Laathani

This one’s a certified banger. I went home with a sample from my local fragrance shop, and before it had even dried down, I was already back at the counter. Turns out I wasn’t the only one. Sold out. Had to order it online. Let’s get this out of the way: Fragrantica’s note breakdown is incomplete. The actual note pyramid is: Top: Fresh Notes, Candied Fruit Heart: Oud Accord, Rosemary Base: Leather, Bakhoor Accords Laathani is niche-level quality with serious craftsmanship. It’s more expensive than your average arab fragrance ($140 AUD), but you smell the difference instantly. Super high oil content. Rich, thick, luxurious. Performance? Beast mode. Sillage? Beast mode. Longevity? Beast mode. You get the idea. Two sprays max. Room-filling. Lingers for hours, maybe days. The opening hits you with a mix of bright freshness and juicy candied fruit with a little citrusy spark, but never juvenile. Then the heart brings in this elegant oud and I usually hate oud, but here it just works. It doesn’t dominate. It adds depth and mystery without shouting. Rosemary and herbaceous notes weave through a smoky, incensey trail of bakhoor. I didn’t even know what bakhoor was, but apparently it's used in ceremonies, meditation and rituals. It is believed to attract angels in some cultures. Well, my wife cuddled up real close after I wore this, so there might be something to that. It smells masculine, fresh, and confident. Feels like it’s made for a grown man who knows who he is. Completely versatile. Date night, office, special events. It just fits. And while part of me wanted to gatekeep this hidden gem, I couldn’t help but share it.

Beautiful scent, quite unique to me, but "casual"smell in some cultures. At first I thought I was going nose blind, but then I sprayed it on my son. Laathami on one hand and on the other Kaaf. After hour maybe, laathani is almost completely gone. Must put nose on skin. On the other hand, Kaaf was projecting and his room was nicely smelling. So maybe it will change, but I don't believe it, so Laathani for me is not a keeper. Maybe I've got bad batch, don't know....scent I like a lot, anything else is big disappointment. Update: it became stronger and beast mode fragrance. So glad I didn't sold it. Luxurious fragrance, with great projection and longevity. I sold armpits smelling Kaff instead ;)

I got this recently and I own a few other AAM frags. Right off the bat a few points: very high quality long lasting and good projection nothing cheap about it great packaging and atomiser seems more pricy than it already is oud is sweet and subtle but has that middle eastern touch but not overbearing its got noticeable leather, oud and sweetness which work well together One point to note is if you already own Blue Oud by AAM, then you will find many similarities with it. At least for me it seemed that way. Maybe it will change character over time but Im really happy with this purchase. Worth a buy if you have nothing like it. If you have Blue oud....maybe try before you buy. I love me both.

Many people say that Laathani is a dupe for Imperial Valley, but after smelling them side by side, I would say Laathani stands on its own. It is smooth, well blended, lightly sweet, and subtly fresh. Compared to Imperial Valley, it is smoother and more mass appealing while still maintaining excellent longevity and projection. Laathani is not as fruity as some reviewers describe. Parfumo lists candied fruits as a top note, which may explain the initial touch of sweetness. Overall, it comes across as aromatic, dark, and fresh. If you enjoy Imperial Valley, think of Laathani as its smoother, more refined fraternal twin.

This one honestly feels like a better, higher-quality version of Imperial Valley. The brand doesn’t get nearly enough recognition, just like its older brother Ignite Oud. You’re basically getting niche-quality juice for pennies, and it lasts forever — even before maceration! Compared to Ignite Oud, I find this one way more wearable for everyday situations, while Ignite feels more like a “special occasion” scent. Nothing here is too loud or over the top — just a really well-balanced mix of quality oud, leather, and fruit that smells way more expensive than it is.

I don't know how fragrantica came up with above note break down but some of them are correct. Bakhoor is sweeter and smokier in an airy way. I can definitely see some dry sweet candied fruits in the mid and drydown. It has that woody feel as well. Pinnacle of niche but damn mass appealing. I can't ignore and have to state that the quality and blending here is in the best possible superior category in fact it's far superior than most of the expensive fragrances I own or did. Gorgeous fragrance for evening outs in any weather but gets better with cold.

