90 Pure White

If you find at a rack store it’s a no brainer! 25 dollars at Marshall’s and couldn’t be more happy with this scent. It smells so clean without being too floral. The grapefruit, musk and tea leaves are the dominant notes with a nice edge of floral and is powdery dry vetiver in the base. The best dumb reach office scent in my collection. Everyone will like this, no chance to offend anyone. This is a scent that isn't powerful but still gives a clean vibe, perhaps for someone that isn't in to grabbing a room full of attention. This could easily be worn by a women but doesn't make me feel I'm wearing womens perfume. I feel it’s more masculine than 78 Green but barely. This is my 3rd fragrance from the icon line and so far they all have been way above their weight classes. Best for spring and summer and surprisingly it last for about 6 hours on skin. At first I thought it would be weak but still going and is very relaxing smell reminiscent of a clean spa or hotel lobby. Maybe even a fresh laundry vibe. Give it a try if you get the chance to get from discounters. 8/10 with an extra point for low price!

This stuff is absolutely incredible. I don't understand the people that complain about the longevity and projection because not every scent is meant to be that way. How good does it SMELL?! Well, this one is absolutely incredible to me. I couldn't stop smelling my wrists. Immediately bought a backup bottle because even if I need to spray a bit more often, I don't mind because it's really cheap but smells so good to me. Smooth high quality that just lifts the mood. Something so clean about this. I could smell it on me for a couple hours easy, and the whole time I loved it. Green Tea, a bit of citrus and a nice woodsy and musky base. Just enough depth and you aren't going to offend anyone with this scent profile. I wish I would have bought this the first time I saw it, but I passed because of the idiots reviewing on here made me doubt it. ALL of the Banana Republic scents are an amazing quality and for the cheap price they are a no brainer. Don't sleep on this one. Perfectly Unisex.

I got this along with 78 and Tobacco and Tonka from the same line. I love how light and airy this fragrance is. It opens a bit strong, like all of the Icon fragrances, that opening quickly dissolves though and leaves you with a beautiful and well put together scent. This one is definitely weaker than the other two in terms of how it projects and how long it lasts, but like 78, it is awesome for layering and stands well on its own if you are willing to reapply once during the day. The middle notes to me are most reminiscent of clean laundry mixed with chamomile tea, i know that's a weird mix, but that's what I am mostly reminded of, it is a very pleasant and calming scent. Simple, but wonderful. I love the Icon line and I know I wont be able to resist getting more when I see more of them crop up where I live

If you're a Byredo Blanche fan... please don't come after me. 😂 I know it's not the same fragrance, and Blanche is still on another level. But I completely understand why people make the comparison because the resemblance is definitely there. No, Banana Republic 90 Pure White doesn't reach the refinement or depth of Blanche, but for the price, you simply can't ask for more. It delivers that same clean, airy, musky vibe that makes you feel fresh and elegant. To me, this is one of the best—if not the best—fragrance in the entire Banana Republic line. It's classy, understated, and smells far more expensive than it is. Again, Blanche lovers, I get it... it's not a clone. But it definitely reminds me of it, and more than I expected.

This is a very great fresh fragrance that suffers from poor projection and sillage. I also have Linen Vetiver, 17 Oud Mosaic, 78 Vintage Green and Grassland and they are all great fragrances but lack Umph. I would rate all, but 17 Oud Mosaic which I would rate 4/10 because the fragrance is not very good, 6/10 because of this issue. However, if you can handle 16 sprays these scents are totally fresh and non-offensive in any way, these fragrances may be for you. In that case I would rate them 8/10 (except 17 Oud Mosaic, 5/10) I picked these up for ~ $35/ea for 75ml on The Perfume Spot. Other sites are charging $70+ and I would not purchase these for that price.

This is soooo nice. A wonderful clean unisex scent, but not too common. Initially it smells very similar to Bal D’Afrique. Comparing side by side, Bal D’Afrique has more fruity floral on top and stronger vetiver in the base. The fruity top notes stay around longer, which helps keep the interesting feminine twist to the dry woody vetiver. 90 Pure White opens up with vetiver and fruit just like BDA. As it loses the fruity top notes, the vetiver also dissipates and gives way to a dominant (yet refreshing) tea & musk skin scent.

This starts off real pleasant kind of grabs you right away, I know some have complained about performance, so it must be skin chemistry or they are light on the trigger. For me this is kind of addicting smell. On my skin this last an easy 6 hours but ha a tight scent bubble, say arm length. I have found in the Icon line they say “unisex” but some lean way more masculine and others way more female, but.....this one probably is very Unisex, and it is pleasing to both genders.

