I'm going to stop buying from them altogether (when there are amazing fragrances I can get at online discounters if shopping for lower priced gems).

I didn’t find testers for the perfumes I was searching in the Zara stores near me so I decided to blind buy some of them based on notes and reviews. Ebony wood was a miss (really bad on my skin) but this one is a hit. A gorgeous musky-rose fragrance! To me it’s not a dupe for Delina Exclusif. Yes, they’re both “rose” perfumes, but not the same. So I will not compare. I’ll just say this is a very strong and mature rose scent. It’s intense, round, superb! Like you enter a dark red rose garden in full bloom. Also, FL seems an unisex scent, but I definitely see it on more mature people. Though I wouldn’t place rose on top of my favorite perfume notes, in FL I really like it. It’s blended really well with the citrus (that I don’t get) and the musk into an autumn-winter wonderful scent. It’s powerfull and also surprisingly long lasting. But I would’t recommend blind buying.

Oddly enough this smells more similar to I am trash by Etat libre d’orange due to it’s heavy musky woodiness take on jammy rose. I suppose if this was an expensive note, this perfume would’ve had as much notes as Mugler’s Angel which smells predominantly like patchouli. *Sillage/projection was remarkably strong even an hour later. * Longevity (on clothes) 8++ hours it’s insane. (On skin) 4-6 hours depending how your skin chemistry is and skin type. This deserves more note description and it has niche quality to it, it opens up as mysterious dark rose and it smells softer and mellower as time goes by and faded with creaminess to its end. A beautiful perfume for the price. *Initial spray impression top note: Pink pepper, bergamot, musk *Middle note: myrrh, musk, tonka bean, rose (jammy rose), iris *Base note: myrrh, rose, musk, iris, bergamot, akigalawood

I have bought 5 perfumes in the last month. Although it is not a very normal behavior for others, I have such perfume attacks during the seasonal transitions. Moreover, I have allergic asthma. I could never use Zara perfume before because it made me cough and stuffy nose. None of that happened this year. I'm so happy because this year Zara is killing it with perfumes and I bought 3 of them. I never understood why Delina was such a hit. When I first sprayed Fashionably London, I thought "Delina clone!" But it's not. It hit me like a ton of bricks... I think it's the scent of freshly cut rose, sugar and musk with a leather note that makes it so striking. Very long lasting on both skin and clothes. You don't need much spray. Despite its fresh opening, it should not be used in very hot weather.

I am obsessed with this fragrance. Absolutely nuclear, the silage and longevity are outstanding for a Zara fragrance. I’ve never smelled Delina from PDM but you could tell me this Zara fragrance was £200 and I’d believe you. I had to ask a female colleague what she was wearing after smelling it in other places. I would 100% wear this as a man but it’s very popular with women in the UK just now and although unisex (which I do agree it is) it leans slightly feminie. I need need need a slightly more masculine version of this. Reminds me of: Argentina - Memo Paris Cullinan Dianind - Thameen Black Meisterstuck - Montblanc (for some reason) Any other recommendations for similar scents that lean more masculine?

I bought it because of the affordable price and recommendation from an influencer on YouTube. Didn’t smell like anything special but I decided to give it a go. Of my god! It is crazy how many compliments this perfume gets me. On my skin it is beautiful, projection is great and it lasts around 6-7 hours. I own expensive fragrances and it is interesting that the cheapest perfume in my collection is the biggest compliment getter. Many people bought it after smelling it on me, but I would recommend spraying it on your skin before purchasing, since everything depends on your skin chemistry. It makes me feel put together and elegant all year round. I finished my 30ml bottle and will probably repurchase. 10/10

This is one of my absolute favorite fragrances. It opens up STRONG, I mean, frighteningly strong and it lasts forever. I have a decant of this--thinking I would take it with me in my bag, but there's no need to--sitting in a tin with other decants, and the whole tin smells like Fashionably London. So, don’t go ham with this one. Maybe three sprays max. The scent is a thick, musky rose. I have only ever smelled rose this gothic as an incense, so if you don’t like rose incense, you probably won’t like this. Based on performance and quality of ingredients, I highly recommended FL if you like strong, challenging florals. I’m bummed that this will be too heavy for me in the upcoming hot weather.

This is one of my most used fragrance, I have half the juice now and I am not sure if this is discontinued because I could not find it in the local Zara store here. I have never ever dented a perfume bottle or used a perfume as much as this, I have more than 100 perfumes in my collection. This smells soooo goooood. Heavy floral musky scent that is almost masculine leaning but still feminine, this smells like femme fatale (dominant woman). There are some things that I have done or experienced in my life while wearing this and every time i want to go back to those memories I just open and spray this perfume, it reminds me of those good memories. This holds a special place in my <3 .

