DKNY Be Delicious

In the Year of the Brat, I'm hoping Be Delicious has her comeback. She's an icon. She really is. When it comes to the holy trinity of a fragrance great – solid performance, sick bottle, and a damn good scent – I'd argue Miss BeDe is a triple threat. 🧩🦋♻️ Form: Let's start with the nuts and bolts. The vessel is iconic. She's the Mona Lisa of Frutiger Aero. The very eau d'aero. Fish-tank screensavers, clear plastic craniums, toy robot dogs. She looks like a glossy app button you'd see on iOS 2.0. 💿🎾 Function: This is stalwart for an aquatic. Imagine that crisp, freshly-shampooed feeling you get just out of the shower. But imagine having that for eight straight hours. That's BeDe. 🌐🐠 Psyche: BeDe is what a stock photo of a cyber-green apple smells like to a cyborg. It's what the future citizens of a green-and-glass utopia drink for breakfast. Gummy cubes of proto-cucumber, clear spheres of synthetic apple. Sweet neon acid. Brat juice. It's a viral sorority. Every time I smell BeDe in the wild I compliment the wearer, and they always seem giddy to have found a fellow fan. 🍏🌀🥒 tl;dr: e-apple

Sick of millenial women trash-talking this because it was their first real perfume and they associate it with their 7th grade trauma. for me THIS STUFF BANGS. I've been on a kick lately where I want to smell like a spa treatment or Halfway Decent hotel shampoo. On my skin, the cucumber sort of tussles with the green apple, so I wouldn't say this is a safe blind buy for true apple enjoyers. It's synthetic in it's fresh fruitiness, but it's still manages to be nice and light. It's not perfect, but it's absolutely everything to me. Think of the weird era of commodified freshness in the mid-to-late 2000s, but bottled. A Pocketful of Sunshine, so to speak. Those Be Delicious ads with models sexily smouldering into the camera while holding that awkward apple bottle were highly misleading. There's nothing decidedly sexy about fruity floral aquatics.

Fresh and lovely. One of my fav perfumes. The cucumber and green apple are the most prominent notes. Doesn't have incredible complexity or evolution on the skin. This fragrance is so crisp and yummy. Despite its fruitiness, it doesn't feel childish it has a cleanness that lends maturity. I always get compliments from men and women when I wear this. I have worn this year round good for a cold winter day even better for a steamy summer. I typically prefer very feminine scents but this one can be unisex. So good. Great projection and longevity. Sometimes I get sick of a fruity fragrance but this one I will sniff all day. I remember one time at work I wore this and got swarmed by my coworkers wanting to smell it. 10/10 LOVE

In the mid 2000's when I was in my early 20s this was one of the first real fragrances I bought for myself. I could only afford a travel size roller ball, but it smelled so good I had to have it. It's the epitome of a fresh, clean shampoo smell. I never did repurchase when I used up travel size all those years ago, but today I finally got myself a full size bottle (shoutout to ulta for putting this on sale for 40% off) and I'm so glad I did. A lot of people say this fragrance is dated, but smelling like you're fresh out of the shower will never go out of style, in my opinion. I'm also in love with the design of the bottle and I hope they never change it. Long live DKNY Be Delicious!

Свежий, яркий, очень узнаваемый, с красивым шлейфом и хорошей стойкостью. Особенно прекрасно раскрывается весной и летом, когда хочется чего-то легкого, сочного и живого. Для меня это очень интересный и вкусный аромат — яблоко здесь звучит по-настоящему свежо, чисто и элегантно. Подходит девушкам, но и на женщинах будет звучать очень красиво, просто на ком-то он больше про игривую свежесть, а на ком-то — про ухоженность и легкую бодрящую элегантность. Зелёное яблоко в этом аромате — уже почти классика. Его сложно с чем-то сравнить: у многих аналогов похожее направление, но они кажутся пустее. В них нет той самой легкости, свежести и ненавязчивого величия, которое есть у DKNY.