The tale of most Banana Republic Fragrances is that they smell good but don't last. 90 Pure white is no exception. It has a perfect warm weather scent, which suffers from poor performance. This fragrance has a subtle citrus accord, which is beautiful. If found at the right price, get two bottles and overspray if that is your thing. It's all good, but the performance is 3 hours at best.

God the first 5 minutes of this is perfection, and then sadly it’s gone. Within 30 minutes it’s all but a faint memory. I purchased this second hand at about 20 usd I’m ok with it 4/10 performance 10/10 smell It’s the beginning of summer and I take back the fact this last for 30 minutes it last for a couple hours at best. For the money it’s perfect.

This is perhaps my favorite white musk. The fruity floral opening of berries, violet, and green tea settles quickly but never all together leaves. This means that hours and hours later you can still smell the memory of the opening on a bed of beautiful musks. Inexpensive as well, which is appreciated.

This light, air, a bit powdery. Lemony. I love pure white for the office , no one will be offended by this, impossible to over spray. The quality for the price punches wayyyyy above it's weight class. This will last an 8 hr shift in an office setting. $25 winner. The whole icon line is amazing

Absolutely delightful. I had to take away my spring mark and only mark it Summer. It's at it best in the summer. In the past I like to layer this with Starwalker. Currently I'm laying it with Bath and Bodyworks Musk. It's just a really fresh combination. Clean. Clean clean! 🤸🏾♂️

This review is an on skin review. This is an easy review, as this smells like "Bal d'Afrique". Anyone that says it doesn't, is simply put, not telling the truth. In fact, I prefer this one as it is less root-y and pickle-y. Making it much more wearable and prettier. #JustSayin

For years I've been looking for a modern replacement for the sadly extinct Emporio Armani White for Him. This is the closest match I've found yet, and I'm thrilled. For sillage and longevity, though, it is lacking. I guess it's true that you can't have it all.

Thought it was OK the first few times I wore it. Then I wore it on a really hot day and it seemed to come alive. Great scent when you’re not wanting attention, and just want to smell amazing. Perfect for super hot summer days.

Pleasantly surprised. It’s perfectly unisex, the scent is excellent, so clean, very comforting. Smells like someone you can trust. Id say the performance is average. It’s a steal for the price, highly recommend.

Fresh clean sun dried linens. Not strong, I haven't gotten my hands on some Iso-E yet to push the strength. But I will mix it with Iso, it's too nice to not try to manipulate the scents performance.

Pure White type of feel with clean Citrus & somewhat Floral type - sharp, intriguing, natural. Opposite of congested. Expensive smell 5 out of 5 yet $20 something @box stores

Think Dior Homme cologne but with a sweeter lemon as opposed to a tart lemon , and add green tea. Summer and office banger. Niche quality for $20 at rack stores.

The tea note in this one is really relaxing. Its a great non offensive all year round scent with the only draw back being its longevity.

Fantastic musk fragrance. Starts a little floral and dries down to an Amber musk. Well worth the price

Really nice fragrance. Smells very very similar to Bal D'Afrique but a fraction of the cost

It’s similar to Bal D afrique but doesn’t smell exactly the same.

Love this. Very zen. Excellent price. Namaste 🙏

lovely, but again, very weak longevity.

I happened upon the Icon collection last month at a Banana Republic Outlet store. Despite having just been released, they were 50% off list price which equated to $12.50 American for the 15ml EDP and $24 for the 75ml. I was surprised at the quality of the compositions. My expectations of a BR fragrance is a typical "mall scent". I don't say that with negative intentions, just that I expect them to smell good to the average fragrance consumer. Scents that will appeal to the masses. These scents are not that. This is BR attempting niche type scents...and they did a good job. I purchased all except the leather scent (it was a good scent but I did not believe I would find occasion to wear it. It is perhaps the most "niche" of the lot in many ways.) 90 Pure White is the one I have tested out the most as it is the peak of summer where I live and this is the most hot weather suitable fragrance of the collection. The reviewer below me smells a similarity to Bal D'Afrique...I get that and agree somewhat. I also find it quite similar in many ways to L'Artisan's Coeur de Vetiver Sacre. It is not a clone of either but shares accords of both. 90 Pure White is heavy on the green tea, jasmine and a clean vetiver. Great for warm weather. A bit sweet from the tea, a bit floral from the jasmine. The combined effect is actually very White. The name is appropriate. Fresh, clean...white. It's very unisex as are the comparative scents. It may lean towards the feminine but not to the extreme in my opinion. I will wear it with confidence that I will not smell like I am wearing a "women's perfume" Performance on my skin is 6 hours. The first hour may radiate out to arms length then it comes back to a personal space type scent for the next 5 hours. after that its a skin scent. I think it smells great. Niche type composition at discount prices...what's not to like. I plan on reviewing the others in this collection as I test them out more but overall, with first impressions, I'm impressed. They all smell like top shelf, high quality fragrances. At full list price, they are worth it. If you find them discounted they are an absolute steal in my opinion.