Just got it. Not bad. On the case it says edp, but at the bottom of the bottle and on the side it says extrait de parfum :s Does not last too long on the skin unfortunately, but does stick on clothes. Had the October 2025 bottle delivered in December. Edit: spray some when you get the bottle and then let it sit for a week. Then the magic starts after that! Wow actually! Flipping mind blowing, stays for days on clothes. 10 hours in the office and 11th hour for a beer and still got compliments! This is going in my top 10

Bought another cologne and received this as a free sample, and even with the 2ml i got, it was very good. I did not pick up a very strong oud and it seems well blended as i often do not like oud fragrances. I felt it was sweet and had a tea, fruity vibe rather than just rosemary, unless this is just because i am not very experienced with knowing smells. But very good and lasts long and radiates well and is very versatile but maybe not for hot summer days because of its sweet, heavy notes

The fruity top notes turn this in to an all seasons fragrance. Its a little too sweet for me, but its still excellent. The incense is dialed back a little compared to Blue Oud, which is excellent, but this is quite similar. Both are absolute powerhouses in the performance department, but this one is stronger. I still ran 6 sprays though. Blue Oud is more my style with less sweetness and a touch more smoke. 8.25 and bumping Blue Oud to 8.5.

To me it smells somewhat similar to ignite oud. Also smells similar to imperial valley. Very good performer and smells extremely high quality. 10/10. Just so everyone knows fragrantica is missing most of the notes. There is way more to this than what's listed. I'd like to add that i now own 50 from ahmed. In my opinion they are the best house when you factor in price. Extremely high quality and every single fragrance is beast mode.

got this as a sample with other purchase. starts sweet aromatic for me and then turns into something beautiful! I am not into oud fragrances at all and very picky with leather. Like I am not a fan of Rasasi’s La Yuqawam’s leather note, but this is amazing, inoffensive and addictive here! very interesting and green sweet juicy woody dry down. not going to get a full bottle but really like this one!

I love mine! First impression! Easy 10/10, im very picky when it comes to fragrances and this one i love it so much!! i created this account just so i can leave a review! Can't wait to see how it'd smell after letting it macerate! Also the note breakdown here is Inaccurate!! Please look on ahmed almagribi official website

Laathani will definitely get you noticed. A room filler and I would go further that even in an outside setting everybody will know. A absolutely beautiful fruity bakhoor and oud and to my nose its bakhoor leaning. The smooth smokiness of the bakhoor is brilliantly executed in the perfume. Well done Ahmed Al Maghribi!

Honestly, people need to start using proper assessment before commenting or rating a fragrance. Someone said it's a common DNA but let me ask you. What made it common and where have you seen this DNA wildly replicated. There's no designer level to this fragrance, it's an amazing niche level unique fragrance.

Smells like rich person. I had Madawi, Gold version, Laathani is citrus and fresh version of Madawi Gold Projection and Longevity is very good Every one in my house loves it, even my wife and my sister I'd say Laathani is one of those top tier Arabian Fragnance The best perfume by Ahmed, in opinion

Was a bit concerned that my partner would be chased because it still left a trail at 10 hour mark. Not like the usual oud, the freshness does make a difference and make it fit for a tropical country too. We bought it from the shop in Dubai and fell in love quickly.

This is a fragrance I'd love to smell on my man. Very expensive, rich smelling, well blended, three piece suit type of fragrance. Very unique. Actually prefer it to Ignite Oud which is also top tier. But there's something about this one. Niche level quality.

I highly suspect those who compare this to Imperial Valley, they got a fake IV. This is fresh sweet bakhoor while IV is fresh leathery with zero sweetness. I got a fake IV at some point and that was similar to this. But real IV not at all by a long shot.

this is absolutely top notch. That candied fruit perfectly meshing with an aromatic oud. Absolutely stunning 🔥 this is my first AAM, I’m extremely pleased. Performance is fantastic too 💯 Stop by my TikTok for some fragrance content: nerolicannoli

Number one Perfume with beast mode performance and its smell is amazing and silage is awesome it can fill the entire room with single spray and smell is beautiful. really blind buy for winter fall and nights .

I’ve just unboxed it. So classy. A rich oud and rosemary aromatic scent at first. I will update about the base notes later. It has an amazing sillage But it’s not loud as much as Marj.

not as loud and suffocating as imperial valley. it feels more mature with a slightly fruity note. the dry down smells of incense and bakhoor. definitely not a daily type fragrance...

10/10. Quality, Value, Smell, Year-round, any occasion. Sweet, rosemary, incense/bakhoor, leather, vetiver. Signature worthy. Don't over spray. Gets compliments.

