Fantasy in Bloom

This is my umpteenth blind purchase due to my being a sucker for anything cherry blossom-scented, and it is a solid like! I must admit though that at first I thought Fantasy in Bloom to be generic and disappointing -- the initial spray was so meh to the point of being insipid and lackluster. Upon first application, I was attacked by a blast of alcohol and berries that smell very tart, like a fruity bubblegum or shampoo of some sort. I’m not fond of fruity scents in general and the berries in here are not an exception either. However, as the fragrance commences to dry down, cherry blossom and vanilla starts to dominate the whole olfactory experience, and this is my favorite and what I consider the best part of the perfume. The scent of the cherry blossom is nowhere near realistic, having a hint of cherry, but it is so fresh and sweet smelling. The vanilla is like a cozy blanket that envelops you, giving off a comforting, delicate and feminine vibe. That being said, the performance leans towards moderate to weak side while the projection and sillage is non-existent. It lasts only a few hours on my skin, 4 hours at most, and this was when I was in an air-conditioned room after having applied 7-8 atomizations. For those who are looking for a strong perfume that will fill a room, this is definitely not it since it doesn’t project whatsoever. The fragrance turns into a skin scent as soon as you apply it, but that also means it is perfect for the office. So if you are an office worker and adore floral-fruity scents like I do, I’d say go for it. To sum up, Fantasy in Bloom is a refreshing, shampoo-ish, effervescent and girly fragrance with pronounced notes of cherry blossom and vanilla and moderate longevity. It is perfect for daytime in spring and summer and for office/campus environments as its soft projection will never assault your comrades’ nostrils in any way. Also, the bottle is quite pretty and the price is inexpensive, so those are a plus.

Gorgeous! Previous reviewers have mentioned it and I'm sure tons more after me will mention it...yes, it has a shampoo-ish type of vibe going on. But to be honest...this is actually quite unique! I've never smelled a perfume that smelled quite like this. It's very up front! It smells like a 3-way mixture of a very floral Jasmine, the red berries, and the Japanese cherry blossom. And yes - the Japanese Cherry Blossom has a very "Bath & Body Works Vibe" going on. But it works. It smells clean. It's a very calming smell if you know what I mean. Last month I received Britney's Maui Fantasy in the blue floral bottle and I must say...I really enjoy that one, but this one is even better. Britney Spears, Paris Hilton, and JLO are HANDS DOWN running the celebrity fragrance show these days. Nicki Minaj, Mariah Carey, Rihanna, even Beyonce and Katy Perry, really should take notes from those three and their teams. Somehow...Britney never lets us down. Everything she releases...is very impressive. What really impresses me about this as well is it's versatility. Even if I tried my damn hardest, I couldn't pin a target age group with this fragrance. I can literally see a 15 year old wearing this...as well as a 40 year old. It's THAT much of a crowd pleaser. Very clean, very relaxing...gorgeous and feminine. Not a "heady" type of floral, not a sugar bomb like we see so often, and not sticky or cloying either. It's really a great versatile scent that anyone can try! It's blind-buy safe! And it's gift purchase safe! Scent Itself - 9/10 Longevity - About 6 hours. 7 hours when I'm heavy handed with it. Projection - On the stronger side of moderate. About 4 feet. This is some potent stuff. Real quality here. A definite love! Thank you Britney!

I was not initally happy she went back to the Fantasy line when I saw Britney had a new fragrance. I figured we would get a flanker to Private Show or a all new fragrance. While "In Bloom" is another in the fantasy line it is nothing like any of the fantasy fragrances. Intimate and Rocker Femme had the same smell as fantasy just their own small scent note Tweeks. Stage and anniversary were not different at all just packaging specialitys. In Bloom is 100% unique as was Maui Fantasy. In Bloom is a floral and has a beautiful sweet body to the fragrance. A lot of people are worried or comparing it to Bath and Body works Japanese cherry blossom as this fragrance has a cherry blossom body and notes. NOTHING at all like BBW Japanese cherry blossom. This has its own unique spin. I will also say while it is in the Fantasy "family" it holds nothing from the original Fantasy smell. If anything there is a hint of Private Shows warm coffee brûlée notes in the very ending dry down. For this to be a perfume it doesn't hold up well. It needs to be applied heavily but it has a clean sheer smell. Not abrasive or stuffy at all.

-I cannot sink so deep - that I will love BS's scents, but, I have fallen into the what ever rabbit-hole, Ops, I have a lot of her perfumes now and, I have more on my wish list,- because: -This was love at first sniff!!! I love Britneys Music, though BS could be my daughter, I have two sons, whom I love dearly, but, I would like to have a daughter as well, and, I never forget that day when me and my bestfriend was invited to some drinks before a big arrangment in 2000, and, one of the younger men was helping me wearing my handbag in the streets, the way he worn it was funny, and we were all singing "ops... I did it again"... we was laughting and in a very happy mood ;)) The smell of this perfume reminds me of this youthfull aura, there is the berries and the Flowers, so, it's another 10/10 from me.