I've never sampled Bal d'Afrique, but there's a really obvious influence here that I'm surprised no one has mentioned yet. Something vaguely silver with a touch of mountain water... At least as I remember SMW. I was always a MI guy when it came to Bourdon era Creeds. I get a bit more of a modern bent from it, but I just smell a really great quality clone of SMW (in an admitted sea of SMW clones). Green tea, bright and sweet citruses, and a black currant (or some sort of berry) note all laid over a bed of fresh laundry musk. It's well done and comforting and straight down the middle unisex. I really love these little Banana Republic scents and this one's another winner. If you use SMW or have a favorite SMW clone it's probably not worth the pickup, but as someone who has neither I appreciate having such a quality option in my collection at such a nice price.

If “white” had a smell, this fragrance would be it. 90 Pure White opens with a unique touch that almost feels like a sexy cigarette smoker—a faint, intriguing haze that quickly clears. Within minutes, it transforms into a crisp, non-harsh freshness that calls to mind clean linen, untouched snow, and the smooth comfort of a freshly washed shirt. It’s minimalistic but effective—nothing loud or overly complex, just a clean aura that feels effortlessly elegant. While performance isn’t the strongest, making it fade quicker than some might prefer, that actually gives it a niche purpose: it’s an ideal bedtime fragrance. Gentle, airy, and comforting, it lingers just long enough to ease you into relaxation. Not a powerhouse, but a great addition if you’re looking for something subtle, fresh, and calming.

90 Pure White is nuance presented in a stellar fashion. Like most of the prior observations, this scent is essentially fresh light citrusy tea with subtle florals. The violet leaf seems to add a bit of sweetness initially. The lavender isn’t prominent to me, which is ok as lavender seems omnipresent. When I want to wear a lavender forward fragrance, I choose ones like OG or flankers of Libre and Mon Guerlain. The base of 90PW is musk with underlying warmth. All of the facets play nicely together and support each other, none are overpowering. A lovely soothing blend, it is easily wearable for many occasions as it straddles office safe, cozy, spa, and clean vibes. It does require reapplication, not a deal breaker as it's affordable.

I LOVE the smell of this fragrance BUT it doesn’t last on me at all! I wear this to the gym (and in about a month went through a 75 ml bottle). It’s fresh and light but has something interesting about it especially if you over spray. My husband is sensitive to many fragrances and I never got a complaint about this one. Again, I love it and when I’ve gone through more bottles I’d 100% consider repurchasing (especially for the price, I got it on sale w/ a promo code for under $15). Just finished it today and going to miss my gym fragrance buddy (also loved spraying it before going bc it absolutely put me in the right mindset to go hard).

Very citrusy opening, but not as green as 78 Vintage Green which is more grassy. This one is fruitier. It's also a very bright and uplighting scent. I've sampled Bal D' Afrique by Byredo and to me they do not smell the same. They have similarities like distant cousins would. This one is missing that luxurious (almost powdery) quality to it. It smells a tad synthetic too. A great fragrance nevertheless. Very unisex. It actually reminds me of Fresh Linens by Clean once it dries down.

What a nice, clean, easy to wear fragrance! Essentially a musky citrus tea scent that I find to be completely unisex. As others have mentioned, its longevity is fairly fleeting and it sits close to the skin, but that's also what makes it a good option for those times and places where one wants to smell clean but unobtrusive. With that said, it is NOT worth more than the $20-ish price point that you can find it for at discount retailers.

To my nose, this is similar enough to Bal D'afrique to suggest as a dupe. It's just a bit gentler. Other than that, this is a citrus musky fragrance at a price that can't be beat. Found mine (2.5 fl. Oz.) by chance browsing at a discount store for only $20. Not very long lasting on skin, but more than worth the price, and a very affordable dupe for the aforementioned.

Reminds me of a shop back in the mid 80’s that sold clothes and vinyl records. Place I bought Depeche Mode’s Violator album from. Always had this semi-headshop-ish incense, sweet smell to it... If anything this is just a scent to reminisce on better days. Easy to wear and definitely non-offensive. Dated, but in a good way.

