Platinum

This scent most closely represents Bleu de Chanel Parfum, not Bleu de Chanel or Bleu de Chanel Eau de Parfum. Platinum has a slight pineapple accord in amongst the bright fresh top notes that’s in common with Bleu de Chanel Parfum, of which overall certainly captures something of the feel of BDC Parfum, especially as it dries down. It’s almost ironic for the fact that Platinum was released well before BDC Parfum so it makes you wonder who’s copying who. I guess just an unintentional coincidence but there you have it. I think the greatest letdown for some however is the fact that Armaf completely misrepresent the notes for Platinum on their website of which the notes shown here on this page are a reflection of that too. The top in Platinum is very bright, none of which is represented here. You’d be better to look at BDC Parfum top and mid to get a better sense of how Platinum’s top to mid behaves. The rest of the notes shown here don’t really reflect the scent as a whole either, very misleading. Platinum does transform quite quickly from that bright top into a warmer mid and base and my call would be sandalwood somewhere in the mix with some very soft spices (maybe a super light nutmeg?), again presenting something of the character of a Bleu de Chanel styled scent. If you enjoy Bleu de Chanel Parfum, you really have to try this to decide if it’s going to be a good fit or not. But that is definitely the scent that most closely represents Platinum and not Lacoste L.12.12 imo - as some have suggested below which I have a decant of the Lacoste too, so feel qualified to say that. Also, I have a sample decant of Platinum from around 2015, one full bottle from 2016 and another 2022 full bottle, all from different sources around the planet and there is no difference between any of them - so all the assumption below about using this scent as an outlet for end of line Armafs is complete rubbish, ignore it.

I'd say quality is certainly as good to my nose as Tom Ford and Creed. Longevity is better than most Creed's and as good as Tom Ford's. Packaging is really top notch, but you can tell on one of my sprayers it kind of shoots rather than sprays, but the bottle is as good as anything I've seen. To my nose Platinum is a bright cedar type frag. That's what I smell. It's bright though, so that's where maybe there's a L'homme vibe someone is getting, but it's more like a really brighter type Guerlain L'homme Boise type scent, with something sweeter than that one.......better quality than the Guerlain as well.............like l'homme meets Guerlain L'homme Boise. After more wearing, I get an Aventus type development. It's not smelling like Aventus, but there is a sweetness to woods development that does in fact remind me of how that scent develops on my skin........the pineapple rich first 30 min - 1hr to nice birch sweet duration, except this is something else sweet to cedar with sweet. I get a vibe of similarity to Aventus, but with different notes, if that makes any sense. I will say that cedar isn't smoke though and some don't like that much woods. I can see if you don't enjoy that type note, this might not be for you. As much as I laud that initial sweetness, it really lays low into the cedar for most of the duration of the scent, like the pineapple fades into a sweet birch, this goes sweet cedar.

This is my fourth Armaf fragrance and I have yet to find one I don't like. I view Le Parfait and Tres Nuit as very similar to one another with subtle differences. CDNIM shared some of their green nature late into the dry down, so I was afraid all of their machinations would share this. Well, Niche Platinum dispelled that notion. The bottle is extremely classy looking. Heavy glass, faded to silver at the bottom. Quality. Upon opening, I could see the spicy, citrus and cedar vibe of BdC. Cedar bomb? Cedar bomb. Not entirely similar though. This one is more clean, without the incense and vetiver (a couple others as well). If BdC was stripped of all dirtiness, this seems like the likely outcome. I am a bit surprised to see no citrus of any flavor listed, there is definitely some there mixed with the cedar and amber. Fairly linear but not a bad thing. Smells classy and significantly more expensive than what I bought it for. I really like it. Longevity and sillage are quite good. Beware, though, this one is anosmia inducing. Everyone is still smelling you. I'd say perfect for spring and summer but this is sig worthy all year. Non-age specific and I think you could use this in nearly any situation. Very versatile. The only problem I have with this one (the same I had at the time of writing my CDNIM review) is that it's nearly impossible to find. Come on Armaf! I want to wear this one every day!

#1145 in my "Tour de Fragrance" I have the Armaf Niche "Black Onyx" (similar to Clive Christian "X") , "Oud" (similar to Serge Lutens "Ambre Sultan"), "Sapphire" (similar to Paco Rabanne "Invictus") and "White Diamond" (similar to Lacoste "L.12.12."). This and the Black Onyx would be my top picks thanks to the myrrh notes. White Diamond I like least. Not a fan of Lacoste or anything they've created. Their stuff always smells like something you'd use to treat a cold sore (which reminds me to donate the White Diamond to the men's shelter). Comes off like CK Euphoria to my nose. If you made this a tad spicier and added an Iris note it would come off very close to Amouage "Interlude Black Iris", which is an all-time favorite for me. In any case, this scent is very nice, with acceptable longevity and projection (makes it to lunch and beyond on the skin, but mostly as myrrh). Car pool, elevator and small office safe. Appropriate for a dinner date. Inexpensive. I love it. Even though they are designated as women's fragrances I will eventually acquire the other "Niche scents" for a girlfriend: "Peridot", "Pink Coral", "Red Ruby", "Purple Amethyst" and "Gold."