I decided to try this, after hearing from a few reviewers that it was supposedly similar to my Fragrant Unicorn, Escada's nowaways inpossible to come by Cherry In The Air. I went into the store to try, hopes high as Britney's last two fragrances were stunning editions to her line...... Oh my god I LOVE IT! Cherry blossom goodness in a bottle, it's a floral delight with juiciness right beside it. At the beginning, it's kind of smells like Maui Fantasy, but later becomes a new and beautiful fragrance in its own right. If there's anyone out either looking for a cherry blossom fragrance for their wardrobe, this could be a good one to try out! Also a good starter fragrance for those interested in checking out Britney's collection.

I've been waiting for springtime so I could order this & the rest of Britney's warm weather scents. Trying to finish up my BS collection! This is super pretty! Sweet berries, cherry blossoms and vanilla & amber. Nothing complicated, just a really pretty spring scent! This reminds me of KKW Kimoji Cherry but this is a little bit sweeter, has a tad more florals and doesn't have the woodsy note in it. I'm definitely going to be wearing this a lot & im happy to add this to my almost completed Britney collection! (Now if only we can get Rainbow Fantasy released here in the US I'd be SUPER happy!)

A very sweet gormand cherry lollipop scent. A fun scent I wear on dress down day at work and on my days off. Very candy sweet. In my opinion, it's a bit sweeter than Pink Sugar. Reminds me of the time when I was 10 and my friends and I would escape the school playground during lunch time to go to the corner grocery store and buy cherry lollipops and bubblegum. Wow! The power of the olfactory. Smelling this sweet cherry candy scent took me back that far - it's like going through a time tunnel! Wonderful fragrances = wonderful memories.

Dare I say I enjoy this better than Escada Cherry In The Air and BBW Cherry Blossom! They are pretty similar to my nose but Fantasy In Bloom has better staying power and just a little more complexity. Such a soft spring time scent it really is a shampoo cherry blossom. But this is also fresh out of the shower after using a fancy soap vibe. In my opinion one of the better Fantasy flankers but I've only seen this at marshalls once. So if you spot this I would recommend a blind buy. A superior cherry blossom fragrance.

I'm a Britney Perfume Collector And Enthusiast And I have ALL of her perfumes And can smell and name every perfume of hers, simply by smell. But In Bloom is my FAVORITE!!!! At first I didn't like it because i felt that it had a dust smell to the dry down. But that went away after a while and now, the freshness of the perfume is the BEST smell to leave your sweatshirts and hoodys smelling like. This is the smell that guys crave to smell when they smell a girl's hoody. And I'm a guy. All girls need to buy this perfume

I bought this earlier this year. I did like it back then, even though I did get the reviews that said there was something shampoo-ish about it. There was a subtle freshness along the cherry blossoms that made it come across that way. However, today I tried it out of the blue and, yes, the cherry blossoms are still there, but the scent altogether came out so warm and sweet!!! Must be the vanilla. I liked it back then but now I'm in love...! That's why I had to leave this short review!!!

Dupe of Escada's cherries in the air! Beautiful light sweet floral, perfect for hot sunny days. Feminine and genuinely suitable for all ages. Settles lovely on the skin, not too sickly. Midnight fantasy/Fantasy circus for the spring, Fantasy in bloom/Fantasy rocker femme for the summer, Private Show for autumn and Hidden fantasy for the winter! A perfect combination. Britney's fragrances are definitely coming back strong!!

YAAAAY :D I got this in the mail today and I ́m in cherry heaven. It ́s not nauseating sweet. It ́s a very nice scent, that will get you in a great mood. I was so sad when I learned Escarda, Cherry in the air, was discontinued, but now I have this one. They ́re very similar. I sprayed it on 5 hours ago and I can still smell it. And I ́ve cooked dinner and done the dishes by hand. Needless to say that I ́m a happy camper :D

This is very fresh and beautiful. Berry floral fresh but not too sweet. When the white florals take centre stage it becomes a little too sweet for me but I don't mind it. It's okay. It's better and lighter than many other Perfumes based on white florals and this isn't based on white florals but on berries. Fresh not too sweet berries. Very unique

I’ve had almost every Fantasy flanker and In Bloom is easily at the top. It’s the perfect fruity/fresh scent, with just the right amount of tartness. It’s like having ice cold fruit juice on a summer’s day while the scent of your freshly shampooed hair blows in the breeze. Still heartbroken this was discontinued.

Hi everyone I'm selling one of these on eBay. If anyone wants it here's a link. It unfortunately doesn't have a box though and I can only send it locally (UK) so if any UK person wants it, here it is https://www.ebay.co.uk/itm/315188752640 (might have to copy-paste the link instead of direct clicking)

Had this perfume a while back and absolutely LOVED IT from first smell. To me mainly just smells like cherries. Used to always get complimented on it when i wore it and i could smell it for a while after.

This perfume is another hit from Britney!! i LOVE iT!!!! It's not too sweet or fruity. My only concern is that when I spray my bottle it leaks around the corner.

This could be Britney's best lately, very pretty, like flowr and bubblegum, so refreshing, loveeeee it

Absolutely beautiful floral fragrance and stunning bottle/design.Delightful.Smells fab ❤❤❤

This is lovely. .. perfect for summer. Reminds me a tiny bit of avon butterfly