Florence Piazza Della Signora City Center

Beautiful masculine fragrance. Lovely bottle and good size. Love the name too :) Gave my son, he absolutely loved it. Very affordable for him as well. Wanted to show him at Zara he could buy a good fragrance with his still short monthly income because he was used to Sauvage or other expensive scents I gladly gifted him. But now it’s over. He’ll need to be an adult and pay for it himself. Thank you Zara! UPDATE: I bought myself a bottle. I’m addicted to it. Male perfumes have always been in my wardrobe and this one is absolutely unisex. Love the earthy and musky tones, it’s refreshing, superb.

I just bought this yesterday because I tested it with some friends and noticed it smells a lot like stronger with you, now today I tested both, the stronger with you and the Zara Florence on paper and clothes, I asked my friends and family which they liked more, all of them asked if they were the same, me personally I think smells the same, if you analize it deeply you can notice a little bit more fruity, but if someone smells you, they won't notice at all.

This has become one of my favourites. It’s great smelling and lasts 10 hours or so on me. Projection is moderate. The notes on Fragrantica., I don’t get any strawberry, maybe black pepper and maybe some woods. I get a lot of citrus and amber. It smells similar to Tumi Awaken but this smells better and lasts longer. It’s also only 20 dollars and a great pickup.

Bought a 90 ml bottle today for about €9. If you're on a budget, there's hardly anything better you can get for this price. It's kind of a strawberry twist on the original Stronger With You, just a tad fresher, but it's not a clone of "Only". I'd say it's ideal for teens on a tight budget and any fragrance lover looking for a deal and a bottle they can spray without a worry in the world. It doesn't last long, but keep in mind it stays on clothers for a while. I'd even say it's okay for any season, as it's surprisingly fresh. Get it for €9 at your local Zara and spray away. Incredible deal. Even for the original €13 price it's a steal. Way too good for the price. And no, it DOES NOT smell "cheap". For comparison - the Maison Alhambra Versencia fragrances smell cheap and sytnhetic, this smells great. Again, the only flaw, it doesn't last long, but feel free to re-spray as much as you want. It's €9.

I’m not sure if the new bottle comes with a reformulation, but I really like this one! The strawberry and black pepper come through right away and it dries down to like a dry, woody strawberry to my nose. Yeah it doesn’t last that long, but it’s a really nice bedtime/ evening scent as it is quite pleasant. I’m sure they reformulated it because I get a whole blast of strawberry, unlike some of the reviewers below. I personally wear it in the daytime, I think it has enough that it could be worn all year round, then again tho, that’s the new bottle/new juice. I just go heavy on sprays and I can still smell it a little bit throughout the day. For reference, my bottle is a clear bottle. The juice is a bit yellow and it had a big title saying FLORENCE and then below, in smaller text is the rest of the fragrance name. I’d definitely revisit this if you see it with this bottle type! Good stuff!

At least on their current packaging, they've spelled 'Signoria' right. The scent is sweet and non-nauseating, a watered-down sensation of what you'd expect from a more expensive designer house offering (a mass-appealing one). For comparison, when you spray on something that is both sweet and 'crystal' from a designer house fragrance, say the Burberry Hero EDT, you'll feel the chill, while on this Zara one, it is only hinted, and the source of coolness is rather far behind. Longevity-wise, 3 hours, like the Man Uomo. Actually, I bet both of them are from the same perfumer, who cleverly used notes far different from the original fragrances they tend to copy from, but created a similar vibe that an average person would think they don't deviate far from the originals. Bravo. PS: This one smells better in cold weather, and it can be cloy in hot weather. A good cheapie for Autumn and Winter!

I bought one of its siblings – London Saville Row Mayfair – a while ago when it was on discount. I don’t enjoy that one so much and basically only use it as my gym scent, but I’ve kind of just come to realize that iris might not really be my thing. When the July sales came around, I figured that I’d give this one a try, seeing as I don’t have anything with a strawberry note, and I got really curious. I have to say that I’m not blown away: this is definitely one of the Zara offering of lesser quality. The smell is good, and I enjoy it more than the London one. But longevity and projection is very much so on the weaker end. It’s a nice offering, but in my opinion, Zara has scents that are better than this one.

I got it with zara summer collection back in 2022, used it for fancier occasions and stuff till i got givenchy pi, which is designer[which means it lasts longer tbh] and good for fancier occasions. After that, i had a hard time finding the right layering mix and just approriate situation to where it. So i gave it to my greatest friend to finish the bottle. But overall pretty good. Tldr: inexpensive masculine fancier fragrance, stronger with you vibe, hard to keep after buying a designer frag for the same situations. Good cheap blind buy

I picked this up as a blind buy after a friend told me that it smells nice. I have to agree with her it does smell pretty good. The longevity is poor but performs decently on clothing and sillage takes a huge hit after 15 minutes. Good if you want to smell good for cheap and not explode a room with your scent.

ive already commented before but ugh this stuff just smells so good.. but its depressing how poor the performance is, like this is a beautiful scent and I just want to bask in it but its gone after an hour or two :(

This fragrance is wonderful for teens who are new to colognes. It is a great scent, and with its cheap price tag, it is clear of other cheaper fragrances such as nautica voyage and davidoff cool water.

This is perfect to layer with Spice Bomb Infrared. Giving it a freshness for late Summer. I found it hard to wear alone,but together they become a powerhouse.

You're not getting a much better smell at this price point anywhere. Longevity is mid but you can definitely afford to reapply this one a few times.

I bought a full bottle of this without sampling it, since it was so cheap. It's okay but not great, with a burst of dry strawberry that quickly shifts to a warm, sharp woodiness. Since I have SO much of it and feel meh about it, it's become my work event scent. It lasts long enough to leave me smelling decent after a multi-hour or even all-day photoshoot or conference, and since I already felt meh about it, I don't mind creating a permanent association between Florence-smell and Tiring Work Time.

I get a slight fruity hint behind the spiciness of black pepper. Again, the longevity is poor, just as ones in this city collection.

Starts more resinous and ends up like dessert leftovers, not inspiring.

smells just like a lighter version of stronger with you

Just purchased in Florence Italy today for $11.00 Euro's. Yes smells very similar to Stronger With You.(much lighter version) Must of sprayed 10 to 12 shots on my neck, Short lived even with 37 degree temperatures. Zara Fragrances great.....longevity terrible!!! Like the saying: "You get what you pay for" Buy the Armani.

Could you please tell me why the names of Italian places must always be MAIMED, RUINED, MOLDED in this way? Piazza della SIGNORA in Florence DOES NOT EXIST. There is Piazza della SIGNORIA, which is a completely DIFFERENT thing.

Florence opens as a generic fougere, slightly on the masculine side of unisex, but within twenty minutes changes completely to cozy and warm unisex scent. Through the wear it is mostly smoky woodiness and vanilla sweetness with limited freshness and fruit (I have to use a lot of imagination to sense particularly strawberry, though). Initial citrus and aromatic notes quickly are gone, giving just some fresh aftertaste from pepper. Then it fades away to sweet wood and some vanilla (cheap amber, if you will). Subjectively I quite enjoy it, however it has its flaws and is far from a hidden gem category. I wish that notes listed would be more pronounced. Projection is moderate if oversprayed, staying power is moderate and as a skin scent it lasts even up to eight hours. In theory this type of scent wears well in cold weather day and night, however this particular one is so fleeting that it works for daytime and every weather but high heat.