Summer break, the old house with the flower garden - your grandparents are visiting and the windows are open; your grandma keeps asking for something to drink, forgetting there’s a cup right in front of her. No one asks what the doctor said during the last visit. Notes: green tea, jasmine/violet/lavender, vetiver/musk

Gorgeous perfectly unisex niche quality fragrance. Smells of a light green tea and white musk with a slight soapiness. Lasts about 6-7 hours on my skin. Very nice bottle and sprayer. Bargain steal for 15.99 at my local Burlington. With the quality of the oils this would be worth 3 times that easily. Winner.

Me and my brother used to share this about a year ago, I remember it was very musky and citrusy. These accords made it great for the hot weather. The longevity and silage I believe was not the best but I cannot remember. The bottle was basic. The overall smell of it reminded me of a hotel in a good way.

smells like lemon water with a little bit of musk. about 3-4 of longevity and projection, definitely smells fresh and clean. For $20, it's an easy blind buy, office safe, out of the shower or running errands scent. It's great if you wanna smell good, but not like any "cologne" or "perfume"

Amazing fresh, summery scent, Awful performance might get 2-3 hours on clothes and barely worth talking on skin, such a shame as it could be my favourite fresh scent but you have to practically drown yourself to get a compliment Scent-10/10 Performance-2/10 Sillage-0.5/10

Green tea and vetiver. It is refreshing. UPDATE 06/17/18 And clean. But this cannot stand up to high heat, it just melts away in the summer. Might be better suited for autumn, winter, and spring. Even in colder temps it is not very long-lasting.

This smells, to me, like an updated CK One. Light, clean, citrus-lavender-musk combining to make an altogether pleasing fragrance. Has longevity issues but for a ~$20 freshie I can't fault it too much. Reapply as often as needed.

I get a lemon candy nuance which lasts throughout the life of the fragrance, also get whiffs of green tea, neroli and jasmine with Musk at the base. Good summer fragrance. Longevity is moderate.

Very clean and comfy, i like to wear this with a black suit. The contrast is interesting to me.

It's a very soft spoken fragrance that may improve with a bit of aging.

Very nice smelling fragrance, very poor performance.

Here's my take on this cologne thus far The first time I sprayed it on my arm, I got the a white floral note along with the grapefruit. I was uncertain because it smelled a little too feminine for my taste. After about a weeks wear, I found this scent to be very unisex, anyone could pull this off. This cologne to my nose opens up with a tea note and almost creamy feel to it. I get hints of the sweetness from the bergamot. I don't really get any grapefruit unless I smell it close to the skin. As it drys I feel like it get brighter, a lighter note pops out maybe the violet or lavender? But near the end the musk and vetiver reign, maybe it's just me but at this point it reminds me of Narciso Rodriguez for him bleu noir. I'm left with a good, clean feeling not a laundry but I can see where this comes from. Overall I get about 4 hours or so on my skin, I picked this up at my local Marshalls for $30. So not bad deal, I really like it, it's not a top tier but pretty good for a blind buy.

So I bought this based on the reviews comparing it to Bal D'afrique. I paid about $18 for the 30ml bottle. First spray, I was in love. It was very very similar to Bal D'afrique, I was shocked that I had not heard more comparing the two. I almost went back into the store and bought a second bottle. The similarities last about 5 minutes then it turns into a very generic scent, reminds me of CK One. Is it bad, no, just very very very generic. Would not buy again but for $18, it was worth a try. BR does have some scents I do really enjoy, Neroli woods, Tobacco & Tonka, and Tuberose Overdose are all keepers.

This is an interesting fragrance. Casual yet complex and completely unisex. It’s not the light fresh laundry scent I was expecting though. Yes it’s clean and it’s citrus but there’s a heavy, slightly cloying quality to it. Projection is strong. So for me it’s not an every day scent but one I enjoy in moderation. Someone described it as a 90’s scent and though I’m too young to speak from experience, I definitely get the same impression. I envision it on a cool young woman from a big city, out running errands on a spring/summer day, mid-90’s.

Pure White is a nice scent, it's just that I may have too many in this particular genre to be wowed by it -- a champagne problem, for sure! Also, it may not be sweet enough for me, actually; I just picked up a bottle of Banana Republic Black Platinum, and was wowed by it, but it's definitely a sweeter scent. My son likes Pure White, though, and I'm trying to encourage him to wear more fragrance, so I'm giving it to him. :)

I wish that I would’ve returned it over a year ago when I bought it at Burlington, but I didn’t know that you could return perfume then. I like the citrus opening, but the musk, vetiver drydown is giving finger nail polish remover, something I often get with patchouli perfumes. Not sure why, but there’s something stinky going on so I’m giving this one away.