With Zara Fashionably London, the dry-down is where the real allure kicks in. After the initial burst of rose and bergamot softens, what lingers on your skin is a beautifully warm, slightly powdery musk intertwined with a hint of rich amber. It’s the kind of scent that feels both intimate and effortlessly elegant, like a soft cashmere scarf brushed with just the right amount of vintage charm. People won’t just smell rose—they’ll sense a creamy, musky warmth with that subtle ’80s vibe, sophisticated yet cozy, as if you’ve layered a modern floral over the confident backbone of a classic. It’s the fragrance equivalent of a knowing smile—familiar, intriguing, and impossible to ignore.

I had high expectations of this one because of all the positive reviews. I’m not disappointed, but I’m also not blown away. It’s good value, it feels like high quality and the projection and longevity are very okay. The scent is pleasant, but not complex to me. It’s a musky rose. I don’t get much of the bergamot, but that’s fine for me. It’s nicely balanced between the musk and the rose. It’s a pleasant, fresh, green kind of rose. Not too overwhelming, but perfectly pleasant. It’s a similar kind of rose to Zara’s Rose Gourmand to me. Unisex. Likely good for layering. Simple, basic, non-offensive. Great for what it is, but not unforgettable. Not a masterpiece of perfumery to me.

Amazing perfume, it smells way more expensive than its price point. However, as all other perfumes made by Jo Malone, longevity is short on skin, a little bit longer on clothes. I don't know if it's just me, but everytime I tried a perfume by Jo Malone even in duty frees, they all disappeared form my skin within 2 hours, and I always hydrate properly. I wanted this one for a while, so I bought the 30 ml version that I always take with me when I travel with a backpack. It's really heavy on rose and I think that a man can easily pull off this perfume too, so if you're into very girly soft rosy perfumes, this is not for you!

So beautiful, and as accessible as a Zara perfume what's more ! It's got a bit of a synthetic vibe, but not as much as you'd expect from the brand. It's a clean and peppery rose, refreshing, tender, but with a metropolitan character to it. Sophisticated, with great longevity (though faint projection, it's as intimate as laundry). That's what an accomplished young woman smells like, or more so the trail she'd leave around her bathroom sink. Edit : The dry down is definitely too masculine for me. And it lasts about 3 days on fabric ! Unfortunately, as beautiful as it is, it's quite unpleasant to me now.

La première fois que j'ai porté ce parfum je n'ai pas apprécié. Je le trouvais masculin, trop sec. Je l'ai laissé de côté et ai retenté 3 semaines plus tard. Je l'ai trouvé changé. Une rose citronnée en ouverture, une rose douce et épicée ensuite puis une rose musquée en fonds. Je porte ce parfum en toute saison . Je reçois énormément de compliments. Il ne peut pas convenir à tous. Je pense qu'il faut avoir un certain caractère pour le porter. Enfin ce n'est pas un dupe de delina. Ce parfum est unique à mon sens. J'espère qu'ils penseront à un coffret complet, gel de douche et crème pour le corps.

Zara is killing it with the affordable Jo Malone series. As someone who cannot afford all the great niche perfumes, I greatly appreciate the accessibility of these. This was my favorite from the cities line. Dupe or not the longevity is top-notch for the price. Definitely will last on your clothes more than your skin. The bergamot feels slightly bitter and sweet. That note makes it lean towards a clean freshie. The rose and musk move it to a more femme floral and is the body of this scent. The dry down is soft and sweet musk. The combination is nice and works beautifully in my opinion.

One of my favorite from Zara. 🫶🏼 Very classy and unique scent.Has a bit Delina vibe, but definitely not a dupe, as it is really a scent on its own. Dominant rose yet very musky. On my skin is quite long lasting, like 3 hours, on clothes even longer. Projection is also very good, I got a lot of compliments and definitely was noticable every time I was wearing it. Would pass definitely for autumn-winter but i did wear it even in summer. For people who love rose-musk woody scents then I would def recommend to give it a try. BUT its is not for everybody and not for blind buy.

I literally accosted a woman in a coffee shop to ask what this perfume was. She was unboxing it and gave herself a little spritz (maybe not the best idea in a cafe but whatever) and I could smell it and loved it. She happily let me take a picture of it so I'd remember. Went out and bought it. It's cheap but it smells very high quality. A lovely rose scent but with a bit more. It smells far more complex than what the notes would leave you to believe. I almost feel like there's something woody in it. And it lasts a long time. Well worth the very affordable price.

Remains my cheapest yet most complimented scent. People go crazy for this. Its a super sweet but fresh cut rose that has an aqauatic element to it. Doesn't pull to a powdery old lady rose and instead holds a modern feel. I don't understand the Delina comparisons at all. This is a much more heady, sweeter and thicker fragrance and is much more linear. Does not have the airy, princessy quality Delina does - however this gets me wayyyyy more compliments so go figure. Projects like a beast, and performs best in heat. Much have in my collection.