Official Notes: Top notes Fresh Notes, Candied Fruits, Pink Pepper Heart Notes Oud Accords, Rosemary, Bakhoor Accords Base Notes White Amber, Vetiver, Musk,

This is absolutely insanely fantastic. I doubt it smells the same as hawas fire. It's incredible. Immediately the greatest fragrance in my collection.

This is so easy to enjoy it should not be a soul that dislikes this. Fresh, spicy, aromatic, Oud seriously a dumb reach I love it.

ITS SIMILAR TO IMPERIAL VALLEY GISSAH AND BIT DIFFERENT BUT GOOD SMOOTHNESS AND GREAT QUALITY

My plug said I smelled really good, I haven’t had higher praise.

Laathani is a Niche level oud fragrance.... its unique. 10/10

Lathani is an absolute BANGER. Ahmed Al-Maghribi dont miss.

Truly beautiful scent. Has some luxurious feels to it.

It’s a really good perfume, i just loved it.

As soon as i sprayed, it reminded me of Zara Red Eclipse. A few days later i went to Zara and seizing the occasion, i tried Red Eclipse again, concluding that the two scents share a simillar sweet suede smell but Lathaani is of course a much much better offering. Laathani has a continuous freshness that lasts for a long time and not just the opening. Not sure how bakhoor should smell like, but Laathani is not smoky as i expected. Rosemary is the note that pops up. At first i wasn't very plased about it, especially the longevity. But i came to realize that it lasts for a whole day on clothes. It is very dense (45% perfume, according to the packaging info) and i think on first wears i tended to go nose blind very early. After a month of owning (and weared at least 10 times), i find that the freshness is long lasting and i keep on getting whiffs of it at least 4 hours later. As for the oud enlisted here, i believe it is just the general dark mature vibe of the perfume. There's no stinky oud here. Also the candied fruits note is not something syrupy or sickly sweet. Generally it is mature, fresh, reliable, safe and pleasant. Nothing offputting or super original.

Gorgeous bitter-fresh oud and bakhoor scent. Fairly linear, but given it's very high concentration, it has incredible staying power, especially on clothes. This scent was clearly designed to smell stereotypically Middle-eastern, but given it's relative freshness, it does have some versatility. Its projection is somewhat tricky, as to my own nose it sits fairly close to skin, but I would not be surprised if my environment would be on a different opinion. Still requires some full wears to have a realistic picture on its performance. What I already noticed is that it lasts way longer on clothes - again it is totally a Middle-eastern design, where heavily spraying your clothes is more essential. Nonetheless, very good quality for the price which comes in a decently designed bottle with a great atomiser (not like your obnoxious and plain ugly Lattafas, French Avenues, etc.). Also, it seems to be an excellent scent for layering - I will definitely try some more fresh fragrances on the top of this.

I Like this perfume for the price. The projection and sillage is decent as well..It is a very good perfume for the winter...can last easily 5, 6 hours on skin..The smell is kind of fruity and little oudy and spicy. But it is not like African Leather at all.. I think very blind safe if you like spicy, little sweet and oudy perfume...

its fresh aromatic bit of smoky unisex fragrance has good projection & 4-6hr longetivity

Notes are incomplete above. It has a candied fruit intro, mostly candied pineapples with some oud. Not a fan of pineapples, but then when it dissipates, it is a very solid one. Bakhoor, leather and amber, velvety I must say. I'm torn because of the opening but find the drydown very very elegant. Find it very masco.

It is a sweeter more wearable and less powerful version of imperial valley. Leans really masculine, so I wasn't a huge fan of it despite being a frequent enjoyer of unisex fragrances. Performance is alright, I get 6 hours of longevity and 1-2 hours of projection. Overall, 6/10.

The initial spray hooked me at first, giving this kind of fruity sugary scent, but literally 15 to 30 seconds later on my skin, I can't help but feel like it smells like a straight up baby. I'm not talking baby Johnsons powder/oil/shampoo type vibe. Like genuine 2 day old newborn. The fresh notes disappear so fast, and it then almost smells like a baby's mouth to me, and I have no idea why. Just isn't for me.

