Prime

I just received this today, and my instant impression is that this is a nice reworking of Avon Viva by Fergie. I really liked the latter, its spiky lavender androgyny was very unusual, fresh and confidence-building. This is softer than Viva, the mint takes the edge off the lavender spikes so that it comes off as almost marine in nature. But not a sunny blue ocean marine, more off a bracing autumn breeze off a cool, dark ocean. It has moderate sillage and lasts for 4 or 5 hours, fading into a nice soft yet fresh cedar. Will be lovely in summer and fall months!

Very fresh scent overall would be great for anyone on a budget opening fruit lavender mint with the cedar wood note is really nice great scent for after the shower ! Avon needs more recognition they're affordable and make decent fragrances longevity is as good as any of the scents in it's class I'd say 3-5 hours but hey for the price you can afford to apply more than usual sillage is good too for a fresh clean scent.

This is a good one! It's slightly sweet and fruity and I got one compliment wearing this. You can tell that this drives women nuts because they will wonder what that sweet fruity smell is. It's good and it's under the radar! I give this an 8.5/10 I think this smells similar to Dunhill London but not quite as heavy on the sweetness.

too feminine smelling to me can't get over the lavender? maybe spearmint?

To me this is a minty-cedar scent. Aromatic but don't get lavender exactly. Its quite strong. I imagine a man in a suit with leather shoes or dressed up/going out who wants to be well respected wearing this (just the image that comes to mind!) Its warmed up by the woody notes in the background (that remain from the start). I could detect the mint and cedar without looking at what it was supposed to smell like (I'm not always the best at detecting notes but Im improving!) I'd say its more a night time scent.

The mint and other aromatics in this fragrance feel high quality. You really experience the blend—it has that sensation of walking through a lumber yard next to a field of aromatic herbs on a hot summer day. Don't worry about longevity, take the bottle with you and replenish as needed. The price justifies it.

PRIME will Finally be launched in The USA in C.12 just in time for Fathers Day and Our First New Men's Launch in a whole Year!