This is a sexy modern scent. This reminds me a little of YSL Eau Sauvage Parfum with that huge blast of myrrh.. This one is a bit sweeter with zero green earthy vetiver. This has no green in it, instead it's got a silky smooth cedar wood mixed with spice and sweet, resinous, warm amber. Fiarly thick and heavy for the evenings, although you could go light on the sprays for day time. Excellent date scent, excellent projection and longevity. Overall this is a super super good scent from Armaf. Also the opening smells like a candy for a while, and then the Amber, Myrrh and Labdanum dry down with a little patchouli shine through. It's not something I'd recommend to a teenager, but it's good for a sophisticated 22 year old and up kinda gent. Can be used casual for bar, or dressed up.. very versatile.. just not a freshie by any means. Also I should just mention, this screams MODERN.. this is not an old man scent.

This is my father's signature scent. He's been wearing for almost 6 years and it's definitely less potent than it used to be. I mean, really watered down. I gave him his first bottle and it used to be a beast but his last 2 bottles were considerable weaker than before. One day he said to me "Could it be a fake bottle? because it doesn't last or project as it used to". So, the last time I bought Platinum for my father was in 2022 and I don't think I'll buy it again. Sadly, I can't find something closer to Platinum. None of the "It reminds me of" are even remotely similar.

Beautiful rendition of a signature worthy scent that can be worn on any occasion primarily suited for spring and summer. Professional presentation with extremely higher end packaging. To my nose smells very similar to a cross of Bleu de Chanel and YSL L'Homme with a decent longevity and sillage. Don't pass on this beauty which is definitely a high end ARMAF offering!

Sweet ambery spicy freshness. Huge performance. Smells absolutely different then the notes would imply. Resembles sweeter version of Azure Lime by Tom Ford.

This is one of the best Armaf has in its line,it smells like a fruity smoother dior sauvage,its a 10 out of 10 for me with amazing longevity.

I blind buy it, smells really good and very unique.

@doniking, I've try some of this cheap fragrances and they smell much better than some of the expensive ones! I bought a bottle called Energetic by Al Halal wich is owned by Al Haramain and it smell amazing, similar to Dior Allure sport, but to my nose even better and lasts 8+ hours on my skin and over 24 hours on clothes, it costs £9 for 100ml EDP (shocking). Most of the time we pay for the name (not always). Keep smelling good :)

@doniking, yes it is. This is good for most occasions! The opening is a little spicy (nice spicy), but within a few minutes it softens up and becomes even better. If this had a Armani or Dior logo it would cost no less than £70-80 because it smells so good! This is a well made fragrance for less than £15 for 90ml eau de parfume. If you thinking of buying it, do buy it, you won't be disappointed especially at £15 for EDP

Freshies, Clean, and Spicy. Smells like Al-Rehab Sultan with long lasting performance and strong sillage, if you're an Indonesian then this scent will reminded you with some old mosque-goer man wearing some fragrance to hide his analgesic cream called balsem lang. But it's not all that bad, maybe there'll be someone may it a girls or just another boys will complimenting you.

Its an OK scent. Nothing spectacular and it definately does smell like Bleu De Chanel in the middle but it turns into a skin rather quickly on my skin. I think its safe for the office but I probably wont be reaching for it much based on my arsonal of work frags. Its good for a sunny saturday running errands.

I think it really reminds me of bleu de chanel. But there is 10% smell in it that causes me a headache while there isn't in BDC. My gf also noticed this headache inducing note. It's to sweet for office. I will be afraid to spray more than 2 sprays.

Blind bought this, it Opens up with a blast of Myrtus then it dry down to Oud. It's warm and gentle and kinda feminine for my taste. It's a long lasting and has good sillage. Overall it's nice fragrance but I wouldn't buy it again.

A beasty cheapie. I actually blind bought this and love it. Somehow it reminded me of Dolce & Gabana, one of the light blue series but on steroids.

@Merclex mine is already on its way. I need a replacement for my VPH because i'm getting bored of it.

@Merclex so many good products from UAE. Yes I know sometime we pay for the name.

I have both BDC and BDC Parfum and this Platinum smells NOTHING like them. Some reviews can be rather misleading. This fragrance is fresh, spicy and sweet. It’s nice on its own but nothing like BDC range. Performance is average. Nothing spectacular and it’s office safe. Update after using a few times: Agree with Oudian below regarding the performance. The projection and sillage is basically ZERO. Smells nice but no performance, what's the point then? Don't waste your money on this unless you want to constantly sniff your skin!