Pure

Oh!! my pure perfume! About a decade ago, when i was in college, me and my close friend always gossiped and talked about two guys who always acted weird at us, very funny indeed. there one of the guy who always complimented me how good i smell, the other guy winked, smiling crooked at us and it was all hilarious to think now. when we go to computer classes we rushed by taking the notebooks, and busily spraying the perfume. when we entered the town bus, every person sitting looked at us with admiring smile coz of the fragrance. when we reach the class, girls always say "thank god pinchu has come, now we can smell something fresh" (LOL) how good those years were... I forgot the name of this perfume and it was a gift. I was disappointed when i ran out of it. Kept the bottle upto 2008 and I had to shift to capital city for my post graduation studies. The empty bottle was thrown away by someone while I was not there, may be a part of cleaning. Now, today I got my lovely juice back, my mind went back to 2006 when me and my friend wearing this perfume, showing faces (funny) and seriously discussing issues about those guys that have long since ceased to matter. I dont even know where they are now... About the perfume: Pure is pure perfume. subtle, clean, sophisticated, fresh floral vibe, nothing so close to the noted mentioned here. It smells deliciously fresh. Creamy soft perfume.I Love it a lot.

Alfred Sung Pure: Have just purchased a bottle of this perfume after reading all the reviews of it on here. Have Wore it now a good few times & I absolutely love Love LOVE IT & have received sooooooooooo many compliments from friends,family,work colleagues & total strangers!! Pure starts of with a refreshing Lemon/Citrusy blast,which then quickly turns into the most beautiful white flowers!! A stranger actually thought that I was wearing Estee Lauder Pleasures & when I said no I wasn't it's Pure by Alfred Sung I don't think he believed me lol!! Perhaps it does kinda smells a bit like Pleasures (both floral) but Pure is most certainly cleaner/fresher & Deffo purer!! Think of pure clean fresh mountain air in Switzerland,add a hint of fresh squeezed Lemon juice, & then some clean pure Crystal cold water from a mountain stream, then add freshly cut white flowers & mix it altogether!! This is deffo what Pure by Alfred Sung smells like To Me!! A certain shower freshness anytime of the day, & totally perfect for warm muggy kinda day's!! Has this beauty now been discontinued?? If so why?? As again it's another hidden beauty that deserves more than that!! Gorgeous Point Blank!! Love the design of the bottle, but have to agree about the awful cheap tacky looking top!! It really lacks any quality feel or expense!!

I think it’s been reformulated. Or I’m just used to stronger scents. I bought it originally sometime between 1997 and 1999. It was strong and very laundry detergent like. I actually wanted to smell it after reading in a magazine about it. A man commented that it smelled like mango and fresh laundry and he loved it on his GF. I’ve never really gotten much fruit from it, maybe a hint of some kind of citrus. I remember I had a friend who lived with us and she would always use it without asking which irritated me, lol. We loved it! I bought a bottle off Fragrancenet last year, now I get more of a lotion or clean vibe, not straight up laundry detergent. For me, it’s mostly floral (orchid and lily) with sandalwood and amber. I wish it was as strong as it used to be. In fact, maybe the cinnamon was more prominent before. Back then it was Pure bliss. I don’t think I ever went through a bottle as quick as I did. Now it’s a strong like, but still one of my favorites from the 90’s. If you like Noa Cacheral or BBW Magic in the Air, you’ll probably like this. This may even have more finesse than those. All similar perfumes.

My first thought was this is a wedding!! This is like a wedding in a bottle. One spray and you are in the middle of an all white wedding, from the flowers, decorations, wedding cake and the dress. That was my first impression when I experienced Pure for the first time. I went and researched Alfred Sung and sure enough he makes wedding dresses among other things. This man knows weddings. This fragrance is perfect, lots and lots of white flowers, I have never smelt anything so pure white before. Lasts forever, doesn't lose it's identity and yes it's perfect for weddings. I went and purchased another bottle, because even though I am not getting married (already am) it is also a perfect fragrance to wear to weddings or social occasions which deserve a little extra effort. This is a beautiful perfume befitting of the name Pure.

