Yum Yum

Berries milkshake vibes with a touch of florals! This perfume also reminds me of my favorite hair mask, so it’s that clean, shampoo-y freshness mixed with a sweet gourmand twist 😍. Super long-lasting with amazing sillage, absolutely love it! My only tiny wish is for it to be just a bit milkier 🥛, but honestly, it’s gorgeous as is. Smells just as pretty as its bottle!

This smells like sweet cotton candy powder. It has an ambery musk dry down but still sweet. No spice or citrus at all. Love it! Lasts a long time and everyone will smell you when you walk by. The bottle is adorable and reminds me of something from Anna Sui. I have one other perfume with a similar milkshake bottle which is the Riverdale Pop's Strawberry Vanilla.

Incredible packaging. I got it for my wife and just gobsmacked by how nice the packaging is. I think it would be kinda gimmicky which it is but the quality of packaging is genuinely really good. I can’t really comment on the fragrance as obviously leans very feminine but my wife is really enjoying it. So all in all would highly recommend.

Hmmm...I must say that it's very mild and gentle at least on my skin. But, somehow I always smell that something that separates UAE perfumes from others. Very fruity and powdery. I would love it if it was a bit stronger. The bottle and the box are amazing and they match the perfume.

Finally got my hands on this and I LOVE it 😍 it’s a creamy fruity floral. This is triggering a memory of those creme saver candies if anyone knows what I’m taking about. And the milkshake BOTTLE is beautiful!

I smelled Yum Yum by Armaf recently and honestly, it’s the kind of sweet fruity fragrance that leaves a really cute and feminine impression without being too heavy.

Wearing this feels like biting into a ripe cherries, so juicy and sweet that the flavor bursts in your mouth.

Youthful, girlie, fruity floral. It isn’t too sweet which I appreciate but it’s also not very unique.

I can’t wait to wear this. Ridiculous how good this smells yummmmm

I've bought a 5ml of decant cause I was curious. It smells very similar to rave now but this costs double the price. So I souls recommend just going with rave now, which has a nice bottle too.. The smell is good, fresh, sweet, girly. I don't understand the bad reviews of people complaining because it does not smell creamy as they expected from the bottle design.. I mean, did you really set up your expectations based on the bottle and not on the listed notes? 🙏🏾🐥 Please As I said about rave now, the smell is good but it is not something unique, it would not make a difference to wear this one or another girly basic fragrance. But as a blind buy I would say it is a safe one, I can't imagine someone not appreciating this one. 8/10

If you try Naseem Asmira, this is it's same smell in a non aquatic formula but with a very pretty bottle. First: the usp the packaging. Supercute and sturdy box with this milkshake like glass container. From afar this looks adorable, however while the glass feel of the bottle is nice, the top with the chocolate water, cookie and straws is heavy but feels like mattified plastic - which is what it is. The fragrance itself is a milky cherry shake that starts a bit sour, then the tart sweetness really amplifies (the best part) followed by the soft powdery notes. I don't get any specific notes except the milk, cherry, musk and vanilla notes.

I have wanted this fragrance just for the bottle alone honestly. Plus I knew it would be sweet & cute and it is! The minute I sprayed it, i said I already have this scent..what is this?!?! Literally, a less complex version of I Want Choo Le Parfum and Uhud from Arabiyat Prestige. Yumyum is sweet berries and cream. Super cute! Uhud is so close, almost identical but it has a hint of rose. I Want Choo starts off more mature, some warm spice, then dries down to a sexier version of berries & cream. Also the new BBW Touch of Gold, same berries & cream DNA. LOVE ALL OF THESE!!

I got a sample of this. It's along the lines of Delina and Delina-like fragrances. But instead of litchi and rose it red fruits and rose. It's fruity, a little tart and rosy. For what it's worth I prefer this combination over litchi+rose. I have a Very Good Girl 30 ml and wear it very rarely. You need to be in a very specific mood. It's good for hot days because of its fruity tart aspect, and everyone else is wearing citrus fragrances. I wanted to love this, but for now I don't need it.

