Beloved Man

Beloved Man opens with a grapefruit and black pepper spark, sharpened by soft resinous undertones that immediately set a warm, aromatic tone. The introduction is lively yet composed—spiced rather than sharp, elegant rather than aggressive. At its heart, the fragrance unfolds as a smooth aromatic–spicy composition, inviting and balanced, with a calm confidence that feels deliberately restrained. This is not the bombastic, room-filling Amouage many expect. The projection here is noticeably more measured: not a skin scent, but far from nuclear. It wears closer, more intimate, asking the wearer to lean in rather than announcing itself from across the room. Longevity, however, remains solid and dependable, anchoring the scent comfortably on skin for hours. The comparisons to Thameen Imperial Crown are easy to understand—there’s a shared elegance and polished resinous warmth that places Beloved Man in a similar refined territory. At times, it feels as though Amouage set out to craft their own interpretation of Terre d’Hermès; less mineral, more resinous, and filtered through the brand’s signature smoothness. The result may not be revolutionary, but it is quietly successful: tasteful, wearable, and understated in a way that feels intentional rather than compromised. Beloved Man doesn’t shout. It speaks softly and with very good manners.

The Guest review below was mine. It was a great experience to me when Christopher Chong, Creative Director of Amouage, presented Beloved Man at it's first global launch in Hong Kong to the attendees with simple words and strips of mouilette freshly sprayed with this fragrance. Within seconds, he suggested to the participants to have the fragrance sprayed on their skin as he hinted that fragrance could be a rather personal matter and it should be felt and experienced in person instead of following the boundary being put around it by others. On my skin, this fragrance had a very fresh and rather long opening of grapefruit and jasmine that was unique from many other Amouage fragrances that I had tried and/or owned. However, probably due to different skin/body chemistry, this fragrance opened quite differently on other participants. Consensus among the participants on Beloved Man were that this fragrance was rich and the notes were intense as the perfume volume of this EDP was 30% rather than the usual 20% in other Amouage EDP or lower in some other perfume brands. Without revealing too much about Beloved Man before more people can have the chances to personally experience this fragrance, I happily disclose that I am now a satisfied owner of this fragrance and look forward to wearing it more in the coming warmer seasons.

Great to see Amouage changing tack a little from bewilderingly complex fragrances with lots of spice and quite frankly odd juxtapositions. This is a little linear...One might almost dare to say a bit boring for them and their freshest outing to date. I like this sort of creative variation and use of different noses for each new release, it makes for an unpredictability and chaos which seems to be a brand theme. The opening of this fragrance is quite simply heavenly and taking the fruitiness to another level. The only thing I can compare it to is maybe something like millesime imperial, or Agua de Loewe EL for gorgeous fresh fruity vibes that are just devine. It has more depth than your normal fresh fragrance which you would expect from Amouage. Cedar wood and musk in the base highlighting the fruit with touches of saffron, spice and a little floral quality...it's lovely, lovely stuff. I remebered all that from one try so it definitely left a lasting impression on me. Now I'm not sure when this was released officially but It only just arrived the other week at Selfridges in time for winter when Beloved to me anyway is clearly more suited to the summer months...suppose that's not important. I look forward to trying it again...and maybe one day making it mine.

For my birthday i got a few testers of amouage and this was one of them. When i first sprayed it on a paper i did not know if i liked this one. The next day i sprayed it on my wrist and i found it a bit overwhelming in the beginning. but in a few minutes it turned in one of the best fragances i have ever smelled. My nose whent positivly nuts of the flowery musky and leathery smell folowed by the fruity smell that is a bit overwhelming in the beginning:). this is definitly a fragance you must try on your own skin. The next day i sprayed two times in my neck and that was enough.i felt good with it and gave me positive energy with a calming smell but please dont overspray this one or the whole room smells like it.for about 8 hours i could smell the fragfance myself and other people for longer got about 6 compliments that this fragance suits me well and people asked me wich fragance it was. This was the first time i have ever tried a exclusive fragance and i am gonna try more of them.i dont know yet if its worth the full price for a bottle cause i want to try it more but i am convinced that this is one signature worthy for me. Ps sorry for my bad writing :)

Beloved. A well deserved name, and it will always remains a beloved of mine. This one was my third Amouage after I started to get them. Sad that it looks like to be discontinued. At one point in time, and a while after I got it, it looked like everyone wanted to get it. Hence it became an expensive one among the other Amouages. Now, some people are downplaying it. I'm my opinion, without a real reason, and by comparing it, or describing it in way that makes me go and say: are we smelling the same thing? Also forgive my arroganse: where is you olfactory sanse? This one, together with Jubilation 25, are what I call, the romantic duo. Calming, balsamic, soft Aromatic in the dry down. Comparing Beloved to some designer perfumes is sacrilege since this has the Amouge signature all around it. I am not a guy who is looking after compliments, but this one gave me some unexpected ones. Why Amouage decided to discontinue it will remain a mistery for me. Beloved is in my opinion, a Jewel in the Amouage portafolio.