Pure is the perfect name for this fragrance! It opens with a zesty, juicy grapefruit-like scent (-pineapple and tangerine tango!). It is so fresh, clean, slightly soapy from the florals and sandalwood. This mouthwatering perfume delights me with its light, airy yet heady blend of spicy florals-almost candied florals. Peony and Orchid Blooms and Lily are tame yet noticeable. I do get that reference of an 'OIL OF OLAY' vibe!!! sooo clean! .Pure dries down to a smooth ambery and woodsy scent that projects quite well and from the compliments I recieve, the longevity is great! the muskiness adds some depth and sensuality to the scent and the cinamon is light but delightful! I am so Lucky to still own a full bottle. It is all about refreshing waterfalls, deep forest, lush woodsy trails and a post picnic midday nap ♥

I have A LOT of fragrances, and so it takes a lot to impress me. This one does, on a few accounts. It really is a lovely scent for the price, firstly. It is a fresh, green floral. No "cheap" to be detected. Lasting power could be better, but not bad at all.. Doesn't turn strange after a while. One of the few scents I receive compliments on. I would say it was a successful blind buy. Great for spring, summer. Office. The only criticism, and it was brought up by another poster, is the cheap cap. Mine won't even fit on properly, so the bottle can only sit on my vanity, and cannot travel. I can see that Sung Jewel resembles this scent, but is more green, less floral. Both are fantastic. So far i am really loving the Sung perfumes, one hit after another!!!

This scent is very fresh, clean, and well, pure. I am comfortable wearing this both in a tight classroom and in a patient's room. I've not had anyone comment that it was unpleasant, and I work with tons of people. Some folks are ill and quite sensitive to scent, so inoffensive is a big deal to me. However, "inoffensive" does not mean "boring". I feel clean and fresh wearing this, an I smell great, a combination of the just-right amounts of flowers, sunshine, skin, and clean. This is a winner!

I chose this as my wedding scent after doing some Youtube research...I wasn't even aware that Sung was known for wedding fragrances. Soooooo happy I made this choice for my special day. Sometimes I just open and smell the cap and smile. This is a simple yet sophisticated scent. Perfect balance of a clean, soapy, floral smell . A classic GEM!

I second the review immediately below. This is a very nice floral feminine scent. The bottle is ok but the cap is awful, both in terms of esthetics and function. Not easy to find these days. Mine's from the clearance perfume rack at SDM, where it makes an appearance once in a while; I've also seen it at Rexall (in Canada).

Loved this since I first bought it back in 1998. It is a unique fragrance. I had to smell it after I read in a magazine where a man commented that it smells like mangoes and fresh laundry and he loved it on his girlfriend. I love it too even though I prefer spicy and fruitty scents.

Pure smells how the bottle looks... soft, creamy, soapy, musky, pinapple goodness... it's subtle but lingers throughout the day. It's unique in my collection and a perfect, clean daily scent.

like putting on a crisp clean white shirt. feeling very put together and ready to take on the day. a great way to start the day. pleasant, uplifting, everyday scent.

I think that alfred sung never disappoints me with his perfumes....I am simply in love with his scents....

Soft very feminine enjoyable to wear. I can imagine someone I was hugging & thinking man you smell good.

i absolutely LOVED this! yes, the name says it all..it's so pure, fresh, clean, sexy scent!

Perfect spray all over to feel fresh and clean during the summer. My go to for ever day.

such a shame it's no longer available..why do all the good ones have to be discontinued!