This smells very nostalgic to me. It reminds me of a body spray I was given when I was a little kid. It's kind of a generic fruity sweet scent, and does not last very long. I don't have much bad to say about this fragrance, but I don't really have much good to say about it either. Overall, I like it and I will be using it.

This was a blind buy for me and I was so pleasantly surprised with how toned down the sweetness was. I was expecting a very lactic gourmand smell and that’s not what this is at all. It’s powdery and feminine with a touch of sweetness. Very nice!

This perfume pleasantly surprised me! I imagined it to be more childlike and candy-like because of the bottle. But what we find here is a red fruits smoothie scent, sweet, soft, feminine, and slightly powdery. I think it's perfect for spring, as it's a non-invasive sweetness. The sillage is a bit faint, but I still really liked it.

Really cute and playful bottle but that's where my praises end for this fragrance. Was just a very boring scent for me and I knew I was not going to use it so I re-homed it!

I blind bought this perfume. When I first sprayed it, i didn't smell anything. I will let it macerate for a few months and update my review

I must have gotten a bottle from a bad batch or something. it smells horrible to me

This is one of the most disgusting perfumes that i've ever had the displeasure of spraying. From the notes, I literally expected a tropical drink with a lovely luscious backdrop of accords. Instead, it smells like a bartle in james drink from the nineteen nineties if you threw a bunch of rotting flowers into it. What really makes me angry is the bottles are so adorable. I almost want to keep them just as a display, but maybe someone else will enjoy this mess.

I've got a decant of Yum Yum and it's a very weak, watery, boring, non- discript fruity musky scent. I got it because I was interested in a berry milkshake fragrance based on everyone's review, but it certainly is far from that description. I'll visit my decant in a few weeks hoping for any change, and I'll report back if anything changes. So far, really weak and boring.

I knew it was going to be a bit cheap smelling, but I wanted something fun and cute. Unfortunately it has that nauseating (to me) linalool scent on dry down.

wild berry candies, and it has powdery opening but smells like soft plastic toy

Oh, the eighties! I got this in a crazy blind buy charmed by the super camp bottle and everything it suggests: toys, sundae, milkshake, Barbie ice cream trailer, My Little Pony, playful surrealism, and a majestic, lysergic sugar rush. I got everything I was promised, the whole experience. Let's start with the packaging. The stiff pink cardboard box opens like a toy closet revealing the interior of a candy shop / ice cream parlor (the design is AI-generated, generic, and a bit blurry but this only adds to the overall trashy charm). So this experience starts with a very "Barbie furniture" feeling. The bottle is so kitsch-ey cute and well-executed. An orgy of grass, plastic, rubber, and rose-gold details that transcends the fact that it's a container and makes it become something else. An action figure. A sculpture. A symbol. A trophy. An ode to everything I wanted when I was six years old! Arab affordable fragrance companies (Lattafa, Paris Corner, Armaf, etc) don't seem very attuned to the expectations of the Western market packaging-wise. This manifests through awkward attempts to make luxury-looking bottles with camels, vintage radios, dancing people, urn-shaped flacons... This time, though, I find this creation solid and coherent with the message it's meant to convey (mindless, happy, joyful gourmand galore), aimed precisely at those who would appreciate it (I.E.: fragheads who don't take themselves or the fragrance community too seriously). So, what does it smell like? Exactly what you would expect: childhood in the eighties. Plastic dolls, plastic toys, plastic flowers, and plastic wrappings on a background of ice cream parlor and flowery hairspray. The top notes especially convey the feeling of unwrapping a new Barbie while eating Merendine del Mulino Bianco (Italian childhood pastry treats) and truly got me back in time. The dry down is a nice creamy-rosey-almost-waxy skin scent. I'm basing this review on the first sprays and may change my mind later on. But by now I'm perfectly happy with this creature, even considering the price point that is higher than your average arab cheapie probably because of the complexity of the packaging. It's not something you would buy for the fragrance itself, you buy it because you want your childhood back. In my case: mission accomplished!