I got this The notes in fragrantica are very wrong and different from the notes of the official page of ahmed al mghribi Perfume is very sweet from the candied fruits and its smoky from the bakhoor incense their is also oud *Long lasting I get nose blinded by But still ppl give me compliments 8hrs later when i frist sprayed it last days on clothes

It's suger + oud ... Overhyped. I am not going to buy anything close to this DNA ever again.

The slightly sweet fruity and fresh notes in the opening work in perfect harmony with the vibrant and herbaceous rosemary - a crucial element in this blend imo - and darker notes in the base like oud, leather and bakhoor. Laathani blows even many niche fragrances out of the water in terms of scent profile, quality of the blend and performance - 44% oil concentration is crazy. As with other Ahmed Al Maghribi (and Middle Eastern fragrances in general) this only gets better over time in terms of smell and performance so maybe a bit of patience if you are not wowed immediately after the first sprays. It's an instant confidence booster and will get you a lot of attention and compliments when worn with the right attitude; this specific scent profile isn't to everyone's taste, but nobody with a properly working nose and brain will doubt this a very high quality fragrance when they smell it in the air. And people WILL smell you hours and hours after application, believe you me. Scent profile: 10/10 Quality: 10/10 Performance: 10/10 Presentation: 9.5/10 Price: 12/10 (45 Euros for 80ml of highly concentrated niche quality? Immense steal!) As a reaction to some other reviews below me.. On the surface there are some similarities with Hawas Fire - which in itself is a perfectly decent fragrance -, but when you spend some time with both you realize that this is next level stuff.

AAM perfume trying for the very first time. Blind bought this for £50 ; thinking it would be unique. This stuff oud mixed with like lychee and ripe mango... Pleasant, but very common, I often smell similar scents with almost everyone when i go to at the mosque... 😁 The frag quality is so good that doesn't feel synthetic at all.. Just two spray room filler. Longivity more than 12+ hours on skin, more than 2 days on cloth 😀 The project and sillage is more than strong.... It is not suitable for summer. It's perfect for fall and winter as it contains havy things such as oud, leather and bakhoor with some sweet touch. Though the fragrance is common but I'm not disappointed with my purchase. If you're 25+ then it is highly recommended for you.

This really deserves a review, and that's the only reason I signed up. Right out of the box I sprayed it, and well... I had a cold, literally couldn't smell anything, and I could still smell this. And I quickly realized it was projecting a lot; after 8 hours of work, my colleagues said they could smell the fragrance from a meter away when I walked by. When I got home, I passed by my wife and she said the perfume smelled beautiful. After basically 10 hours. The next day I went out early wearing the same coat and literally only the scent reached my nose. It was like a beast right out of the box in my case. And I'm very picky about fragrances. Fresh oudy and spice, perfect for everyday. Trust me!

My brother was wearing this masterpiece to a wedding and he was by far the best smelling person there imo and he got compliments all day. It was the first time I was around another person who was wearing Laathani and it smelled absolutely magical in the air for hours and hours! I'm very glad that I still have 120ml (1.5 bottle) left and I don't think I will ever get tired of it. Tomorrow I will receive Ignited Oud and Summer Oud from AAM in the mail, I can only hope that those fragrances come close to Laathani in terms of quality of the blend and performance.

Just opened the box and my room is already full of the smell before even spraying waaw The packaging is 10/10 nice box nice dark bottle The first thing that come to my mind is BALANCE With those notes this fragrance could ve been a total mess but they manage to pull it off At The opening you get a fresh and some subtle sweetness quickly accompanied by a classy smoky and mysterious Oud giving the fragrance his personality I wore 2 sprays in high heat and I regretted it It’s strong masculine classy mysterious scent that don’t get enough attention imo

A striking resemblance to Gissah's Imperial Valley. It's got that signature wet leather-oud I'm quickly associating with Ahmad's fragrances. Imagine if Ignite Oud didn't have the passion fruit, or a more subdued Summer Oud. Very nice fragrance, redundant if you own any of the aforementioned.

Having the same issue exactly what Logihack described, mabye its a bad batch, because every other fragrance I use from the brand is beastmode. but its a bit of a dissapointment that Im not able to enjoy this fragrance as it is

Notes for this are: TOP: candied fruit, pink pepper, fresh notes MIDDLE: oud accords, rosemary, bakhoor BASE: white amber, vetiver, musk, leather Definitely unique, but more masculine...

Oh this is bad. I dont like anything about it, besides the longevity. Smells like you took a mens shower gel, mixed it with green spices and spilled it over your leather jacket.