I love Alfred Sung's "Pure" and will likely be done with it by the time summer's rolling around ; ) I have two other Sung fragrances (Shi, which I absolutely love and Jewel that I'm not too keen on). This is a light, green, citrusy, sparkly scent. When I first sprayed it, I thought...oh wow, it's a little screechy. But this was probably because I had just smelled something else that was more on the sweet and berry side, so of course, this would smell "tart". I just used it today and LOVE how fresh it is, particularly when it's had a few minutes to settle. It smells wonderful on clean, moisturized skin, and better on a top. It will last longer this way since longevity is weak. Sillage is moderate when first sprayed. I love the orchid note when tastefully done as is the case with "Pure". Orchid has a tendency to pack quite a punch in other perfumes I own, so I'm thrilled that it's so well balanced in Pure, given its combination with tangerine, lily, amber, and sandalwood. This fragrance is very appropriate for daytime wear including the office. It's inoffensive and by the time you get to your workplace, it will have dried down to something soft and pleasant. It will easily receive lots of compliments as others have mentioned, just because it's so clean. Just as I noticed with Shi and Jewel, I highly doubt I'd use this during the summer. I have a bad feeling it would become cloying/sharp/tart, so I'd rather enjoy it during the Spring and Fall/Winter months. If I encounter cooler weather in the summer, I may spritz it, but I think for me (and my chemistry), this is a Spring scent. As others have mentioned, goodness, the top is CHEAP and TACKY! I have to fool with it to get it to close properly. Next time, I won't buy the 3.4 oz/100ml bottle. It's easier to handle a smaller flanker since it's so smooth and oval/round in shape. This is a safe blind-buy and looks like a definite repurchase for me.

02-02-23: I do appreciate a Clean Girl accord, especially during the hotter months. I'm not opposed to floral notes that predominate among other complimentary notes. But unfortunately, Alfred Sung's Pure is a bit of a meh for me because of the Lily note. Of course, people really do experience scent differently: some of us aren't even able to smell certain notes when others can. I feel for people who sniff flowers and experience the smell of poop! For me the smell of most flowers ranges from neutral to lovely. That said, I've never enjoyed the smell of Lilies, which smell rubbery and unnatural to me. Alfred Sung's fragrances are well blended, so it isn't as though Pure's Lily note hits me over the head. But most people have indicated Lily is the strongest note of Pure, so I suspect that is the reason I'm not a big fan. Still, I recognize this is not an offensive fragrance. As others have said, as a soapy smell, it's kind of fancy. So I spray it on before going outdoors in the heat, hoping I smell fresh even though I know I'll break a sweat. 03-19-23: Not sure what's going on here. Maybe my scent detection nerve cells have changed over the last month? Or maybe the chemical nature of this juice has changed some? But this morning, I asked my partner to pick a bottle from my collection, and spray it on me without my knowing what it was. I had a hard time guessing, and I found it pleasant. When I finally figured it out, using a process of elimination, I was surprised at how pleasant I found it. Further, despite there being zero scent notes in common, I do detect a similar buttery DNA that I get from my Alfred Sung Jewel juice. I guess it makes sense due to similar accords, if not actual notes (see both accord diagrams if your interested). I really love my Jewel fragrance... and now Pure is really growing on me. Go figure... 🦋🧡🦋

I've had Pure for a while and did not even think to do a review about it. That is the invisible player we have here. There really isn't anything to gripe about. It's a clean floral, with a kiss of cinnamon-woodiness, and amber resin to prevent the white florals from going off rails. It smells like an office scent: inoffensive in close quarters, with a professional air about it. I'm not sure if the name Pure has much to do with the contents, but the scent has great environmental versatility and is fantastic layered with other perfumes, and I often do. For me, the squeaky clean gardenia can often crush my brain's sensory upload mechanism, and when paired with a softer scent profile, harmony restores itself, and louder tones become tolerable again. But for the price, there's not much to lose. I've heard the rumors that it was being discontinued, and more and more difficult to find. I don't know that struggle. Mine was purchased swiftly and easily. I desired ownership for more than just the fragrance. I wanted this initially for the release year, 1997. Yes, I'm that kind of ceremonial when it comes to things, especially perfume. Because of this reverence, the scent represents more to me than just fruity floral frugality. I associate it with a significant period of time in my life. Perfume is fantastic this way! Our on-hand time machine and transporter. As Dr. Seuss said famously, "Oh the places you will go!" And I like to follow that with, 'Oh, the places I've been!'