#FirstImpression: Recently, I tried Armaf’s Yum Yum from my sister’s collection. I was attracted to the bottle and packaging but had no high expectations for the scent itself. However, after trying it, I had to change my mind. Yum Yum isn’t just eye candy—it’s a joyful, sophisticated, and utterly addictive mood bottled! The opening was a juicy burst of wild berries and cherry, brightened by zesty bergamot and orange—like a refreshing summer mocktail. As the top notes settled, the heart revealed itself: a dreamy blend of creamy vanilla, velvety rose, and airy white flowers. It’s a perfect balance between sweetness and sophistication—elegant yet cozy, like a hug in a scent. The true magic unfolded in the dry-down: warm amber and soft musk blended seamlessly with powdery undertones, leaving a subtle, addictive trail that lingered for hours. Overall, the blend resembles sipping a summer mocktail while enjoying a fruity-sweet dessert! I couldn’t stop sniffing my wrist all day! As someone who doesn’t like overly sweet perfumes during hot, humid days, this was the perfect treat—the ideal summer gourmand! Smell, Presentation, & Performance: 100/100 🩷

Oh God please im hoping and praying it dosent smell like something else. Im seeing rose/ flower and powdery notes which always scare me. Cause we all know most of the times these perfumes can start smelling yummy edible.... but then later on start turning into flowery yuck and totally nasty or weird. I hope is not the case in this. Finger cross. Lot of these company in the creative room they be like: (ok listen here folks lets create a perfume and we would called it Yum! and put some quick notes and make a cute bottle that goes with the name. And let me smell so samples snif "oh lets go with this one" ok thats it lets called it a day we finish). And then when is produce at the end when they put it out, we find out it smells different. The name, packaging, comercial, promotional pics/ ads etc.. can be 1 thing but the actual smell is all misleading dont match dont compare with the whole idea and is a big let down.

Hello, so, yum yum... Yum is quite apparent when you spray it, seems loud... i did two tests and it performed differently each time, this is also because i was testing other scents - so be conscious of that and i would say, test on its own or just this on a particular limb. i think its heavily 'eraser/doll head' plasticy fruity. i dont mind the syntheticness here, i dont find it too similar from memory to the Nina Ricci listed in the smells-like list... could be ball park similar to the other Armaf on that list (tried the blue one there and to be honest they all have a round about same-y base thing happening). (i dont love Arab perfumes, i *like* a few of them, get taken in by the notes, only to discover a few more and they all have this rounded or screechy base in common - bleh).. the dry down heads more make up like yes.. i cant think of anything it reminds me of from the designer realm...

There's nothing creamy, delicious or yummy about this fragrance. Fortunately, I only bought a sample of this. I expected it to smell like a cherry milkshake because of the bottle and the notes. Sadly, it smells like a very diluted flowery cherry shower gel. Or like a cherry vitamin C fizzy tablet dissolved in fizzy water. I don't like it and wouldn't recommend it to gourmand fragrance lovers. A pass for me.

This fragrance smells so good! It reminds me of Nova by Muglar. I strictly purchased this fragrance based off presentation alone thinking of getting it for my little one but when I received it, opened it and smelled it, I said to I'm keeping this one for myself! Lingers in the air and last for a long time. Creamy and sweet! Love it!

I’d be lying if I said I didn’t buy this perfume purely for the cute bottle 😍My expectations weren’t that high as this was a blind buy and I hadn’t read any reviews before purchasing this. I was pleasantly surprised when I smelt this, it’s a beautiful powdery sweet scent. I’m yet to find a fragrance from Armaf that I dislike,

I wanted to gift this to my younger sister and expected the scent to be creamy, delicious, dessert-like, and fluffy, just like the bottle. However, I was disappointed to find that it has a fruity, fresh smell that isn't very sweet. It's definitely not a youthful or playful fragrance.

One of the best gourmand fragrance , super rich and wearable and got so many compliments . Makes me feel so happy and also people around me feels happy and start talking to me about it . Amazing , unbelievable fragrance. Just love it . Omg ❤️

i got this one yesterday and it smells exactly like a raspberry frozen popsicle i used to have as a kid! yum yum for sure 😍😍😍 happy to add it to my gourmand collection.

Someone on here says it smells like rave now, whatever they smelled wasn’t this cause it doesn’t

This is DELICIOUS wtf?! I’m surprised there isn’t a whipped cream accord in this